Approved by OMS 1[f0R FCC USE ONLY I 15 (March 2008) ]1 1 FOR COMMISSION USE ONLY J FILE NO AKZ

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1 DTV Quarterly Activity Station Report 0 l.cfm?printform=y &... Federal Communications Commission Washington, D.C rllicensee Approved by OMS 1[f0R FCC USE ONLY (March 2008) ]1 FCC 388 DTV Quarterly Activity Station Report 1 FOR COMMSSON USE ONLY J FLE NO AKZ LOU~~N~ T~!-E~~Q!:J ~~AD:;rC=A:.=S=T=N=G==='::=":=---====--=:...::::rir====-==--===---=' "==--=-='1 call Sign 11Facility d j Previous Call Sign (if 1 WBRZ-T~ _ applicable) _ Community of License llcity BA~~N Nielsen BATON 1 ROUQE DMA ROUGE _ J~tat~ JCounty Zip Code t~a least ~ATO~ R9UGE l _ World Wide Web Home Page Address Licensee Renewal Expiration Date (mrnlddlyyyy) 06/ Channel Num~e~jChec~th~C~n~lliu~!:>.~r:(SEo ~hi~ t~~s!?rm_ap~lie~) ~ An~log_!~ J,~ Digi~1 11~3 J Report reflec~s ~nformation for: q~rter ending: _~2/3y2008 Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)? (" Option One (A and D) r. Option Two (B and D) (" Option Three (C and D) =---=- ---=-='----==-- -=_----'''-----=-1] Ov~r the past quarter, have you fully complied with the requirements of this jl r. Yes ('" No option? Simulca~ing: ~---~~~"---=-~~-] Are you simulcasting on your Analog channel and your primary Digital \+ Yes (" No stream? Application ~uryose: _ _G'?TV E~ucation Report r- Amend~nt J[ File Num~r = f an amendment, include a comment explaining the reason and the portions of the pending application that are being revised. -- j Section B (For broadcasters electing Option Two) On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related and 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. t must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details). Total Number of Eligible DTV Transition-Related and Crawls, Snipes, and/or Tickers () Run -- Last Quarter lof6 1/8/20093:40 PM

2 DTV Quarterly Activity Station Report allfoss.fee.gov/cdbs/cdbs_docs/388_101. cfm?printfonn= Y&... How many DTV and did your station run between 5:00 a.m. and 1:00 a.m. last quarter? Total 5:00 a.m. to 1:00 a.m. 481 Total 5:00 a.m. to 1:00 a.m.,405 For informational purposes only, how many DTV and did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.? Total 6:00 a.m. to 9:00 a.m. 43 Total 6:00 a.m. to 9:00 a.m. 12 For stations located in the Eastern or Pacific Time Zone, how many DTV and did your station run in the last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)? Total 6:00 p.m. to 11:35 p.m Total 6:00 p.m. to 11 :35 p.~1 For stations located in the Central or Mountain Time Zone, how many DTV and did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)? Total 5:00 p.m. to 10:35 p.m' 163 Total 5:00 p.m. to 10:35 p.m: 79 WBRZ S DEDCATED TO OUR SERVCE N THE PUBLC NTEREST. ALTHOUGH NOT REQURED, LOUSANA TELEVSON BROADCASTNG HAS SUPPLEMENTED OUR MANDATED REQUREMENTS BY ARNG AN ADDTONAL 566, THRTY SECOND ANNOUNCEMENTS ON WBTR-CHANNEL 41, OUR LOW POWER STATON. WE ARE ALSO NCLUDNG VAROUS ANNOUNCEMENTS ON OUR WEATHER CHANNEL WBRZ-DT 2.3/COX CABLE f6 118/20093:40 PM

3 DTV Quarterly Activity Station Report 1.cfm?printfonn=Y& Minute Educational Programs - Last Quarter [ How many 30 minute, DTV -related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to February 17,2009. Total number of 30 Minute nformational Programs WBRZ/ LOUSANA TELEVSON BROADCASTNG HAS ALSO RUN AN ADDTONAL l3 THRTY MNUTE PROGRAMS, ON OUR LOW POWER STATONWBTR-411COX CABLE ~ loo-day Countdown Eligible Pieces - Last Quarter "6 Beginning on November 10, 2008, all stations participating in Option Two will engage in special 100-Day "Countdown to DTV" activities. Stations must execute a minimum of one "Countdown to DTV" on-air activity per day during the 100 days leading up to February 17,2009. During the last quarter, how many of each eligible 100-Day "Countdown to DTV" pieces did your station run? Graphic Displays ~~nimated Graphics ~19raphic and Audi~isplays Longer Form Reminders ABC HAS COMMTTED TO AR DALY COUNTDOWN GRAPHCS AS PART OF THER EFFORTS TO HELP SUPPLEMENT OUR DTV CONSUMER EDUCA non CAMPAGN. T WLL AR N GOOD MORNNG AMERCA MONDAY - SUNDAY AS A LOWER THRD ELEMENT THAT WLL PROMOTE THE TOLL-FREE PHONE NUMBER AND WEBSTE ON ALTERNATE DAYS. WBRZ HAS ADDTONAl-' COUNTDOWN REMNDERS ARNG DALY AS SNPES N OTHER DAYPARTS BETWEEN 5A-1A. THEY ALSO HAVE PHONE NUMBER AND WEBSTE NFO ATTACHED Section D (For all broadcasters) ra_d_d~it_io_n_a D=T=v_o_n_-_al_'r n_it_ia_t_iv_e_s_-~~~a=st~q~~~a_r_te_r ~ ~ll J1 Did your station run additional on-air initiatives (such as news reports, town hall r. Yes c No :, meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. l _ l WBRZ'S NEWS DEPARTMENT ARED A STORY NOVEMBER 11TH N THE 6PM NEWS CAST REGARDNG CONFUSON ON THE PART OF SOME CONSUMERS AS TO WHAT KND OF ANTENNA THEY WLL NEED WHEN THE BG SWTCH OCCURS. SOME THNK THEY WLL NEED AN EXTRA POWERFUL ANTENNA FOR THE DGTAL SGNAL. OUR LOCAL REPORTER GOT THE FACTS FRmvr A DGTAL TV EXPERT. WBRZ'S NEWS AND ENGNEERNG DEPARTMENT'S CONDUCTED 3 ADDTONAL SOFT TEST ON SUNDAY 12/14 AT 10:07PM (N THE lop NEWS), MONDAY 12/15 AT 4:21P ( N THE 4PM NEWS) AND ON 12/16 AT 8:25AM N GOOD MORNNG AMERCA. A NEWS ANCHOR WOULD NFORM VEWERS THAT A TEST WAS ABOUT TO TAKE PLACE. THERE WOUL BE A COUNTDOWN AFTER WHCH ENGNEERNG ALTERED THE ANALOG VDEO ONLY, BY PUTTNG UP A GRAPHC THAT DSPLAYED THE DTV WEBSTE NFO AND GAVE THE TOLL FREE NUMBER FOR DTV2009, SO THAT VEWERS COULD SEE F THER PCTURE CHANGED. F NOT TH_~1'iTHEY WERE NFORMED THAT THEY ARE REA1~Y A~D ~EED TO po N~THNG~ _ 1 30f6 1/8/20093:40 PM

4 DTV Quarterly Activity Station Report Station We~site Additional Activity Related to the DTV Transition - Last Quart~r :1 Eoes ~ur station ha~ a ~e~sit~ ~ _ J-_ {!Yes (" No : f YES,. did your stat.ion provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's C! Yes (" No Website... _ WBRZ.COM EXPLANS ON A DEDCATED HDTV PAGE, THE MOVE TO DGTAL TRANSTON N A STRAGHT FORWARD, EASY TO UNDERSTAND MANNER. T ALSO EXPLANS THE OPTONS AVALABLE TO VEWERS OF "GET READY" FOR DTV. WE HAVE ALSO NCLUDED LNKS TO AND SUPPLED THE TOLL FREE NUMBER TO APPLY FOR CONVERTER BOX COUPONS. THERE S ALSO A LNK TO THE" DGTAL TELEVSON TRANSTON AND PUBLC SAFETY ACT OF 2005" FROM THE NTA-NATONAL TELECOMMUNCATONS AND NFORMATON ADMNSTRATON. YOU CAN ALSO SEE ACTUAL VDEO ANNOUNCEMENTS REGARDNG THE CHANGE, AND ACCESS PAST DOCUMENT #388 REPORTS FLED WTH THE FCC. ~ ~ [Add!!!onal DTy O~reac~ Effor.!!..::-La~ Qu~ter _ Check all of the DTV related activities listed below that your station engaged in over the ':11 last quarter. The comment box may be use.d to de~crib~.!his act~vity.. _. r Speaking Engagements r Community Events P' Other (describe) WBRZ PARTCPATED N A NATONWDE 5 MNUTE SOFT TEST CONDUCTED 12/17 AT APPROX 7:30P. SEVERAL KEY KNOWLEDGEABLE STATON PERSONNEL HAS RECEVED AND RESPONDE~ TO PHONE CALLS AND E-MALS FROM OUR CONCERNED PUBLC. This comment box may be used to include other comments or information about your station's DTV activity over the last quarter. i i ANNOUNCEMENTS REGARDNG THE FLNG OF THE FCC#388 REPORTS AND THER LOCATON N OUR STATON'S PUBLC FLE RAN A TOTAL OF 7 TMES THS QUARTER. SUPPORTVE DOCUMENTATON SUCH AS ANNOUNCEMENT PLACEMENTS ARE ATTACHED TO THS PRNTED REPORT AND PUT N THE STATON'S PUBLC FLE. 40f6 1/8/20093:40 PM

5 DTV Quarterly Activity Station Report _ docs/388 _10 l.cfm?printform=y &... Signature ROBERT K BERNARD Typed or Printed Title of Person Signing TRAFFC MANAGER Date (mmldd/yyyy) 01/08/ f6 1/8/20093:40 PM

6 DTV Quarterly Activity Station Report 1.cfrn?printform=Y&... WLLFUL FALSE STATEMENTS ON THS FORM ARE PUNSHABLE BY FNE AND/OR MPRSONMENT (U.S. CODE, TTLE 18, SECTON 1001), AND/OR REVOCATON OF ANY STATON LCENSE OR CONSTRUCTON PERMT (U.S. CODE, TTLE 47, SECTON 312(a)(1», AND/OR FORFETURE (U.S. CODE, TTLE 47, SECTON 503). FCC NOTCE REQURED BY THE PAPERWORK REDUCTON ACT We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. f you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project ( ), Washington, D.C We will also accept your comments via the nternet if you send them to Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of THE FOREGONG NOTCE S REQURED BY THE PAPERWORK REDUCTON ACT OF 1995, P.L , OCTOBER 1, 1995,44 u.s.c f6 118/20093:40 PM

include a comment explaining the reason and the portions of the pending application that are being

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