M6 Group Lehman Brothers Meeting 4 July 2006

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1 M6 Group Lehman Brothers Meeting 4 July

2 Overview Jan - June 2006 Audiences Jan - May advertising trends DTT New growth drivers Conclusion 2

3 M6 : Housewives<50 audience share still at a very high level after 2005 records WeekS 1 to 26 Hwives <50 years old audience share in % 35,7 35,3 34, ,8 15,9 15,7 19,0 20,1 20, , ,5 10,2 10,3 10, , ,7 3,4 3,2 2,6 3,0 2,

4 2006 : New records for M6 Prime Time attracting more than 5 million viewers (+4 y-o) Prime Time attracting more than 4 million viewers (+ 4 y-o) Powerful Prime Time (more than 4 million viewers) are more and more frequent night out of 5 1 night out of 4 1 night out of 3 Source: Médiamétrie Weeks 1 to 25 4

5 Large audience successes on all targets 34,9 Average audience of the time slot ( ) Season 1 Season 2 Season 3 Season 4 21,6 25,4 28,8 30,3 DESPERATE HOUSEWIVES (first 6 weeks) 33,7 36,9 16,4 17,3 18,8 4.9 M 19,7 21,5 21,9 4.2M 13,8 5.0 M 3.9M 3.1M + 4 y-o H<50 y-o Nouvelle Star Season 4 tops new records million viewers vs. Season million viewers vs. Season y-o H < 50 y-o 4-34 y-o Desperate Housewives The event (first FTA broadcast) 5.0 million viewers (average audience) thd viewers vs. Season 3 5

6 FIFA World Cup 2006 Best audience of year 2006 : BRAZIL CROATIA : 6.3 M viewers (Slot average : January / May 2006) 1,0 Audience in million viewers Average audience in M During FIFA WORLD CUP in M viewers x2.4 4,8 x2.4 4,0 3,5 2,4 1,5 +55% DAY TIME ACCESS PT PT Audience share among 4 y.o and over individuals Average audience share in % During FIFA WORLD CUP in % x2.5 x3 31,6 32,9 +52% 22,4 12,5 11,1 14,7 Audience share among Men < 50 y.o Average audience share in % During FIFA WORLD CUP in % 48,7 44,7 33,4 X3.2 X3.4 19,6 15,2 13,0 +70% DAY TIME ACCESS PT PT DAY TIME ACCESS PT PT 6

7 Laura, the first summer fiction on M6 4.1 M viewers in average 4+ H<50 32,4 24,3 26,7 28,2 25,9 18,3 19,0 17,6 18,2 14,7 Average Episode 1 Episode 2 Episode 3 Episode 4 7

8 US series : an audience driver for more powerful nights Season average NUMB3RS (PRIME TIME) 20,4 24,3 Season average MEDIUM (PRIME TIME) 21, ,7 14,8 14,5 15,7 3.3 M 3.1 M + 4 y-o H<50 +4 y-o H<50 Season average Season average NIP / TUCK (2d half of evening) 20,8 19,8 14,5 29,5 Season average SMALLVILLE (PRIME TIME) 13, ,7 24,9 NCIS ENQUÊTES SPECIALES (PRIME TIME) 30,9 25,1 19,6 16,8 1.5 M 3.0 M 4.4 M + 4 y -o H<50 +4 y - o H<50 +4 y-o H<50 8

9 Enlargement of M6 s audience Evolution of channels audience profile jan-jun 2006 and point evolution (jan-jun 2006 vs jan-jun 2001) 46, , , ,4 60, , Source: Téléreport/Médiamétrie jan-jun 2006 vs jan-jun , , , , , , , , , , ,5 14,8-6.0 All TVs 4-24 y-o y-o >50 y-o 9

10 Overview Jan - June 2006 Audiences Jan - May advertising trends DTT : First audiences New growth drivers Conclusion 10

11 M6 outperforms the TV market Gross figures : January May 2006 vs January - May 2005 The FTA advertising market is up by : +6.9% Jan - May 2006 vs Jan - May 2005 TV ad market share and changes Jan - May 2006 vs Jan - May 2005 Gross TV ad spends Jan - May 2006 Change Jan - May 06 vs Jan -May M +6.9% 23,6% (+0.2 pt) 468 M 49 M +6.4% +1.3% 2,1% (-0.1 pt) 20,1% 54,2% (unch.) 549 M +7.7% (-0.1 pt) Source : TNS Media Intelligence Gross data 11

12 Sectors : M6 outperforms on Food & Health Beauty, underperforms on Household products Changes in expenditures and market shares (Jan May 2006 vs Jan May 2005) TTV 1-Food M invested on all TV 2-Health & Beauty M invested on all TV +0.8% 7-Household products M invested on all TV -5.7% -1.7% -1.4% Change in expenditures Jan May 06 vs Jan - May % -28.0% Change in market shares Jan May 06 vs Jan - May pt +0.6 pt -5.3 pts Market share Jan May 2006 MS 21.6% MS 27.5% MS 21.7% Source : Micromarché TNS Media Intelligence gross data Jan to May 2006 vs Jan May

13 Sectors : M6 outperforms on Telco, Services and Transport Changes in expenditures and market shares (Jan May 2006 vs Jan May 2005) TTV Change in expenditures Jan May 06 vs Jan - May 05 3-Telco M invested on all TV +89.5% % 4-Transport M invested on all TV +2.7% +5.1% 6-Services M invested on all TV +32.5%+36.0% Change in market shares Jan May 06 vs Jan - May pts +0.4 pt +0.4 pt Market share Jan May 2006 MS 32.0% MS 15.5% MS 17.6% Source : Micromarché TNS Media Intelligence gross data Jan to Mayl 2006 vs Jan May

14 Overview Jan - June 2006 Audiences Jan - May advertising trends DTT New growth drivers Conclusion 14

15 M6 audience share on Housewives <50 y.o increases in spite of fragmentation ,4 35,3 34,1 35,9 35,4 34,4-1.6 pt ,7 19,8 19,3 18,3 19,3 20, pt ,8 12,2 6,3 18,1 17,9 17, ,9 12,6 9,9 7,1 7,9 16,7 11 9,3 15,7 15,6 12,5 10,7 10,2 10,3 Other TVs pt +6.2 pt pt 5 0 5,1 4 3,5 3,9 3,8 3,5 3, Mediametrie Weeks 1 to 26 Hwives <50 years old audience share in % pt 15

16 An effective strategy from 7 pm to midnight Breakdown of advertising expenditure by time slots (all TV 2005 data) Breakdown of M6 programme expenditure by time slots 7.3% 13.3 % 9.1 % 5.9 % 18.7% 45.5 % 10.0 % 50.4 % 12 midnight to 12 noon 12 noon to 2: pm 2pm to 5pm 5pm to 7pm 7 pm to 8:30 pm 8:30 pm to 12 midnight 6:30 pm to 8:30 pm 8:30 pm to 12 midnight 64.2% of advertising expenditure are concentrated on Access, Prime Time and the 2 nd half of the evening 60.4% of M6 programme expenditure are concentrated on Access, Prime Time and the 2 nd half of the evening 16

17 enabling M6 to offer the best opposition in this time slot M6 offers the best opposition to the DTT offer among all the major French TV terrestrial networks in prime time and audience share gains in the 2 nd half of the night - 3 % + 3 % - 7 % - 9 % Prime Time - 10 % - 16 % 2 nd nd half of the evening - 22% - 27% 31.7 M6 posts the 3 rd best prime time audience level for individuals 4+ y.o. equipped with DTT M6 posts the 2 nd best 2 nd half of night audience level for individuals 4+ y.o. equipped with DTT Individuals 4+ y.o. audience share equipped with DTT / Monday to Sunday, January 2006 Source: Médiamétrie, subscribed channels uniquely surveyed 17

18 Audience shares on +4 y-o equipped with free DTT Relevant performance of W9 with an audience share of 3.1% on +4 y-o equipped with free DTT (vs 2.7% in January 2006) W9 is one of the few channels in progress. 6,1 4,3 4,1 January 2006 January - March 2006 Audience share - +4 ans y-o equipped with free DTT 2,7 3,2 3,1 3,1 Average score from mondays to sundays 03h / 27h In % , ,4 1,2 0,7 0,5 0,5 Period: 1st quarter 2006 Source : Médiamétrie 18

19 Cumulated audience on +4 y-o equipped with free DTT W9 is the most attractive and popular channel among the new DTT channels. 40,0% 37,4% 37,1% 38,1% 38,0% 37,3% January 2006 January March ,5% 32,4% 31,3% 28,2% 27,8% 27,4% 25,7% Period: 1st quarter 2006 Source : Médiamétrie / Equipped households threshold 1 second 19

20 Overview Jan - June 2006 Audiences Jan - May advertising trends DTT New growth drivers Conclusion 20

21 Diversification and audiovisual rights : an increased contribution to sales and EBIT FY 2004 FY 2005 % change Q Revenues % % EBITA EBITA margin % 6.7 % 2005 highlights EBIT : 38.1 M (13.3 M gain on RTL Shop disposal) Except M6 Interactions, the contribution of all activities increased M6 Mobile and Mistergooddeal.com first contribution is positive > 300% % on a constant scope 2006 Mistergooddeal.com, M6 Mobile by Orange and growth of other existing activities should generate sales replacing at least 2/3 of TPS sales contribution 21

22 HSS Mistergooddeal: a fast-growing Distance Selling player Turnover ( M) Incl. MGD : M 23.3 Strong growth in the e-commerce market Average number of online buyers in 2005 Q3 Average number of online buyers in 2005 Q4 Average number of online buyers in 2006 Q % % on a constant scope Q Q million 13.4 million +26% vs.q million +31% vs.q Q sales up 77.9 % (+6.4% on constant scope) HSS revenues +6.7% Pursuit of infomercials growth Mistergooddeal.com registers a sustained growth (+56% vs +37% for the market) e-commerce growth driver Creation of multi-channel player with a critical mass 22

23 M6 Web revenues more than doubled Turnover ( M) 13.6 Turnover up 102.9% % Growth driven by: the success of the Group s websites and interactivity business Q Q M6 Mobile by Orange dynamism M6 Mobile by Orange subscribers announced on the 7th of June million subscribers goal within 3 years Launch of a new offer coming soon M6 Web M6.fr 2 nd French media website Launch (Sept 2006) of innovative and entertaining sites A video sharing website A communitarian website An exclusive chatting system 23

24 Overview Jan - June 2006 Audiences Jan - May advertising trends DTT New growth drivers Conclusion 24

25 M6, combining innovation with a generalist status Channels perception by general public Innovation Relaxation, Show Knowledge, sobriety Source: Ipsos qualitative survey December 2005 Tradition 25

26 M6 Group strategic view Free to Air A generalist channel, with a new asset on free DTT Increased investments in sports, fictions, news Digital channels A complementary offer Ensure the best distribution and exposure Diversification and audiovisual rights Capitalising on a strong brand to develop complementary activities (targets, audiences, customers,..) Organic growth and acquisitions Secure content sourcing DELIVERING MASS AUDIENCES DELIVERING TARGETED AUDIENCES DELIVERING MULTIMEDIA AUDIENCES Control of powerful and federative contents available on both traditional and new supports Monetisation of audience share Increased advertising market share for incremental revenues and profits 26

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