wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0

Transcription

1 wirelessgroup.co.uk Updated: Brand Guidelines 1/7/ Brand Guidelines Version 1.0

2 wirelessgroup.co.uk Brand Guidelines 2 Contents Primary Logo Secondary Logos Group Indicator Logos Correct Usage Colour Palette Typefaces Logo Placement Alongside our Brands Sub Brands

3 wirelessgroup.co.uk Brand Guidelines 3 Primary Logo

4 wirelessgroup.co.uk Brand Guidelines 4 Primary Logo / Reversed Full Colour

5 wirelessgroup.co.uk Brand Guidelines 5 Primary Logo / Mono

6 wirelessgroup.co.uk Brand Guidelines 6 Primary Logo / Reversed Mono

7 wirelessgroup.co.uk Brand Guidelines 7 Group indicator logo This logo should be used in instances where it is necessary to denote membership of Wireless. Full Colour Suite of Colour Variations

8 wirelessgroup.co.uk Brand Guidelines 8 Group indicator logos These logos should be used in instances where it is necessary to denote membership of News UK & Ireland. Stacked Versions Horizontal Versions

9 wirelessgroup.co.uk Brand Guidelines 9 Correct Usage Do not distort the logo vertically or horizontally. Always use the minimum white space protection guideline. Do not realign the elements of the logo. Do not alter the colours of the logo. Do not rotate the logo in any direction. Do not reduce the logo smaller than 25mm or 95 pixels. Do not alter the typeface. Do not display the logo with an element missing.

10 wirelessgroup.co.uk Brand Guidelines 10 Clear Space The clear space is measured by the Y-height of the play button icon x2. No other elements should encroach on the logo s clear space. Whenever possible, use the maximum amount of clear space the placement in layout will allow.

11 wirelessgroup.co.uk Brand Guidelines 11 Colours / Palette PMS 446 C PMS 1235 C Wireless Grey CMYK 74/53/54/54 RGB 59/68/68 Wireless Yellow CMYK 0/31/98/0 RGB 255/183/25 HEX 3B4444 HEX FFB719 CMYK 0/0/0/0 Wireless White RGB 255/255/255 HEX FFFFFF

12 wirelessgroup.co.uk Brand Guidelines 12 Typefaces Hurme Geometric Sans 3 is the corporate font and when possible should be used for all corporate literature and outputs. For instances when Hurme Geometric Sans 3 is not available, ARIAL can be used as a replacement. Hurme Geometric Sans 3 Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZzßÆ挜 *#@+<=> ±%? $ ƒ,.:;...!? (/)[\]{ } TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõúùûüÿ ao ı `~^ˆ???? - _ Hurme Geometric Sans 3 Semi Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZzßÆ挜 *#@+<=> ±%? $ ƒ,.:;...!? (/)[\]{ } TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõúùûüÿ ao ı `~^ˆ???? - _ Hurme Geometric Sans 3 Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZzßÆ挜 *#@+<=> ±%? $ ƒ,.:;...!? (/)[\]{ } TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõúùûüÿ ao ı `~^ˆ???? - _

13 wirelessgroup.co.uk Brand Guidelines 13 Logo Placement Alongside our Brands The following examples show how the Wireless logo and Part of Wireless logo can be used alongside our brands. Wireless and talksport Wireless, talksport, talksport 2, talkradio and Virgin Radio Wireless and Urban Media Cork s 96 FM, C103 and Part of Wireless Signal 1, Signal 2, Signal 80s, Total Access and Part of Wireless

14 wirelessgroup.co.uk Brand Guidelines 14 Sub Brands - Wireless Studios Wireless Studios is currently the only approved sub brand to be used as part of the Wireless brand. Further sub brands should not be created as part of the Wireless brand. Full Colour Suite of Colour Variations