Understanding ATSC 2.0

Transcription

1 Understanding ATSC 2.0

2 A Suite of New, Backward-Compatible Services Non-Real-Time Transmission Advanced A/V Compression Audience Measurement Tools Enhanced Service Guides Conditional Access Interactive Capability

3 Where does ATSC 2.0 fit in? ATSC 1.0 ATSC 2.0 ATSC 3.0 Broadcast Application Broadcast Application Broadband Application ATSC 3.0 (Hybrid) Application MPEG-2 TS MPEG-2 TS IP IP Broadcast Network Broadcast Network Broadband Network Broadcast Network Broadband Network

4 TV Broadcasting is Alive and Well Terrestrial Over-The-Air One station or network to many consumers model (one to many) Cable Many networks to many consumers model (many to many) Satellite Direct-To-Home Many networks to many consumers model (many to many) Streaming via the Internet One property to one consumer model (one to one, or several one to one)

5 Challenges Changes in Content Consumption Models Anything, anytime, anywhere Binge viewing Changes in Distribution Models Digital downloads TV-like products delivered from non-traditional TV sources (YouTube, itunes, Bit Torrents, etc.) Who doesn t have internet in the home? Mobile, WiFi

6 Change in Storytelling Changes in Distribution Models Companion sites allowing additional audience touchpoints Social media and communities Companion Apps allowing additional content and tie-ins

7 New Opportunities Chance to tell stories differently Increasing the amount of broadcast content available to the customer Enhance content to increase entertainment and financial value

8 Internet Streaming Streaming (and cousins like cable s Switched Digital Video) have introduced new challenges and opportunities Changes the art of storytelling and the business of broadcasting (content producers) Changes cable s geographic monopoly into Internet streaming (O-T-A competitors) Changes viewer s market area (consumers)

9 ATSC 2.0 Builds on current ATSC technologies (backward-compatible with today s equipment) Provides interactive enhancements to the linear feed of TV

10 ATSC 2.0 Describes consumer receiver technologies (primarily Smart TVs) to allow for enhanced Primary and Second Screen experience Linear TV from the broadcaster to the receiver, but advanced receivers offer: Ability to render Interactive Apps on the primary screen Use Internet capabilities as a bi-directional interactive channel between the TV receiver and the broadcaster

11 Today s World Content comes in Content is broadcast Analog for a long time Then digital, but still with the analog model Cable does that x500

12 Change Happens Consumers became more connected More interest in cord cutting Next-gen viewers consumption behaviors Networks have basic web presence

13 Change Continues Telcos get in the game Networks move more to the Internet Cable follows Piracy epidemic, driving Networks deeper into the Internet

14 Change Continues Consumers are starting to find their content via Smart TVs and web outlets, rather than (or in addition to) Over the Air Using the Internet to watch what they want, when they want it (past seasons, old properties, recommended content) and how much they want (binge TV viewing)

15 Opportunity Knocks Learning that there are cable alternatives Learning that Smart TV s do more than linear TV Learning to stream, setup profiles, link accounts Losing concept of channel surfing in favor of catalog browsing

16 Opportunity Knocks Losing concept of Networks and Network loyalty Losing concept of time slots, favoring episodes over seasons Introducing new competitors that are similar to cable, but ARE the new paradigm (Netflix, itunes, and more) Reducing spectrum to new (and old) competitors

17 Opportunity Signaled by Triggers indicate the availability of enhancements May be inserted into linear stream as closed captions May be ACR (automatic content recognition) Fingerprints Watermarks

18 Non-Real-Time Delivery Browse and Download: Content that can be selected for later download and viewing Push: Request-based content Portal : Similar to a web browser The service provider is expected to distribute files associated with Portal services in near-real-time, so that the receiver can build the display while the viewer waits

19 Where do Triggers come from? Can be added by the content owner (to support the storytelling) Can be added at the source (the Network feed) Can be added locally (at the broadcaster s edge)

20 Combined System Triggers are established for the linear stream Smart TV s consume the trigger Content is retrieved either by crossing the Internet or by pulling content from a local cache

21 Example of Triggered Interactivity Player Watch

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23 Second Screen/Hybrid TV Internet return path, either intermittently or full-time basis Mechanism to signal whether an Internet connection is needed and any relevant attributes of that path Devices can decide not to offer services if a suitable connection is not available

24 Second Screen/Hybrid TV Will enhance the feature capabilities and user experience Internet connection will provide a more responsive or richer experience Enable the delivery of localized or personalized information Personalization

25 Second Screen Allows interaction on another screen Polling & Voting Social interaction Gaming Couponing Time-based advertising

26 Second Screen Experience Tablet has a companion App App announces to ATSC 2.0 devices that it is available ATSC 2.0 device returns coordinates where the device can get relevant content (Internet, cache, etc.)

27 Second Screen Experience App content may include local information, but most content comes from higher up in the broadcast chain Several use cases for initiating a Second Screen experience, depending upon the capabilities of the various component devices

28 Personalization Personalization of viewer s interactive experience Downloadable questionnaires Common or per broadcaster Content items can be filtered based on answers to questions Interactive events can have access to Q&As to change behavior

29 Advanced A/V Compression Targets next-generation receiving devices with the new generation of advanced codecs Efficient use of paths such as NRT file delivery and Internet-based file delivery Supporting more efficient coding of real-time content, the capability to use advanced audio/video codecs Additional audio channels

30 Conditional Access Subscription business models Premium content distributed via the network Allowing broadcasters to offer high-value content to suitably-equipped receivers

31 Audience Measurement Tools Service Usage Reporting (ISS Standard) Measurements from each TV receiver: Intervals spent watching A/V service Subintervals during which Designated Object is active Usage type (full screen, PIP screen, etc.) Whether or not time-shifted, and if so when interval was broadcast Intervals spent with NRT service selected Subintervals during which individual NRT content items were presented The Standard specifies protocol for delivering reports to a remote server

32 Advanced EPG EPG screen with shows you may have missed Drama News Show Heroes Episode 5 Trauma BBC World News Dateline NBC The Jay Leno Show Heroes Episode PM 8:00 Lidia's Italy Tavis Smiley Worldfocus NBC Simply Ming Nightly Business Report Heroes Episode 5 The Tonight Show... Play now Late Night Quality With Jimmy.. Download (12.02 AM 00:00~) Low High Quality Three families celebrate Thanksgiving. Peter and Nathan force Angela to tell them the truth about Nathan 's death...

33 Example Broadcaster Portal

34 So where do things stand? A/107 balloted and posted as Candidate Standard 1 TG1 ballot comment was resolved Candidate Standard to be updated shortly Internet Streaming (DASH) Profile technology review still underway, with external profiles in play: DASH IF HbbTV DVB DASH is still a moving target in the industry and its inclusion will impact the ATSC 2.0 publication schedule 34

35 Conclusions ATSC 2.0 will provide opportunities for New Business Models, including potential monetization opportunities and new services The ATSC 2.0 Implementation Team is working to prove and demonstrate the practical uses of these technologies ATSC 2.0 is the marriage of Broadcast and the Internet

36 Let s Talk! We welcome your feedback and encourage your active participation on this important effort to move broadcasting forward Please contact us with your feedback: Dave Siegler, Implementation Team Chair Dave.Siegler@coxinc.com (678) Mark Richer, ATSC President MarkRricher@atsc.org (202)

37 Creative and Business Involvement The Implementation Team wants input from the Business and Content Creation communities to formulate and develop ideas for new services based on the ATSC 2.0 Standard What s YOUR next big idea for broadcast TV?

38 Thank You!