Financial Summary of 3Q/FY2006 Business Strategy. February 2007 SKY Perfect Communications Inc.

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1 Financial Summary of 3Q/FY2006 and Our Business Strategy February 2007 SKY Perfect Communications Inc.

2 Section Financial Summary of 3Q/FY

3 Summary of Consolidated Statement of Income (Millions of Yen) Number of New Individual Subs. (thousands) Number of Individual Subs. at Period-End (thousands) Revenues: Subscriber-Related Revenues Transmission-Related Revenues Other Fees and Revenues Operating Expenses Operating Income Ordinary Income Net Income Retained Earnings at Period-End 1-3Q/ FY ,501 61,585 37,737 6,809 17,039 62,986-1,400-1, , Q / FY ,606 64,003 39,244 6,824 17,934 62,120 1,883 2,271 2,575 5,579 Difference ,418 +1, ,284 +3,346 +3,332 +2,065 3Q/ FY ,501 20,561 12,524 2,219 5,817 21, ,514 3Q/ FY ,606 21,470 12,999 2,276 6,194 20, ,287 5,579 Difference ,604 +1,885 +1,720 +2,065 Total Dealing Amount of Subscription Fees and Others 104, ,274 +1,881 34,627 35, EBITDA EBITDA Margin 2, % 6, % +3, % 2, % +1,

4 Company Name Major Area of Business Results of Consolidated Subsidiaries for the 1-3Q/FY2006 SKY Perfect Communications (Non- Consolidated) Data Network Center Customer Management 51.0% SKY Perfect Marketing STB Rental Service 51.0% Samurai TV Broadcasting 80.3% Pay Per View Japan Broadcasting 65.0% OptiCast Content Distribution Services 100.0% Cable Television Adachi Cable Television SKY Perfect Well Think Contents Development and Investments 77.3% 100.0% (Millions of Yen) Others*1*2 / Eliminations % Shareholdings Consolidated Revenues 56,985 12,410 2, ,065 1,079 2, ,630 64,003 Ordinary Income 6, , ,271 Net Income (Loss) 6, , ,575 *1 Others include SKY Perfect Mobile, Information Network Koriyama, CS Now, Japan MediArk and other companies that has minor impact on consolidated financial results. *2 There are seven equity-method companies including System Create Inc., J SPORTS Broadcasting Corporation, Nikkatsu Corporation, Chugoku-Monogatari Inc. 4

5 Number of New Subscribers and Churn Rate (1-3Q/FY2006) (Thousands) Free antenna installation campaign (Apr. to Dec. 2005) 2006 FIFA World Cup Germany (Jun. to Jul. 2006) Season-End of Professional Baseball (Sep.) 5

6 ARPU (CS124/128 + CS110) 6

7 SAC (CS124/128 + CS110) *1 Expenses paid by SKY Perfect Communications and SKYPerfect Marketing. *2 Public relations costs are excluded from advertising expenses. *3 Expenses relating free broadcasting is excluded from SAC per subscriber. 7

8 Summary of Consolidated Balance Sheets March 2006 September 2006 (Millions of Yen) December 2006 Current Assets Fixed Assets Total Assets 58,917 74, ,171 62,556 57, ,355 60,828 56, ,560 Current Liabilities Fixed Liabilities Total Liabilities Common Stock Capital Surpluses Earned Surpluses Treasury Stock Total Shareholders Equity Unrealized Gains (Losses) on Securities Stock Option Minority Interests Net Assets Total Assets and Net Assets 25,848 8,505 34,353 50,083 43,995 4,628-10,282 88,425 5,574 4,818 98, ,171 28,347 3,352 31,699 50,083 43,995 4,291-10,282 88,088-4,032 4,599 88, ,355 26,137 3,359 29,496 50,083 43,995 5,579-10,282 89,376-5, ,051 88, ,560 * March figures are retroactively adjusted to the newly revised accounting standards. 8

9 Summary of Consolidated Cash Flows (Millions of Yen) FY05/1-3Q FY06/1-3Q Difference Net Cash from Operating Activities ,888 4,439 Net Cash from Investing Activities +5,403-6,566-11,970 Net Cash from Financing Activities -2,492-1, Effect of Exchange Rate Changes Net Increase (Decrease) in Cash and Cash Equivalents Cash and Cash Equivalents at Period- End (A) Cash and Negotiable Securities at Period-End (B) Total Amount of Fund ((B)+Securities for Financial Instruments) +2,359 34,599 36,599 59,955-4,326 35,984 39,183 56,806-6,686 1,385 2,583-3,149 9

10 Section Business Strategies 10

11 Revision of Business Results Forecast for FY2006 *1 Forecast of the number of new individual subscribers is changed to 470 thousand. (SKY PerfecTV! : 260 thousands, e2 by SKY PerfecTV!: 180 thousands, Wired services: 30 thousands) *2 Forecast for annual dividends is unchanged at

12 Business Combination with JSAT Basic agreement Conclusion of the share transfer agreement Extraordinary Shareholders Meeting Authorization of Tokyo Stock Exchange for the listing of the shares of the SKY Perfect JSAT Corporation Issuance of new mid-term strategy Incorporation of and listing of the shares of SKY Perfect JSAT Corporation 12

13 Change in the Breakdown of the New Individual Subscribers In In areas areas where where multiple SKY SKY PerfecTV! services are are provided, newer newer services are are gaining gaining popularity December 2005 December

14 J.LEAGUE Project Utilize Utilize the the broadcasting broadcasting rights rights of of all all games games from from season season to to season season including including J1 J1 and and J2 J2 league league games games and and J1/J2 J1/J2 relegation relegation play-offs. play-offs. Live Live broadcast broadcast of of all all the the games games on on SKY SKY PerfecTV! PerfecTV! and and e2 e2 by by SKY SKY PerfecTV! PerfecTV! Two Two of of which which broadcasted broadcasted on on e2 e2 by by SKY SKY PerfecTV! PerfecTV! are are high-definition. high-definition. Support Support J.LEAGUE s J.LEAGUE s One One Hundred Hundred Year Year Vision Vision as as an an official official broadcasting broadcasting partner. partner. Implement Implement an an area area marketing marketing under under tie-up tie-up with with each each of of the the club club teams teams aiming aiming to to increase increase number number of of audience audience coming coming to to stadium stadium (about (about thousand thousand household household every every year) year) by by 20% 20% over over five five years years and and win win subscription subscription of of J.LEAGUE J.LEAGUE genre genre set set from from 40% 40% of of the the increased increased number number of of audience. audience. Positioning Positioning J.LEAGUE J.LEAGUE games games as as a a flagship flagship content contentof of SKY SKY PerfecTV! PerfecTV! services, services, SKY SKY Perfect Perfect is is distinguishing distinguishing contents contents to to invest invest from from others others and and planning planning to to improve improve the the balance balance of of revenue revenue and and expenses expenses relating relating to to own own contents. contents. 14

15 Consolidation of eten, Inc. Consolidate eten, Inc., which took over e-tenki Current status business from SPACE SHOWER NETWORKS INC., through share exchange. SPACE SHOWER e-tenki business 100% shareholding Outsourcing of program production eten Bolster SKY Perfect s platform function. - Operation of a weather channel - Providing weather information on its promotion channels - Providing news flashes at times of natural disasters Process of consolidation Share exchange SPACE SHOWER e-tenki business SKY Perfect Communications Handover 100% shareholding eten e-tenki business 15

16 Advance-Call Pay Per View Service Commenced Commenced an an Advance-Call Advance-Call Pay Pay Per Per View View Service Servicewith with which which subscribers subscribers can can sign sign up up for for PPV PPV programs programs without without connecting connecting STB STB to to telephone telephone line. line. Channel coverage: POWER PLATS (Ch. 100 and 101) and Perfect Choice (Ch. 161 and 162) Programs: Selected Western and Japanese movies Day of broadcast: Saturdays and Sundays Application period: From the prior Monday to the day before broadcast Please Apply for: SKY PerfecTV! Customer Center Tel (10:00 to 20:00) A dedicated phone number for Advance-Call Pay Per View Service is opening soon. Examples of movie programs provided in Advance-Call Pay Per View Service The Da Vinci Code (c) 2006 COLUMBIA PICTURES INDUSTRIES, INC. ALL RIGHTS ESERVED. Memories of Matsuko (c) 2006 Production Committee of Memories of Matsuko Daisy C i love cinema. All rights reserved. Hotel Rwanda (C) Kigali Releasing Limited. All Rights Reserved.

17 Multi-Room Viewing WILLCOM Offer multi-room viewing using WILLCOM s W-ZERO3 handset and Slingbox Offer multi-room viewing using SONY s Location Free System Indoor Outdoor 17

18 Enhancing Customer Service and Prevention of Churn Support Your Moving Campaign (from Feb. to May 2007) Provide a viewing coupon at 9,450, equivalent to antenna installation fee, to SKY PerfecTV! and e2 by SKY PerfecTV! subscribers with the intention to order antenna relocation to prevent churn due to subscribers' moving houses Friendly Calls Make outbound calls to subscribers with subscription experience of first three month to check on their satisfaction levels and to introduce the programs of their interest SKY PerfecTV! Premium Reserve Seat Give away the tickets to hot movies and premium events Enhancement of Web Customer Center 18

19 Development of 110-Degree CS Digital Broadcasting Service The shipments for equipments compatible with terrestrial digital broadcasting for 2006 is 8.93 million*. Monthly new subscribers in FY2006 is as follows. * Statistics by Japan Electronics and Information Technology Industries Association released in Jan Number of New SKY PerfecTV! 110 Subscribers (Thousands) FY2006 FY2005 FY

20 e2 by SKY PerfecTV! New Service Name SKY PerfecTV! 110 has changed its name to e2 by SKY PerfecTV! to distinguish itself from SKY PerfecTV! service and enhance the promotion. Service logo Because tuner is built in digital TV sets, users of digital TV sets can easily enter into subscriptions and enjoy a wide variety of programs. (easy entry & easy entertainment) Subscription Promotion Campaign (Feb. to Apr. 2007) 20

21 High Definition Broadcasting on e2 by SKY PerfecTV! Easier entry to HD channels due to deregulations Japan s Ministry of Internal Affairs and Communications are considering making changes in law and ministerial orders so that entry to operation of new HD channels would be easier in accordance with the report of a deliberation council on future of satellite broadcasting. HD Broadcasting on e2 by SKY PerfecTV! in FY2007 In addition to existing two HD channels, STAR CHANNEL HV (Ch. 888) and SKY PerfecTV! Hi-Vision, introduction of three to five new HD channels is planned in FY

22 SKY PerfecTV! HIKARI Condominiums (Thousands) Number of subscribers Steady growth growth in in number of of new new contracts and and subscription (about (about 60% 60% success rate rate in in new new condominiums in in the the service service area) area) Plan Plan to to introduce a lower lower price price for for initial initial charge charge aiming aiming to to enhance sales sales activities toward toward real-estate management firms firms Strong expectations for for gaining gaining subscriptions in in coming coming moving moving season season (end-of-fiscal-year season) 16.2 thousands 22

23 SKY PerfecTV! HIKARI Detached Homes-- Number of subscribers Full-fledged implementation of of marketing, such such as as sales sales promotion at at NTT NTT and and home home appliance stores, stores, telephone marketing and and about about door-to-door sales sales task task force. force. Conducted a joint joint sales sales promotion with with NTT NTT from from Oct. Oct through year-end shopping season season Though number of of subscription is is increasing, it it did did not not reach reach the the original original target. target. 3,461 23

24 SKY PerfecTV! HIKARI and Other Wired Services Currently Currently provide provide SKY SKY PerfecTV! PerfecTV! HIKARI HIKARI services services in in Tokyo, Tokyo, Osaka Osaka and and Nagoya Nagoya Metropolitan Metropolitan Area Area by by using using NTT s NTT s optical optical fiber fiber networks. networks. Expansion Expansion in in suburban suburban areas areas of of Tokyo, Tokyo, such such as as Saitama, Saitama, is is planned. planned. Also Also providing providing Other Other Wired Wired Services Services in in local local areas. areas. Tokyo Saitama Chiba Tokyo Metropolitan Area More than 50% success rate in new condominiums in Tokyo s 23 wards Further expanding service areas Achi-Mura, Nagano (channel lease) Information Network Koriyama (Started SKY PerfecTV! HIKARI service in October 2006) Fukuyama-Shi, Hiroshima (use power company s optical fiber networks) 24 Osaka Area Nagoya Area Cable television Adachi (Digitalization in trans modulation method)

25 IP Broadcasting --Equity investments and business developments-- Broadcasting using Radio Frequency Broadcasting using Internet Protocol Broadcasters Optics Inc. (100% ownership) I-Cast, Inc. 10% equity investment VOD services VOD aggregator VOD service provider ITOCHU Corporation On Demand TV, Inc. Systems OptiCast Inc. (100% ownership) Customer management and billing DNCC Corp. (51% ownership) NTT Marketing Act Increased equity investment from 0.17% to 5.0% Sales and marketing activities OptiCast Marketing Inc. (51% ownership) On Demand TV, Inc. 25

26 General Notes to This Material Financial information in this material is prepared under Japanese GAAP unless mentioned otherwise. Financial information in this material is prepared under Japanese GAAP unless mentioned otherwise. Sales Incentives mean sales incentives paid to the manufacturers and retailers of our set-top boxes according to the number of Sales Incentives mean sales incentives paid to the manufacturers and retailers of our set-top boxes according to the number of new subscribers and are Commissions to Sales Agents in the Major Items and Amount out of the Sales and General Expenses in new subscribers and are Commissions to Sales Agents in the Major Items and Amount out of the Sales and General Expenses in the note of the financial statements. the note of the financial statements. Number of Subscribers Number of Subscribers Number of Individual Subscribers Number of Individual Subscribers Subscribers who agreed with Pay-Subscription Agreement and have been actually paying subscription fee. Subscribers who agreed with Pay-Subscription Agreement and have been actually paying subscription fee. Number of Total Registrations: Number of Total Registrations: The total numbers of provisional subscribers before executing Pay-Subscription Agreement, institutional subscribers including The total numbers of provisional subscribers before executing Pay-Subscription Agreement, institutional subscribers including retailers exhibition and registrations for technical development in addition to DTH subscribers. retailers exhibition and registrations for technical development in addition to DTH subscribers. Total Dealing Amount of Subscription Fees is used to represent the scale of the subscription fees of our company for convenience Total Dealing Amount of Subscription Fees is used to represent the scale of the subscription fees of our company for convenience and previously called as Total Billing Amount of Subscription Fees, meaning Subscription Fees (Flat, PPV and Own content) + and previously called as Total Billing Amount of Subscription Fees, meaning Subscription Fees (Flat, PPV and Own content) + Registration Fee + Basic Fee + Corporate Subscription Fee, in this presentation material. Registration Fee + Basic Fee + Corporate Subscription Fee, in this presentation material. was calculated as Operating profit(loss) Depreciation expenses to Net profit(loss) + loss of minority interests + was calculated as Operating profit(loss) Depreciation expenses to Net profit(loss) + loss of minority interests + Corporate tax, Resident tax and Business tax + Interest payment + Depreciation expenses. Corporate tax, Resident tax and Business tax + Interest payment + Depreciation expenses. Forward looking statements including plan, strategy or belief contained in this material are not past facts but are forecasts based Forward looking statements including plan, strategy or belief contained in this material are not past facts but are forecasts based on the assumption or belief of our management judging from information available currently. Final decisions related to investment on the assumption or belief of our management judging from information available currently. Final decisions related to investment are on the judgment of users themselves. Such forward-looking statements are not guaranteed of future performance and involve are on the judgment of users themselves. Such forward-looking statements are not guaranteed of future performance and involve risks and uncertainties, and actual results may differ from those in the looking-forward statements as a result of various factors, including, risks and (1) uncertainties, the economic and actual environment results surrounding may differ from our those areas in of the business, looking-forward in particular statements consumer as a trends, result of (2) various changes factors, in including, (1) the economic environment surrounding our areas of business, in particular consumer trends, (2) changes in legislation such as broadcasting laws and communications laws, particularly in the case of restriction of our business or proposals legislation such as broadcasting laws and communications laws, particularly in the case of restriction of our business or proposals to this effect or incase of, for example, new business entry by rival companies, and (3) our ability to develop and continue to to this effect or incase of, for example, new business entry by rival companies, and (3) our ability to develop and continue to provide programs and services acceptable to customers in a fiercely competitive market characterized by features such as provide programs and services acceptable to customers in a fiercely competitive market characterized by features such as remarkably rapid technical innovation in the digital technology field in particular and remarkably subjective and changeable remarkably rapid technical innovation in the digital technology field in particular and remarkably subjective and changeable customer preferences in broadcasting business, However, factors that could influence our business results are not limited to the above. customer preferences in broadcasting business, However, factors that could influence our business results are not limited to the above. For any inquiries about this material or investor relations of our company SKY Perfect Communications Inc. PR & Department ( ir@skyperfectv.co.jp TEL : ) 26

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