Gin-Cor Industries Inc. Brand Guidelines

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1 Last updated: August 26, 2015

2 About Our Vision To be a leader in the manufacturing of vocational trucks. Our Mission To manufacture customized vocational trucks that workers want to drive and owners want to own. Our Values Our values guide our actions and serve as the foundation from which we work. Integrity in all that we do Accountability for our actions Respect for one another Innovation and efficiency drive our future success Service excellence for our customers Our History Gin-Cor, formerly known as Gingras Corriveau, began as a small welding and repair shop when Robert Corriveau, Philippe Gingras and Louis Gingras teamed up in 1978 and began providing welding fabrication and repair services for an ever-expanding customer base. In 1986, a Truck Body Sales & Installation Division was inaugurated as Gingras Corriveau began distribution of Bibeau dump-body products. This new partnership combined Gingras Corriveau s well-known quality installation techniques and responsive after-sale service with Bibeau s superior dump-box products. It wasn t long before Gingras Corriveau became the number one Bibeau dealer in Canada. Hard work, loyalty to customers and natural growth led to the purchase of Viking Cives line of snowplows/sanders, subsequently carrying this Canadian winter-tested snow removal system to new heights. The Viking Cives products, installed and serviced by the Company s team of industry professionals. In late 2002, Luc Stang, nephew of Robert Corriveau, purchased the Company from the original owners, shortening the name to. The company was re-branded in Today, Gin-Cor is an industry-leader in the custom manufacturing of vocational, severe-service vehicles; an enterprise built on a tradition of quality workmanship and technical innovation. When you re on the road and you see the Gin-Cor logo, you are looking at one of the best built, best backed vocational trucks in Canada. 1

3 The Core of our Brand have adopted a distinctive graphic that is the core visual discriptor for the brand. The strong G/C icon is a powerful graphic element to be used throughout the brand s architecture, serving to reinforce the key symbol of strength and growth. The G/C icon is large and heavy, assigning it an industrial feel. At first glance, the letter G is viewed in the negative space. The letter C is also represented in the positive space of the icon. Over time, this icon will become instantly recognisable as. The following guidelines are the basic building blocks to be used to create communications in the style. When this guide is used appropriately, the brand expression will be consistently captured. Contents 3... Master Brand Components 4... Brand Minimum Size Standards 5... Brand Format Options 6... Improper Use of Logo 7... Corporate Colour Palette 8... Corporate Fonts 9... Co-brand Guidelines 2

4 Master Brand Components Verticle Application Master Brand Horizontal Application Mark Logotype Brand The logo is the cornerstone of the Gin-Cor Industries brand. To preserve the legal protection and market strength of the trademarked logo, you must use it correctly and consistently, according to the following guidelines: To Protect the integrity of the Brand, it is important to: Display the logo only in the forms specified in this guide. Use the logo only in its complete form, always keeping the mark and logo type together. When referring to the Master Brand in text, always use the text title cap treatment shown below: Use only master artwork or electronic files provided at to reproduce the logo. Master Brand Mark Logotype 3

5 Logo Minimum Clear Space Clear Space and Minimum Size (print and online) Maintaining a clean and uncluttered space around the Gin-Cor Industries logo maximizes the visual impact of this brand element. Setting a minimum size helps ensure that the logo is always easy to read. = Height of Letter G in Logotype = Height of Letter G in Logotype DOs Always position the logo away from other text, graphics and design elements, especially other trademarks and service marks. Logo Minimum Size Print Reproduction.5 inch (1.27 cm) Screen Reproduction 75 pixels (1 inch) DON Ts Do not use less than the minimum clear space. To ensure legibility, do not reproduce the logo smaller than.5 inch (1.27 centimeters) wide for printed materials when using the vertical application and.6875 inch (1.75 centimeters) when using the horizontal application.6875 inch (1.75 cm) 90 pixels (1.25 inch) 4

6 2-COLOUR VERSION FOR WHITE BACKGROUNDS Print Applications The logo was created in Adobe Illustrator. These vector-based EPS files can be reproduced at any size without compromising quality; ideal for importing/placing into layout programs such as Adobe InDesign. The file names for the various versions of the logo are identified for convenient distribution. All logos can be found online at: BLACK VERSION FOR WHITE BACKGROUNDS 1-COLOUR REVERSE VERSION FOR BLACK OR DARK COLOURED BACKGROUNDS DOs Always reproduce the logo in two colours on a white background whenever possible. This is the preferred version of the logo. When production constraints do not allow the use of the twocolour version, always use the black version of the logo. Whenever production constraints do not allow the use of the black for the background, reverse the logo out of an equally dark colour. 2-COLOUR REVERSE VERSION FOR BLACK OR DARK COLOURED BACKGROUNDS DON Ts Do not reproduce the logo in colours other than those specified in this document. Do not place the two-colour logo on a patterned background as this would impair readability. Do not place the red and white version on coloured backgrounds other than black or an equally dark colour. 5

7 Improper Use of Logo Do not attempt to recreate any portion of the logo. Do not separate the mark from the logotype. Do not rotate, skew, redraw, reproportion, or otherwise alter the logo, or its elements in any way. Do not combine the logo with any other elements such as logos, words, graphics, photos, slogans or symbols that might seem to create a hybrid mark. Do not reproduce the logo in colours other than those recommended in this document. Always keep the Gin-Cor icon on the left side when using the horizonal application of the logo. Do not place the logo on a patterned background. 6

8 Primary Colour Palette Corporate Colour Palette red Pantone 186 C PROCESS CYAN 2% MAGENTA 100% YELLOW 85% BLACK 6% RGB RED 200 GREEN 16 BLUE 46 black black PROCESS CYAN 0% MAGENTA 0% YELLOW 0% BLACK 100% RGB RED 0 GREEN 0 BLUE 0 Colour is a critical component of the image. For best print-quality reproduction, print as solid Pantone colours. If a Pantone colour is not available, logos may be printed in 4-colour process to match. The secondary palette is used exclusively for marketing materials. DOs HE #c8102e HE # Display the logo using the Pantone version whenever possible. Always use the colour palette shown here whenever creating any printed or online applications of. Secondary Colour Palette gray Pantone warm gray 3 C PROCESS CYAN 8% MAGENTA 5% YELLOW 7% BLACK 16% RGB RED 200 GREEN 201 BLUE 199 DON Ts Do not use colours other than those in the colour palette whenever creating any printed or online applications for Gin-Cor Industries. HE #c8c9c7 7

9 Print Font Usage ITC Kabel Family ITC Kabel Book ABCDEFGHIJKLMNOPQRSTUVWYZ ITC Kabel Demi ABCDEFGHIJKLMNOPQRSTUVWYZ ITC Kabel Bold ABCDEFGHIJKLMNOPQRSTUVWYZ Corporate Fonts Type is a powerful brand tool when used carefully and consistently. To help establish a consistent and credible brand style, three families of type styles have been selected. The ITC Kabel family has played an important part in building the Gin-Gor Industries brand. Its unique and distinct appearance has made it recognisable and associated with. It is to be used for headings and sub-heads in corporate copy. With its clean and contemporary linear features, the Helvetica Neue Family creates the perfect balance as the communication font. It works effectively as a complimentary font to the ITC Kabel family. It is to be used for body copy in corporate copy. For online applications the Arial Family is to be used if the print fonts are not available. Helvetica Neue Family Helvetica Neue 45 light ABCDEFGHIJKLMNOPQRSTUVWYZ Helvetica Neue 55 Regular ABCDEFGHIJKLMNOPQRSTUVWYZ Helvetica Neue 75 Bold ABCDEFGHIJKLMNOPQRSTUVWYZ Online and Electronic Media Font Usage Arial Family Arial Regular ABCDEFGHIJKLMNOPQRSTUVWYZ Arial Bold ABCDEFGHIJKLMNOPQRSTUVWYZ 8

10 Owned Company of An affiliate of the Gin-Cor Industries Group Partner Company of A Gin-Cor Industries Partner Owned Company of An affiliate of the Gin-Cor Industries Group OWNED COMPANY OF GIN-COR INDUSTRIES 1-COLOUR / 2-COLOUR / FULL COLOUR An affiliate of the Gin-Cor Industries Group ITC Kabel Book with Gin-Cor Bold 100% K No smaller than 7pt PARTNER COMPANY OF GIN-COR INDUSTRIES 1-COLOUR / 2-COLOUR / FULL COLOUR A Gin-Cor Industries Partner ITC Kabel Book with Gin-Cor Bold 100% K No smaller than 7pt OWNED COMPANY OF GIN-COR INDUSTRIES 2-COLOUR REVERSE VERSION FOR BLACK OR DARK COLOURED BACKGROUNDS An affiliate of the Gin-Cor Industries Group ITC Kabel Book with Gin-Cor Bold 100% White No smaller than 7pt Co-branding Guidlines The two tag lines are created to distinguish companies owned by and companies that have formed partnerships with. When using either application, the brand must be included in the ad either in the main body of the ad or as a signature. Lorem ipsum dolor sit amet. Partner Company of A Gin-Cor Industries Partner PARTNER COMPANY OF GIN-COR INDUSTRIES 2-COLOUR REVERSE VERSION FOR BLACK OR DARK COLOURED BACKGROUNDS A Gin-Cor Industries Partner ITC Kabel Book with Gin-Cor Bold 100% White No smaller than 7pt Owned Company of Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. An affiliate of the Gin-Cor Industries Group 9

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