Promo Mojo: Season Eight of 'The Walking Dead' Debuts

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1 Promo Mojo: Season Eight of 'The Walking Dead' Debuts In the week ending Oct. 22, the eighth-season return of AMC's The Walking Dead clambered to the top of the Promo Mojo chart, racking up million TV ad impressions. All of those ad impressions didn't translate into ratings for the Oct. 22 premiere, with The Walking Dead returning to its lowest total audience number since season three with 11.4 million total viewers tuning in. Still, the show remains a huge hit, especially among adults 18-49, where it averaged a 5.0 on Sunday night. That outpaced the second-place finisher, The Long Road Home, National Geographic's "global miniseries event" based on the Martha Raddatz best-seller about the war in Iraq. TBS' The Joker's Wild, a new game show hosted by rapper Snoop Dogg, debuted in the top five at third place. And speaking of rap, TBS also took fourth place with Drop the Mic, the new comedic rap-battle show hosted by James Corden (and based on a segment from his Late Late Show). Last week's number one, Discovery's Gold Rush, fell to fifth place. Notably, its

2 promos have the highest ispot Attention Index (135) in our ranking, getting 35 percent fewer interruptions than the average promo, with interruptions including changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Again, now that fall TV is well under way, no broadcast networks made this week's list. Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company ispot.tv on weekly chart Promo Mojo, offering data revealing the week's top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week's data covers the seven-day period through Oct ) The Walking Dead, AMC Impressions: 294,675,901 Attention Score: Attention Index: 89 (11% more interruptions than avg.) Imp. Types: National 96%, Local 3%, VOD/OTT 1% In-network Value: $2,406,356 Out-of-network Est. Spend: $2,660,797 2) The Long Road Home, National Geographic Impressions: 208,901,509 Attention Score: Attention Index: 89 (11% more interruptions than avg.) Imp. Types: National 93%, Local 6%, VOD/OTT 1%

3 In-network Value: $3,277,777 Out-of-network Est. Spend: $724,610 3) The Joker's Wild, TBS Impressions: 172,486,745 Attention Score: Attention Index: 66 (34% more interruptions than avg.) Imp. Types: National 97%, Local 2%, VOD/OTT 1% In-network Value: $1,533,227 Out-of-network Est. Spend: $64,639 4) Drop the Mic, TBS Impressions: 154,075,138 Attention Score: Attention Index: 80 (20% more interruptions than avg.) Imp. Types: National 96%, Local 3%, VOD/OTT 1%

4 In-network Value: $1,416,937 Out-of-network Est. Spend: $24,844 5) Gold Rush, Discovery Channel Impressions: 148,556,233 Attention Score: Attention Index: 135 (35% fewer interruptions than avg.) Imp. Types: National 93%, Local 5%, VOD/OTT 2% In-network Value: $1,311,986 Out-of-network Est. Spend: $124,789 Data provided by ispot.tv, Real-time Advertising Metrics Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program

5 placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average. Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details. In-network Value - Estimated media value of in-network promos. Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range. National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand. Local - A promo that was aired during a local ad break slot. VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load) OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).