Shawn Duncan, Ryan McKinlay, Jordan Moran, Zander Nelson, Keith Odom

Transcription

1 Shawn Duncan, Ryan McKinlay, Jordan Moran, Zander Nelson, Keith Odom

2 When: October 31 st, Halloween Game What: Skills Challenge Where: Grimes Way Playfield Who: Team Gleason Why: Strong Appeal to WSU Community

3 Target Market: Anyone who attends Cougar Football Games Students/Faculty Alumni Pullman Residents Tailgaters Target Market Research: Pullman, ,029 households, 17.1% have children under 18 3,898 families residing in Pullman Median family income of $46,165 (2010 census) 15.3% of families below poverty line

4 Cultural: Passionate WSU students/fans Nationally televised game brings added excitement Halloween Game Potential for donations from Boosters/Donors How We Marketed the Event: Flyers Social Media Ambush The Daily Evergreen

5 Strengths Team Gleason is very popular Good location for tailgaters Athletic Marketing on board Low costs Sponsors willing to be involved Minimum $5 donation All ages Weaknesses Far walk for students Thursday Night Game Better Location (If available) Opportunities Lots of potential participants Wealthy boosters nearby Could be great weather Willingness of Coug fans to get involved Threats Potentially bad weather Other promotional events nearby

6 Wanted to raise $ for event expenses through sponsorship of the event Goal was to raise $1, to Donate to Team Gleason Main Expenses Printed Items Equipment Rentals (tents, tables, chairs, etc.) Field Rental

7 Gold Package-$200 (Ferdinand s & Snap Fitness) Ferdinand s Donated an extra $100 Silver Package-$100 (Jess Ford, WSECU) Donations (Atom Heart: sound system)

8 Exclusive naming rights to a station on the day of the event (The Your Organization s Name Punting Station). Design your station. Logo/Name on flyer in sponsored by area. Flyers will be distributed and placed in the following areas: Tailgate areas during Dad s weekend home football game, Pullman Transit Busses ad space, CUB Ad Space Mention on our website as well as Twitter and Facebook accounts Possible other advertisement if funds are available: CUB monitors a week before the event, Daily Evergreen, ZFUN 106 on air announcements, Alumni center, Classroom bulletin boards around campus. Logo/Name on large poster at event site Gold Package: $ Silver Package: $100.00

9 Total Expenses Printing: $ Equipment: $ Field: $80.00 Misc.: $ Total= $ Total Revenue Sponsorship: $ Pay Pal: $ Day of Donation: $ Registration: $ Total: $ Total Donation: $ $761.23= $

10 Filed Use/Layout: Registration/Donations Table Punt, Pass, Kick Stations PA System Station Event Personnel: Registration/Donations Table Staff Master of Ceremonies Roamers Volunteer Street Team and Measurement Officials

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12 Waiver Forms: Name and/or Image Injury Loss of property Assumption of Risk Risk Management: Limited-no financial liability Failure to properly monitor event Injury resulting from participation/weather

13 Participants: 62.5% found out through social media Everyone would donate to Team Gleason again Everyone said it was fun Suggestions for improvement: Better footballs More signage at the event Practice rounds Volunteers: All the volunteers knew their duties All would work with us again in the future Suggestion for improvement: More volunteers walking around the tailgating areas Written duties

14 What could be done better next time? Move the event closer to the stadium (Mooberry) Have the event on a Saturday Night game Do more research on how many people to expect Get a grand prize for the overall winner Age divisions Research Trademarks

15 Any Questions?