State of the art on VERTICAL VIDEO

Size: px
Start display at page:

Download "State of the art on VERTICAL VIDEO"

Transcription

1 1 State of the art on VERTICAL VIDEO JUNE 2018 The evolution towards vertical: from 16/9 to 9/16 video formats. What do the evolution of mankind and video format have in common? The quest to rise to a vertical position, to rise through the clutter, to get noticed The rise of the vertical screen devices and vertical video content is the latest evolution in terms of video format. Driven by consumer behavior, it is appearing everywhere. It is effective, it is impactful. Horizontal LANDSCAPE Vertical LANDSCAPE Vertical PORTRAIT Most digital video is already watched on mobile devices and even though people virtually never turn their mobile devices on their sides, many marketers still make their video horizontally. These marketers are losing out on the significant and engaging power of vertical video, which according to Facebook s own research increases brand lift, and is 5x more likely than traditional video to be watched with the sound on. This paper lays out the background on vertical video, the latest research on its impact and some of the best ways to harness the world s fastest-growing new video format. CONTENTS HISTORY OF THE VERTICAL FORMAT THE RISING IMPORTANCE OF VIDEO CONTENT THE TAKEOVER OF VERTICAL SCREENS THE IMPACT OF VERTICAL VIDEO CONTENT CREATION FOR VERTICAL IS A CHALLENGE VERTICAL VIDEO SOLUTIONS CONCLUSION: YOU ARE ALREADY MAKING VIDEO FOR MOBILES. TIME TO MAKE IT PROPERLY

2 2 1. HISTORY OF THE VERTICAL FORMAT Nam June Paik, the father of video art, frequently experimented with the vertical format; in particular with his The Egg Grows installation back in He literally twisted the horizontal 4:3 screens to vertical to amplify the message of the growing. Reference In 2005, Bill Viola, a pioneer of new media art, created works that combined filmed images and music in what he calls total environments that envelop the viewer in image and sound. View Video American, b. 1951, New York, New York, based in Long Beach, California

3 3 More recently, in 2012 the Muppets picked on the fledgling trend for portrait video trend and mocked it as a silly Vertical Video Syndrome. At 1:21 in this video is their vision of how YouTube would adapt to vertical: showing four vertical videos at once, just to save bandwidth This showed prophetic understanding that digital platforms and social networks would have to adapt to the vertical format and to the exponential increase in data traffic caused by video consumption. Funnily enough YouTube finally adapted its player to vertical videos in December View Video 2. THE RISING IMPORTANCE OF VIDEO CONTENT There is no doubt that video is becoming the language of the 21st century. Video s impact on consumer buying decisions has been widely demonstrated. Many people are lazy and prefer to watch videos. This includes executives 59% of them prefer watching videos according to Forbes. After watching a video, viewers change behaviour vs. other type of content. They are significantly more likely to: take action, generate word of mouth, to purchase, share with other, and last but not least to have an emotional reaction! Let s be honest, watching videos is easy and entertaining, most of us just love it...

4 4 Social Media Content Formats that influence US Internet Users to Purchase a Product, April 2017 % of respondents Video 86% Image 78% Text Animated GIFs/images Live stream 40% 40% 44% Note: ages 18+ Source: gen. video and Geometry Global, The Influence of Influencers June 22, 2017

5 5 3. THE RISING OFFER OF VERTICAL SCREENS 3.1. People love to watch and share videos on social medias: Slowly but surely, each social network has made the transition first to video content then to vertical video format. It took them quite a while, pushed by consumer behaviour, by clients and by competitors who were setting new benchmarks. Video Vertical Video 2017 not yet availabe only for stories Mobile devices are the place to be to meet your audience: Mobile Internet users already represent half of the world s population. Over 50% of all Internet traffic is now on mobile phones, the latest natural extension of your hand. Average monthly data consumption is now 3 GB! 72% of digital video watched on mobile by 2019 (Zenith.) 3.3. Traditional media are now digitalizing their offer to cope with video: With the increased deployment of digital technology in the out-of-home space, digital OOH is growing fast. Stations, Airports, Bus stops, Tube stations,... Posters and billboards are now moving to DOOH and increasingly these screens are vertical. View Video

6 3.4. Increased Spending in Original Digital Video Programming and Mobile Video (IAB ) 6 Nearly 60% of marketers digital advertising budgets are allocated to digital video according to the 5th annual Digital Content NewFronts: Video Ad Spend Study Half of advertisers will increase spending on digital video, mobile video, and advanced TV, and two-thirds of advertisers will shift funds from TV budgets to fund their digital video advertising. Investments in digital video and mobile video have been climbing steadily since 2016 with over 50% growth, especially in original digital video (ODV) programming, which is expected to grow up to 68% by the end of THE IMPACT OF VERTICAL VIDEO Whenever vertical video is used, it has great impact: Snapchat: Vertical videos 9x more likely to be completed than traditional video News UK: Sees 75% higher click-through rate on vertical ads Forbes: 25% higher click-to-play on vertical video Facebook Research: Vertical video watched 75% of the time with the sound ON.(Horizontal video is watched 85% of the time with the sound OFF.) Vertical increases brand lift 79% of new vertical video consumers agreed that the format is more engaging, and said they would choose the vertical format in most cases. 65% of survey respondents said that brands using vertical video for their advertising are "more innovative. Research by Animaker of vertical vs horizontal video ads on Facebook showed vertical ads had 58% greater reach with a CPM 40% lower! No wonder Facebook uses vertical to promote itself, and encourages creatives to experiment with vertical video, as here: Get Creative with Vertical Video (Facebook 25/01/2018) Reference The power of vertical video to engage and grow a mobile audience can be clearly seen in the case of one of the world s greatest (and most traditional) media brands.

7 7 THE BBC GOES VERTICAL In late 2016, the BBC launched a new vertical video experience in its award-winning and internationally renowned News app. Users can swipe through a curated list of videos of the day to get an up-to-date summary of the day s news in an easy-to-consume and engaging format. All the videos are created specifically with smartphone users in mind: the videos are designed to be viewed vertically in full screen, and have subtitles. James Montgomery, Digital Development Director for BBC News said: Video remains the medium in which much of our best journalism is told, but the storytelling needs to be re-thought for mobile. The key to success is the combination of relevance and reward: videos that are not only great to watch, but which are offered in formats that are optimised for smartphones. He added: Being good at delivering news to mobiles is particularly important for younger audiences, for whom the smartphone is the primary, or possibly only, source of news. The impact of this vertical videos content is astonishing: 30% increase in video viewers 20% more videos watched per user Vertical video viewers visit three times more often References: Video Press release

8 8 MUSIC GOES VERTICAL Vertical is working for the music industry too. Spotify and others have begun working with vertical videos. A notable success recently was Camilla Cabello s release of her hit Havana with a vertical video. View Video 5. CONTENT CREATION FOR VERTICAL IS A CHALLENGE: The number of screens is skyrocketing; many channels require different formats, the context changes according to where and when content gets served. This is a challenge for marketers and content producers who have to decide how to allocate production budgets. Most video is still made for traditional channels TV etc. with the idea of repurposing for mobile screens. Only 14% say video creative is usually developed primarily for mobile platforms which is low compared to the importance of these screens. There are a number of players offering repurposing services, which can be efficient budget-wise, even if originally created content is the most effective way to utilize any screen shape.

9 9 6. VERTICAL VIDEO SOLUTIONS VERTICALIZATION MakeMeReach is an example of a business that can quickly verticalize your existing advertising creative assets for mobile (eg. transform them into vertical format.) View Video Genero uses a hybrid crowd approach to alter existing TVCs for mobile: Genero were briefed to adapt TV commercials for Pond into a range of videos optimised for mobile, for use across Facebook and Instagram. Creators pitched ideas on how to best adapt the existing videos into various narratives that would be impactful in the mobile environment. The POND'S team chose one of the ideas which reframed the footage and optimised the message. The commissioned creator delivered a suite of assets for use across Facebook and Instagram, including short videos, animated GIFs and slideshows.

10 10 ORIGNAL VERTICAL VIDEO CREATION More & more brand now recognize the superior value and impact of original vertical video content creation and are commissioning specialized production structures to partner with them to face the vertical digital challenge. Userfarm Unlike the tech-heavy top-down formats of AR and VR, vertical video is a grass-roots phenomenon. Traditional agencies and filmmakers have been suspicious of this new format, so it is not surprising that crowdsourced video approaches have pioneered 9:16 filmmaking. Nespresso for instance, teamed up with global video crowd Userfarm to run an annual global vertical film contest, now in its third edition. Now in its third year, this unique competition empowers filmmakers worldwide to tell a story with short (max three minutes) vertical videos. The prestigious project launches during the Berlinale film festival, and the winners are showcased at top festivals like Cannes and Tribeca. So far the project has produced more than 1000 high quality vertical videos, transforming 9:16 from an amateur format to a respected filmic art form. At the same time it has delivered for the client, aligning Nespresso closer to new film talent, engaging a younger, content-savvy audience, generating many millions of views and almost 100% positive sentiment. These remarkable short films have also proved the power of the vertical format for engaging, emotional storytelling. Here are some of the recent winners on the theme The Difference She Makes. Reference This type of original vertical video creation is gaining attention not only from the trade press, but also from sophisticated magazines like Vogue.

11 11 Numerous FMCG brands are now using video crowdsourcing to respond to their vertical video marketing needs In early 2017, the videomakers in the Userfarm crowd were asked to create shareable videos to communicate Sunny Delight as a cool and vital product. Of course, among the 81 videos produced there were vertical videos like this: View Video Even more traditional industries like auto manufacturing are testing vertical formats as a contemporary form of communication around their latest models. Audi for instance wanted original short videos (up to 20 seconds), to explore the Audi Q2 #untaggable messaging. The Userfarm crowd produced 75 videos for Audi, including many vertical films: View Video

12 12 VERTICAL NETWORKS Some production companies have also begun working extensively in vertical. Endemol Shine produces a number of mobile-format shows, including series for BBC 3, the all-digital BBC TV channel. Vertical Networks pioneered this sector. Created in 2015 by Elizabeth Murdoch. Vertical Networks is a content-creation studio based in Venice Beach. The studio produces mobile-first shows and channels, as well as advertising for brands. Reference Reference 8. CONCLUSION: YOU ARE ALREADY MAKING VIDEO FOR MOBILES. TIME TO MAKE IT PROPERLY. Let s face it, whether you like it or not, this rising trend is becoming irresistible. Brands, editors, commercials directors and news channels will have to adapt. The predominant role of mobile devices can t be ignored: By the end of 2018, 72% of online viewing will be on mobile. Over 50% of Youtube views are already mobile. Facebook has 1.75 billion mobile users seeing content vertically On mobile devices, the vertical format has taken over because: Of ergonomics! It s easier to hold a mobile device vertically and actually they are held upright 98% of the time. Vertical video fills the screen. Horizontal wastes visual real estate.

13 13 The positive impact of vertical video no longer needs to be demonstrated: According to Facebook vertical video ads drive increase in brand lift 75% of the time, vertical video watched with the SOUND ON whereas typically this is just 15%! The media offering for vertical format is becoming larger every day with the growth of mobile usage and the digitalisation of OOH. On the content side, there are now many solutions to create high quality original vertical video content that will spark conversation with your fan base. So, when will you start to think about your VERTICAL VIDEO STRATEGY?

14 14 SOURCES / USEFUL LINKS: Bill Viola Grand Palais Nespresso Talent Platform JCDecaux: OOH specialist

THE ADYOULIKE STATE OF NATIVE VIDEO REPORT EXCLUSIVE RESEARCH REPORT

THE ADYOULIKE STATE OF NATIVE VIDEO REPORT EXCLUSIVE RESEARCH REPORT THE ADYOULIKE STATE OF NATIVE VIDEO REPORT 2018 EXCLUSIVE RESEARCH REPORT METHODOLOGY This report is based on analysis of performance of ADYOULIKE native video formats, including Pulpix by ADYOULIKE native

More information

The. Roadmap ENABLING CHANGE

The. Roadmap ENABLING CHANGE We are delighted to announce our roadmap for. DPP roadmap is drawn from conversations with DPP Members throughout the year. It reflects our Members needs and interests and their status as companies and

More information

TV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1

TV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1 Rating Change Distribution Percent of TV Shows 27-28 vs. -, Broadcast Upfronts 1 TV Today Figure 1 27-28 18% 18% 29% 24% 11% Lose Small, Win Smaller 3 out of 4 weekly broadcast shows lost up to 1% of their

More information

Efficient, trusted, valued

Efficient, trusted, valued Efficient, trusted, valued Your ABC: Efficient, trusted, valued ABC Open Today, the ABC is better value for Australians than ever before. The ABC continues to adopt smarter ways of working and harness

More information

NIELSEN MUSIC U.S. MUSIC REPORT HIGHLIGHTS

NIELSEN MUSIC U.S. MUSIC REPORT HIGHLIGHTS NIELSEN MUSIC U.S. MUSIC 360 2017 REPORT HIGHLIGHTS 1 INTRODUCTION This year s Music 360 survey reflects the continuing changing nature of the music industry and listener habits. Erin Crawford SVP Nielsen

More information

Local TV remains leading source of news even as online grows Television remains the most popular choice for national and international news, despite the growth of online news sources. There has been continued

More information

Lyrics Take Centre Stage In Streaming Music

Lyrics Take Centre Stage In Streaming Music Lyrics Take Centre Stage A MIDiA Research White Paper Prepared For LyricFind Lyrics Take Centre Stage The 20,000 Foot View Streaming has driven many fundamental changes in music consumption and music fan

More information

Connected Broadcasting

Connected Broadcasting Connected Broadcasting Wave 1 white paper The evolving user and emerging landscape 8 September 2014 Introduction Television is changing. New commercial and consumer technologies are changing the way television

More information

Media Comparisons 2012 Persons

Media Comparisons 2012 Persons Media Comparisons 2012 Persons Television Reaches More People Each Day than Any Other Medium Television 88,3 Internet 73,1 Radio Newspaper Mobile Phone Magazines 27,8 24,8 36,1 58,8 % Reached Yesterday

More information

LOCAL TELEVISION STATIONS: Maintaining an Important Presence in 2016 & Beyond. August Copyright All Rights Reserved.

LOCAL TELEVISION STATIONS: Maintaining an Important Presence in 2016 & Beyond. August Copyright All Rights Reserved. Maintaining an Important Presence in 2016 & Beyond August 2016 Copyright 2016. All Rights Reserved. BIA/Kelsey CONTENTS Executive Summary... 1 Introduction... 3 Viewer Options... 6 Viewing Hours... 6 Subscription

More information

The ABC and the changing media landscape

The ABC and the changing media landscape The ABC and the changing media landscape 1 THE ABC AND THE MEDIA LANDSCAPE The Australian media is and always has been characterised by a mix of publicly-funded broadcasters and commercial media operators.

More information

CONQUERING CONTENT EXCERPT OF FINDINGS

CONQUERING CONTENT EXCERPT OF FINDINGS CONQUERING CONTENT N O V E M B E R 2 0 1 5! EXCERPT OF FINDINGS 1 The proliferation of TV shows: a boon for TV viewers, a challenge for the industry More new shows: # of scripted original series (by year):

More information

Architecting the new TV. Daniel Knapp, Director Advertising Research

Architecting the new TV. Daniel Knapp, Director Advertising Research Architecting the new TV Daniel Knapp, Director Advertising Research Media trends have always sparked speculations and visions sometimes remarkably accurate How we will live in the year 2000 (German artist

More information

BRAND FILM FESTIVAL NEW YORK

BRAND FILM FESTIVAL NEW YORK BRAND FILM FESTIVAL NEW YORK 2018 #BrandFilmFestNYC 2 We encourage you to enter your film or series into a core category as well as the specialty and/or craft and tech categories. CORE CATEGORIES Enter

More information

Asheville Music Initiative. Turning up the Volume on the Music Scene

Asheville Music Initiative. Turning up the Volume on the Music Scene Asheville Music Initiative Turning up the Volume on the Music Scene Expansive New Program to Elevate the Music Scene Partnership with: Local music stakeholder advisory group Asheville Commercial Music

More information

BBC Trust Changes to HD channels Assessment of significance

BBC Trust Changes to HD channels Assessment of significance BBC Trust Changes to HD channels Assessment of significance May 2012 Getting the best out of the BBC for licence fee payers Contents BBC Trust / Assessment of significance The Trust s decision 1 Background

More information

Growing the Digital Business: Spotlight on the Internet of Things. Accenture Mobility Research 2015

Growing the Digital Business: Spotlight on the Internet of Things. Accenture Mobility Research 2015 Growing the Digital Business: Spotlight on the Internet of Things Accenture Mobility Research 2015 Introduction 2 The Internet of Things is experiencing exponential growth fueled by decreasing costs in

More information

NEW INSIGHTS ON TODAY S COMMUTERS

NEW INSIGHTS ON TODAY S COMMUTERS The State of In-Car Audio NEW INSIGHTS ON TODAY S COMMUTERS With Findings From Edison Research s Hacking the Commuter Code Study APRIL 2016 Americans Have A Complicated Relationship With Their Cars So,

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 03 Australian viewing trends across multiple screens The Australian Multi-Screen Report shows Australian homes have more screens, channel and platform choices and

More information

Online Intelligence Solutions. France Télévisions. France Télévisions and AT Internet decipher how audiences use smart TV CASE STUDY

Online Intelligence Solutions. France Télévisions. France Télévisions and AT Internet decipher how audiences use smart TV CASE STUDY Online Intelligence Solutions France Télévisions France Télévisions and AT Internet decipher how audiences use smart TV CASE STUDY CASE STUDY Client France Télévisions Industry Médias Seller AT Internet

More information

The Role of Digital Audio in the Evolution of Music Discovery. A white paper developed by

The Role of Digital Audio in the Evolution of Music Discovery. A white paper developed by The Role of Digital Audio in the Evolution of Music Discovery A white paper developed by FOREWORD The More Things Change So much has changed and yet has it really? I remember when friends would share mixes

More information

Moviegoing in the Digital Age Margaret Wilhelm Director, Digital Insights & Analytics NBCUniversal

Moviegoing in the Digital Age Margaret Wilhelm Director, Digital Insights & Analytics NBCUniversal Moviegoing in the Digital Age Margaret Wilhelm Director, Digital Insights & Analytics NBCUniversal September 28, 2012 Who is Fandango is the #1 online and mobile movie ticketing destination 49% Growth

More information

BARC Digital ASI APAC 2017

BARC Digital ASI APAC 2017 BARC Digital ASI APAC 2017 BARC Stands Out as TV JIC Measurement System Built Upon 30+ Vendors Measuring 550+ Watermarked Channels Launched Data in Under 20 months Indigenous Meter @ $400, now looking

More information

MicroCap.com (Est: 1998)

MicroCap.com (Est: 1998) MicroCap.com (Est: 1998) Canadian MicroCap Equity Research Published by Danny Deadlock April 28, 2016 Frankly Inc. (TLK.V 69 cents) www.franklyinc.com This report is based upon my visit with Frankly s

More information

Australian Broadcasting Corporation. Screen Australia s. Funding Australian Content on Small Screens : A Draft Blueprint

Australian Broadcasting Corporation. Screen Australia s. Funding Australian Content on Small Screens : A Draft Blueprint Australian Broadcasting Corporation submission to Screen Australia s Funding Australian Content on Small Screens : A Draft Blueprint January 2011 ABC submission to Screen Australia s Funding Australian

More information

Sports Production Perspective: Drivers of Change

Sports Production Perspective: Drivers of Change Sports Production Perspective: Drivers of Change Stan Moote, CTO, IABM Who is IABM? IABM is the international trade association for suppliers of broadcast and media technology. With 500+ members, IABM

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens Since its introduction in Q4 2011, The Australian Multi- Screen Report has tracked the impact of digital technologies,

More information

partnership proposal nuart festival 2018

partnership proposal nuart festival 2018 partnership proposal nuart festival 2018 Street art is without doubt the most exciting development in visual art for decades. Be a part of this exciting movement by forming a strategic partnership with

More information

BSAC Business Briefing. TV Consumption Trends in the Multi-Screen Era. October 2012

BSAC Business Briefing. TV Consumption Trends in the Multi-Screen Era. October 2012 BSAC Business Briefing TV Consumption Trends in the Multi-Screen Era October 2012 Traditional TV Viewing Is Holding Up Well Despite all the hype about social networking, over-the-top video services, smartphones,

More information

From Cloud to Consumer, TV Everywhere Business Realities

From Cloud to Consumer, TV Everywhere Business Realities From Cloud to Consumer, TV Everywhere Business Realities Guy Bisson, Research Director, Ampere Analysis ANGA Cable, June 2016 1 Ampere Analysis 2 Fundamental shifts in the TV economy over the last decade

More information

CANADIAN AUDIENCE REPORT. Full report

CANADIAN AUDIENCE REPORT. Full report CANADIAN AUDIENCE REPORT Full report November 2017 TABLE OF CONTENTS INTRODUCTION 3 RESEARCH OBJECTIVES OVERALL KEY FINDINGS EXECUTIVE SUMMARY KEY FINDINGS: VIEWING HABITS KEY FINDINGS: ENGAGEMENT TOWARDS

More information

Consumers Continue to Carve Out More Time for Media

Consumers Continue to Carve Out More Time for Media For Immediate Release MEDIA MAVEN A SNAPSHOT OF VIDEO VIEWING TRENDS April 2015 Volume 18 We achieved several major milestones in : surpassing 40 million members in the US; 20 million internationally;

More information

Digital Democracy Survey A multi-generational view of consumer technology, media and telecom trends

Digital Democracy Survey A multi-generational view of consumer technology, media and telecom trends Digital Democracy Survey A multi-generational view of consumer technology, media and telecom trends Eighth Edition Headlines www.deloitte.com/us/tmttrends #TMTtrends Digital Democracy Survey 1 About Deloitte

More information

Polaris Nordic Digital Music in the Nordics. By: Simon Bugge Jensen & Marie Christiansen Krøyer

Polaris Nordic Digital Music in the Nordics. By: Simon Bugge Jensen & Marie Christiansen Krøyer Polaris Nordic Digital Music in the Nordics October By: Simon Bugge Jensen & Marie Christiansen Krøyer Digital Music Services in the Nordics Content 3 Background 6 Results 7 Streaming 15 Behavior 23 Attitudes

More information

Our Mission. To help people find and share books they love.

Our Mission. To help people find and share books they love. Our Mission To help people find and share books they love. What is Goodreads? With 7 million members, Goodreads is the largest site for readers and book recommendations in the world. A community of readers

More information

An independent record label built for emerging artists

An independent record label built for emerging artists An independent record label built for emerging artists over 20,000 tracks are uploaded to music streaming platforms everyday. even more music content is posted to social networks every hour. the challenge

More information

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report VOLUME 5 2nd Quarter 2009 Viewership on the Rise as More Video Content Spans All Three Screens 57% of Internet Consumers Use

More information

SPADA s RESPONSE TO NZ On Air s Online Rights and Public Access Discussion

SPADA s RESPONSE TO NZ On Air s Online Rights and Public Access Discussion 02 April 2014 Jane Wrightson CEO NZ On Air PO Box 9744 Wellington Via Email: jane@nzonair.govt.nz Dear Jane SPADA s RESPONSE TO NZ On Air s Online Rights and Public Access Discussion 1.0 Introduction 1.1

More information

How To Stretch Customer Imagination With Digital Signage

How To Stretch Customer Imagination With Digital Signage How To Stretch Customer Imagination With Digital Signage INTRODUCTION Digital signage is now the standard wherever people shop, travel, gather, eat, study and work. It is used to increase sales, improve

More information

Future of TV. Features and Benefits

Future of TV. Features and Benefits Future of TV This report assesses the future of TV in all its forms, encompassing content, technology, consumer appliances and devices, mobile devices, evolving media and broadcast business models, the

More information

IoT trends in the Americas and considerations on the importance of National IoT plans

IoT trends in the Americas and considerations on the importance of National IoT plans IoT trends in the Americas and considerations on the importance of National IoT plans An overview of the activity in the APAC region Lucas Gallitto Technology and Policy Manager GSMA Lima, Peru August

More information

DELL: POWERFUL FLEXIBILITY FOR THE IOT EDGE

DELL: POWERFUL FLEXIBILITY FOR THE IOT EDGE DELL: POWERFUL FLEXIBILITY FOR THE IOT EDGE ABSTRACT Dell Edge Gateway 5000 Series represents a blending of exceptional compute power and flexibility for Internet of Things deployments, offering service

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens The edition of the Australian Multi-Screen Report provides the latest estimates of technologies present in Australian

More information

The New Standard In Mobile Entertainment

The New Standard In Mobile Entertainment The New Standard In Mobile Entertainment Who We Designer/Founder Event Host Executive Producer Media Buyer Talent Coordinator Truck Fabricator Trend Setters Groundbreaking ideas in music, events and TV

More information

ERICSSON CONSUMERLAB. TV and MEDIA A consumer-driven future of media

ERICSSON CONSUMERLAB. TV and MEDIA A consumer-driven future of media ERICSSON CONSUMERLAB TV and MEDIA 2017 A consumer-driven future of media An Ericsson Consumer and Industry Insight Report October 2017 Contents 3 KEY FINDINGS 4 THE EVOLUTION OF THE TV USER 5 CHANGING

More information

TV EVERYWHERE /OTT CTVE

TV EVERYWHERE /OTT CTVE TV EVERYWHERE /OTT CTVE CTV Media, Inc 2017 THE WAY YOU WATCH TV IS CHANGING Live Linear TV Set Top Box VOD (in your living room) TV Everywhere Mobile Laptop Tablet OTT : Roku Amazon Fire TV Chromecast,

More information

Radio & Music Discovery

Radio & Music Discovery Radio & Music Discovery Radio is still #1 in terms of music discovery: You ve probably heard about the new Nielsen study indicating that radio remains the leading way folks discover new music. From RollingStone.com:

More information

Online community dialogue conducted in March Summary: evolving TV distribution models

Online community dialogue conducted in March Summary: evolving TV distribution models The Speed of Life* 2009 Consumer Intelligence Series TV viewership and on-demand programming Online community dialogue conducted in March 2009 Series overview Through PricewaterhouseCoopers ongoing consumer

More information

What the 80s Can Teach Us About Modern Video Marketing

What the 80s Can Teach Us About Modern Video Marketing What the 80s Can Teach Us About Modern Video Marketing Written by Tara Walpert Levy Published December 2016 YouTube offers marketers the opportunity to reimagine storytelling and build for the modern viewing

More information

Samsung Electronics Presents: Internet of Things: Transforming the Future June 21, 2016

Samsung Electronics Presents: Internet of Things: Transforming the Future June 21, 2016 CONTACT: Megan Pollock Samsung Electronics America Tel:202-379-6802 m.pollock@sea.samsung.com Samsung Electronics Presents: Internet of Things: Transforming the Future June 21, 2016 Keynote remarks of

More information

IS MOBILE TV (MTV) REALLY A MOBILE DELIVERY VEHICLE (MDV)

IS MOBILE TV (MTV) REALLY A MOBILE DELIVERY VEHICLE (MDV) IS MOBILE TV (MTV) REALLY A MOBILE DELIVERY VEHICLE (MDV) Richard Redmond Harris Corporation, USA ABSTRACT Mobile TV has been a technology with consumer interest and great promise of growth but the model

More information

Welcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers.

Welcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers. TV Buying Basics Welcome from Mickey It s no secret that video is a go-to strategy for consumer marketers. It s obvious why. Sight, sound, and motion create a powerful brand experience, while digital targeting

More information

Joint submission by BBC, ITV, Channel 4, Channel 5, S4C, Arqiva 1 and SDN to Culture Media and Sport Committee inquiry into Spectrum

Joint submission by BBC, ITV, Channel 4, Channel 5, S4C, Arqiva 1 and SDN to Culture Media and Sport Committee inquiry into Spectrum Joint submission by BBC, ITV, Channel 4, Channel 5, S4C, Arqiva 1 and SDN to Culture Media and Sport Committee inquiry into Spectrum 1. Introduction and summary The above-named organisations welcome the

More information

CAMIO UNIVERSE PRODUCT INFORMATION SHEET

CAMIO UNIVERSE PRODUCT INFORMATION SHEET Redefining Graphics Production Workflows News Producer-Driven, Template-Based Workflow A Unified End-To-End News Content Creation, Production, and Playout Solution CAMIO UNIVERSE PRODUCT INFORMATION SHEET

More information

OPERATION NEXTERDAY COMPTEL FINANCIAL RESULTS Q4 AND Juhani Hintikka, CEO Helsinki, 18 th of February COMPTEL CORPORATION 2016

OPERATION NEXTERDAY COMPTEL FINANCIAL RESULTS Q4 AND Juhani Hintikka, CEO Helsinki, 18 th of February COMPTEL CORPORATION 2016 OPERATION NEXTERDAY COMPTEL FINANCIAL RESULTS Q4 AND 2015 Juhani Hintikka, CEO Helsinki, 18 th of February 2016 1 COMPTEL CORPORATION 2016 Q4 HIGHLIGHTS Net sales all time high at EUR 32.6 million (26.8),

More information

Chapter 2. Analysis of ICT Industrial Trends in the IoT Era. Part 1

Chapter 2. Analysis of ICT Industrial Trends in the IoT Era. Part 1 Chapter 2 Analysis of ICT Industrial Trends in the IoT Era This chapter organizes the overall structure of the ICT industry, given IoT progress, and provides quantitative verifications of each market s

More information

5INSIGHTS TO KNOW CONTENT MATTERS IDEAS IMPACTING THE CONTENT COMMUNITY 2016 Q3 ISSUE #1

5INSIGHTS TO KNOW CONTENT MATTERS IDEAS IMPACTING THE CONTENT COMMUNITY 2016 Q3 ISSUE #1 Culled from the headlines of the TV Industry s Trade Press, is a Bi-Monthly Newsletter curated and contextualized by KATZ Content Strategy s Bill Carroll. 1. Viewers Still Prefer Traditional TV Content

More information

The Zendesk Benchmark. The ROI case for omnichannel support

The Zendesk Benchmark. The ROI case for omnichannel support The Zendesk Benchmark The ROI case for omnichannel support Table of contents 01 02 03 04 05 06 07 Executive summary Key findings Customers now expect an omnichannel approach Live channels aren t just growing

More information

Final grant report: Talking FactSheets

Final grant report: Talking FactSheets Final grant report: Talking FactSheets Project title: Talking FactSheets - films made by and for the mob https://www.youtube.com/playlist?list=plxtqbywnqe9vnxt8cpcersnzgu2gc5k0y Grant recipient Aboriginal

More information

Comedy Central Roast of Justin Bieber: A Social Night of Mockery and Fun

Comedy Central Roast of Justin Bieber: A Social Night of Mockery and Fun Comedy Central Roast of Justin Bieber: A Social Night of Mockery and Fun 03.30.2015 UPDATE: Comedy Central's Roast of Justin Bieber was the most social Roast ever, with 6.2 million total viewers across

More information

Reebok Reaches Light TV Viewers with Google and YouTube

Reebok Reaches Light TV Viewers with Google and YouTube Reebok Reaches Light TV Viewers with Google and YouTube Online is Complementary to TV in a Cross Media Campaign March 2012 Executive Summary 1 2 3 4 Light TV viewers are not reached effectively on TV but

More information

WAYS YOU CAN BENEFIT FROM LOTAME TV VIEWERSHIP DATA

WAYS YOU CAN BENEFIT FROM LOTAME TV VIEWERSHIP DATA WAYS YOU CAN BENEFIT FROM LOTAME TV VIEWERSHIP DATA 1 TV AD EXPOSURE AUDIENCES Reach viewers who saw your brand message on TV by following up with a personalized digital ad. With Lotame, you can be sure

More information

A quarterly review of population trends and changes in how people can watch television

A quarterly review of population trends and changes in how people can watch television 1 A quarterly review of population trends and changes in how people can watch television 217 Analysis by 2 CONTENTS 3 THE PRIMARY ROLE OF SECONDARY TV SETS Secondary TV sets are becoming increasingly important

More information

To provide small to mid-sized businesses high quality advertising and marketing content at affordable prices.

To provide small to mid-sized businesses high quality advertising and marketing content at affordable prices. H!NF MEDIA CREATIVE SUMMARY Who are we? H!NF Media is the commercial and new media arm of the award winning Hold It Now! Films. H!NF Media focuses on internet. streaming and social media platform advertising.

More information

Why TV in 2018? WHY KOB ADVERTISING

Why TV in 2018? WHY KOB ADVERTISING Why TV in 018? WHY KOB ADVERTISING Advertising in Today s Complex Media World Media is evolving. Media consumption habits are changing. Advertisers must engage consumers where they spend the most time,

More information

THE CROSSPLATFORM REPORT

THE CROSSPLATFORM REPORT STTE OF THE MEDI THE CROSSPLTFORM REPORT QURTER, 0 UNDERSTNDING THE VIDEO CONSUMER The average merican today has more ways to watch video whenever, however and wherever they choose. While certain segments

More information

Creative Specifications

Creative Specifications Programmatic Council Creative Committee Creative Specifications March 17, 2017 v0.9 (following published specs feedback) The DPAA Creative Specifications were authored by Prohaska Consulting with support

More information

FIND WHAT YOU LOVE, DISCOVER SOMETHING NEW

FIND WHAT YOU LOVE, DISCOVER SOMETHING NEW FIND WHAT YOU LOVE, DISCOVER SOMETHING NEW TuneIn brings together a wide collection of sports, music, news and podcasts into one app. With original, live and on-demand content, you can always find the

More information

Styleguide All the music from across the BBC in one place. BBC Music Styleguide 2017 Page: 1

Styleguide All the music from across the BBC in one place. BBC Music Styleguide 2017 Page: 1 Styleguide 2017 All the music from across the BBC in one place BBC Music Styleguide 2017 Page: 1 Contents Contact... 3 AV Toolkit Assets... 3 Wipe... 24 BBC Music Context... 4 Online Openers... 25 Logo...

More information

REACHING THE UN-REACHABLE

REACHING THE UN-REACHABLE UNITED STATES REACHING THE UN-REACHABLE 5 MYTHS ABOUT THOSE WHO WATCH LITTLE TO NO TV SHIFT HAPPENS. IT S WELL DOCUMENTED. U.S. HOMES IN MILLIONS Cable Telco Satellite We Project MVPDs Will Lose About

More information

EVENTS SCHEDULE As of 29 March 2018

EVENTS SCHEDULE As of 29 March 2018 EVENTS SCHEDULE As of 29 March 2018 Sunday 8 April 11.00-13.00 13.00-14.00 Majestic Hotel 14.30-15.30 15.30-15.45 Foyer Debussy 16.00-16.30 16.30-18.00 18.00-19.00 Foyer Debussy 18.30-21.00 Nordic World

More information

PRODUCTION SERVICES GUIDE CORPORATE BROADCAST EVENTS GOVERNMENT SPORT

PRODUCTION SERVICES GUIDE CORPORATE BROADCAST EVENTS GOVERNMENT SPORT PRODUCTION SERVICES GUIDE CORPORATE BROADCAST EVENTS GOVERNMENT SPORT (07) 31 800 281 GROUND LEVEL, 63 EDWARD STREET, BRISBANE CITY, QUEENSLAND 4000 About Us BigVoice Media Group was established in 2014

More information

TV RESEARCH, FANSHIP AND VIEWING

TV RESEARCH, FANSHIP AND VIEWING The Role of Digital in TV RESEARCH, FANSHIP AND VIEWING THE RUNDOWN Digital platforms such as YouTube and Google Search are changing the way people experience television. With 90% of TV viewers visiting

More information

ATSC3.0 - UNIFYING THE FUTURE OF TV

ATSC3.0 - UNIFYING THE FUTURE OF TV ATSC3.0 - UNIFYING THE FUTURE OF TV ATSC3.0 - UNIFYING THE FUTURE OF TV Opera TV 2017 IMPORTANT AND IMPACTFUL CHANGES ATSC 3.0 sets the stage for major changes in the way we can deliver content to our

More information

NIELSEN MUSIC HIGHLIGHTS 1 NIELSEN MUSIC HIGHLIGHTS REPORT

NIELSEN MUSIC HIGHLIGHTS 1 NIELSEN MUSIC HIGHLIGHTS REPORT NIELSEN MUSIC 360 2016 HIGHLIGHTS 1 NIELSEN MUSIC 360-2016 HIGHLIGHTS REPORT NIELSEN MUSIC 360 2016 A LOT HAS HAPPENED IN MUSIC IN THE LAST YEAR. New streaming services debuted, record-breaking albums

More information

Context The broadcast landscape

Context The broadcast landscape Cynulliad Cenedlaethol Cymru / National Assembly for Wales Pwyllgor Diwylliant, y Gymraeg a Chyfathrebu / The Culture, Welsh Language and Communications Committee Dyfodol S4C / The Future of S4C CWLC(5)

More information

Capturing and Sharing Canada s Musical Heritage

Capturing and Sharing Canada s Musical Heritage D2L CASE STUDY Capturing and Sharing Canada s Musical Heritage Toronto Symphony Orchestra helps students and teachers tune in to Canada s musical heritage with a custom-made video learning solution Across

More information

The future of TV: It s blurred

The future of TV: It s blurred For Investment Professionals Follow us @LGIM #Fundamentals FUNDAMENTALS The future of TV: It s blurred Madeleine King was appointed Co-Head of Pan European Investment Grade Research in 2016 and is responsible

More information

IPL woos digital consumers

IPL woos digital consumers IPL woos digital consumers Client profile The Indian Premier League (IPL) is a professional cricket league created and promoted by the Board of Control for Cricket in India (BCCI) and backed by the International

More information

Spectrum for the Internet of Things

Spectrum for the Internet of Things Spectrum for the Internet of Things GSMA Public Policy Position August 2016 COPYRIGHT 2017 GSM ASSOCIATION 2 SPECTRUM FOR THE INTERNET OF THINGS Summary The Internet of Things (IoT) is a hugely important

More information

CASE 3. TV Guide. TV Guide, by William J. McDonald, reprinted from Cases in Strategic Marketing Management, 1998, Prentice-Hall, Inc.

CASE 3. TV Guide. TV Guide, by William J. McDonald, reprinted from Cases in Strategic Marketing Management, 1998, Prentice-Hall, Inc. CASE 3 TV Guide When TV Guide magazine first appeared in 1955, many people thought a publication based on something available for free from newspapers as television program listings was a dumb idea. Yet,

More information

ENERGY STAR Partner Meeting

ENERGY STAR Partner Meeting ENERGY STAR Partner Meeting CE Panel: Sleek, Streaming and Smart Steve Dulac Director, Engineering 24 October 2012 Set-Top Box Energy Efficiency ENERGY STAR Service Provider Partner since 2009 Set-top

More information

GLOSSARY OF TERMS SOUTH AFRICAN COMMERCIAL VOICE OVER RECORDING HANDBOOK. CUT DOWNS Any edit of a single performance to a different duration

GLOSSARY OF TERMS SOUTH AFRICAN COMMERCIAL VOICE OVER RECORDING HANDBOOK. CUT DOWNS Any edit of a single performance to a different duration GLOSSARY OF TERMS ADDITIONAL USAGE The fee payable when any audio or part thereof is used on multiple mediums or platforms APP A self-contained program or piece of software designed to fulfil a particular

More information

Introducing MX1 Sports & Events. September 2017

Introducing MX1 Sports & Events. September 2017 Introducing MX1 Sports & Events September 2017 We shape sports content into the ultimate viewer experience for any device, anytime, anywhere 2 Experience more With more premium sports & the best action,

More information

Get with the Program What is Digital Signage, how can it help your business, and why switch over?

Get with the Program What is Digital Signage, how can it help your business, and why switch over? Get with the Program What is Digital Signage, how can it help your business, and why switch over? What, Where, and Why? What is digital signage, how does it work and what can it do for me?. What IS Digital

More information

GLOSSARY OF TERMS SOUTH AFRICAN COMMERCIAL VOICE OVER RECORDING HANDBOOK. CUT DOWNS Any edit of a single performance to a different duration

GLOSSARY OF TERMS SOUTH AFRICAN COMMERCIAL VOICE OVER RECORDING HANDBOOK. CUT DOWNS Any edit of a single performance to a different duration GLOSSARY OF TERMS ADDITIONAL USAGE The fee payable when any audio or part thereof is used on multiple mediums or platforms APP A self-contained program or piece of software designed to fulfil a particular

More information

Wherever a trailer is shared, the point of sale is shared

Wherever a trailer is shared, the point of sale is shared Overview for Nelson Madison Ltd/Indie Rights Audiences want an easy and fun way to share and buy films online. Many of them don't want to steal. They want it to be simple to find and buy the films they're

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 04 Australian viewing trends across multiple screens Over its history, the Australian Multi-Screen Report has documented take-up of new consumer technologies and

More information

australian multi-screen report QUARTER 2, 2012 trends in video viewership beyond conventional television sets

australian multi-screen report QUARTER 2, 2012 trends in video viewership beyond conventional television sets australian multi-screen report QUARTER 2, trends in video viewership beyond conventional television sets VIDEO CONTENT ACROSS MULTIPLE SCREENS Australians watched more than 104 hours of video per month

More information

7 MYTHS OF LIVE IP PRODUCTION THE TRUTH ABOUT THE FUTURE OF MULTI-CAMERA TELEVISION PRODUCTION

7 MYTHS OF LIVE IP PRODUCTION THE TRUTH ABOUT THE FUTURE OF MULTI-CAMERA TELEVISION PRODUCTION 7 MYTHS OF LIVE IP PRODUCTION THE TRUTH ABOUT THE FUTURE OF MULTI-CAMERA TELEVISION PRODUCTION THE FUTURE OF LIVE MULTI-CAMERA PRODUCTION THE FUTURE OF LIVE MULTI-CAMERA PRODUCTION Live multi-camera video

More information

Connected Life Market Watch:

Connected Life Market Watch: Connected Life Market Watch: Transitions in U.K. Consumer Video Entertainment Cisco Internet Business Solutions Group October 2010 Internet Business Solutions Group 1 Connected Life Market Watch Program:

More information

Mobile Television, Radio & Social Media Broadcast Studios.

Mobile Television, Radio & Social Media Broadcast Studios. Mobile Television, Radio & Social Media Broadcast Studios www.fruition.co.uk Looking to take your message on the road to your customers or online to the world? We have the ultimate solution for you! Taking

More information

Digital Day 2016 Overview of findings

Digital Day 2016 Overview of findings Digital Day 2016 Overview of findings Research Document Publication date: 5 th August 2016 About this document This document provides an overview of the core results from our 2016 Digital Day study, drawing

More information

Arqiva Launching a TV channel on Digital Terrestrial Television (DTT) Launching a TV channel on Digital Terrestrial Television (DTT)

Arqiva Launching a TV channel on Digital Terrestrial Television (DTT) Launching a TV channel on Digital Terrestrial Television (DTT) Launching a TV channel on Digital Terrestrial Television (DTT) 1 Launching a TV channel on Digital Terrestrial Television (DTT) This document is a quick reference guide for anyone looking to launch a channel

More information

SUCCESS STORY PRIMERICA, INC. PROFILE CHALLENGE SOLUTIONS

SUCCESS STORY PRIMERICA, INC. PROFILE CHALLENGE SOLUTIONS PROFILE CHALLENGE SOLUTIONS 03 R E S U LT S 04 CLIENT PROFILE Primerica, Inc., founded in 1977 and headquartered in Duluth, GA, is a leading distributor of financial products to middle-income households

More information

AMERICA S MOTORCYCLE NEWS SOURCE 2017 MEDIA KIT. Sean Finley O (949)

AMERICA S MOTORCYCLE NEWS SOURCE 2017 MEDIA KIT. Sean Finley O (949) AMERICA S MOTORCYCLE NEWS SOURCE 2017 MEDIA KIT Sean Finley sean.finley@digitalthrottle.com O (949) 207-3209 OVERVIEW Cycle News is one of the most respected media outlets in the motorcycle market. The

More information

TV Subscriptions and Licence Fees

TV Subscriptions and Licence Fees TV Subscriptions and Licence Fees By mid-2015, UPC Cablecom had switched off analogue TV service completely in all of Switzerland. UPC Cablecom and Swisscom resist OTT competition by offering unlimited

More information

TURNING DIGITAL. The Future Can't Wait. Annual Report XVI Edition

TURNING DIGITAL. The Future Can't Wait. Annual Report XVI Edition TURNING DIGITAL The Future Can't Wait Annual Report XVI Edition October 2018 Billion Executive summary The TV market in 2017 The global TV market revenue in Western Europe reached 98.7 billion at the end

More information

BPI the British recorded music industry BRITISH ARTISTS SCORE HIGHEST RECORDED SHARE OF GLOBAL MUSIC SALES

BPI the British recorded music industry BRITISH ARTISTS SCORE HIGHEST RECORDED SHARE OF GLOBAL MUSIC SALES BPI the British recorded music industry BRITISH ARTISTS SCORE HIGHEST RECORDED SHARE OF GLOBAL MUSIC SALES UK acts account for over 1 in 7 of albums sold world-wide in 2014 5 of top 10 best-selling artist

More information

Introduction slide 1 Digital Television 1. produced consumed New companies online continuation experimentation fragmenting reception dispersed

Introduction slide 1 Digital Television 1. produced consumed New companies online continuation experimentation fragmenting reception dispersed Introduction slide 1 Digital Television 1. Digital systems of delivery are shaping how television is both produced and consumed New companies online The new media companies are a combination of both continuation

More information