Working with TV in Today s World

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Elijah Carroll
5 years ago
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1 Working with TV in Today s World THE LINE BETWEEN TELEVISION AND DIGITAL MARKETING PRESENTED BY LEANNE STRATHDEE STRATHDEE & COMPANY MARKETING PUBLIC RELATIONS EVENTS (902)

2 Ad Battle of the Century: Facebook crushes Primetime TV by Kirk Cheyfitz, 2 November, 2012 Read more: /11/02/ad-battleof-the-centuryfacebook-crushesprimetime-tv/ #ixzz2jhmvguwd

3 Social Media - Facebook Pushed to almost 100,000 Facebook fans of partners, sponsors

18-29 year old consumers use text messaging more often than voice to communicate. Text Messaging - marketing On average 94% of text messages are read.

4 18-29 year old consumers use text messaging more often than voice to communicate. Text Messaging - marketing On average 94% of text messages are read. 80% of consumers keep their mobile with them all day. When given a choice 39% of US consumers 76 million people prefer text messages to radio or TV advertising. Read more at Mark Michuda) business-articles/9139/1/ text-messaging-reachcustomers.htm#waxprxm 0VFsWlgKX.99

5 Best for providing feedback, linking to websites or Outlook calendars QR Codes Prevalence in UK /mobile-marketing/qrcode-marketing/qrcodes-locationdemographic-statistics/ Source: VentureBeat

6 Apps Apple has more than 700,000 apps *40 billion unique downloads excluding re-downloads and updates. (Jan. 7, 2013) Source: Apple.com

7 Why Social Media Needs TV and TV Needs Social Strengths and Weaknesses of Both Create Ideal Fit for the Future By: Mike Mikho article/digitalnext/ social-media-tv-tvsocial/237759/ *Ad Age digital TV s strength -wide-reaching, immediate impact on sales proven through years of media-mix modeling and a universally accepted data provider. (Mike Mihko) "With the advent of social, brands now have strong loyalty-building opportunities to complement the messages on TV. And if done right, TV can enhance conversation (Barbara Liss )

8 Americans spend 34 hours a week watching TV, according to Nielsen numbers Total Use of Television Average time spent watching television (U.S.) Data 5:11 hours Average time spent on the internet is 5 7 hours / week Source: entertainment/tvmovies/americansspend-34-hours-weekwatching-tv-nielsennumbersarticle #ixzz2j hsujwra Family Television Statistics Percentage of households that possess at least one television 99% Number of TV sets in the average U.S. household 2.24 Percentage of U.S. homes with three or more TV sets 65% Percentage of Americans that regularly watch television while eating dinner 67% Percentage of Americans who pay for cable TV 56% Number of videos rented daily in the U.S. 6 million Percentage of Americans who say they watch too much TV 49% Source: BLS American Time Use Survey, A.C. Nielsen Co (StatisticBrain.com)

9 Source brentgleeson/ 2012/11/20/tvadvertising-vs-digitalmarketing/

10 Source: brentgleeson/ 2012/11/20/tvadvertising-vs-digitalmarketing/

11 TV Very strong medium to reach large crosssection of visitors Should be part of an integrated campaign

12 Tall Ship events need to promote to the local community and attract visitors from outside the region Integrated Campaign TV is an effective form of advertising, with wide-reach. Combining TV with digital provides broader access to visitors

Approach TV stations as potential partners or

partner can provide elements that off-set expenses

images, and music Partnership can involve pushing

13 Approach TV stations as potential partners or sponsors of the event Working with TV Stations TV partner can provide elements that off-set expenses such as production of a commercial, access to images, and music Partnership can involve pushing to their social media channels, contesting, blogging, sharing

14 Programming Working with TV Stations Tall Ships Nova Scotia partnered with CBC Canada s national broadcaster Leveraged partnership with Symphony NS and local NS musicians Tall Ship Nova Scotia Symphony Orchestra performed 1812 Overture to Cannon Fire and Fireworks

Working with TV Stations Invite a personality to be on your committee, or an Honorary Captain or Patron of your event Invite them to host the news

15 Working with TV Stations Invite a personality to be on your committee, or an Honorary Captain or Patron of your event Invite them to host the news from your waterfront with the back drop of ships Engage them for programming kids shows, mascots, culinary programming to be part of the shore side program

16 Tall Ships Nova Scotia 2009 commercial with CTV Partnership brought local (Atlantic) media coverage News broadcast from Waterfront TV commercial

17 Partnership helped raise the bar for cultural, educational and historical programming

Moviegoing in the Digital Age Margaret Wilhelm Director, Digital Insights & Analytics NBCUniversal

Moviegoing in the Digital Age Margaret Wilhelm Director, Digital Insights & Analytics NBCUniversal September 28, 2012 Who is Fandango is the #1 online and mobile movie ticketing destination 49% Growth