ADVANCEMENTS IN GRAVURE TECHNOLOGY: FOR SUSTAINABILITY AND GROWTH PRINTED LIGHTING TECHNOLOGY

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1 ADVANCEMENTS IN GRAVURE TECHNOLOGY: FOR SUSTAINABILITY AND GROWTH PRINTED LIGHTING TECHNOLOGY Marc Chason Marc Chason and Associates, Inc. January 17, 2012

2 Logic Driven Value Chain

3 Printed Electronics Technology Printed flashlight: Example of a printed electronics application: The Danish firm Mekoprint printed a flashlight with battery, circuit and OLED on a cheque card. ontent,oid,25945/lang,2/ticket,g_u_e_s_t/src,tdm_d ecember_2/~/print_has_plenty_of_future_left.html

4 Business Level Assessments Flexible, Printed and Organic Electronics (FPOE) LUX Research

5 AMOLED Display Technology a display size of 55 inches Source: LG Display

6 AMOLED Can Drive SSL Technology Speaking before the Plastics Electronics Conference in October, James Lee, LG Display research fellow, indicated ink jet printing, nozzle printing and roll printing by gravure and offset methods are potential options for soluble solutions. Source: LG Display

7 Why Printed Electronics for SSL? Four Themes 1. Where does the Light come from? 2. Why should I care about Solid State Lighting (SSL)? 3. Can I make money in this Market? 4. What are the Value Chains and Supply Chains? General Lighting Signage Ubiquitous Displays Incandescent CFL LED OLED

8 LED Lamps are in the Marketplace

9 Comparison of LED & OLED Assembly Light Source Light Engine Luminaire LED point light source vs. OLED dispersed light source

10 Printed Lighting is Available Roll to roll processing Screen Printing

11 Light Driven Value Chain

12 The Lighting Challenge According to the Department of Energy (DOE), lighting accounts for 8% of all energy consumption in the United States and 22% of electricity nationwide. LEDs have the potential to reach 200 lm/w, compared to the efficacies of incandescent lamps at 15 lm/w and fluorescent tubes at 90 lm/w. If solid-state lighting replaced all existing lights, the DOE estimates customer savings of $115 billion by 2025 and a 10% reduction in greenhouse emission gases. US DOE Solid-State Lighting Research and Development: Multi- Year Program Plan, March 2010, Higher efficiency and lower environmental impact are the major drivers

13 The Energy Component

14 The Building Energy Component

15 Migration to Solid State Lighting (SSL)

16 The SSL/LED Migration Could Be Quick

17 and OLED is Moving Forward Osram announces launch of their OLED lighting production facility Panasonic starts shipping OLED lighting panels and modules Universal Display announces technology and materials license agreement with Panasonic Idemitsu Novaled develops long-life powerefficient white PIN OLEDs Universal Display reports technical performance of white OLED that exceeds DoE lifetime targets Verbatim launches world s first commercially available color tuneable OLED lighting panels

18 Haitz s Law Drives LED Cost Reduction But will it be valid for OLED technology?

19 Point Source LEDs as Wide Area OLEDS

20 Corning A Day Made of Glass

21 Assembly Structure for OLED-based Device Layer Metal Cathode Electron Transport Layer Organic Emitters Hole Injection Layer Anode Glass Function Low work function material Transport electrons to Organic Emitters; block hole transport Electron/hole recombination and light emission Transport holes to Organic Emitters; block electron transport Transparent conductor Substrate

22 OLED Assembly Hierarchy Level Assembly Step Comments 3 System level assembly Assembly of luminaire. Product is sold to end customer 2 Package on Board 1 LED in Package 0 LED Device OLED Device Interconnects, leads & packaging Integration with R2R processes Focuses on printing/vapor deposition of OLED New assembly processes with new entrants

23 Competing OLED Architectures Structure of Hybrid Tandem OLED Series Connection of Panel Segments Source: Anil Duggal (GE Global Research) FlexTech Alliance Conference 2009 Eased deposition requirements Source: Eastman Kodak SID Tech Symp 54-2 (2008)

24 Multiple OLED Deposition Options Vacuum Deposition Solution Processing Rigid vs. Flexible substrate? Sheet vs. Roll-to-Roll processing?

25 Luminaire Construction EL FLATLITE devices OSRAM OLEDs used in Ingo Mauer s table lamp

26 Numerous Industry Organizations 2013, 2011 & 2009 inemi Solid State Illumination Roadmaps IPC rolls out new Printed Electronics Management Council Committee R&D, Mfg, Marketing Workshops Multi-Year Program Plan 12 December 2011 A new IPC Printed Electronics Management Council Steering Committee has been created that will oversee the development of educational programmes to support the printed electronics industry.

27 EU Project - IMOLA IMOLA- Intelligent light Management for organic light-emitting diode on foil Applications Tasked with making large-area OLED-based lighting modules with built-in intelligent light management. Participants: Imec, the project coordinator, TNO/Holst Centre (Netherlands), Philips Technologie (Germany), NXP Semiconductors (Netherlands, Belgium), Hanita Coatings RCA (Israel), Henkel Electronic Materials (Belgium), Centro Ricerche Plast-optica (Italy), FER department of the University of Zagreb (Croatia).

28 OLED Lighting Patent Filings Grow Industry sectors patent filings since 1990 Numbers of Industry Sector Patents Assignees Lighting Imaging / optics Technology Providers Display Materials Academia Automotive Other Total 2, OLED Lighting accumulated patent:

29 Cost Targets Identified

30 Roadmaps to Reduce Costs

31 New Supply Chain Opportunities Traditional lamp manufacturers CFL Incandescent Conventional practices Conventional practices Conventional practices Luminaire Installation Recycle LED OLED Conventional practices & new opportunities Conventional practices & new opportunities Electronics industry practices Semiconductor electronics

32 What Does the Consumer Want

33 OLED Offers Unique Form Factor

34 Early OLED Products are Art

35 Unique Opportunities Can SSL Transfer Optical Data to Mobile Devices?

36 Black Eyed Peas Fergie wears OLED dress

37 Summary SSL Market is growing LED products available today Commercial OLED products about 2-3 years away Printed OLED is gaining traction through niche markets Significant R&D underway IP activity accelerating Opportunity for printing industry to grow in the lighting space New supply chains forming New value chains being established

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