Wales Coast Path LBrand Guidelines
|
|
- Dana Sherilyn Lynch
- 5 years ago
- Views:
Transcription
1 LBrand Guidelines lwybr Arfordir Cymru 1
2 WG15224 Crown Copyright
3 Contents Guidelines introduction 4 incorrect logo usage 12 The logo versions 5 Using the dragon shell 13 Primary logo colour options 6 signage wood 14 Primary logo eclusion zone, positioning and standard line for publications Logo Roundal on signage and print pieces secondary roundal usage Signage other eamples signage street signs Welsh Government supported by logo and Visit Wales Logo logo colours 10 logo fonts 11 3
4 guidelines introduction Welcome to the Brand guidelines. Under the Coast Path banner, eisting footpaths and coastal attractions can gain a higher profile and benefit from a coordinated marketing strategy. Tourism, communities and local businesses can all gain advantages from a clear brand message. Before using the brand for any type of communication, please take time to read these brand guidelines. For any enquires regarding proposed commercial use of the logo, contact enquiries@ccw.gov.uk. For further advice on the logo or to obtain copies of this logo in eps (for use in Adobe Indesign, Illustrator or Photoshop etc), or jpg (for use on Word etc) or any other format, please contact the below address below, specifying what format you want the logo in, and where you want to use it. enquiries@ccw.gov.uk The logo is protected under trademark by the Welsh Government. The logo may be used for the purpose of promoting the Wales Coast Path for the enjoyment of all, provided usage adheres to these guidelines, and is on a not-for-profit basis. Permission to use the logo is granted only in accordance to these guidelines, and will not apply where the logo is used for commercial gain by any individual, group or organisation. 4
5 The logo versions The Primary Logotype on the right should be used where ever possible. The Primary Logotype consists of the yellow dragon shell (Pantone 123) and blue typography (Pantone 300), it should be used where possible on a white background. When producing work for single colour printing, the use of the white or 2-tone grey and black logotype must be used. With the 2-tone logo, the Dragon Shell needs to be a 40% tint, see the net page for eamples. Where possible the Logotype with the Dragon shell above the Typography should be used. The horizontal format should only be used if there is minimal vertical space. When used in the white format, the colour in the background should be strong enough to offer a high contrast to maintain visibility of the logo. Pantone 123 Pantone 300 Black 40% 5
6 Primary logo options eamples Primary logo colour options Primary logo version in full colour Single colour print version Single colour print version, white on any colour background Horizontal logo colour options version in full colour Single colour print version Single colour print version, white on any colour background 6
7 Eclusion zone, positioning and standard line for publications Eclusion Zones To ensure the Primary Logotype appears prominently without interference for secondary elements, an eclusion zone has been created. The eclusion zone should be observed on all applications as closely as the space restrictions allow. Measuring the eclusion zone This zone uses the measuring unit X as a tool. Unit X is equal to one third of the height of the dragon shell, as shown. Standard line on funding for publications Where practical, a standard paragraph should be included on publications regarding the this is as follows: The has been developed by the Welsh Government in partnership with the Countryside Council for Wales (CCW), siteen local authorities and two National Parks. In addition to funding from the Welsh Government and the coastal local authorities of approimately 2 million per year, the European Regional Development Fund has allocated nearly 4 million over four years in support of the project. Minimum Size The minimum size for the Primary Logotype is 20mm wide. For the horizontal variation, the minimum size is 30mm wide. Positioning The logo can be placed any where on the front of the publication, as long as it is given equal prominence as any other logos. Using the logo on its own or with other logos If you are a charity, or from a third sector organisation, then you may use the logo on its own, but give it equal prominance to any other logos it may sit net to. If you are a commercial company please ask permission to use the logo by ing the contact on p3 of this document. Eclusion zone is one third of the height of the dragon shell Eclusion zone is one third of the height of the dragon shell Minimum size: 20mm wide Minimum size: 30mm wide 7
8 Logo roundal for signage and can be used on print pieces The roundal can be used for signage and when placed on partner print pieces (See pages for eamples) or when no white space is available for the Primary Logotype and the logo needs to be placed on a busy image. The single colour roundal should only be used when 2 colours are not possible. When printed on discs for footpath signage, the disc should be no larger than 10cm in diameter. Roundal options version in full colour version in full colour single colour option single colour option 8
9 Secondary Roundal Usage: Eclusion Zones To ensure the Roundal Logotype appears prominently without interference for secondary elements, an eclusion zone has been created. The eclusion zone should be observed on all applications as closely as the space restrictions allow. + / 2 Measuring the eclusion zone This zone uses the measuring unit X as a tool. Unit X is equal to one and a half of the width of the outer band, as shown. Minimum Size The minimum size for the Secondary Logotype is 30mm wide. Eclusion zone is one and half of the width of the outer band Positioning The logo can be placed any where on the front of the publication, as long as it is given equal prominence as any other logos. Minimum size: 30mm wide 9
10 Colours The primary colour palette is based on the colours employed by the logotype: Yellow (Pantone 123), Blue (Pantone 300), Black, Grey (40% black) and White. Use CMYK colours where Pantone colours cannot be specified. RGB values are for use for TV, broadcast and He values are for web and new media use. The use of tints is allowed. Blue Pantone 300 C100 M50 Y0 K0 R0 G121 B193 He 0066CC Yellow Pantone 123 C0 M22 Y90 K0 R255 G200 B50 He FFCC33 Grey Pantone 300 C0 M0 Y0 K40 R167 G169 B172 He Black Pantone Black C0 M0 Y0 K100 R0 G0 B0 He % 75% 50% 25% 10
11 Fonts for logo The two main fonts for the logo are Georgia Regular and Helvetica LT Standard family of fonts. Only Georgia Regular may be used for headings, but any member of the Helvetica LT Standard font family may be used, but as a guide we suggest that you use the following for more specific areas of tet: Headings Georgia Regular at a minimum size of 15pt on A4/A3 documents). For press ads, Georgia Regular is to be used. Sub-headings Helvetica LT standard Bold is to be used in Press/Tube/Billboard advertising sub titling. Body copy The recommended specifications for print based body copy is: Helvetica LT standard Roman with a minimum font size of 12pt (for A4/A3). Body copy can use any colour from the colour palette, but attention should be given to making sure that the tet has high enough contrast to be able to be read it clearly. Georgia Regular - For Headings abdefghijklmnopqrstuvwyz ABDEFGHIJKLMNOPQRSTUVWXYZ ,?!&*()@ +=%<> Helvetica LT Standard family Roman - for body copy abdefghijklmnopqrstuvwyz ABDEFGHIJKLMNOPQRSTUVWXYZ ,?!&*()@ +=%<> Bold - for sub headings abdefghijklmnopqrstuvwyz ABDEFGHIJKLMNOPQRSTUVWXYZ ,?!&*()@ +=%<> The wider Helvetica LT Standard family may also be used when needed Where possible, the font size for all applications should be at a 12pt minimum, for promotional items the font size may need to be smaller, this is ok, please try to make sure that the tet is clear. 11
12 Incorrect logo usage The placing of the logo should stay true to its design. Never change the colour of the Logo Never position the lead typography above or to the left of the Dragon Shell Never flip the Dragon Shell icon Never distort the size or shape of the logotype elements N e v e r place the Logo on a bright or similar colour background Never place the Logo on a busy image 12
13 Using the Wales Coast Path dragon shell The Dragon Shell can be used on its own, but NEVER to replace the full logo or roundal. You may use it to enhance a publication, and use it as a graphic element on a photograph as an added teture (see the samples below), or as a stamp (see blue and yellow stamps on right) on a publication to enhance the document see the leaflet sample on this page. 13
14 Signage Wooden Carved Waymarkers It may be a requirement to carve the logo into waymark signs. As an approimate guide, the shell logo should be around a minimum 50mm height to preserve detail, although the quality of wood, as well as machinery used, will often determine the end result. These samples show wooden signs, with acrylic roundals sunk into the wooden sign For advice on fully carved wooden signs contact enquiries@ccw.gov.uk 14
15 Signage other eamples Carved logo onto a standing stone marking the start of the walk from Chepstow Riverfront artwork on Chepstow Riverbank, incorporating the logo with the artwork, by Ned Heywood, Heritage Ceramics Chepstow 15
16 Signage Street signs These are some samples of road and street signs that show markers. Any street signage will need approval and permissions before they are put in place from possibly both the Local Highways agency and possibly planning permission. Please contact your local county council for guidance on this. 16
17 Welsh Government supported by logo and Visit Wales logo If you need to use the Welsh Government logo on a publication please use the supported by logo as shown on the right of this page. This logo can be requested from Welsh Government by ing the below address. This logo has its own guidelines which you should also request a copy of. The logo is available as mono or white in the formats shown. brandingqueries@wales.gsi.gov.uk Documents which have come direct from the Welsh Government will carry the full Welsh Government branding as seen on the front of the guidelines and on page18, you will not have adhear to this for your publications. Visit Wales You may need to use the Visit Wales logo on your document, if you do, please contact: brand@wales.gsi.gov.uk 17
Version 3:0 September 2015
Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges
More informationone M2M Logo Brand Guidelines
one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the
More informationAMBA Development Network Brand Usage and Style Guidelines
AMBA Development Network Brand Usage and Style Guidelines IDENTITY GUIDE PALETTE USAGE The AMBA Development Network brand Leverage the strength and status of the ADN by clearly displaying the AMBA Development
More informationShort Version / Brand Guidelines Coleg Cymraeg Cenedlaethol
Short Version / 2014 Coleg Cymraeg Cenedlaethol The Aim of the Guidelines 01/ Contents The aim of these guidelines is to offer practical assistance in relation to the acknowledgement of support from the
More informationBrand identity guidelines
Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum
More informationLOGO GUIDELINES. A guide for partners
LOGO GUIDELINES LOGO FULL COLOUR LOGO Our corporate full colour logo is the most recognisable symbol of the ACD and is unique to us. As such, it is crucial we use it correctly and consistently. Whenever
More informationGETTING UMSU BRAND BASICS RIGHT
GETTING UMSU BRAND BASICS RIGHT UMSU Brand Guidelines 2017 UMSU BRAND GUIDELINES 2017 CONTENTS INTRODUCTION 4 UMSU BRAND: AN OVERVIEW 6 UMSU LOGO 7 UOM LOGO 8 CORRECT USE OF THE LOGO 9 INCORRECT USE OF
More informationOpen University Logo Guidelines for External Partners
Open University Logo Guidelines for External Partners The Open University s brand is a valuable property for the organisation and needs to be carefully managed. With a robust identity which conveys our
More informationSwansea University Brand Asset Guidelines. Version 2 May 2018
Swansea University Brand Asset Guidelines 1 Version 2 May 2018 Contents We are Swansea University page 3 Brand structure page 4 Visual identity usage guidance page 5 Swansea University s coat of arms page
More informationUnited Way Waterloo Region Communities Brand Identity Guidelines September 2018
United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Centraide Master Brandmark The United Way Centraide master brandmark is made of three distinct elements: logo
More informationwirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0
wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 1 Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2 Contents 03 04 07 09 11 12 13 14 Primary Logo Secondary Logos Group Indicator
More informationNSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity
NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL Guidelines for the use of the NSWIS and ClubsNSW corporate identity CONTENTS Introduction 1 The NSWIS Brand 1 NSWIS Purpose 2 NSWIS Values 2 Use of the
More informationBrand Identity Guidelines
Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY
More informationBRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953.
BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. TOP 10 THINGS TO REMEMBER ABOUT Old Masters BRANDING 1. Always use the correct logo artwork. 2. Never modify or recreate logo artwork. 3.
More informationVISUAL IDENTITY GUIDELINES. Updated
VISUAL IDENTITY GUIDELINES Updated 2.12.2016 VISUAL IDENTITY GUIDELINES Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.1 Clear zone 2.2 Logo misuse 2.3 Sponsor logo lock-up 3. Colors
More informationVisit Greenwich Full Logo Guides
Contents 2 Our Logos 3 Primary Logos 8 Secondary Logos 13 Merchandise Logos Visit Greenwich Full Logo Guides 01 Our Logos The Visit Greenwich logos are a set of brand marks that have different hierarchical
More informationCorporate Identity and Visual Identity Guidelines June 2011
Corporate Identity and Visual Identity Guidelines June 2011 Index A Basic Design Elements A 01 The BenQ Logo A 02 Minimum Size, Minimum Staging Area A 03 Typography A 04 Corporate Colours B B 01 B 02 B
More informationThank you for your continued support, and as always your feedback is welcome.
Subject: New Tait Logo Dear Sir/Madam, To visually demonstrate the importance of the relationship between Tait Communications and your business, we have created a new Tait logo for you to use. The term
More informationBRANDING GUIDELINES Foundation for Environmental Education
BRANDING GUIDELINES Foundation for Environmental Education INTRODUCTION Intro This is a guide to the branding elements that make up the Foundation for Environmental Education and its programmes. Have a
More information5.3. Logos: University of Melbourne preferred logo. 15mm. PRIMARY: Vertical Housed A CONSISTENT LOOK AND FEEL IN OUR COMMUNICATION
University of Melbourne preferred logo The UoM brand colour has been updated as of 207. This is a different shade of blue than previously used. Primary brand colour: UoM Blue PANTONE: 7687 CMYK: 00 / 75
More informationBRANDING STANDARDS MANUAL
BRANDING STANDARDS MANUAL 2014 Index Logo University version 2 School versions 3 Usage Spacing 4 Sizing 5 Color 6 Logo mark 7 Unacceptable Executions 8-9 Color 10-11 Typography 12 Other Graphic Marks Seal
More informationCorporate Identification Guidelines
It s Our Corporate Signature Corporate Identification Guidelines The Electro-Motive company logotype or logo is our corporate signature. It identifies the products, services, service parts, facilities,
More informationTABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK SECONDARY ATHLETIC MARKS...
TABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK...5-6 SECONDARY ATHLETIC MARKS...7-8 ATHLETIC WORDMARKS... 9-10 TYPOGRAPHY... 11 WORDMARK LOCKUPS...12-15
More informationLOGO MANUAL. Definition of the basic use of the logo
LOGO MANUAL Definition of the basic use of the logo INTRODUCTION The KELLYS Logo Manual is a document that sets forth the basic rules for the use of the graphic elements of the KELLYS BICYCLES logo and
More informationBRAND GUIDELINES 1 BRAND GUIDELINES
BRAND GUIDELINES 1 BRAND GUIDELINES BRAND GUIDELINES 2 BRAND GUIDELINES 3 Contents Introduction The aims of the brand 02 About this booklet 02 Who can use the brand 02 Resources 02 Design Elements & Usage
More informationCorporate IDENTITY and BRANDING Standards Manual
Corporate IDENTITY and BRANDING Standards Manual shift4.com info@shift4.com Mission Statement To empower and protect merchants accepting electronic payments by providing the fastest, most efficient, reliable
More informationBRAND GUIDELINES VERSION 3: FEBRUARY 2014
BRAND GUIDELINES VERSION 3: FEBRUARY 2014 Mission Hall Creative Introduction Brand Guidelines 2 These brand guidelines are designed to help internal and external individuals or organisations implement
More informationBRAND STANDARDS GUIDE
BRAND STANDARDS GUIDE This document is designed to provide a guide for presentation and use of the CTO logo. The details outlined are generally applicable to stationery, presentations, signage, marketing
More informationPrairie Rivers of Iowa Logo & Brand Standard
Prairie Rivers of Iowa Logo & Brand Standard Table of contents 1...What is a brand? 2...The Prairie Rivers of Iowa logo 3...Clear Space Around the Prairie Rivers of Iowa Logo 4...Other logos used by Prairie
More informationBranding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced
11.3.2015 Branding & Design Standards Standards Are Strictly Enforced LIMITED USE: These standards are for areas where FIRST is not a registered trademark. FIRST Logo Our logo consists of uniquely configured
More informationbrand guidelines march 2013
brand guidelines march 2013 1 1 about these guidelines This document focuses specifically on the guidelines for using the Acal BFi logo. It covers practical details like how to choose the correct logo
More informationCORPORATE LOGO BRAND GUIDELINES
CORPORATE LOGO BRAND GUIDELINES Contact Address 5470 Shilshole Avenue NW Suite 500 Seattle, WA 98107 Phone & Fax Phone: +1 206 783 0510 Fax: +1 206 706 3083 Online Email: Website: info@uptimeinstitute.com
More informationIDENTITY GUIDELINES BUILDING THE SKYWARD BRAND
IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND TABLE OF CONTENTS INTRODUCTION...02 SKYWARD TRADEMARK...03 LOGO. PRINT...04 Size, Spacing & Positioning LOGO. SCREEN...05 Web & Video COLOUR...06 TYPOGRAPHY...07
More informationIntroduction. Page 1. Welcome to the signage guidelines for St John Ambulance premises, updated as of May 2013.
Signage guidelines Introduction Welcome to the signage guidelines for St John Ambulance premises, updated as of May 2013. These guidelines provide a signage standard for all St John Ambulance buildings,
More informationAUCA Standard Graphic Identity Manual
AUCA Standard Graphic Identity Manual GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the American University of Central Asia. It sets the standard for the design of all AUCA public communications
More informationBrand Guidelines. January 2015
Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning
More informationbrand manual partners edition
partners edition brand manual 2016 color palette The Plus color palette contains six colors. The value of each color is listed in PMS (1-color spot), CMYK (4-color process), RGB and hexadecimal. Any of
More informationIntroduction. All collateral outlined within these guidelines can be downloaded at leicesterbusinessfestival.com
Introduction Leicester Business Festival (LBF) is currently the regions largest business event and has been developed by business for business since 2014 to put Leicester and Leicestershire front and centre
More informationGraphic identity Manual MoraVia Steel a.s.
Graphic identity Manual MoraVia Steel a.s. CONTENTS GRAPHIC ELEMENTS LOGOTYPE / 3 TRADE MARK / 4 SHORTENED VERSION OF LOGOTYPE / 5 ALTERNATIVES LOGOTYPE ALTERNATIVES / 6 TRADE MARK ALTERNATIVES / 7 SHORTENED
More informationCMA VISUAL IDENTITY GUIDE. January 2018
CMA VISUAL IDENTITY GUIDE January 2018 CMA Visual Identity Guide Logo overview The CMA logo is composed of the French and English wordmarks and the CMA icon (note: the logo is always bilingual, even in
More informationTITLE MASTER GARDENER PROGRAMS STYLE GUIDE MASTER GARDENER STYLE GUIDE
TITLE MASTER GARDENER PROGRAMS STYLE GUIDE 1 TABLE OF CONTENTS 3 INTRODUCTION 4 About 5 Program Hierarchy 6 LOGO LOCK-UP GUIDELINES 7 Clearspace and Alignment 8 Subset Program Lock-Ups 9 LOGO ALTERNATES,
More informationBrand Identity Guidelines. Europe. V3
. V3 Outlast Technologies LLC 0.0 Content Print Version Basic Usage 1.0 Introduction 2.0 Primary Colors Color Specifications 3.0 The Smiling Logo Basic Usage 3.1 The Smiling Logo / Print Version On bright
More informationAccreditation Guidelines. How to acknowledge support from Creative Scotland and the National Lottery.
Accreditation Guidelines How to acknowledge support from Creative Scotland and the National Lottery. Creative Scotland is the national leader for Scotland s arts, screen and creative industries. Creative
More informationFileMaker Corporate Style Guide
ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000 Welcome Our identity is one of our most valuable
More informationGraphic standards for the Electric Circuit logo
Graphic standards for the Electric Circuit logo January 2017 Official logo versions and colors The elements of the logo form a whole: the shapes, colors, proportions and locations of these elements may
More informationBASIC MANUAL OF CEPSA IDENTITY
BASIC MANUAL OF CEPSA IDENTITY April 2018 Cepsa Basic Identity Manual Welcome This manual contains all the elements that make up the Cepsa identity. This manual contains all the elements that make up the
More informationBrand Guidelines GRANTEES AND PARTNERS JUN. 2018
Brand Guidelines GRANTEES AND PARTNERS JUN. 2018 Logo Guidelines 02 Welcome Welcome to First 5 LA s etended family! We are proud of the work your organization is doing for the children and families in
More informationPartner Brand Guidelines October 2017
Partner Brand Guidelines October 2017 Brand Expression From the Magnificent Mile to Route 66, Illinois offers a wide variety of travel experiences. The unifying force behind these experiences is our Illinois
More informationAsia-Europe Meeting (ASEM)
Version 1.0 / October 2013 www.aseminfoboard.org Asia-Europe Meeting (ASEM) Logo Guidelines Information on how to apply the ASEM logo 1.0 The ASEM Logo The core element of the brand identity is the logo.
More informationGin-Cor Industries Inc. Brand Guidelines
Last updated: August 26, 2015 About Our Vision To be a leader in the manufacturing of vocational trucks. Our Mission To manufacture customized vocational trucks that workers want to drive and owners want
More informationVISUAL IDENTITY STANDARDS
VISUAL IDENTITY STANDARDS CURRENT AS OF 12/5/2016 1 HUSTLER VISUAL IDENTITY STANDARDS: TABLE OF CONTENTS TABLE OF CONTENTS OVERVIEW Hustler Visual Identity Standards Policy... 2 LOGO STANDARDS Vertical
More informationCentennial Year Brand Standards Guide
Centennial Year Brand Standards Guide FOR USAGE NOV. 21, 2016 - NOV. 21, 2017 welcome The identity of Federation CJA is much more than just a logo. It defines how those around us view both the federation
More informationCONTENTS CREST CREST COLOUR PALETTE TIPOGRAFHY PARTNER ARCHITECTURE IMAGERY
BOOK 2015.16 The VCF crest is both a symbol of the football club and the City of Valencia. Instantly recognisable it is a powerful representation of our identity and it should be treated with respect.
More informationBrand Guidelines. v4.0 LOGOTYPE COLOR PALETTE TYPEFACE IMAGERY
Brand Guidelines v4.0 LOGOTYPE COLOR PALETTE TYPEFACE IMAGERY THE LOGOTYPE An icon and the company name Always use the approved master artwork. Do not change the colour of the logotype or in any way modify
More informationBrand Guidelines 2018
Contents Logotype 03 Space required of logotype 04 Logo variants 05 Incorrect use of logotype 06 Brand colours 07 Typefaces 08 Additional graphic elements 09 Supporting logo for EHNS countries 10 Logotype
More informationChattahoochee Triathlon Club Brand Guidelines
Chattahoochee Triathlon Club Brand Guidelines Overview By following the same set of graphic standard guidelines, we can ensure that all of our communications are integrated and consistent. By making our
More informationFor Children with Developmental Differences. Brand Identity Guide
For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon
More informationCorporate Identity and Branding Standards Manual.
Corporate Identity and Branding Standards Manual www.shift4.com WELCOME Shift4 provides merchant-centric software and services in the electronic payments industry. Secure connections are made from the
More informationgraphic standards adopted May 2007
graphic standards adopted May 2007 All Canadian made for all Canadian weather Gord Wiebe President & CEO Dear All Weather Windows Colleague, The All Weather Windows brand and product are valuable company
More informationCAMPAIGN TAGLINE GUIDELINES
CAMPAIGN TAGLINE GUIDELINES 1 Campaign Tagline The campaign tagline should appear on all campaign-related communications. The campaign tagline should always be used in conjunction with the Block W logo
More informationOct Style Guide & Logo Usage
Oct 2017 Style Guide & Logo Usage Logo Specifications Standard Vertical The vertical logo is the preferred standard of use. The alternate horizontal logo is to be used in all instances where the standard
More informationVMware Corporate Logo Guidelines. V.1.0 / Updated January 2010
VMware Corporate Logo Guidelines V.1.0 / Updated January 2010 G u i d e l i n e s Corporate Logo The corporate logo should be treated as one unit and should never be divided. The VMware logo should be
More informationAlbertsons Companies, Vons, & Pavilions Foundation Brand Standards. SOUTHERN CALIFORNIA DIVISION November 2017
Albertsons Companies, Vons, & Pavilions Foundation Brand Standards SOUTHERN CALIFORNIA DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies
More informationA guide to using your Star Rating
A guide to using your Star Rating Describing Star Ratings in copy These guidelines will help you determine the best way to use the Star Ratings logo and how to reference it in marketing copy. It covers
More informationBRAND GUIDELINES VERSION /2018 OPERATED BY EBU
BRAND GUIDELINES VERSION 5-2017/2018 OPERATED BY EBU THE EUROVISION SONG CONTEST - A SIMPLE IDEA THAT HAS SUCCEEDED. MARCEL BEZENÇON DIRECTOR OF THE EBU (1950-1970) AND INITIATOR OF THE EUROVISION SONG
More informationLOGO USAGE GUIDELINES OCTOBER 2016
LOGO USAGE GUIDELINES OCTOBER 2016 PREFERRED LOGO The Robert Toigo Foundation logo is the most often seen expression of our identity. When we use our logo consistently and correctly, our audiences will
More informationINTRODUCTION TO THE LOGOS AND BRAND
Brand and Style Guide July 2010 INTRODUCTION TO THE LOGOS AND BRAND The City of Film brand has been developed to reflect the Mission, Vision, values, key messages and organisational strategy of Bradford
More informationone brand. one face. one voice.
one brand. one face. one voice. In essence, the Brand Manual is a set of rules followed by the company to maintain the brand s identity. These rules play an indispensable part in the overall representation
More informationVersion 1.0 February MasterPass. Branding Requirements
Version 1.0 February 2013 MasterPass Branding Requirements Using PDF Documents This document is optimized for Adobe Acrobat Reader version 7.0, or newer. Using earlier versions of Acrobat Reader may result
More informationAlbertsons Companies and Safeway Foundation Brand Standards. PORTLAND DIVISION November 2017
Albertsons Companies and Safeway Foundation Brand Standards PORTLAND DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation
More informationIdentification Standards Manual
Identification Standards Manual To the NCCC Team, I am pleased to introduce to you Neosho County Community College s new logo and graphic identity system. It is the result of a comprehensive exploration
More informationCORPORATE IDENTITY PROGRAM
CORPORATE IDENTITY PROGRAM CORPORATE IDENTITY PROGRAM STANDARDS The logo is the primary visual symbol of the Le Château brand. The Le Château logo is a trademark with worldwide protection. The Le Château
More informationI D E N T I T Y G U I D E L I N E S
I D E N T I T Y G U I D E L I N E S THE CORPORATE MARK Logo Components The Digium family of logos are the cornerstone of the identity program. Together with the following key design elements, the logo
More informationVisual Identification Manual
Visual Identification Manual Basic Design October 1, 2014 Publicity Group, General Affairs Department, Daikin Industries, Ltd. 1 Global Rules Applying to the Basic Design Elements The four basic design
More informationBrand guidelines. July 2014 NEXT
Brand guidelines July 2014 The purpose of these guidelines is to help Kick It Out present their brand communications consistently and with impact. Kick It Out s brand is the organisations most valuable
More informationBrand Standards QUICK GUIDELINES
Brand Standards QUICK GUIDELINES Table of Contents 1.0 1.1 1.2 BRANDMARK Master / Staging Color / Size 2.0 2.1 TAGLINE Usage / Specifications / Staging 3.0 3.1 3.2 3.3 BRAND SYSTEM Typography Color Palette
More informationAlbertsons Companies and Tom Thumb Foundation Brand Standards. SOUTHERN DIVISION November 2017
Albertsons Companies and Tom Thumb Foundation Brand Standards SOUTHERN DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation
More informationMember co-branding guidelines, August V1
Member co-branding guidelines, August 2014. V1 OnTheMarket.com These guidelines are designed to help you introduce and manage co-branding with OnTheMarket.com across all your relevant communications material.
More informationDESIGN & BRAND Guidelines
DESIGN & BRAND Guidelines TABLE OF CONTENTS This document provides guidelines to ensure the correct use of the Belgian Development Cooperation visual identity. A correct and consistent implementation conveys
More informationBRAND / The CDW Logo
BRAND / The CDW Logo 10 Overview The CDW logo consists of a solid square with CDW and a distinctive oval shape reversed out. Both a standalone square logo and a logo-with-tagline lockup are available for
More informationCorporate Logo usage guidelines
Corporate Logo usage guidelines This logo usage guide provides the tools to maintain the integrity of our Association s identity. Since our identity is the visual means by which we distinguish our professional
More informationGLOBAL BRANDING LOGO
GLOBAL BRANDING LOGO Our logo is the centerpiece of our visual identity. It is the key design element representing our organization and the basis for our design approach. Logo elements logomark The YFU
More informationDPS Logo. Version 1.0
DPS Logo standards Version 1.0 2 Denver public schools Logo standards Version 1.0 The Denver Public Schools Logo is a reflection of who we are and the benefits we deliver. These logo standards are your
More informationPeace4Youth Brand Guidelines
PeaceYouth Brand Guidelines 2 Introduction PeaceYouth is the brand name which has been specifically developed for the Children and Young People Objective 2 (Action 2.1) of the European Union s PEACE IV
More informationBrand standards and usage guidelines for partners
Brand standards and usage guidelines for partners 1 Successful implementation PURPOSE AND GOAL Colorado Crisis Services exists to provide help to Coloradans in need. This document serves that mission by
More informationOUR VISION WHERE WE RE GOING
1 INTRODUCTION A brand is not just a logo or a strap line. A brand is a set of beliefs, goals and values that guides an organisation, its decisions and communications, both internally and externally. To
More informationBRAND GUIDELINES. For questions or clarifications to any of these branding standards, please contact: August 2016
For questions or clarifications to any of these branding standards, please contact: Marketing 618 Highway 74 S Peachtree City, GA 30269 770-487-2331 marketingrequest@hoshizaki.com www.hoshizakiamerica.com
More informationAssociate Degree for Transfer. Logo Guidelines. February 2017
Associate Degree for Transfer Logo Guidelines February 2017 Logo Components The logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) program name. These elements should not be resized, redrawn or
More informationLogo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S
Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S Corporate Logo Introduction LexArts is greater Lexington s premier cultural development, advocacy and fund
More informationGRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity
GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity TABLE OF CONTENTS Policy and Applications... 3 Hostos 50th Anniversary Primary Logo...
More informationFLY THE DREAM BRAND GUIDE
FLY THE DREAM BRAND GUIDE INTRODUCTION PURPOSE AND VALUES BRAND POSITION BRAND VISION BRAND PROMISE MAKING OUR MARK THE IAC BRAND FAMILY 3 4 5 6 7 9 10 CONTENT THE IAC LOGOS TABLE OF CONTENTS IAC SHIELD
More informationwww. enocean. com EnOcean Brand Guidelines
www. enocean. com EnOcean Brand Guidelines V3.2 MARCH 2012 EnOcean Brand Guidelines EnOcean GmbH is the innovator and producer of the award-winning, patented batteryless radio technology, thus establishing
More informationAmerican Coaster Enthusiasts Logo Guidelines
American Coaster Enthusiasts Logo Guidelines Introduction...2 Downloads of Logo Artwork...2 ACE Logos...2 ACE Logos...3 Usage Guidelines...5 Logo Usage Rights...5 ACE Logo and ACE Logo...5 ACE Member Logo...5
More informationUNICEF CLUBS BRAND BOOK
UNICEF CLUBS BRAND BOOK 2016 17 updated July 1, 2016 Contents How to Use This Book.... 3 Logo Usage Guidelines.... 4 Typography Our Fonts.... 10 Color USF Color Palette.... 11 2 UNICEF CLUBS Brand Book
More informationTOWN OF QUEEN CREEK BRAND GUIDE
BRAND GUIDE DEC2016 BRAND GUIDE INTRODUCTION CONTACT TOWN OF QUEEN CREEK COMMUNICATIONS, MARKETING AND RECREATION DEPARTMENT 22358 SOUTH ELLSWORTH ROAD QUEEN CREEK, AZ 85142 480-358-3198 communication@queencreek.org
More informationFACILITYLINK CORPORATE IDENTITY MANUAL
FACILITYLINK CORPORATE IDENTITY MANUAL Table of Contents Page 2 of 47 Introduction 3 Corporate Design Elements 7 Corporate Design Application 25 Logo Application for Subsidised Activities 44 Table of Contents
More informationACME Foundation Brand Standards. ACME DIVISION November 2017
ACME Foundation Brand Standards ACME DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 File Formats & Usage 14 Visual Identity 4 Legal 15 Photography 5 Creative/Layout Treatments 16 Typography 6 Creative
More informationAlbertsons Companies, Safeway and Carrs/Safeway Foundation Brand Standards. SEATTLE DIVISION November 2017
Albertsons Companies, Safeway and Carrs/Safeway Foundation Brand Standards SEATTLE DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies
More informationLogo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S
Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S Corporate Logo Introduction LexArts is greater Lexington s premier cultural development, advocacy and fund
More informationProgram Identity Guidelines
resources.specialolympics.org/healthy_athletes_brand.aspx Program Identity Guidelines Version 1.0 / English Zero-G / August, 2012 Version 1.0 Contents Healthy Athletes introduction 3 Guidelines introduction
More information