2018 MEDIA KIT & VALUE PROPOSITION CELEBRATING 15 YEARS
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1 2018 MEDIA KIT 1 CELEBRATING 15 YEARS
2 The Trade Publication for Broadcast Production Entering its 15 th year as the number one resource for broadcast professionals and decision makers, NewscastStudio continues to be an affordable and effective way to reach new audiences interested in broadcasting, engineering, design, technology, editing and production. As one of the television news industry s most visited sites and the only website with extensive coverage of the creative services segment, NewscastStudio delivers a highly targeted audience of the executives, managers and creative and production leadership who buy sets, lighting, video display systems, control room technology, engineering solutions, motion graphic solutions and packages, augmented and virtual reality systems, music, video editing and production equipment and other products and services for their television stations and broadcast groups. For 15 years, NewscastStudio has offered high-quality content that is regularly updated and places your message within professional, expert information that users rely on to make buying decisions, get inspiration and explore emerging technology and trends in the industry. 2
3 Who uses NewscastStudio? NewscastStudio attracts and reaches a wide variety of visitors, but the majority of visitors are working professionals in the television and broadcasting industry. Of users approve, recommend 76% or research purchases Our site is regularly visited by employees of nearly every major broadcast, cable and satellite network in the world, as well as broadcast industry professionals at local stations, station ownership groups and digital media and OTT content providers. Users include C-suite executives, station managers, general managers, news directors, art directors, creative service directors, anchors, videographers, editors and engineers all people who use creative production tools every day. NewscastStudio also puts your message in front of people who make purchasing decisions: 76 percent of our industry users approve or recommend purchases for their organization. 24% No Say 22% Final Decision 33% Recommend Purchases 20% Research Options 3
4 Quick Stats 3.5 million Estimated page views in % Increase in page views from 2016 to % Increase in sessions from 2016 to ,000 Minutes of NCS-produced streamed video in % A month 13% A year 88% Of users have visited NCS for a year or more. 75% More than a year * Stats compiled from Google Analytics, Comscore, Alexa, YouTube and NewscastStudio s annual readership survey. 4
5 Quick Stats An Expanding International Audience. Continued Upward Growth as monitored by Alexa rankings. Alexa Global Rank NewscastStudio 221,534 TVTechnology 230,811 BroadcastBeat 461,848 Broadcast Bridge 431,211 10% Europe 14% Asia Average 25% Open Rate 75% Americas 5
6 Who We Reach by Job Title From creative services and engineers to decision makers, NewscastStudio has a wide reach among members in the fields of production, design, engineering & operations. Some of their job titles include: President / CEO / COO Creative Services Director CTO CIO SVP/ VP/ Executive Director Director Operations Promotions Director Art Director Animator SVP/ VP/ Director - Engineering VP Production Operations Producer Director Of Broadcasting Director Of Mobile Operations Facility Manager Audio Engineer Video / Segment Editor Technical Manager Executive Producer Video Director VP Broadcast Engineer Technical Director Senior Producer Executive Producer SVP/ VP/Dir Technology SVP/ VP/Director Operations Director Studio Operations Field Technical Manager Director Information Technology Video Operations Post Production Engineer Director, Electronic Media General Manager VP Media Director, Remote Operations SVP Studio & Remote Ops EVP Digital A/V Production Promo Producer Real Time Graphics specailist Chief Engineer Coordinating Tech Manage VP Mobile Productions Principal Systems Analyst Post-Production Editor Graphic Designer Audio/Music Editor 13% 25% 15% 8% 7% 5% 5% 3% 2% An audience built around creative services, engineering and the C-Suite. 6
7 Who We Reach by Organization Here s just a sampling of companies and organizations that visit NewscastStudio regularly, taken directly from our server logs: Al Jazeera Four Points Media Group MBC Television New Zealand Associated Press Fox McGraw-Hill TF1 Bloomberg Fox Los Angeles Macneil Lehrer Productions Tribune Company BBC Fox News Media General Inc. Turner Broadcasting CBC / Radio Canada Fox Sports Meredith Corporation TV2 Nord Cantv Servicios Venezuela Freedom Broadcasting Microsoft Corp Twentieth Century Fox CBS Corporation Gannett Co. MLB Univision Communications CCTV Groupo Globo NBCUniversal WCYB Charter Communications Google Inc. New England Cable News WITI Clear Channel Gray Television New York Times Company WLTX CNBC Griffin News Corporation WLUC CNN Hearst-Argyle Television Inc. Nextstar Nroadcasting WOOD Cox Communications Home Shopping Network NFL WTVX Cox Enterprises Jordan United TV WTVF WTXF Philadelphia CTV Journal Broadcast Group NTV Hayat WRD Disney / ABC KTAL RTL 9 News ESPN LIN Television Corp Scripps Howard Fisher Communications Local TV LLC Sinclair Broadcasting 7
8 2018 MEDIA KIT Our Partners and Supporters NewscastStudio s editorial content is supported by advertising from leaders in all categories of broadcast production and design. Here are just some our our current and former advertisers: 8
9 Unique Initiatives Along with providing timely content on broadcast production, NewscastStudio also honors the very best work each year along with looking ahead at what s next. Set of the Year Launched in 2009, the Set of the Year awards honor the very best in scenic design for television news, sports and variety, as well as highlighting those on the cutting edge of digital distribution platforms. Past winners have included local television stations, sports networks and international broadcasters, with our coveted trophy traveling the world to various studios and groups. To see past winners and for more information: Industry Insights Roundtable NewscastStudio regularly convenes a panel of the industry s top professionals to discuss the latest in technology, infastructure, design, branding and presentation. This virtual roundtable is shared throughout the year through a series of timely postings that help inform and educate prospective buyers and decision makers during our monthly content Focus Areas. 9
10 Unique Partnerships NewscastStudio serves as media partner to many international trade shows and industry organizations. Through these partnerships, NewscastStudio provides live coverage from the show floor including interviews, hands on demonstrations and new announcements. Our goal with each show is to go beyond the press release to help our audience understand the new products, services and industry changes. Wraparound sponsorship opportunities for these events is available. 10
11 2018 Editorial Calendar While NewscastStudio is an internet-based publication, each month we feature a special focus area alongside our normal coverage of news, debuts and events, as outlined in our editorial calendar below. The focus areas include thought leadership pieces related to the topic, a roundtable discussion with industry leaders and key stories related to the focus. MONTH FOCUS AREA EDITORIAL DEADLINES January Video Display Technology & Monitor Control January 8 February Music for Production (Production Music and News Music) January 26 March Scenic Design and Fabrication February 23 April 2018 NAB Show in Las Vegas with coverage from the show floor May Weather Systems and Weather Tech April 27 June Augmented Reality and Virtual Reality in Broadcast May 25 July Sports and esports Production June 22 August Broadcast Engineering + Infrastructure July 27 September Motion Graphic Design and Playout + IBC2018 coverage August 24 October Lighting Design and Lighting Products + NAB Show NY coverage September 28 November IP Production + Live Event Production October 26 December Emerging Technology + Broadcast Drone Technology November 27 11
12 Advertising Packages & Placements
13 Advertising Packages Overview Along with custom-crafted advertising plans, we offer these standard advertising packages that provide a variety of banner advertising, directory listings and content. Options, such as marketing blasts, can be added to any plan. PACKAGE BENEFIT Category Sponsor Pro Upgraded Basic Sponsorship of Category (includes special banner positions, placements) Ultimate Directory Listing w/ 100 word description, logo, contact info Pro Directory Listing w/ 25 word description, contact info Featured Gallery w/ logo, link to company website, additional galleries link 300x600 Banner Ad on Homepage + Run of Site 728x90 Banner Ad on Homepage 728x90 Banner on Run of Site 728x90 Banner Ad on Website Header, located in Fixed Navigation Bar 600x80 Banner Ad in Newsletter Text Ad or Story Placement in Newsletter Sponsor Generated Content - One Piece Per Year Pro Company Page w/ 100 word description, contact info, branded header Standard Company Page Editorial Recognition + Editorial Story Opportunities SEO-optimized links Free Photoshoots of Television Studio Projects* * Does not include travel costs (such as hotel and airfare) to/from studio location. 13
14 Homepage Advertising Opportunities A A Header Banner Located above the navigation, this banner remains visible even when the user scrolls down the page, making it a highly visible option. 728x90 B B C Divider Banner Sponsored Content Located between the news rotator and the masonry grid, this banner loads above the fold on desktop devices. This area is used to showcase Sponsored Content from advertisers. 728x90 C D Category Entitlement Available on an exclusive basis per news category, our category entitlements provide optimum exposure within a selected category. 360x140 D E E Showcase Banner Upgraded This banner gives you plenty of room to showcase your message with large photos and finely tuned copy. 300x600 B F F Divider Banner Located between articles and galleries rotator. 728x90 14
15 2018 MEDIA KIT Category Advertising Opportunities A Header Banner Located above the navigation, this banner remains visible even when the user scrolls down the page, making it a highly visible option. 728x90 E Page Showcase Banner Upgraded This banner gives you plenty of room to showcase your message with large photos and finely tuned copy. 300x600 G Category Entitlement Available on an exclusive basis per news category, our category entitlements provide optimum exposure within a selected category. 360x212 Located after the first few stories in a category, this banner breaks up the content to catch a reader s eyes. 728x90 H Divider Banner A E G H 15
16 Standard Gallery Advertising Opportunities Our set design and motion graphics galleries represent the heart of NewscastStudio. To better showcase work, we offer three types of galleries. Our standard, which everyone receives by default; our featured; and our exclusive. A In the all galleries, the credits link to a page that shows more projects by the same company or supplier. E A Header Banner Located above the navigation, this banner remains visible even when the user scrolls down the page, making it a highly visible option. 728x90 H E Page Showcase Banner Upgraded This banner gives you plenty of room to showcase your message with large photos and finely tuned copy. 300x600 H Divider Banner Located after the first few stories in a category, this banner breaks up the content to catch a reader s eyes. 728x90 16
17 Featured Gallery Advertising Opportunities Our featured gallery adds a section that highlights the set designer with a logo and link to learn more. This link takes the user to the designer s website and therefore provides an SEO benefit. A A Header Banner Located above the navigation, this banner remains visible even when the user scrolls down the page, making it a highly visible option. 728x90 E E Page Showcase Banner Upgraded This banner gives you plenty of room to showcase your message with large photos and finely tuned copy. 300x600 H H Featured Banner Displays designer logo and SEO-optimized link to the designer s website, along with link to view more projects by the designer. Appears before all other credits, directly after gallery. 17
18 Sponsor-Generated Content (Partner Content) NewscastStudio s experienced content development team can provide a full range of content generation services ranging from consulting to full writing and editing. Our engaging partner content connects with broadcast professionals to educate and inform about the latest products, services and insights in the industry. It takes a wide variety of formats that match the look and feel of NewscastStudio s editorial content, including: Feature-length articles for an in-depth look at your products or services Question and answer-style interviews with your executives and experts White-Paper research or study findings Editorial or industry analysis spotlighting your team In addition to being available on NewscastStudio s site indefinitely, your content can also benefit from distribution via NewscastStudio s extensive network of social media and newsletters. Most Sponsored Content Advertising packages pair the content with an blast and multiple social media mentions. Example of Sponsored Content on story page with imagery (top), on homepage news grid (left) and as an blast (right). 18
19 Event Coverage Opportunities A selection of our annual events are also available for sponsorship as a titled placement. Set of the Year Sponsorship of our annual set design competition is available, which includes multiple mentions of company in marketing blasts, a special section of the website, press releases and announcements. Sponsoring company could also elect to hold annual awards at their NAB Show booth. Example titling: NewscastStudio s Set of the Year Presented by Company ABC Trade Show Coverage Sponsorship Previously presented by Beat the Traffic and Leyard, we offer sponsorship of our annual NAB Show, IBC and NAB Show NYC trade show coverage, which sees a large traffic increase to the website of people looking for information from the show floor. Sponsorship includes company name and logo in special show section, on homepage show placement, on all s related to show coverage and on select show articles. Example titling: NAB Show Central powered by Beat the Traffic 19
20 Newsletter Opportunities L L Header Banner Located at the top of the newsletter, this banner is highly visible. M Top Banner A high-profile position located between the first story and content. 600x80 600x80 N Featured Gallery Feature your company s work regularly in our newsletter with a special gallery placement. 300x300 O Content Banner These banners continue throughout the content of the newsletter as space warrants. 600x80 M A large variety of other options exist, including custom marketing blasts and blasts of sponsored content. More information about these are available on the next page. N O 20
21 Custom Blast Opportunities NewscastStudio manages two lists which can be segmented and further targeted to send the perfect campaign. Television Creatives Our primary list features those involved in creative services, engineering and general broadcast production, along with those who make decisions relating to production. General Television Our general television list features a wide array of roles ranging from C-level management to talent and station staff. This larger list is also segmentable by job area. We regularly send two types of custom campaigns: Sponsored Content Matching NewscastStudio s newsletter and alerts, these blasts follow our style guide and integrate sponsored or advertiser content. Example of sponsored content (above) and fully branded (right and bottom). Fully Branded ( Electronic Direct Marketing ) This option gives total creative freedom to the advertiser, allowing them to design the as they see fit, using their content, video, links and imagery. 21
22 Directory Advertising Options
23 Directory Advertising Opportunities The directory is the go-to source for those lookng to directly contact suppliers and craftsmen. We offer three types of listings, which are often built into large advertising packages. They can also be purchased as a single item for the rates listed below. I I Ultimate DIrectory Listing Premium priority placement, 100-word company description that can contain formatting (bullets, bolding, etc.), company logo and contact information, including follow link. Cost is $1,000 per year. $1,000/year J J Pro Directory Listing Priority placement, 25-word company description and contact information, including follow link. $250/year K K Basic Listing Includes company name and link to your website, placed below our premium and priority placement block. Does not include description or other contact information. $100/year 23
24 Ready to take the next step? 24
2017 MEDIA KIT & VALUE PROPOSITION
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