INTRODUCTION. FREEVISION Launch Presentation 30 September

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2 INTRODUCTION On Tuesday, 20 August 2013, we announced that we would be launching FREEVISION, a Universal Access and Interoperable Direct-To-Home Satellite (DTH-S) platform service. We stated that the establishment of FREEVISION was informed by the Company s Public Service Mandate obligations to comply with provisions of existing broadcasting policies, as well as business imperatives in respect of future sustainability of the Company in the converged digital communications network services industry. FREEVISION Launch Presentation 30 September

3 INTRODUCTION We further stated that the FREEVISION platform service needs to be considered, in part, as a partnership with Free-To-Air (FTA) broadcasters, in an environment where: The FTA broadcasters (SABC, e.tv and Community Broadcasters) are the custodian of all FTA customer-facing brand interactions; and SENTECH is responsible for the technical and operational management of the FREEVISION platform service. FREEVISION Launch Presentation 30 September

4 INTRODUCTION We stated that we had created a unique broadcasting signal distribution network design that would ensure that Public Funding provided to the SENTECH is efficiently leveraged to reduce the cost of broadcasting signal distribution services, and most importantly, to make multichannel broadcasting signal distribution tariffs affordable, thus encouraging the entry of Small, Medium and Micro Enterprise (SMME) single-channel broadcasters into the mainstream Television broadcasting sector. FREEVISION Launch Presentation 30 September

5 INTRODUCTION Finally, we stated that the launch of FREEVISION represents a necessary strategic development in South Africa s roadmap to: enhance the growth of the broadcasting sector; explore new business-to-business platform services models for commercial broadcasters; and enrich the digital multi-channel content distribution landscape. FREEVISION Launch Presentation 30 September

6 INTRODUCTION Public Policy Framework In 1998, four years into the country s democratic dispensation, South Africans participated in and adopted a public policy framework that would guide the country s future broadcasting industry the White Paper on Broadcasting Policy. Today, this Policy Framework is instructive on TWO imperatives for the country s broadcasting industry: That the country s 3-Tier (Public, Community and Private) broadcasting system should be universally available to serve the information, education and entertainment needs of all South Africans; and That there must be a universal access, interoperable and affordable signal distribution system that will prioritise distribution of South African content in the digital multimedia future. FREEVISION Launch Presentation 30 September

7 INTRODUCTION Public Policy Framework Broadcasting Digital Migration (BDM) Policy provides for the establishment of a Universal Access Direct-To-Home Satellite to ensure that Public Broadcasting Services will reach 100% of the population at the time of analogue switch-off. The launch of FREEVISION, follows on from the successful Proof of Concept launch in the Northern Cape during October 2012 under the Go Digital programme within which all of South Africa s digital migration activities are coordinated. FREEVISION Launch Presentation 30 September

8 Some Reflections

9 FREEVISION PLATFORM SERVICE SOME REFELCTIONS and Owned by Employees of and Directed by 9

10 FREEVISION PLATFORM SERVICE SOME REFELCTIONS Entertainment News Movies Lifestyle Children Music 10

11 FREEVISION PLATFORM SERVICE SOME REFELCTIONS Freesat from Sky Freesat from BBC/ITV Freeview Subscription costs None None None TV channels HD TV channels 6 5 (Freesat HD) 4 (Freeview HD) Radio channels Equipment supplied SkyHD box, viewing card and satellite dish Freesat box and satellite dish Digital box Is the equipment yours to own? Yes Yes Yes Is an aerial upgrade required? N/A N/A Depending on existing aerial, an upgrade may be required* UK coverage 98% 98% 73%, though an upgrade may be required* Installation Yes - included in the price Yes - included in the price No One-off costs ** (average cost)*** 11

12 FREEVISION PLATFORM SERVICE SOME REFELCTIONS Active Marketing Formed 12

13 Platform Services

14 INTRODUCTION Creating A Competitor Agnostic Environment Reflecting on the Policy Framework created by the White Paper on Broadcasting Policy, we note that the Signal Distribution System has always been obliged to achieve the following: A Universal Access Multi-channel broadcasting signal distribution system for Public, Community and Private Commercial broadcasters and end-users; An Open Access Interoperable broadcasting signal distribution system; A Digital Multimedia broadcasting system that prioritises South African content; and An Affordable broadcasting signal and content distribution infrastructure network. FREEVISION is being launched to fulfill these objectives. FREEVISION Launch Presentation 30 September

15 FREEVISION PLATFORM SERVICE SENTECH OPEN ACCESS PLATFORM Open Access Platform Service SERVICE OPERATIONS - State Owned Company - Policy - Strategy Distribution Platform Multiplexing Encoding Transmission Encryption STB Certification 15

16 FREEVISION PLATFORM SERVICE SENTECH OPEN ACCESS PLATFORM The FREEVISION platform service architecture is premised on leveraging the unique design of the country s broadcasting signal distribution system, which is based on feeding terrestrial transmitter sites via satellite. The broadcastings signals will be provided to terrestrial transmitter sites as well as enabled (encrypted) for reception to satellite receiving homes. This architecture will provide broadcasters significant operational costs savings on the foreign-currency dominated cost of satellite services. 16

17 FREEVISION PLATFORM SERVICE FREEVISION Open Access Wholesale Platform Service FREEVISION [Open Access Wholesale Platform Service] BDM Policy DTT Gap-Filler Platform o SABC o Community o e.tv FREEVISION Association Operations Access Branding SENTECH Open Access Platform Services 17

18 FREEVISION PLATFORM SERVICE Open Access Retail Platform Service FREEVISION [Open Access Retail Platform Service] FREEVISION Plus [FTA DTT, New FTA & PayTV Channels] PayTV Channel Operators New Free-To-Air Channels/ Aggregators FREEVISION [FTA DTT Gap-Filler Channels] FREEVISION Association Operations Marketing STB Distribution Strategy Customer Service FREEVISION Open Access Wholesale Platform Service 18

19 FREEVISION PLATFORM SERVICE Retail Platform Services FREEVISION [Open Access Retail Platform Service] PLATFORM SERVICES FROM FREEVISION ASSOCIATION SAT [FREEVISION Inside] PayTV Channel Operators New Free-To-Air Channels/ Aggregators FREEVISION [FTA DTT Gap-Filler Channels] FREEVISION Open Access Wholesale Platform Service PLATFORM SERVICES FROM FREEVISION ASSOCIATION SAT [No Relationship with FREEVISION] SENTECH Open Access Platform Services 19

20 FREEVISION PLATFORM SERVICE Open Access Retail Services DTT FV STB FTA_A(1) FTA_S(2) FTA_S(1) 20

21 FREEVISION PLATFORM SERVICE Open Access Retail Services Common STB Common Application On Demand Services FREEVISION 21

22 FREEVISION PLATFORM SERVICE Open Access Retail Services DTT FV STB PTV(2) PTV(1) PTV(2) FTA_A(1) FTA_S(2) FTA_S(1) 22

23 FREEVISION PLATFORM SERVICE Open Access Retail Services Common STB Common Application On Demand Services FREEVISION 23

24 FREEVISION PLATFORM SERVICE Open Access Retail Services DTT PTV(3) STB FV STB PTV(2) STB PTV(2) PTV(1) PTV(2) FTA_A(1) FTA_S(2) FTA_S(1) 24

25 FREEVISION PLATFORM SERVICE Open Access Retail Services Common STB Branded STB Common Application Branded Application On Demand Services FREEVISION 25

26 FREEVISION PLATFORM SERVICE Open Access Retail Services Common STB Branded STB Common Application Branded Application Other On Demand Services FREEVISION 26

27 FREEVISION PLATFORM SERVICE Open Access Retail Services FREEVISION DTT DTT STB PLATFORMS FTA STB PTV(3) STB FV STB PTV(2) STB CONTENT PLATFORMS FTA_A(2) PTV(2) PTV(1) PTV(2) FTA_A(1) FREEVISION FTV FTA_S(2) FTA_S(1) 27

28 FREEVISION PLATFORM SERVICE Open Access Retail Services UNIVERSAL ACCESS DTT INTEROPERABILITY FT(1)A STB PTV(3) STB FV STB PTV(2) STB FTA(1) PTV(2) PTV(1) PTV(2) FTA_A(1) FTA_S(2) FTA_S(1) 28

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30 Service Offering

31 FREEVISION SERVICE OFFERING Public, Commercial & Community Television Services FREE-TO-AIR CHANNELS NATIONAL BROADCASTERS COMMUNITY BROADCASTERS FREEVISION Launch Presentation 30 September

32 FREE-TO-AIR CHANNELS NATIONAL BROADCASTERS COMMUNITY BROADCASTERS Encrypted with NAGRA Conditional Access System (CAS)

33 FREEVISION SERVICE OFFERING Free-To-Air Sound Broadcasting Services FREE-TO-AIR SOUND BROADCASTING SERVICES FREEVISION Launch Presentation 30 September

34 NATIONAL BROADCASTERS FREE-TO-AIR CHANNELS COMMUNITY BROADCASTERS FREE-TO-AIR SOUND BROADCASTING SERVICES Encrypted with NAGRA Conditional Access System (CAS)

35 FREEVISION SERVICE OFFERING Free Access Services Within the FREEVISION satellite neighbourhood, there are a number of Free Access Television and Radio Services that will be discoverable on the FREEVISION Set-Top Box. FREE ACCESS SERVICES TELEVISION CHANNELS RADIO STATIONS FREEVISION Launch Presentation 30 September

36 NATIONAL BROADCASTERS FREE-TO-AIR CHANNELS COMMUNITY BROADCASTERS FREE-TO-AIR SOUND BROADCASTING SERVICES FREE ACCESS SERVICES TELEVISION CHANNELS RADIO STATIONS Encrypted with NAGRA Conditional Access System (CAS)

37 FREEVISION SERVICE OFFERING The Future: Open Access PayTV Platform Service Ecosystem PAYTV OPERATORS LICENSED OPERATORS NEW APPLICANTS SAT FREEVISION Launch Presentation 30 September

38 OPEN ACCESS PLATFORM SERVICE NATIONAL BROADCASTERS FREE-TO-AIR CHANNELS COMMUNITY BROADCASTERS FREE-TO-AIR SOUND BROADCASTING SERVICES FREE ACCESS SERVICES TELEVISION CHANNELS RADIO STATIONS FREE-TO-AIR & FREE ACCESS SERVICES PAYTV PLATFORMS Encrypted with NAGRA Conditional Access System (CAS) PAY TELEVISION SERVICES PAYTV BROADCASTERS SAT FREE-TO-AIR & PAYTV PLATFORMS Simulcrypt with PayTV Platform operators Conditional Access System (CAS) VIEWER/SUBSCRIB ER BENETIS INTEROPERABLE HOME DEVISE SAT

39 Platform Service Ecosystem

40 SOUTH AFRICAN CITIZENS BROADCASTING RELATED INDUSTRIES Platform Service Ecosystem BROADCASTERS & DIGITAL CONTENT PUBLISHERS MANUFACTURES, DISTRIBUTORS & RETAILERS

41 SOUTH AFRICAN CITIZENS BROADCASTING RELATED INDUSTRIES Platform Service Ecosystem BROADCASTERS & DIGITAL CONTENT PUBLISHERS MANUFACTURES, DISTRIBUTORS & RETAILERS

42 SOUTH AFRICAN CITIZENS Universal Access To Public & Community Broadcasting Services The Digital Terrestrial Television ( DTT ) WHITE ORANGE DTT NETWORK AREAS DTH-S GAP-FILLER AREAS WHITE ORANGE DTT NETWORK AREAS DTH-S GAP-FILLER AREAS Network will reach an estimated 84% television households at full implementation in March The remaining 16% (+1.7m) of television households will receive digital broadcasting services through the FREEVISION universal access direct-to-home satellite gap-filler platform service as provided for in the Broadcasting Digital Migration ( BDM ) Policy. FREEVISION Launch Presentation 30 September

43 SOUTH AFRICA CITIZENS The Promise Of Digital MultiChannel Broadcasting FREE-TO-AIR CHANNELS NATIONAL BROADCASTERS COMMUNITY BROADCASTERS FREE ACCESS SERVICES TELEVISION CHANNELS RADIO STATIONS FREE-TO-AIR SOUND BROADCASTING SERVICES R1, Starting at Fully Installed +38 television channels and 18 radio services FREEVISION Launch Presentation 30 September

44 SOUTH AFRICAN CITIZENS BROADCASTING RELATED INDUSTRIES Platform Service Ecosystem BROADCASTERS & DIGITAL CONTENT PUBLISHERS MANUFACTURES, DISTRIBUTORS & RETAILERS

45 BROADCASTERS & DIGITAL CONTENT PUBLISHERS Converged Broadcasting & Content Distribution And Management Network Digital broadcasters and content publishers require affordable and integrated content distribution and management plaforms that can deliver their broadcasting services and digital content to all digital screens from a SINGLE SOURCE of content ingest FREEVISION Launch Presentation 30 September

46 BROADCASTERS & DIGITAL CONTENT PUBLISHERS Converged Broadcasting & Content Distribution And Management Network DTT SIGNAL DISTRIBUTION NETWORK FREEVISION Launch Presentation 30 September

47 BROADCASTERS & DIGITAL CONTENT PUBLISHERS Converged Broadcasting & Content Distribution And Management Network FREEVISION Launch Presentation 30 September

48 BROADCASTERS & DIGITAL CONTENT PUBLISHERS Converged Broadcasting & Content Distribution And Management Network DTH-S PAYTV SIGNAL DISTRIBUTION NETWORK FREEVISION Launch Presentation 30 September

49 BROADCASTERS & DIGITAL CONTENT PUBLISHERS Converged Broadcasting & Content Distribution And Management Network FREEVISION Launch Presentation 30 September

50 SOUTH AFRICAN CITIZENS Universal Access Of Public Broadcasting Services On Digital MultiScreens MPEG-TS STREAM ANALOG VIDEO DATA INGEST ANALOG LIVE FEED PACKAGE MPEG ENCODER CONVERT DELIVER MUX DISTRIBUTE RECEIVE STB LINEAR RECIEVER MEDIA CLIP IP LIVE FEED SATELLITE UPLINK PUSH VOD CLIENT DVB STREAM IP STREAM VOICE SENTECH BROADCASTER PUSH VOD PROVIDER OTT PROVIDER PHYSICAL MEDIA CLIPS DIGITAL MEDIA CLIPS HTML 5 CONTENT METADATA MHEG PACKAGER HBBTV PACKAGER VIDEO TAPE INGEST VIDEO QUALITY CONTROL TRANSCODER MHEG CAROUSEL HBBTV CAROUSEL PUSH VOD SERVER PLAYOUT SERVER LIVE STREAMING SERVER ON DEMAND STREAMING SERVER CDN (MOBILE NETWORK) CDN (FIXED NETWORK) HBBTV CLIENT MHEG CLIENT CAM OTT APP OTHER DEVICES IOS MHEG PROIVDER EPG CONTENT STORAGE SERVER WEB SERVER TELKOM MOBILE PC HBBTV PROVIDER EPG READER TELKOM DATA ANDROID BILLING SYSTEM CAS EMM CAROUSEL TELKOM PSTN PHONE LINE CRM SMS DRM SERVER FREEVISION Launch Presentation 30 September

51 SOUTH AFRICAN CITIZENS Universal Access Of Public Broadcasting Services On Digital MultiScreens South African content and media consumers, across all socioeconomic strata, are more specific about WHAT content they want, WHEN they want it and on WHICH device they want it on FREEVISION Launch Presentation 30 September

52 SOUTH AFRICAN CITIZENS Universal Access Of Public Broadcasting Services On Digital MultiScreens FREEVISION Launch Presentation 30 September

53 BROADCASTERS & DIGITAL CONTENT PUBLISHERS Integrated FTA & Pay Television Home Devices As an open access and interoperable platform service, FREEVISION+ will enable networked homes to access their FREE-TO-AIR, PayTV broadcasting and Digital Content Services via a SINGLE household set-top box. Depending on broadcaster and digital content publisher strategies, the same television and digital media content can be enabled on all digital screens ensuring your VIEWER OR SUBSCRIBER 24/7 has access to your favourite channels and programmes. FREEVISION Launch Presentation 30 September

54 SOUTH AFRICAN CITIZENS BROADCASTING RELATED INDUSTRIES Platform Service Ecosystem BROADCASTERS & DIGITAL CONTENT PUBLISHERS MANUFACTURES, DISTRIBUTORS & RETAILERS

55 MANUFACTURES, DISTRIBUTORS & RETALERS Collaborative Business Opportunity STB DISTRIBUTION PARTNERS Manufacturer Distributor Retailer FREE-TO-AIR CHANNELS NATIONAL BROADCASTERS COM M UNITY BROADCASTERS FREE-TO-AIR SOUND BROADCASTING SERVICES FREE ACCESS SERVICES TELEVISION CHANNELS RADIO STATIONS PAYTV PLATFORMS Encrypted with NAGRA Conditional Access System (CAS) SAT PUBLIC PAY TELEVISION SERVICES M obile TV Consortium FREE-TO-AIR & PAYTV PLATFORMS Simulcrypt with PayTV Platform operators Conditional Access System (CAS) Free-To-View (Vivid/FREEVISION) DTT & Gap-Filler (FREEVISION) New Channels (FREEVISION) INTEROPERABLE HOME DEVISE SAT M obile TV Consortium FREEVISION Launch Presentation 30 September

56 SOUTH AFRICAN CITIZENS BROADCASTING RELATED INDUSTRIES Platform Service Ecosystem BROADCASTERS & DIGITAL CONTENT PUBLISHERS MANUFACTURES, DISTRIBUTORS & RETAILERS

57 BROADCASTING RELATED INDUSTRIES Creative Industry Hubs FREEVISION Launch Presentation 30 September

58 BROADCASTING RELATED INDUSTRIES Development of Support Industries FREEVISION Launch Presentation 30 September

59 Conclusion

60 CONCLUSION We hope that that you have found in FREEVISION a Universal Access Open Access Interoperable Platform service that is designed specifically to be in the Public Interest and that is a specific component of the Government s Go Digital migration programme - a sense of a brighter future. We are humbly confident that the launch of FREEVISION will contribute to the emerging redefinition of the country s Digital Multi-Channel television broadcasting industry and make and to the future growth of the Content Industry in general and the FTA Broadcasting and emerging Subscription Broadcasting Industries in particular.. CHANGE YOUR VIEW. FREEVISION Launch Presentation 30 September

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