LOGO USAGE GUIDELINES OCTOBER 2016

Transcription

1 LOGO USAGE GUIDELINES OCTOBER 2016

2 PREFERRED LOGO The Robert Toigo Foundation logo is the most often seen expression of our identity. When we use our logo consistently and correctly, our audiences will recognize and associate it with the excellence that our organization signifies. The Toigo logo is a fixed piece of art that does not change. The letterforms are custom drawn and set in upper and lowercase. There is only one version. Do not redraw the logo or change it in any way. If the logo is too large to fit the application you are creating, reduce the art so it is proportionally correct. The logo seen here is intended for use in all Toigo communications. ABOUT THE LOGO The Toigo logo visually represents the unwavering commitment to Bring Diversity to Life. The logo s circles create movement signifying growth and change. These circles overlap in the logo to create more colors; a metaphor for the enrichment that occurs within the community by connecting diverse points of view creating a network of strength.

3 LOGO VARIATIONS PREFERRED LOGO The preffered logo is to be used at all times except when a variation is needed due to formating or printing constraints. PREFEREED LOGO This is the logo that should be used in all situations, whenever possible. If the logo is used on a background that is not white, the logo should be given a white background (see page 7). This is the logo that should be used in all situations, whenever possible. LOGO VARIATIONS The logos below should only be used in special situations where the preferred logo cannot due to formating or printing restraints. GREYSCALE LOGO For use in black and white printing situations. LOGO VARIATIONS GREYSCALE LOGO TWO COLOR LOGO For use where printing allows for two colors but not four colors. TWO COLOR LOGO

4 CLEAR SPACE & MINIMUM SIZE Clear space refers to an area of isolation surrounding the logo on four sides. It helps ensure the visibility and impact of the artwork by separating it from competing visuals. Establishing a clear space or area of isolation around the logo preserves the integrity of the brand. CLEAR SPACE Isolation area is equal to the height of the this circle CLEAR SPACE Separate the Toigo logo from surrounding text, graphics and/or images with a minimum area of isolation equal to the height of the middle, yellow circle shown here. No other visuals, such as graphics or type, should ever enter this area. MINIMUM SIZE The minimum size specifications ensure the artwork is highly legible in every application. When used on its own, the logo must be at least 1.5 inch in width. MINIMUM SIZE 1.5 inch in width minimum

5 COLOR PALETTE PRIMARY PALETTE Specific colors have been selected for the Toigo logo to ensure that the brand is represented uniformly. PRIMARY AND SECONDARY PALETTES In addition to the primary colors used in the logo, there is a secondary palette for use in marketing and web collateral. Tints of each of the palette colors may be used as well, resulting in a large array of usable colors. GRADIENTS In addition, the logo uses gradients which can be used in marketing and web collateral. Gradients should always be linear (not radial) and set so that the bottom-left is darkest and the top-right is lightest at -120 degrees. The gradient colors should also start 15% and 85% respectively from the edge. Please refer to the settings below. BLACK CMYK: 0/0/0/100 RGB: 0/0/0 HEX: SECONDARY PALETTE DARK BLUE CMYK: 99/82/20/5 RGB: 44/71/131 HEX: 2C4783 CYAN CMYK: 0/0/0/100 RGB: 0/170/237 HEX: 00AAED CHARTREUSE CMYK: 20/0/98/0 RGB: 217/222/54 HEX: D9DE36 INDIGO CMYK: 100/93/40/41 RGB: 26/33/73 HEX: 1A2149 MEDIUM BLUE CMYK: 99/58/14/1 RGB: 40/101/159 HEX: 28659F GREEN CMYK: 67/0/99/0 RGB: 128/182/76 HEX: 80B64C LEATHER CMYK: 58/39/99/22 RGB: 107/112/51 HEX: 6B7033 ADOBE CMYK: 46/27/99/5 RGB: 149/152/61 HEX: 95983D GRADIENTS BLUE GRADIENT Light: Cyan Dark: Dark Blue Both colors are in the primary palette above GREY GRADIENT Light: 20% Black Dark: 60% Black

6 INCORRECT LOGO USAGE PREFERRED LOGO Incorrect use of the Toigo logo compromises its integrity, value and effectiveness. Any modification or redrawing of the logo constitutes misuse. The following examples illustrate a wide, though not all-inclusive, range of incorrect use. If you have questions about using the logo, Nerissa Thomas: Nerissa.Thomas@toigofoundation.org. The logo shown above should be used as is without alteration. INCORRECT LOGO USAGE Don t outline the logo. Don t change the colors of the logo. Don t change the proportions of the logo. Don t change the proportions of the logo. Bringing Diversity to Life Don t use a different font in logo. ToigoFoundation.org Don t use other text in the tagline. Don t use the logo without the tagline. Don t use the symbol on its own.

7 LOGO USAGE: BACKGROUNDS PREFERRED LOGO The Toigo logo should be recognizable in all situations. When the logo is used on a dark background, it should always be floated within a shape with a white background with the correct clear space (see page 4). The shape should be either a circle, rectangle or square. Other shapes such as polygons and/or free-form should not be used in conjunction with the logo background. White is the preferred background for the logo in all applications. LOGO USAGE: BACKGROUNDS If you have questions about using the logo, Nerissa Thomas: Nerissa.Thomas@toigofoundation.org. Don t use the logo on colored background. Don t use the logo on a image background. When the logo is used on a color or image background the logo should always be within a shape as shown below.

8 FONTS The consistent use of fonts in branded marketing materials is key to creating a distinct identity that unites all communications. The fonts used in all branding materials is Trade Gothic PREFFERED FONTS The preferred font for headers is Trade Gothic Bold. The preferred font for all other text is Trade Gothic Regular. TRADE GOTHIC REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @#$%^&*() TRADE GOTHIC BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz @#$%^&*()