2015 FIL WILC PROGRAM BOOK EVENT OVERVIEW

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1 SEPTEMBER 18-27, 2015 SYRACUSE, NEW YORK EVENT OVERVIEW The FIL (Federation of International Lacrosse) World Indoor Lacrosse Championship is an international tournament that is held every four years. The 2011 FIL World Indoor Lacrosse Championships were held in Prague, Czech Republic. The defending World Champions are Canada, with the Iroquois Nation finishing second and the United States finishing third. These Nations will compete again in 2015 alongside Australia, the Czech Republic, England, Finland, Germany, Ireland, Israel, Serbia, Switzerland, and Turkey FIL WILC PROGRAM BOOK The official commemorative program of the FIL World Lacrosse Championship will be distributed throughout the full ten days of games and cultural expositions. Thousands of fans from all over the world will receive copies that will contain editorial on Lacrosse and Native American history, Team profiles and stats, game and cultural information, and contain advertising from both local and national brands. Be part of this world championship sporting event and reserve your ad presence today. The start of the 2015 Games will commence at the War Memorial in downtown Syracuse, with a spectacular Opening Ceremony and Game I on September 18th. The traditional round-robin tournament play will continue for a week at the Onondaga and Village Arenas on the Onondaga Nation. The Finals will take place at the Syracuse University Carrier Dome, with a capacity of 28,000 seats for Lacrosse fans from all over North America, and the World.

2 2015 FIL WORLD INDOOR LACROSSE CHAMPIONSHIP ADVERTISING RATES COMMEMORATIVE PROGRAM BOOK Advertisers in this full-color event program will not only have a presence at this major sporting and cultural event Sept , but will also be part of a legacy keepsake that will be kept by thousands of attendees well beyond the championship games. PREMIUM ADVERTISING GOLD MEDAL ADVERTISER $10,000 One 30-second television spot during Gold Medal Game Full-Page color ad in the Gold section of the program Recognition as a Gold Medal advertiser in the Thank You page of the book One dasher board advertisement in all four arenas (we withhold the right to select placement) Twenty (20) VIP Tickets to either the Opening Ceremony & Game 1 or Bronze & Gold Medal Games SILVER MEDAL ADVERTISER $7,500 One 30-second television spot during the playoff games Full-Page color ad in the Silver section of the program Recognition as a Silver Level advertiser in the Thank You page of the book One dasher board advertisement on the field of choice (we withhold the right to select placement) Twelve (12) VIP tickets to either the Opening Ceremony & Game 1 or Bronze & Gold Medal Games BRONZE MEDAL ADVERTISER $5,000 Full-Page color ad in the front Bronze section of the program Recognition as a Bronze Level advertiser in the Thank You page of the book Eight (8) VIP tickets to either the Opening Ceremony & Game 1 or Bronze & Gold Medal Games ADDITIONAL ADVERTISING PROGRAM ADVERTISING FULL-PAGE COLOR AD: $1,950 HALF-PAGE COLOR AD: $1,100 QUARTER-PAGE COLOR AD: $600 EIGHTH-PAGE COLOR AD: $400 TEAM PROFILE PAGES Each of the thirteen participating teams will have their own Team Profile Page within the Program Book, with a sole Horizontal Ad space below. This unique ad space allows your brand to be directly linked with the team or nation of your choice (availability first come, first served). TEAM PROFILE PAGE AD: $950 DASHER BOARD ADVERTISING Premium Placement (20 locations per Arena) Penalty Boxes, Timekeepers, Team Benches, Behind Goals CARRIER DOME: $1,500 WAR MEMORIAL: $1,500 ONONDAGA ARENA: $1,200 VILLAGE PAVILION: $500 Other Positions (20 per Arena) CARRIER DOME: $1,000 WAR MEMORIAL: $1,000 ONONDAGA ARENA: $750 VILLAGE PAVILION: $350 BROADCAST TELEVISION ADS A total of four games will be broadcast on the NBC Universal Sports Network, delivering up to 70 million households. 30-second promotional broadcast spots are available at the following rates: BLUE DIVISION ROUND-ROBIN TOURNAMENT GAMES: $1,000 per spot GOLD MEDAL CHAMPIONSHIP GAMES: $1,500 per spot SCHEDULE DASHER BOARD ADS Ad Space 8/1/15 / Artwork Due 8/7/15 PROGRAM BOOK ADS Ad Space 8/14/15 / Artwork Due 8/21/15

3 AD SIZES AND DIMENSIONS PROGRAM BOOK ADVERTISING 2-Page Spread Non-bleed: w x h Full Page Non-bleed: 7.50 w x h 1/2 Page Horizontal Non-bleed: 7.50 w x h 1 4 Page Non-bleed: 3.50 w x h Marketplace (1/8 Page) Non-bleed: 3.50 w x h TEAM PROFILE PAGES ADVERTISING Team Profile Non-bleed: 7.50 w x 2.00 h FILES FILE REQUIREMENTS-PROGRAM BOOK Size: Digital files must be 100% magazine ad size (see dimensions at left). Colors: All images and colors must be converted to CMYK process colors or grayscale. Graphics: Use only hi-res images which must be linked and updated. Resolution: 300 dpi for CMYK or grayscale, 1200 for line art. Fonts: All fonts used to create PDFs must be embedded or converted to outlines. Choose bold, italic and other styles from the font menu. ALL files, must be linked, flattened with no transparencies. ALL ad files MUST contain the ADVERTISER S NAME. DO NOT supply fonts or images that are NOT a part of your ad. DO NOT provide laser printer output or photocopied material as camera-ready art. DO NOT supply artwork with spot, pantone or RGB colors. All ads are non-bleed. 2-Page Spread Non-bleed Full Page Non-bleed FILE FORMATS-PROGRAM BOOK Only the following formats are accepted and must be Mac-readable: InDesign (packaged with all updated elements) Hi-res PDF (Acrobat PDFx/I-a preferred) Illustrator EPS (fonts must be converted to outlines) Photoshop JPEG (300 dpi) 1/2 Page Horizontal Non-bleed 1/4 Page Marketplace/ Team Profile (1/8 Page) Team Profile FILE DELIVERY Via IngleDodd FTP site, , CD/DVD SCHEDULE PROGRAM BOOK ADS Ad Space 8/14/15 / Artwork Due 8/21/15 Upload: Host: Login/Username: adart Password: adart1 Place your ad in the WILC/lax folder Files must be under 5MB Mail: CD or DVD (include color proof) IngleDodd Media Attn: Production Dept San Vicente Blvd., Suite 709 Los Angeles, CA 90049

4 DASHER BOARD ART SPECIFICATIONS: Final dasher board sizes are 96 wide x 30 high Printable space is 29 x Proportional Finished space is 96 x 30 ACCEPTABLE ARTWORK FILE TYPES: Adobe Illustrator (.ai or.eps) Adobe Photoshop (.psd or.tif) Adobe Acrobat (.pdf) High-resolution.jpg files work, but often resolution is too low for large format printing FILE PREPARATION: Please convert all fonts to outlines, paths or curves. Include all linked images. Flatten all layers. For best color, create in RGB. CYMK colors work just fine but often do not look as vibrant. If possible, include a match print showing how you see the color. All raster images (psd, tif, jpg) must be a minimum of 150 dpi at final size. FILE DELIVERY Via IngleDodd FTP site, , CD/DVD Upload: Host: Login/Username: adart Password: adart1 Place your ad in the WILC/lax folder Files must be under 5MB Mail: CD or DVD (include color proof) IngleDodd Media Attn: Production Dept San Vicente Blvd., Suite 709 Los Angeles, CA SCHEDULE Ad Space 8/1/15 Artwork Due 8/7/15 GRID SAMPLE: ARTWORK EXAMPLE: Nike NIKE

5 BROADCAST TELEVISION SPOT SPECIFICATIONS TAPE FORMATS & VIDEO STANDARDS HDcam 1080i/60 [Note: HDCAM SR is not an acceptable format] Digital Betacam NTSC only Universal Sports is an HD channel. If 4:3 content is delivered, it will be run in its native aspect ratio with black bars on the sides. Certain USN affiliates broadcast our signal in SD only. In those instances, the network signal will be letterboxed within a 4:3 frame. So if we are provided with 4:3 commercial material, it will be displayed with black bars on all four sides. Reference Bars/Tone: Content must be preceded by 1:00 SMPTE color bars and 100% audio tone. Timecode: Tape must be striped with continuous timecode; either drop-frame or non-drop are acceptable. AUDIO Only mixed stereo audio channels can be accepted. Channel assignments should be: Channel 1 stereo mix, left Channel 2 stereo mix, right Neither 5.1, 7.1 or Dolby E can be accepted. Content must be of a standard length (e.g. :15, :20, :30, :60, etc) for commercial spots, or 28:30 for paid programs. Content cannot exceed its standard length and must not be more than ½ second shorter than its standard length. For instance, a :30 spot must run between 29.5 seconds and 30.0 seconds. TAPE LABELING Tape case and tape should be labeled with the following information: Advertiser and/or Agency Name - Product name (if applicable) ISCI code (if applicable) Spot title Spot length Video format Audio channel assignments If multiple cuts are on the tape, each must be identified on either the tape label or an insert placed within the tape case. FILES FILE DELIVERY Spots that are delivered digitally should be Quicktime files or ProRes 4:2:2. Universal Sports Net accepts SD and HD spots sent digitally via Extreme Reach, DG & Comcast AdDelivery. Extreme Reach: NBC Universal Properties Delivery Code: Universal Sports Net Phone: Web: DG: NBC Universal Properties Delivery Codes: SD Code: UNISP-CN HD Code: UNISH-CN Phone: Web: Comcast AdDelivery: NBC Universal Properties Delivery Code: Universal Sports Network Phone: Opt 1 Web: DELIVERY INSTRUCTIONS: All tapes should be delivered to Universal Sports traffic: Comcast Media Center 4100 E. Dry Creek Road Centennial, CO Attn: Universal Sports Network Questions relative to the trafficking of Commercial Tapes or Instructions - Contact: Universal Sports Lisa Spadaro Ryan Mayrose

6 COMMERCIAL TAPE SPECIFICATIONS COMMERCIAL GUIDELINES 1. One copy of all commercial tapes must be delivered at least five (5) working days before the first scheduled airdate. (For spots bought on a rotating basis, i.e., Monday through Friday, you must consider the first day in the rotation as the effective airdate.) Packages should be addressed to Universal Sports - Commercial Operations. 2. All commercial instructions must include agency, agency contact, advertiser, network, flight, brand, ISCI/Ad-Id and length. 3. All revisions must be clearly marked as Revision and include revision number. All revisions should indicate what was changed from the prior instructions and the effective date. 4. All revisions to commercial instructions must be received no later than 3 pm EST, two (2) working days prior to air. Revisions will not be processed unless commercial tapes have been received. 5. All commercials and billboards must conform to the public and industry advertising standards and to the programming and operating policies of Universal Sports. Commercials and billboards must comply with USN s technical standards. In no event shall Universal Sports be liable for the contents of a commercial in its telecast. 6. The placement and designation of commercial positioning shall be determined solely by NBC Universal Cable Properties. 7. Commercial tapes will be PURGED from all systems, 45 days from last airdate or after 45 days if it never aired from the received date. Tapes are not returnable. 8. A copy of each Paid Program must be sent to the following name/address on VHS, DVD, or QuickTime format, two weeks in advance: NBC Universal Cable Attn: David Futterman 30 Rockefeller Plaza, th Ave. Sales Campus 31B-39 New York, NY ISSUES RELATED TO HAVING SD OR HD MASTERS OF COMMERCIALS HD PROGRAMS AND SPOTS WILL FILL THE HD TV HD PROGRAMS & SPOTS WILL BE LETTERBOXED ON SD TV SCREEN SD PROGRAMS & SPOTS WILL HAVE BLACK BARS ON SIDES OF HD TV SCREEN SD PROGRAMS & SPOTS WILL HAVE BLACK BARS ALL AROUND ON SD TV SCREEN Copy will not air without written instructions. Copy instructions to: NBC Universal Universal Sports Commercial Operations c/o NBC Universal 30 Rockefeller Plaza West 50th Street New York, NY Phone Fax IF THE ORIGINAL COMMERCIAL PROVIDED TO US IS SD, THEN IT WILL HAVE BLACK BARS

7 Sponsorship Options: USET Member Tribal Nations Item Value Units Total Detail FP 4C ad in the event program book $1,950 1 $1,950 Dasher board: Village Pavilion (Premium) $500 2 $1,000 Premium most likely to appear in TV broadcasts Dasher board: Nation Arena (Premium) $1,200 2 $2,400 Dasher board: War Memorial (Premium) $1,500 2 $3,000 Dasher board: Carrier Dome (Premium) $1,500 2 $3,000 TV commercial (00:30) round robin $1,000 6 $6,000 3 games on NBC Universal Sports Network TV commercial (00:30) gold medal $1,500 2 $3,000 1 game on NBC Universal Sports Network Vendor booth $350 1 $350 Onondaga Nation Arena grounds Gold all event tickets $ $4, games over 10 days, including special events Welcome Dinner with Chef Rich Francis $0 5 $0 not for sale,but given with package of $25k or higher Wristbands to FIL Hospitality Box $0 5 $0 not for sale, but given with package of $25k or higher Event Tent Sponsorship $10,000 1 $10,000 Logo on banner & step repeat wall + VIP hosting area Haudenosaunee: Past Present Future $5,000 1 $5,000 Sponsorship of summit SUB-TL $39,700 Package Discount 30.00% TOTAL $27,790 Item Value Units Total Detail FP 4C ad in the event program book $1,950 1 $1,950 Dasher board: Village Pavilion (Standard) $350 1 $350 Standard less likely to appear in TV broadcasts Dasher board: Nation Arena (Standard) $750 1 $750 Dasher board: War Memorial (Standard) $1,000 1 $1,000 Dasher board: Carrier Dome (Standard) $1,000 1 $1,000 TV commercial (00:30) round robin $1,000 6 $6,000 2 spots in 3 games on NBC Universal Sports Network TV commercial (00:30) gold medal $1,500 2 $3,000 2 spots in 1 game on NBC Universal Sports Network Gold all event tickets $400 5 $2, games over 10 days, including special events Welcome Dinner with Chef Rich Francis $0 5 $0 not for sale,but given with package of $25k or higher Wristbands to FIL Hospitality Box $0 5 $0 not for sale, but given with package of $25k or higher Event Tent Supporting Sponsorship $5,000 1 $5,000 Logo on banner & step repeat wall SUB-TL $21,050 Package Discount 30.00% TOTAL $14,735 Item Value Units Total Detail FP 4C ad in the event program book $1,950 1 $1,950 Dasher board: Village Pavilion (Standard) $350 1 $350 Standard less likely to appear in TV broadcasts Dasher board: Nation Arena (Standard) $750 1 $750 Dasher board: War Memorial (Standard) $1,000 1 $1,000 Dasher board: Carrier Dome (Standard) $1,000 1 $1,000 TV commercial (00:30) round robin $1,000 3 $3,000 2 spots in 3 games on NBC Universal Sports Network TV commercial (00:30) gold medal $1,500 1 $1,500 2 spots in 1 game on NBC Universal Sports Network Gold all event tickets $400 3 $1, games over 10 days, including special events Welcome Dinner with Chef Rich Francis $0 3 $0 not for sale,but given with package of $25k or higher Wristbands to FIL Hospitality Box $0 3 $0 not for sale, but given with package of $25k or higher SUB-TL $10,750 Package Discount 30.00% TOTAL $7,525

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