KIT MEDIA The new Va-Va Voom channel on cable. THE GLOBE & MAIL, May 2011

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1 MEDIA KIT The new Va-Va Voom channel on cable. THE GLOBE & MAIL, May 2011

WHO WE ARE Established national specialty channel since 1988

& satellite Multi-faith channel by license, with a schedule

programming (Mon-Fri 3p-2a) Mosaic: faith-based programming An

viewers and advertisers looking for the best in programming

2 WHO WE ARE Established national specialty channel since 1988 Available in over 10 million households across Canada via cable & satellite Multi-faith channel by license, with a schedule divided into two distinct formats: Entertainment: popular programming (Mon-Fri 3p-2a) Mosaic: faith-based programming An entertaining, thought provoking, and wholesome alternative for viewers and advertisers looking for the best in programming that features the secular and spiritual interests of the 45plus market (Zoomers)

topnotch comedy, provocative documentaries

The Waltons, and Touched By An Angel Award

British comedy series such as Are You Being

Classic and contemporary films such as Seven

Insightful and engaging documentary specials

3 ENTERTAINMENT BLOCK 55 Hours of Weekday Entertainment Programming Iconic dramas, topnotch comedy, provocative documentaries Nostalgic favorites such as Murder She Wrote, The Waltons, and Touched By An Angel Award winning British drama series including Downton Abbey, Doc Martin, Upstairs Downstairs, Eastenders, and Prisoner s Wives The best of British comedy series such as Are You Being Served, Absolutely Fabulous, and Faulty Towers Classic and contemporary films such as Seven Years in Tibet, A Life Less Ordinary, and Cocoon Insightful and engaging documentary specials including: The Church of Elvis, The Science of Sin, Templars Last Stand, Sex & Religion, The Lost Tomb of Jesus

4 ENTERTAINMENT BLOCK SCHEDULE Monday Friday 3:00p - 2:00a EST Entertaining Intelligent Compelling Inspiring

MOSAIC BLOCK Monday to Friday - Mornings and Early Afternoons

specialty channel with a mandate to reflect and respond to the

Inspirational programs presented by a variety of different faith

Sikh-based groups A broad spectrum of Christian programming from

S based ministries, offered on weekday mornings, early afternoons,

5 MOSAIC BLOCK Monday to Friday - Mornings and Early Afternoons Saturday and Sunday all day Vision TV is Canada s only multi-faith specialty channel with a mandate to reflect and respond to the diverse faith and spirituality needs of Canadian viewers. Inspirational programs presented by a variety of different faith groups including Christian-based groups, Muslim, Hindu, and Sikh-based groups A broad spectrum of Christian programming from both Canadian and U.S based ministries, offered on weekday mornings, early afternoons, and Sundays A comprehensive South Asian community showcased every week, Saturdays from 9:00am to 2:00am. features primarily Punjabi, Hindi, and Urdu programming

THE NATION s CHRISTMAS STATION BBM Canada

movies and music specials across four weeks

audiences increase by more than 30% during

6 THE NATION s CHRISTMAS STATION BBM Canada metered data. Total Canada, Persons 2+, Dec 5 Dec 25, Over 100 hours of holiday themed movies and music specials across four weeks of the Christmas season Viewers seeking to re-connect with the spirit of Christmas make a natural connection to VisionTV Vision s weekday prime-time Christmas programming block ranks the station among the top 15 national networks (both conventional and specialty) during the holiday season. (MF 7p-11) Vision s average minute audiences increase by more than 30% during the holiday season. (Entertainment Block comparison, MF 3p-2a) A perfect environment for advertising clients seeking exposure at this time of year

Z-NEWS A variety of 90-second interstitials featuring

the Canadian Zoomer demographic (persons 45+) Aired

optimizing Zoomer reach and frequency Interstitial

ideacity Coverage of the Royal Visit Greg Hill, Ski

Carmichael, legendary music composer Doris McCarthy,

7 Z-NEWS A variety of 90-second interstitials featuring relevant news and information, targeted specifically to the Canadian Zoomer demographic (persons 45+) Aired regularly throughout the full VisionTV schedule - optimizing Zoomer reach and frequency Interstitial topics have featured: Elder abuse Deepak Chopra at ideacity Coverage of the Royal Visit Greg Hill, Ski Adventurer Tarek Fateh, 100 yr old marathoner Hoagie Carmichael, legendary music composer Doris McCarthy, Canadian artist Canadian Finance Minister Jim Flaherty re Family Caregiver Tax Credit

AUDIENCE GROWTH Average Weekly Reach Average Minute Audience Vision reaches more than 3 million different viewers every week an increase of more than 33% in 5 years!

8 AUDIENCE GROWTH Average Weekly Reach Average Minute Audience Vision reaches more than 3 million different viewers every week an increase of more than 33% in 5 years! Average minute audiences among Persons 45+ on Vision have tripled in the last five years (entertainment block) 3,066,000 52,500 2,314,000 16, BBM Canada metered data. Total Canada, MS 2a-2a, Persons 2+, Wks1-52 (broadcast year average). BBM Canada metered data. Total Canada, MF 2p-2a. Persons 45+, Wks 1-52 (broadcast year average)

AUDIENCE HIGHLIGHTS VisionTV Gender composition: 66% Female Zoomers (Adults 45+) currently represent 56% of Canada s adult population Statistics Canada, July 2011 VisionTV Age composition: 31% Adults

9 AUDIENCE HIGHLIGHTS VisionTV Gender composition: 66% Female Zoomers (Adults 45+) currently represent 56% of Canada s adult population Statistics Canada, July 2011 VisionTV Age composition: 31% Adults % Adults % ZOOMER BBM Canada metered data. Total Canada, MS 2a-2a, Wks `-52 (broadcast year average). ZOOMER is a state of mind. It s an attitude at the core of living long and well that combines a desire for new experiences with a sense of purpose and value. It s an attitude that recognizes the challenges of aging but also insists that aging doesn t have to mean retreating from life. Moses Znaimer, CEO, Zoomermedia Ltd The old are getting richer, the younger poorer...incomes for the group of Canadians between the ages of 25 and 34 haven t increased by a penny for over three decades. Meanwhile, over the same period, the incomes for the older groups have been rocketing up. Canadians aged 65 and up have seen their incomes soar by an incredible 54%. Those aged 45 to 54 saw their incomes rise by 14%, and those aged 55 to 64 saw a 10% boost. NOVEMBER 2010 Zoomers account for 73% of Canadian Wealth Source: PMB Spring 2012 ( Adults 18+) 58% of consumer spending Source: Statistics Canada

AUDIENCE CONTEXT BBM Canada, Total Canada, 11-12 Wks 1-52 VisionTV s entertainment programming block delivers strong Zoomer audiences relative to its Specialty Channel competition This is wonderful

10 AUDIENCE CONTEXT BBM Canada, Total Canada, Wks 1-52 VisionTV s entertainment programming block delivers strong Zoomer audiences relative to its Specialty Channel competition This is wonderful programming just not available anywhere else Kathy Churchill, VisionTV viewer. History+ CBC News Network+ Showcase+ Discovery Channel+ HGTV+ Vision+ Bravo+ TLC+ Space+ Food Network+ W Network+ Comedy+ Tvtropolis+ CTV News Channel+ CMT+ OLN+ Family+ YTV+ Slice+ Teletoon Eng+ Weather+ OWN+ BNN Business Treehouse+ E!+ MuchMore+ MuchMusic+ APTN+ Cdn Specialty Channel Ranking Persons 45+, MF 3p-2a Excludes sports channels

I can always trust the programming to be interesting, thought provoking, and just plain entertaining. I don t know what I d do without VisionTV. K.

11 VIEWER TESTIMONIALS VisionTV has continued to be one of my favorite channels. Roy D. Mantle, Feb 2012 My favorite station! Hands Down. Sandra Donovan, Jan 2012 I just want to say VisionTV is a really wonderful friend that I have around every day. I can always trust the programming to be interesting, thought provoking, and just plain entertaining. I don t know what I d do without VisionTV. K. Peters, Jan 2012 I just wanted to say I LOVE VisionTV! I live in British Columbia and really enjoy watching all the programs you provide. Dave Smith, Feb 2012 I watch VisionTV alot. It is one of my favorite channels. I love the variety of shows. Shirley Reise, Nov 2011 I really, really do enjoy your total programming and it is not too often the channel selector has anything else on. Dennis Anthony, Jan 2012

12 ADVERTISE WITH US For Advertisers who want to be associated with quality, and respect for the intelligence of the viewer, VisionTV is your new home Competitive rates Consistent and proven schedule Customizable program sponsorship opportunities Integrated Media Solutions available leveraging all Zoomermedia platforms In-house production services available Current advertising partners include: Research by PwC has shown that, on average, TV advertising returns 4.5 times what you invest. No other form of advertising is so effective. The Independent May 11, 2009, "TV Dead? Far From It, We're Keeping All The Others Alive Recent psychology and neuroscience findings have demonstrated that the power of emotion, the ways we process advertising messages, the strength of implicit memory and the role of engagement in advertising all reinforce the reasons why TV is such a powerful commercial vehicle. David Brennan, Research & Strategy Director, Thinkbox The Channel, Issue #3 2007, Persuading Advertisers To Love TV Again

13 CONTACT US ZoomerMedia Television 64 Jefferson Ave Toronto, Ontario, M6K 1Y4 (416) Airtime Television Sales Inc. 6 Crescent Road, 2nd Floor Toronto, Ontario, M4W 1T1 (416) Vice President, Sales Dan Hamilton Director, TV Sales and Integrated Media Deborah MacLellan National Sales Executives: Mark Burko, John Aonso, Mike Gibson, Kevin Haggith, Ty Trainor WHERE TO FIND VISIONTV Rogers 60 (GTA) Rogers 237 (Digital) Rogers 96 Across Canada: BellTV 261 Shaw Direct 394/72 or check your local listings

PROTECT YOUR VISION. For the past 25 years VisionTV has been Canada s, actually, the

PROTECT YOUR VISION. For the past 25 years VisionTV has been Canada s, actually, the PROTECT YOUR VISION HELP KEEP VISIONTV IN 10 MILLION HOUSEHOLDS ON BASIC CABLE & SATELLITE For the past 25 years VisionTV has been Canada s, actually, the World s, only multi-faith and multi-cultural television