Defining Broadcasting Services

Transcription

1 Defining Broadcasting Services in Times of Media Convergence Dr. Klaus Illgner-Fehns Managing Director

2 Dimensions of Media Consumption today Advertisement Internet User Generated Content Online PodCast Digital Cinema Platforms BlueRay IT networks EPG Pay TV IPTV Interactive Services Games Public Value Download On Demand Triple Play Social Community Timeshift Page 2 The Future of the Broadcasting License Fee Köln, IRT K.Illgner

3 Categories of CE-devices for media consumption Examples from a consumer perspective TV-Set Mobile phones Radio Set top box mp3-player Digital camera HomeMedia Center game consoles Home stereo CD/DVD-Player Computer navigation devices and many more Page 3

4 Categories consist of multiple classes from Budget Premium Differentiation via feature sets (check-box) Media (not broadcast) is a core feature Page 4

5 Boundaries between device categories blur Diversity of devices will increase rather than decrease Device selection depends on usage context and design(!) Page 5

6 Example for Convergence Devices : TV-Sets Broadcast Internet DVD/BD Mediathek Games Home Media Communication HomeControl Page 6

7 Digitale Distribution Links for Media in Europe Telecommunications fixed networks Broadband d (coax) cable Satellite Hotspot Telecommunications Mobile networks Terrestrial Analog Radio (MW, FM) Analog TV (PAL) ISDN Analog TV Analog TV GSM ADSL VDSL FTTH? Digital TV Next (DVB-C) Generation (DVB-C2) Digital TV (DVB-S2) (DVB-S) (DVB-SH) WLAN Bluetooth WIMAX Broadcast LTE UMTS Mode Mobile TV Next Digital TV (DMB, Generation (DVB-T) DVB-H) (DVB-T2) Digital Radio (DAB) Multimedia Radio (DAB+ / DMB-Radio) Page 7

8 Networks evolve towards general purpose networks All services over ONE network: telephone, Internet and broadcast (TriplePlay) Network operator becomes the service provider, who: controlls all services offered has the direct relationship to the customer delivers service over owned managed networks Page 8

9 Mobile Networks as Universal Network? Evolved from voice to a data network Bandwidth grew rapidly (from GPRS to LTE) Today up to 14.4 Mbps data flat rate established in the market free Internet access Media offers over mobile there is much more to consider iphone Radio and TV Apps than just technology! on demand media streaming Mass distribution of media Bundesliga offered by T-Mobile Page 9

10 Fixed-Mobile Convergence of Media Will be accelerated by utilizing i the digital it dividende id d Page 10

11 Traditional Broadcast Services: self evident and simple Radio and TV is more than AV: additional information complementing services One outlet to the network: Consumer does not care about a particular network Dedicated device for broadcast services Very(!) simple usage Reliable High technical AV quality At home and on the move Page 11

12 Services are offered linear and non-linear Live program will continue to play an important role, but non-linear offers complement the service portfolio the customer will be reached over all distribution means Page 12

13 Media shapes the Internet >> 50% of data traffic in network originates from media Page 13

14 CE-Manufacturers eye new business opportunities CE is the driver, independent of broadcast CE-industry follows similar concepts but with proprietary technical approaches NetTV Widgets Page 14

15 Apple and Google are entering the TV-market TV ads TV search Personalization? itunes media portal Exclusive content contracts Page 15

16 Broadcasters face more and more toll stations software manufacturer platform network CE operator provider industry sales platforms Examples Page 16

17 Hybrid-TV a new Paradigm seamlessly tying linear and non-linear services together Broadcast corporation Internet- Services Broadcast services Seamlessly tying both worlds -- without any gateways Online Services Portale / Gateways Page 17

18 First Application Scenario (ARD) Intuitive branching from linear program to non-linear program elements maintain homogeneous brand and seamless experience Page 18

19 Consequences for Broadcast License Fees? purely broadcast related devices New broadcast receiving devices (NEGs) No clear device classes Internet & media are commonalities 8.RÄndStV? Broadcast License Fee Page 19

20 Conclusions Device heterogeneity increases AV-media becomes a commodity feature Boundaries between linear and non-linear service blur Broadcast services are much more than just AV-media The national broadcast market gets competition from global companies portals & search rather than program lists service offerings combine media, communities, communications loss of ownership of screen For broadcasters strong brands become vital requires attractive and competitive services in the market Page 20

21 Thank you for your attention! ti Dr.Klaus Illgner-Fehns Managing Director Institut t für Rundfunktechnik Floriansmühlstraße München Tel. +49-(0) Fax +49-(0) presse@irt.de All rights reserved. All text, images, graphics and charts are protected by copyright. Reproduction or use of the content is not permitted without the express consent of the author. Please not that t some of the photo material used in the presentation is subjected to third-party-copyright. Page 21