BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018

Transcription

1 j Initial Publications Inc Akron-Peninsula Road Akron, OH Tel.: (330) Fax: (330) BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2018 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. WIRE & CABLE TECHNOLOGY INTERNATIONAL is a technical B2B brand intended for manufacturers, processors, distributors and users of all types of electrical, communication and mechanical wire and cable including fiber optic cable. The brand content and editorial scope of the publication includes projecting trends, tracking technology developments, and reporting on the most efficient, productive and safest operating processes. Wire & Cable Technology International is the independent voice of the wire and cable industry. FIELD SERVED WIRE & CABLE TECHNOLOGY INTERNATIONAL serves the Wire Manufacturing field including aluminum, steel, copper and other metal wire manufacturers, Insulated Electrical and Communications Wire & Cable, and Steel Cable, Wire Rope manufacturers. Also served are wire & cable processors and users; industry suppliers; independent distributors/ representatives; consultants, government and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are individuals in executive, general, and administrative management, engineering, operations/production, technical/research & development, quality control, purchasing, sales and marketing and other functions and functions not available, including company copies. CHANNELS WIRE & CABLE TECHNOLOGY INTERNATIONAL MAGAZINE 3 issues in the period 10,118 average circulation EXECUTIVE SUMMARY Below are the average contacts per occurrence, including frequency per period reported Non-Paid Paid Average WIRE & CABLE TECHNOLOGY INTERNATIONAL MAGAZINE * (3 issues in the period) 10,118-10,118 a. Print 9,046-9,046 THE CRITERION SOCIAL MEDIA b. Digital 2,567-2, Requested 2,567-2, Non-Requested * represents unique recipients, not the sum of Print and Digital.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1973/Issues Per Year: 6 AVERAGE NON-QUALIFIED CIRCULATION Non-Qualified Not Included Elsewhere Copies Other Paid Circulation 9 Advertiser and Agency 707 *Allocated for Trade Shows and Conventions 783 All Other 280 *See Additional Data TOTAL 1, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid Qualified Paid Qualified Circulation Copies Percent Copies Percent Copies Percent Individual 10, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION 10, , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2018 Issue Print Digital Qualified* January/February 9,036 2,649 10,068 March/April 9,057 2,579 10,164 May/June 9,043 2,473 10,121 * Qualified represents unique recipients, not the sum of Print and Digital. WIRE & CABLE TECHNOLOGY INTERNATIONAL / June

3 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2018 This issue is -% or 5 copies above the average of the other 2 issues reported in Paragraph 2. Business and Industry Total Qualified Percent of Total General & Administrative Management (A) Executive, Engineering/ Operations Production (B) Analysis by Primary Job Function Technical/ Research & Development/ Quality Control Purchasing (C) (D) Sales & Marketing (E) Other titled and non-titled recipients (F) I. WIRE MANUFACTURING A. Aluminum & Aluminum Alloys (including bare wire, rod/bar) B. Copper & Copper Alloys (including bare wire, rod/bar) C. Steel & Steel Alloys (including bare wire, rod/bar) D. Other metal (including bare wire, rod/bar) E. Insulated Electrical Wire & Cable 1, F. Insulated Communications Wire & Cable: Copper or Fiber Optic G. Steel Cable, Wire Rope II. INDUSTRY SUPPLIERS Sub-Total 2, A. Machinery, Materials, Accessories, Services III. WIRE AND CABLE PROCESSORS AND USERS A. Wire Harnesses, Cable Assemblies, Contract Manufactures, OEM & End Users IV. INDEPENDENT DISTRIBUTORS/REPRESENTATIVES 2, , , V. CONSULTANTS VI. GOVERNMENT OTHERS ALLIED TO THE FIELD TOTAL QUALIFIED CIRCULATION 10, ,467 3,890 1, , PERCENT b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2018 Qualified Within Qualification Source 1 Year 2 Years 3 Years Total Qualified I. Direct Request: 2,417 1,242 1,502 5, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. *Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: Percent ,655 1, , VI. Single Copy Sales: *See Additional Data TOTAL QUALIFIED CIRCULATION 5,245 2,416 2,460 10, PERCENT WIRE & CABLE TECHNOLOGY INTERNATIONAL / June

4 AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS 6-Month Period Ended: Audit Average Qualified:*** Unique Qualified Non-Paid Total:*** Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim July December 2015 January June 2016 July December 2016 January June 2017 July December 2017 January June 2018* 10,201 10,066 10,204 10,093 10,092 10,118 10,201 10,066 10,204 10,093 10,092 10,118 Print: 8,624 8,597 8,771 8,816 8,888 9,046 Digital: 3,810 3,637 3,579 3,219 3,031 2,567 Unique Qualified Paid Total:*** Print: Digital: Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: January June 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. *** Qualified represents unique recipients, not the sum of Print and Digital. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2018 State Print Digital Qualified* Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin 1, ,078 EAST NO. CENTRAL 2, , Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC 1-1 Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC * Qualified represents unique recipients, not the sum of Print and Digital. State Print Digital Qualified* Percent Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas WEST SO. CENTRAL Montana Idaho Wyoming 4-4 Colorado New Mexico Arizona Utah Nevada MOUNTAIN Alaska 3-3 Washington Oregon California Hawaii 1-1 PACIFIC UNITED STATES 6, , U.S. Territories Canada Mexico Other International 2,386 1,380 2,969 APO/FPO UNIQUE TOTAL QUALIFIED CIRCULATION* 9,043 2,473 10, WIRE & CABLE TECHNOLOGY INTERNATIONAL / June

5 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2018 Region/Country Print Digital Qualified* Percent ASIA Azerbaijan Bangladesh China Hong Kong - SAR India Indonesia Japan Korea, Republic Of Malaysia Nepal 2-2 Pakistan Philippines Singapore Sri Lanka Taiwan Thailand Uzbekistan Vietnam Subtotal , MIDDLE EAST Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Qatar Saudi Arabia Syrian Arab Republic United Arab Emirates Subtotal EUROPE Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia 1-1 Finland France Germany Greece Hungary Iceland Ireland Italy Luxembourg Macedonia Malta 1-1 Moldova Netherlands Norway Poland Portugal Romania Russian Federation SOCIAL MEDIA CHANNEL Serbia Slovakia Slovenia Spain * Qualified represents unique recipients, not the sum of Print and Digital. Region/Country Print Digital Qualified* Percent Sweden Switzerland Turkey Ukraine United Kingdom Subtotal , AFRICA Algeria Botswana Burkina Faso 4-4 Cote D'Ivoire Egypt Ghana Kenya Libyan Arab Jamahiriya 1-1 Madagascar Mali 1-1 Morocco Nigeria South Africa Sudan Tunisia Uganda 1-1 Zambia Zimbabwe unspecified Africa Subtotal NORTH AMERICA Canada Mexico United States 6, ,610 Subtotal 6,657 1,093 7, CARIBBEAN Dominican Republic Jamaica Subtotal CENTRAL AMERICA Costa Rica El Salvador Guatemala 1-1 Nicaragua Panama Subtotal SOUTH AMERICA Argentina Bolivia Brazil Chile Colombia Ecuador Peru Uruguay 2-2 Venezuela Subtotal ASIA PACIFIC Australia Fiji 1-1 New Zealand Subtotal UNIQUE TOTAL QUALIFIED CIRCULATION* 9,043 2,473 10, WIRE & CABLE TECHNOLOGY INTERNATIONAL / June

6 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the Version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. AVERAGE NON-QUALIFIED CIRCULATION: Trade Show Copies: 2018 Show/Location Copies February WHMA 2018 Conference held in Scottsdale AZ 100 February Advanced Cable North America held in Atlanta, GA 150 March 6-8 AMI Cables 2018 Conference held in Cologne, Germany 100 April WIRE 2018 held in Dusseldorf, Germany 1,100 May 9-10 Electrical Wire Processing Technology Expo held in Milwaukee, WI May WAI Operations Summit & Wire Expo held in Nashville, TN PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 390 copies or 3.9%. Other sources include 4 sources of circulation for quantities of 626 copies or 6.2% to 1,632 copies or 16.1%, including Electrical Wire Processing Technology Expo. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Chip Lippincott, Publisher Richard Jarrett, Circualtion Director (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 16, 2018 State Ohio County Summit Received by BPA Worldwide July 16, 2018 Type BD ID Number W025B0J8 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2018 BPA Worldwide. All rights reserved. WIRE & CABLE TECHNOLOGY INTERNATIONAL / June 2018