Visual Identity Guidelines. Essential guidelines to help you create cohesive brand communications

Transcription

1 Visual Identity Guidelines Essential guidelines to help you create cohesive brand communications August 2017

2 GENERAL GUIDELINES The use of the logo is reserved for official Summa partners only (dealers, distributors or TPM) who have followed the technical trainings in the production plant in Gistel, Belgium (unless agreed otherwise). Reproduce the Summa corporate logo in spot color whenever possible. Use the flat version of the logo on light or bright colored backgrounds. The secondary logo should be used on small executions or in Summa approved situations. The Summa logo with tagline should always appear as shown. Do not re-arrange the lockup. LOGO ELEMENTS Primary Logo / Flat version Inverse Flat version Logo Lockup with Tagline Inverse Logo Lockup with Tagline Secondary logo Inverse Secondary logo 3

3 LOGO COLORS Color Guide Pantone: Custom-mixed color used for professional printing when spot colors are available CMYK: Used for fullcolor printed materials RGB: Used for digital or online applications HEX: This value is used to change the color of elements on a web page Pantone Process Black C Pantone Process Black U C 40 M 40 Y 40 K 100 R 0 G 0 B 0 HEX # COLOR USAGE Do not reproduce the logo in colors other than those specified in the Summa Visual Identity Guidelines. Flat version for light backgrounds Inverse flat version for dark and colored backgrounds Secondary logo for use on small executions or Summaapproved situations SIZING OF THE LOGO The Summa logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the accompanying visuals. X Print Reproduction Minimum Size X= 2.54cm (1 inch) Screen Reproduction Minimum Size X= 96 pixels Print Reproduction Minimum Size X= 3.175cm (1.25 inch) Screen Reproduction Minimum Size X= 120 pixels X 4

4 SPACING OF THE LOGO The clear area is a visual buffer between the logo and elements that may interfere with its legibility. The clear area should remain free of all other elements and should be maintained on all four sides of the logo. = CLEAR AREA EXAMPLES OF MISUSE Altering the appearance and presentation of the logo compromises brand awareness. Any previous Summa logo s not displayed in this visual identity guidelines are considered to be misuse of the Summa brand. Help support the integrity of the logo and the Summa brand by using the provided logo files, following these guidelines and avoid any misuse. Do not stretch or change the proportions Do not tilt or rotate the logo Do not change the color of the logotype or mark Do not change the logo font Do not put a drop shadow or other effects on the logo Lorem ipsum dolor set amet consecetuer, quia nobist, sus te cone officil luptatus, opatatur simi mas elitas. Do not use the logo or mark in running copy Outstanding Performance Do not change the tagline in any way possible 5

5 Product Logos This is the approved family of Summa product series logos, and is of essential importance to be used whenever a design features a specific product. Do not recreate logos or alter the treatments shown here. F SERIES SUMMACUT SERIES S CLASS 2 SERIES Product Logos 6

6 Color Palette The Summa color palette is bold and impactful. Use color with careful consideration to maintain a sophisticated visual appearance. It is essential that the use of color in any application representing Summa should be correct and consistent. The accompanying chart provides the values that should always be used when representing Summa. The secondary color palette was chosen to work in support with the primary color palette and should not overpower. Color Guide Pantone: Custom-mixed color used for professional printing when spot colors are available CMYK: Used for fullcolor printed materials RGB: Used for digital or online applications HEX: This value is used to change the color of elements on a web page PRIMARY COLOR PALETTE Summa Blue Pantone 3005 C Pantone Process Blue U C 100 M 28 Y 0 K 0 R 0 G 129 B 198 HEX #0081c6 Summa Black Pantone Process Black C Pantone Process Black U C 40 M 40 Y 40 K 100 R 0 G 0 B 0 HEX # SECONDARY COLOR PALETTE Summa Dark Blue Pantone 7546 C Pantone 5463 U C 47 M 21 Y 0 K 73 R 37 G 55 B 70 HEX # Summa Light Grey Pantone 663 C Pantone 7541 U C 4 M 4 Y 3 K 0 R 240 G 240 B 240 HEX #F0F0F0 Color Palette 7