CONNECTING BRANDS WITH CUSTOMERS WHO MATTER MOST. As of January 31, 2018

Transcription

1 CONNECTING BRANDS WITH CUSTOMERS WHO MATTER MOST As of January 31, 2018

2 CONNECTING BRANDS WITH THE MOST VALUABLE AUDIENCE Strong Audience Base Viewers Loyalty Dominating Viewing Share 75% of Malaysian homes have Astro. 2 Mil homes subscribe to HD. More time watching Astro content than FTA. Astro dominating viewing share across races. High Purchasing Power Astro households are affluent; they matter more to marketers.

3 SERVING 5.5 MIL HOUSEHOLDS WITH 75% PENETRATION 2 mil HD homes 804K connected homes Astro Subscriber Composition by Race Total Astro Subs : 5.5 mil homes (Postpaid + NJOI) 11% 8% Total Malay Astro Household Penetration by Race 5.5 mil 75% 25% 3.4 mil 93% 7% Total TV HH 7.3 mil (incl Non Citizen) 3.68 mil 19% 63% Chinese Indian 1 mil 447K 58% 90% 42% 10% 1.75 mil 499 k Others 587K 76% 24% 771 k Malay Chinese Indian Others Source : Astro Data as of Jan 18

4 MAINTAINING OUR TV VIEWERSHIP SHARE Pay-TV NJOI 190 channels 73 Astro-branded channels 30 channels TV Viewership Share Avg. Daily Viewers (mn) Avg. Time Spent/Day % % +0.2pp 77% 23% % 7.2 3:55 3: % 2:01 2:06 FY17 FY18 FY17 FY18 Astro NB (1) Number of channels as at 31 January 2018 (2) Target Audience: Kantar Media, Dynamic TV Audience Measurement (DTAM). All Astro Pay-TV viewers. FTA

5 ASEAN S CONTENT & CONSUMER COMPANY TV DIGITAL RADIO COMMERCE 190 channels OTT (Over-The-Top) Service 11 radio brands Digital Assets Largest Pay-TV operator in Southeast Asia 5.5m households (HH) across Pay-TV & NJOI 75% HH penetration 44% TV adex share 6.9m average monthly unique viewers across over 25 digital assets Tribe mobile-first regional OTT play with 3.1m total installs 11 radio brands 16.5m weekly audience #1 highest rated stations across 4 key languages 74% radex share 24/7 shopping experience Malaysia & Singapore 1.3m registered customers

6 CONNECTED STBS DRIVE CONTENT CONSUMPTION AND NON-LINEAR VIEWING 804k Connected STBs (+59% YoY) (1) 25% of customer s time spent viewing nonlinear content 1 in 3 Multiscreen (Connected STBs & Astro Go) 50 hrs Connected STBs average weekly viewing hours 2x linear homes 60 hrs Multiscreen average weekly viewing hours 23mn On Demand downloads (+300% YoY ) 28,000 hours of content refreshed at 30% rate each month (1) NB (1) YoY refers to FY18 vs. FY17 (2) Connected set-top boxes (STBs) are connected to the internet and have access to Astro s On Demand library of content

7 WATCHING RADIO 360-degree engagement On-ground events Talents Audio Digital Mobile Social media Engaging with 16.5m audience weekly Maintaining pole position across all 4 key languages

8 SCALING THE INDIVIDUAL SPACE 18 free channels and 15 boxsets of free VOD Syok Syok Pass (SVOD), >4,000 hours of Korean, Malay and Chinese content with day/date Korean shows Registered Users (1) (mn) App Downloads (1) (mn) Average Weekly Viewing (mins) +45% +47% +38% FY17 FY18 FY17 FY18 FY17 FY18 NB (1) Cumulative as at 31 January (2) Data shown relates to Astro Go

9 EXPANDING REGIONALLY VIA TRIBE Total installs (1) (mn) +312% Monthly average time spent (2) 122 mins Q4FY mins Q4FY18 Tribe s 1st original IP, Gantung premiered this quarter and quickly emerged as a top title on Tribe Indonesia Presence in the ASEAN region Partnering Telkomsel, Indonesia s leading telecoms to drive penetration and scale FY17 FY18 NB (1) Cumulative as at end Jan (2) Monthly average for the quarter

10 HARNESSING OUR TALENT AND REACH TO GROW Registered Customers (1) ( 000) % 1,316 FY17 FY18 Revenue (1) (RM mn) 11% FY17 FY18 Live celebrity-hosted programmes in both Malay & Chinese languages Selected airings of Go Shop programs on Astro branded channels Simultaneous live streaming on linear and digital platforms including social media e.g. Facebook live Multi-product branded content concept - multiple products from an anchor brand showcased during the 1 hour live shows No.1 Malay (Ch. 118 & Ch. 120) & Chinese language (Ch. 303) home shopping channels NB (1) Cumulative as at financial year ended 31 Jan

11 VIEWERSHIP UNDERPINNED BY ORIGINAL IPS Key Malay IPs TV viewership 4.9mn 4.0mn 3.1mn 2.6mn 2.2mn 1.6mn On Demand downloads 120k 52k 270k 10k 384k 18k Digital views 29mn 13mn 5mn 3mn 6mn 241mn Key Chinese IPs Prime Talk Classic Golden Melody Evening Edition Miss Astro Chinese International Pageant Hua Hee Champion Hua Hee Megastar TV viewership 321k 332k 260k 201k 136k 116k

12 DIGITAL ASSETS GAINING STEADY TRACTION #1 Malay Entertainment Portal in Malaysia 393mn digital views (+23% YoY) 2.3mn fans (+15% YoY) #1 Chinese Entertainment Portal in Malaysia Reality Drama 36mn digital views (+56% YoY) 155k fans (+169% YoY) Undercover Selebriti 6mn views The House s4 8mn views Matacinta 10mn views 3 Gadis Manis 7mn views Signature Spinoffs Signature Spinoffs MACIP 7.5mn views Gegar LIVE+ 9mn views AF LIVE+ 9mn views MLM 30mn views Lawak Solo 5mn views Call Me Handsome 4.1mn views

13 CONTINUING TO CHAMPION REGIONAL VERTICALS Nusantara Kids Horror esports Premium Nusantara original series Transmedia kids and animation content with Asian values Asian horror original Asian series horror and movies original series and movies The next wave of sports for the millennials Released Astro s first Nusantara premium series, Dosa, featuring a starstudded cast from Malaysia, Indonesia and Singapore Distribution of titles in 15 territories with more than 2 billion YouTube views Cam and Leon licensed to Amazon US Didi and Friends licensed to Singapore and airlines for in-flight entertainment 3 A.M movie premiered in local cinemas and has been sold to 9 countries 3 A.M.: Bangkok Ghost Stories has been licensed to Indonesia and Cambodia Landed in 3 additional countries this year (Singapore, Thailand and Myanmar) bringing the total to 8 countries