3. Television and audio-visual

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1 3. Television and audio-visual

2 3. Key Market Developments

3 Figure 3.1 TV industry metrics UK FRA GER ITA USA CAN JPN AUS ESP NED SWE IRL POL BRA RUS IND CHN TV revenue ( bn) Revs change (%, YOY) Revenue per cap ( ) from advertising from subscription From public funds TV licence fee¹ n/a n/a 175 n/a n/a n/a n/a n/a n/a n/a Largest TV platform Platform % of homes DSat DTT DSat DTT DCab DCab ACab DTT DTT DCab ACab DSat DSat DSat ATT ACab ATT 42% 38% 34% 41% 39% 44% 25% 43% 69% 42% 37% 52% 43% 39% 36% 59% 33% TV viewing (mins/day)² n/a No.1 channel share (%) n/a DTV take-up (%) Pay TV take-up (%) DSO date Source: IDATE / industry data / Ofcom / Mediametrie, Eurodata TV Worldwide. Figures have been converted to GBP using IMF average exchange rates. ¹The Japanese licence fee costs 102 in terrestrial households or 175 to receive a larger number of channels via satellite.²refers to average TV viewing per head, per day. 2

4 Figure 3.2 Global TV revenues Revenue ( bn) bn 211bn 221bn 222bn 239bn Source: Ofcom analysis based on data taken from PricewaterhouseCoopers Global Entertainment and Media Outlook IDATE / industry data / Ofcom for US and UK revenues. Notes: Net TV advertising revenues for Russia have been calculated by discounting 15% of TV advertising spending to remove agency fees and production costs. Interpretation and manipulation of data are solely Ofcom s responsibility. Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for.

5 100% Figure 3.3 TV industry revenues, by source 194bn 211bn 221bn 222bn 239bn YOY 7.7% CAGR (4yr) 5.4% Proportion of revenues 80% 60% 40% 20% 93bn 97bn 97bn 90bn 99bn 19bn 19bn 18bn 18bn 18bn 83bn 96bn 105bn 113bn 121bn 9.9% 1.3% 7.1% 1.6% 2.2% 9.8% Advertising Public funds Subscriptions 0% Source: Ofcom analysis based on data taken from PricewaterhouseCoopers Global Entertainment and Media Outlook IDATE / industry data / Ofcom for US and UK revenues. Notes: Net TV advertising revenues for Russia have been calculated by discounting 15% of TV advertising spending to remove agency fees and production costs. Interpretation and manipulation of data are solely Ofcom's responsibility. Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for.

6 Figure 3.4 Take-up of digital and analogue television, Proportion of TV homes (%) 100% 80% 3% 7% 38% 22% 13% 22% 34% 25% 2% 32% 37% 17% 60% 44% 41% 66% 71% 67% Analogue 40% 20% 97% 93% 62% 78% 87% 78% 66% 75% 98% 68% 63% 83% 56% 59% 34% 29% 33% Digital 0% UK FRA GER ITA US CAN JPN AUS ESP NED SWE IRE POL BRA RUS IND CHI Year-on-year change (pp) Source: IDATE / industry data / Ofcom 5

7 Figure 3.5 Timeline for digital switchover, by country and date Switchover underway Switchover complete FRA UK ITA AUS CHN RUS NED SWE GER USA ESP Switchover deadline CAN IRL JPN POL IND BRA Source: IDATE / industry data / Ofcom

8 Figure 3.6 Percentage point change in the take-up of DTV, 2009 and Percentage point change UK FRA GER ITA US CAN JPN AUS ESP NED SWE IRE POL BRA RUS IND CHI 2 year change Source: IDATE / industry data / Ofcom 7

9 Figure 3.7 IPTV take-up on main TV sets in countries where take-up exceeded 4% in Take-up (% of TV homes) 25% 24% FRA 20% 18% SWE 15% 10% 7% 12% 14% 8% 8% 9% 10% 8% NED US 5% 0% 2% 3% 2% 4% 5% 4% 4% 3% 3% 3% 1% 3% 1% 6% 5% Source: IDATE / industry data / Ofcom. Notes: Only countries where IPTV take-up exceeded 4% of television homes in are shown in the chart. ESP GER

10 Figure 3.8 Growth in the number of HD television homes Take-up (% of TV homes) Growth 60% 60% 1 yr 3 CAGR 54% 50% 45% 44% 326% FRA 40% 30% 39% 29% 42% 40% 40% 28% 21% 39% -2% 0% 122% 358% US JPN ITA 20% 21% 20% 14% 13% 14% 10% 7% 3% 5% 7% 0% % 95% 94% 264% UK GER Source: IDATE / industry data / Ofcom.

11 Figure 3.9 Number of HD homes, by platform and country, end Subscribers (m) 70 62m m m 40 34m 25.0m m 20m m 4.5m 8.8m m 13.4m 11.1m 0 US UK, FRA, GER, ITA JPN 0.6m DTT IPTV Cable Satellite Source: IDATE / industry data / Ofcom. Notes: Paying and FTA HD homes; no data available for IPTV take-up in Japan.

12 Figure 3.10 Claimed DVR take-up and year-on-year changes in take-up Change year on year (pp) 50% +4pp +3pp +2pp -1pp +2pp Take-up (%) 40% 30% 20% 36% 21% 22% 22% 41% 28% 10% 0% UK FRA GER ITA USA AUS Source: Ofcom Consumer Research October 2011 Base: Total sample size: UK=1015, France=1014, Germany=1014, Italy=1045, US=1002, Japan=1015, Australia=1012. Q: Which of the following devices do you own and personally use?

13 Figure 3.11 Claimed take-up of connected televisions and 3D-ready TVs Take-up (%) 15% Connected or smart TV 3D-ready TV 13% 12% 9% 6% 7% 6% 7% 8% 6% 6% 10% 7% 9% 6% 4% 3% 0% UK FRA GER ITA USA AUS Source: Ofcom Consumer Research October Base: Total sample size: UK=1015, France=1014, Germany=1014, Italy=1045, US=1002, Japan=1015, Australia=1012. Q: Which of the following devices do you own and personally use?

14 Figure 3.12 Accessing TV content over the internet Proportion of respondents that access online TV (%) Ever Weekly 60% -1 50% 40% 30% 44% +3 27% -4 33% % +1 31% % +2 23% 29% 20% 17% +1 17% 17% 11% 10% 0% UK FRA GER ITA USA AUS Source: Ofcom Consumer Research October 2011 Base: Total sample size: UK=1015, France=1014, Germany=1014, Italy=1045, US=1002, Australia=1012 Q. Which of the following activities do you use your home internet connection for? Note: Australia not included in research

15 Figure 3.13 Accessing TV content over the internet, by age Proportion of respondents accessing online TV weekly(%) 50% 40% 30% 20% 36% 33% 21% 27% 18% 15% 21% 17% 17% 13% 21% 13% 12% 19% 18% 21% 13% 38% 25% 23% 17% 13% 29% 24% 15% 13% 10% 6% 3% 8% 5% 0% UK FRA GER ITA USA AUS Source: Ofcom Consumer Research October Base: UK=1015, France=1014, Germany=1014, Italy=1045, US=1002, Australia=1012 Q: Which, if any, of the following activities do you use your home internet connection for? 14

16 3. TV and Audio Visual Industries

17 Figure 3.14 TV industry revenues among comparator countries Growth (%) Total revenues ( bn) YOY CAGR (5 yr) 158bn 168bn 179bn 192bn 200bn 200bn 215bn 7.7% 6.4% 100bn bn 79 80bn % 5.3% USA 70bn 60bn % 3.5% bn 45 40bn 30bn 20bn 10bn 0bn Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for. Revenues include advertising, subscriptions and sources of public funding only. Europe includes the European countries in this analysis UK, France, Germany, Italy, Spain, Netherlands, Sweden, Republic of Ireland and Poland. BRIC is Brazil, Russia, India and China % 0.9% 16.2% 14.3% Europe / Canada Japan / Australia BRIC

18 Figure 3.15 TV industry revenue among European countries and Canada 12bn 10bn 8bn 6bn 4bn 2bn 0bn Total revenues ( bn) 45bn 48bn 50bn 52bn 54bn 54bn Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for. Revenues include advertising, subscriptions and sources of public funding only. Europe includes the European countries in this analysis UK, France, Germany, Italy, Spain, Netherlands, Sweden, Republic of Ireland and Poland bn Growth (%) YOY 2.0% 8.5% 8.8% 6.6% 11.0% 0.9% 0.4% 10.7% 5.8% 4.0% CAGR (5 yr) 0.5% 3.0% 5.7% 3.7% 4.3% 4.1% 3.1% 9.1% 3.4% 8.0% GER UK FRA ITA ESP CAN NED POL SWE IRL

19 Figure 3.16 Total TV industry revenues among BRIC countries 12bn 10bn 8bn 6bn 4bn 2bn 0bn Total revenues ( bn) 14bn 16bn 18bn 21bn 25bn 27bn Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for. Revenues include advertising, subscriptions and sources of public funding only. BRIC is Brazil, Russia, India and China bn Growth (%) YOY CAGR (5 yr) 16.2% 17.7% 17.6% 16.6% 17.7% 13.6% 14.8% 17.5% 20.7% 9.8% Brazil Russia India China

20 Figure 3.17 TV revenues among comparator countries by source, and Revenues ( bn) CHN IND RUS BRA POL IRL SWE NED ESP AUS CAN ITA GER FRA UK bn bn bn bn bn bn bn bn bn bn bn bn bn 0.6bn bn bn bn bn bn bn bn bn bn bn 11.3bn 10.4bn 10.7bn 11.0bn Advertising revenues Public funding Subscription fees 9.9bn 10.6bn JPN USA bn 28.6bn bn 94.2bn Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for. Revenues include advertising, subscriptions and sources of public funding only. Different scale used for USA and Japan due to larger size. 1

21 Figure 3.18 TV revenue per head, by source, evs per cap ( ) hange YOY ( ) 100% 80% Public funding 60% 40% Subscription 20% Advertising 0% UK FRA GER ITA USA CAN JPN AUS ESP NED SWE IRL POL BRA RUS IND CHN Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for. Revenues include advertising, subscriptions and sources of public funding only; figures inside the bars represent industry revenue per head by source.

22 Figure 3.19 Changes in components of TV revenues per head: 2009 to UK FRA GER ITA USA CAN JPN AUS ESP NED SWE IRL POL BRA RUS IND CHN Change ( ) Advertising Subscription Public funding Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for. Revenues include advertising, subscriptions and sources of public funding only; the bars represent changes in industry revenue per head, by source.

23 Figure 3.20 Cost of a TV licence fee Cost per annum Cost of standard TV licence fee ( ) Increment for DTH TV licence ( ) Pay TV take-up (%) No fee No fee No fee No fee UK FRA GER ITA USA CAN JPN AUS ESP NED SWE IRL POL BRA RUS IND CHN No fee No fee No fee No fee No fee No fee Pay TV take-up (%) Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for ; Prices as of end. Note: The Japanese licence fee costs 102 in terrestrial households or 175 (rounded) to receive a larger number of channels via satellite

24 Revenues ( bn) Figure 3.21 Latest reported revenues from selected free-to-view TV operators, Annual revenue for latest available period ( bn) 5bn 4.5bn 4bn 3.5bn 3bn 2.5bn 4.9bn 4.8bn 2bn 1.5bn 2.9bn 2.7bn 2.7bn 2.6bn 2.6bn 1bn 2.2bn 2.0bn 1.8bn 0.5bn 0bn Territory YoY change 1.0bn 0.7bn 0.4bn NHK RTL Fuji BBC Mediaset FT P7S1 RAI ITV TF1 RTVE ABC PBS JPN EUR JPN UK ITA FRA GER ITA UK FRA ESP AUS USA 3.2% 8.4% -6.4% 1.5% 8.6% 7.4% 8.7% 3.0% 8.4% 11.4% -0.2% 1.4% Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for ; Comparisons should be regarded as indicative only due to the possibility of differences in financial reporting between broadcasters. From 2009, RTL figure includes its key European markets; Mediaset includes Italian business and from FTA and pay TV (year ending Dec 31) BBC represents its income allocated to TV; RAI figures include licence fee (split between radio and TV unknown), TV advertising and sponsorship; ProSieben, group revenues (years ended Dec 31); France Televisions is licence fee and advertising; TF1 includes French channels (years ended Dec 31); PBS and the ABC are total revenue to year ending June 30; Fuji TV is broadcasting and production, year ending March 31; RTVE is advertising and public funding (as of year ending Dec 31). 13.7%

25 Figure 3.22 Latest reported revenues from selected pay-tv operators, 14bn 13.8bn 13.1bn Revenues ( bn) 12bn 10bn 8bn 6bn 4bn 8.2bn 5.3bn 4.0bn 3.9bn 3.3bn Cable Satellite 2bn 1.2bn 1.1bn 1.0bn 0.7bn Territory 0bn YoY change Comcast DirecTV Dish BSkyB Canal+ Virgin Media Sky Italia Foxtel Sogecable Sky Perfect Sky Deutschland USA USA USA UK FRA UK ITA AUS ESP 2.5% 8.5% 8.5% 13.2% 3.5% 1.9% 1.2% 10.3% -15.3% 0.6% -1.0% JPN GER Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for ; where possible we have reported revenues related to the TV services only (including advertising). Comcast includes video and advertising revenues; Time Warner Cable includes video and advertising revenues; BSkyB include retail, wholesale and advertising revenues; KDG includes cable access and TV/radio revenues; Virgin Media includes consumer and content revenues; Sky Italia revenue based on IDATE's estimate from News Corporation's annual report; Canal+ represents Canal Plus Group pay-tv revenues; Sogecable s platform is Digital Plus.

26 Figure 3.23 Pay-TV ARPU, - ARPU ( ) CHN IND RUS BRA POL IRE SWENED ESP AUS JPN CAN USA ITA GER FRA UK Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for. ARPU is average revenue per user, representing the average revenue generated per pay TV subscriber. 2

27 Figure 3.24 Latest reported ARPU for selected pay-tv operators, end Cable ARPU ( ) Satellite oy change Comcast DirecTV Foxtel Virgin Media Dish BSkyB Canal+ Sky Italia Sogecable Sky Deutschland USA AUS UK USA FRA ITA ESP GER Territory USA UK Sky Perfect 9.1% 4.9% 4.4% 4.9% 4.7% 3.3% 3.6% -2.3% 1.7% 10.1% -0.3% Source: IDATE / industry data / Ofcom. Notes: Ofcom has used an exchange rate of $1.546 to the GBP, representing the IMF average for ; latest available company reports; ARPU is average revenue per user; figures are indicative only as definitions of ARPU may differ and some operators include telecommunications revenue in annual ARPU. Platform represents main distribution method. JPN

28 3. The TV and audio-visual consumer

29 Figure 3.25 Take-up of digital television top nine comparator countries Growth Proportion of homes (%) CAN AUS FRA US UK ITA ESP IRE Take-up 1 yr 5 yr CAGR 98% 16% 27% 97% 3% 7% 93% 17% 25% 87% 5% 10% 83% 29% 16% 78% 10% 15% ESP UK FRA US IRE ITA NED 78% 13% 12% CAN 20 75% 22% 21% AUS Source: IDATE / industry data / Ofcom 68% 17% 31% NED 28

30 Figure 3.26 Take-up of digital television the next eight comparator countires Growth 100 Take-up 1 yr 5 yr CAGR 66% 3% 8% JPN Proportion of homes (%) SWE GER POL BRA JPN 63% 10% 13% 62% 24% 25% 59% 52% 18% 56% 17% 35% 34% 34% 66% SWE GER BRA POL RUS IND 20 RUS 33% 34% 91% CHI CHI Source: IDATE / industry data / Ofcom 29% 28% 48% IND 29

31 Figure 3.27 The two most popular DTV platforms, by country, Proportion of TV households (%) 100% 80% 60% 40% 20% Satellite Terrestrial Terrestrial IPTV Cable Satellite Terrestrial Satellite Cable Satellite Cable Satellite Cable Terrestrial Terrestrial Satellite Terrestrial Satellite Cable Satellite Cable Satellite Satellite Cable Satellite Cable Terrestrial Satellite Cable Terrestrial Cable Satellite Cable Terrestrial 50% Second largest platform Largest platform 0% UK FRA GER ITA USA CAN JPN AUS ESP NED SWE IRL POL BRA RUS IND CHN Source: IDATE / industry data / Ofcom 30

32 Figure 3.28 Take-up of DTV, by platform and country: Proportion of TV homes (%) 100% 80% 60% 40% 20% 0% 1% 5% 0% 3% 6% 3% 4% 2% 5% 2% 1% 3% 2% 4% 3% 8% 15% 10% 13% 12% 7% 10% 24% 10% 19% 22% 24% 22% 33% 17% 15% 23% 39% 44% 21% 8% 2% 42% 39% 30% 12% 42% 3% 59% 32% 2% 25% 27% 23% 13% 43% 37% 21% 43% 4% 41% 22% 6% 22% 52% 69% 32% 34% 31% 40% 38% 15% 25% 26% 17% 21% 25% 23% 33% 36% 33% 13% 6% 12% 15% 6% 3% 4% 8% 11% 4% 5% 5% UK FRA GER ITA USA CAN JAP AUS ESP NED SWE IRL POL BRA RUS IND CHN IPTV Digital cable Analogue cable Digital satellite Analogue satellite Digital terrestrial Analogue terrestrial Source: IDATE / industry data / Ofcom 31

33 Figure 3.29 Changes in platform take-up (pp) by country and technical platform Source: IDATE / industry data / Ofcom 32

34 Figure 3.30 Proportion of main sets connected to DTT since platform launch Proportion of homes (%) Years since launch UK FRA GER ITA USA JPN ESP NED SWE AUS BRA Source: IDATE / industry data / Ofcom 33

35 Figure 3.31 Number of HDTV homes, by platform and country, end Take-up (% of TV homes) Growth 60% 60% 1 yr 3 CAGR 54% 50% 45% 44% 139% FRA 40% 30% 39% 29% 42% 40% 40% 28% 21% 22% -2% 0% 122% 149% US JPN ITA 20% 21% 20% 14% 13% 14% 10% 7% 3% 5% 7% 0% % 49% 94% 117% UK GER Source: IDATE / industry data / Ofcom.

36 Figure 3.32 Percentage point change in the take-up of HD decoders connected to main sets UK FRA GER ITA US JPN Satellite DTT Cable IPTV Net increase Source: IDATE / industry data / Ofcom. Notes: Paying and FTA HD homes; no data available for IPTV in Japan 35

37 Figure 3.33 Number of HDTV channels and HD penetration, end Satellite Cable IPTV DTT Proportion of TV homes with HD Number of HD channels % 21% 54 14% % 40% 88 28% UK FRA GER ITA USA JPN 0 70% 60% 50% 40% 30% 20% 10% 0% Proportion of TV HH with HDTV (%) Source: IDATE / industry data / Ofcom.

38 Figure 3.34 Increase in the number of HD channels available, by platform, UK FRA GER ITA USA JPN Satellite Cable IPTV DTT Source: IDATE / industry data / Ofcom. 37

39 Figure 3.35 Take-up of digital video recorders, connected TVs and 3D-ready TVs Take-up (%) DVR Connected or smart TV 3D-ready TV 50% 40% 36% 41% 30% 28% 20% 10% 7% 21% 22% 22% 13% 10% 6% 7% 8% 6% 6% 7% 4% 9% 6% 0% UK FRA GER ITA USA AUS Source: Ofcom Consumer Research October 2011 Base: Total sample size: UK=1015, France=1014, Germany=1014, Italy=1045, US=1002, Japan=1015, Australia=1012 Q: Which of the following devices do you own and personally use?

40 Figure 3.36 Take-up of pay television among groups of comparator countries Proportion of households (%) % 57% 60% 44% 52% 52% 48% 54% 55% 37% 52% 56% 60 84% 89% 89% Pay % 43% 40% 56% 48% 48% 52% 46% 45% 63% 48% 44% Free 0 16% 11% 11% Total UK Europe BRIC North America Source: IDATE / industry data / Ofcom.Note: Europe in this context means those European countries within our comparator set. Total in this context means the 17 countries in this report s comparator set. 39

41 Figure 3.37 Take-up of pay and free-to-air television, end Proportion of households (%) 100% 80% 60% 40% 20% 0% 26% 31% 28% 18% 52% 57% 63% 60% 55% 52% 77% 76% 88% 91% 98% 93% 82% 74% 69% 72% 82% 48% 43% 37% 40% 45% 48% 23% 24% 12% 18% 9% 7% UK FRA GER ITA USA CAN JPN AUS ESP NED SWE IRL POL BRA RUS IND CHN Pay Free Source: IDATE / industry data / Ofcom 40

42 Figure 3.38 Percentage point increases in pay television take-up, Percentage point change year change UK FRA GER ITA USA CAN JPN AUS ESP NED SWE IRL POL BRA RUS IND CHN Source: IDATE / industry data / Ofcom 41

43 Figure 3.39 Pay television take-up in and, millions of homes 5yr CAGR Lower than average Higher than average 4% 7% -2% 10% 2% 6% 8% 6% 1% 5% 3% 13% 18% 25% UK FRA GER ITA CAN JPN AUS ESP NED SWE IRL POL BRA RUS % 12% 2% CHN IND USA Source: IDATE / industry data / Ofcom 3 Homes (millions)

44 Figure 3.40 Daily TV viewing per head, Change in minutes of viewing per person per day, % 3.4% 5.2% 3.4% 1.1% 6.0% 2.7% 3.5% 3.8% 0.6% 5.9% 2.1% -2.2% -0.9% -13.8% 0% Minutes per person per day average 211 mins UK FRA GER ITA USA CAN AUS ESP NED SWE IRL POL BRA RUS IND CHN Source: Médiamétrie, Eurodata TV Worldwide. The figure for Canada relates to the viewing in non- Quebec households

45 Figure 3.41 Patterns of viewing among the top five TV channels CHN IND RUS BRA POL IRL SWE NED ESP AUS CAN USA ITA GER FRA UK Top channel Second and third most popular Fourth and fifth most popular n.a Source: Médiamétrie, Eurodata TV Worldwide. The figure for Canada relates to the viewing in non-quebec households Change in share of top five channels % -5.8% +1.8% -5.7% 0% +17.2% -2.7% -8.2% +1.7% 0% -3.6% -4.2% -1.3% 0% -9.7% n.a 4

46 Figure 3.42 Viewing of publicly funded channels Change in viewing share between 2009 and (percentage points) Viewing share (%) UK FRA GER ITA USA CAN AUS ESP NED SWE IRL POL BRA RUS IND Source: Médiamétrie, Eurodata TV Worldwide. The figure for Canada relates to the viewing in non- Quebec households. 45

47 Figure 3.43 Terrestrial versus multi-channel share Proportionate change in terrestrial share, 2009 (%) -5.2% -7.2% +4.3% -5.5% -8.0% 100% Viewing share (%) 80% 60% 40% 20% Multi-channel Terrestrial 0% UK FRA GER ITA USA Source: Médiamétrie, Eurodata TV Worldwide. The figure for Canada relates to the viewing in non-quebec households. 46

48 Figure 3.44 Use of video-on demand services, and changes in use over time 40% % 30% 24% 29% 20% 14% 10% 9% 8% 0% UK FRA GER ITA USA AUS Source: Ofcom Consumer Research October 2011 Base: Total sample size: UK=1015, France=1014, Germany=1014, Italy=1045, US=1002, Japan=1015, Australia=1012. Note: Australia not included in research

Table of contents: Digital TV penetration accelerates in Sub-Saharan Africa Sub-Sahara Africa TV forecasts by platform Sub-Saharan Africa TV household penetration of total homes by country Estimated split

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