POV: Making Sense of Current Local TV Market Measurement
|
|
- Rudolf Owen
- 6 years ago
- Views:
Transcription
1 March 7, 2012 # 7379 To media agency executives, media directors and all media committees. POV: Making Sense of Current Local TV Market Measurement This document is intended to raise awareness around the available Local Nielsen data streams and the playback audiences each stream captures, as well as demonstrate how the inconsistent industry use of these streams is impacting and potentially undermining standard practices and comparable accountability in the marketplace. The 4A s thanks MediaVest s Maribeth Papuga, 4A s Local Video/Audio Committee member, for drafting this report. National Snapshot Donna G. Campbell Senior Vice President Media Services There has been much discussion in recent years about the rapid shifts in television viewing patterns and the impact time-shifted viewing may have on advertising commercials. Nationally, Nielsen addressed this issue by providing a data stream that specifically averages all commercial pods across three days of program viewing (both live and time-shifted) to produce an average commercial rating for a program or what is termed a C3 rating. This stream is only available for national ratings as it combines the program ratings delivered across all Nielsen meter HH s in the US. Additionally, it is an average rating across multiple days of viewing in order to capture the potential audience measured against a commercial minute during playback. Although this effort still draws critics, it has been generally accepted by the industry as the currency by which national buyers and sellers negotiate. Local Differences Local television markets do not have similar data to match this currency or a data stream equivalent due to the large number of local markets (210 DMAs) and the unique and varied measurement collection standards available in each market. There are 25 Local People Meter (LPM) markets that measure audiences daily, but due to the collection of quarter-hour sampling bases within individual meter market audience segments, the data can not be captured or viewed on a minute-by-minute basis which precludes an ability to determine specific viewership to program or scheduled commercial minutes. As a working surrogate, the local markets have received three additional streams of data from Nielsen that include: Live Only (real time without playback), Live plus Same Day (playback within the same day until 3 a.m. following day), Live plus 3 Day (playback across three days 75-hour interval), and Live plus 7 Day (playback across a seven- day period or 168 hour interval). At the time the national C3 currency was agreed upon by the national buyers, the local market buyers generally utilized Live Only data as way to distinguish viewers who are the least likely to skip commercials.
2 Page 2 This practice enabled advertisers who bought into the national C3 rating stream to feel confident that the local market negotiations were focused on reporting audiences who were considered the most likely to see the commercial. However, as more understanding is assigned to time-shifted viewing, there is evidence that a percentage of audiences do not skip through commercials when aired in playback. Additionally, the Live Only audiences continue to become more volatile and unpredictable as DVR penetration increases across more households and the playback potential increases. This creates more fragmentation and erodes stability of the ratings against these smaller local market audience samples. For this reason, it is necessary that the local market buyers and those investing dollars in local markets understand the differences of each available data stream. More Consumer Viewing Choices = More Fragmented Viewing Patterns As technological advances offer consumers more viewing choices both in program content and viewing flexibility, it creates new challenges for advertisers in reaching audiences across a growing spectrum of media channels and time-shifted options. While television still captures larger audiences than other media channels, the segments associated with specific program viewing are becoming significantly more fragmented. This is evident in national ratings and the network programs demonstrate smaller audiences during the live telecast and variations of incremental viewers during time-shifted viewing over the course of several days. Locally, this fragmentation is even more pronounced as individual markets are not all measured with the same technology. The top 25 markets in the country are measured via local people meters (LPMs) that capture demographic information for each day. An additional 31 markets capture household ratings via a meter box every day, but the actual demographic measurement for these markets is still collected through paper diaries four to six times per year. Finally, the remaining 154 markets are measured solely through paper diaries which normally occur four times per year. With such varied data collection methods and the continued advent of new technologies that enable consumers to time shift program content, it has become increasingly difficult to develop one standard measurement value for currency across local markets. Local Market Samples and Data Collection National Samples and Data Collection National television programs are distributed in local markets via local television station affiliates. Additional programs are produced locally or purchased under syndication agreements to supplement the remaining hours of the day. The majority of U.S. markets have core channel spectrum dedicated to the four top network affiliates (i.e., ABC, CBS, NBC, FOX) and additional channels that deliver national network programs distributed by CW and MyNet, as well as those affiliates associated with the larger Spanish language networks of Univision and Telemundo.
3 Page 3 As cable systems gained traction in the 1990s, more programming options were created and distributed through subscription-based cable systems. With the growth of home entertainment choice in local markets, the program viewership began to flatten across the channels even though total hours of television viewing increased. Fast forward to the present. We find that entertainment distribution channels have expanded to online delivery or through paid downloads that are contracted with new service providers. As consumers in local markets face wider entertainment delivery choices and broader options specific to their cable or ADS (alternate delivery systems) providers, it has become more difficult to measure these fragmented audiences. Nationally, the doubling of video sample households in the 2000s offered some additional stabilization in measurement across an increasing wave of options, but it too is dependent on aggregating audiences that continue to splinter. This pushed national samples to adopt a more granular delivery of audiences on a minute-by-minute basis, which was possible due to the consistent collection methods surrounding the national sample. In turn, this has enabled buyers transacting with broadcast and cable network sales teams to more closely identify audience viewership during program commercial breaks. Since networks control their own programming and selectively assign local breaks to station and cable system affiliates, they are in a strong position to agree to average these minutes when forming the C3 rating stream. For point of reference, the split of commercial time allocated to network sales versus local station affiliates is generally 75% network/25% local in broadcast and limited to an average of minutes per hour for a local cable system. This average varies by cable network as some smaller networks may not even offer local ad integration. As U.S. DVR penetration has nearly doubled in the last three years (26% in 2008, to 41% in 2011), the national effort to more effectively identify and isolate commercial minutes in an hour has offered the opportunity to review viewing patterns across first-run programs, sports, news and entertainment in combination with commercial minutes. However, these C3 ratings are still an average of the commercial minutes across a three-day period (live +3 day playback of program) so it provides value to audiences who may delay viewership of a program and watch it at a later time. And due to the high number of commercial minutes dedicated to national advertisers in each program, this can account for well over minutes of average commercials. In contrast, each of the 210 locally measured Nielsen markets and their audiences are measured via multiple forms of set-top box, meter/diary, or diary only which may not sufficiently capture the independent nuances and changing viewing habits that exist within each market. This can in turn create more audience instability when reviewed on an individual market basis. Nielsen s local measurement service has endeavored to keep pace with refinements to their samples and created additional data streams that capture and isolate local market audiences to satisfy the business needs of both vendors and advertisers. However, as viewership patterns shift, and the marketplace maintains inconsistent use of the multiple data streams, it is much
4 Page 4 more difficult to provide accurate and comparable local market currency values. This applies to the currency used between buyers and sellers, as well as the data that fuels the industry cost aggregator, SQAD. Due to the fact that local buyers, sellers and agencies use a combination of Live Only, Live+ SD, Live + 3 day or Live +7 day to report program delivery, it is creating a strong need for the industry to push for more prominent identification that designates each trading currency when comparing local program inventory, purchased and posted schedules, third-party reporting and importantly, when measured against any local television market audience cost aggregation. All of the data streams impact the Prime program ratings the most. Since consumers don t generally time-shift live programs, there is little delayed viewing of local early morning or local news programming. Therefore, the area of most concern to these data streams is Prime, which is also one of the dayparts that offers local market stations limited inventory control versus programs that originate or are produced at the station. As technology improves and consumers are given more opportunities to time-shift programs, there has been significant variance in program ratings related to each available data stream. In reviewing the following example of Prime programs across six LPM markets for November 2011, this point is clearly demonstrated with the audiences captured during the Live plus 7 day playback contributing an audience rating, which is generally 50% higher than the Live telecast.
5 Page 5 Additional program examples can be found in the appendix. All ratings represent a three-week Program Average for two demographics (A18-49 & A25-54) for each available data stream. RATING ADULTS RATING ADULTS MARKET DAY TIME PROGRAM AFFIL STATION LIVE LIVE SD LIVE +3 LIVE +7 LIVE LIVE SD LIVE +3 LIVE +7 CHICAGO MON 9-10P HAWAII 5o CBS WBBM DENVER MON 9-10P HAWAII 5o CBS KCNC LOS ANGELES MON 10-11P HAWAII 5o CBS KCBS MINNEAPOLIS MON 9-10P HAWAII 5o CBS WCCO NEW YORK MON 10-11P HAWAII 5o CBS WCBS SEATTLE MON 10-11P HAWAII 5o CBS KIRO Source: Nielsen LPM Overnights- November 2011 (3-week ) Program Average- Hawaii 5-O RATING ADULTS RATING ADULTS MARKET DAY TIME PROGRAM AFFIL STATION LIVE LIVE SD LIVE +3 LIVE +7 LIVE LIVE SD LIVE +3 LIVE +7 CHICAGO SUN 7-8P ONCE UPON A TIME ABC WLS DENVER SUN 7-8P ONCE UPON A TIME ABC KMGH LOS ANGELES SUN 8-9P ONCE UPON A TIME ABC KABC MINNEAPOLIS SUN 7-8P ONCE UPON A TIME ABC KSTP NEW YORK SUN 8-9P ONCE UPON A TIME ABC WABC SEATTLE SUN 8-9P ONCE UPON A TIME ABC KOMO Source: Nielsen LPM Overnights- November 2011 (3-week ) Program Average- Once Upon a Time RATING ADULTS RATING ADULTS MARKET DAY TIME PROGRAM AFFIL STATION LIVE LIVE SD LIVE +3 LIVE +7 LIVE LIVE SD LIVE +3 LIVE +7 CHICAGO TUES 9P-10P PARENTHOOD NBC WMAQ DENVER TUES 9P-10P PARENTHOOD NBC KUSA LOS ANGELES TUES 10P-11P PARENTHOOD NBC KNBC MINNEAPOLIS TUES 9P-10P PARENTHOOD NBC KARE NEW YORK TUES 10P-11P PARENTHOOD NBC WNBC SEATTLE TUES 10P-11P PARENTHOOD NBC KING Source: Nielsen LPM Overnights- November 2011 (3-week ) Program Average- Parenthood Upon review, one may not detect a problem as these streams are clearly comparable and identified. However, this transparency is not available across the millions of spot schedules negotiated in the local markets. When different buyers and sellers transact across various data streams, there can be very different pricing results associated with the audience cost of a particular program, which makes it difficult to ascertain a comparable price point across stations, programs, as well as the overall price stability of the market. For example, if an individual program delivers a Live Only A25-54 rating of 2 and a Live + 7 A25-54 rating of 2.9 in a market, it will deliver a very different audience cost when this rating is divided into its unit cost. To demonstrate, let s assume that two individual market buyers each paid $500 for the above mentioned spot on the same station, but both used a different data stream to report their audience cost. The A25-54 Cost Per Point (audience cost) for the Live only rating delivers a $250 cost while the Live +7 rating delivers a $173 cost. Without any unit price or other comparative reference point, one might believe that the buyer who delivered the $173 audience cost is providing a much better value than the one delivering $250 audience cost. But in fact both still paid the same unit rate from the vendor but chose to link audience delivery to a different data stream.
6 Page 6 Note: For demonstration purpose only-rating and cost not applicable to a specific market This cost example is used to demonstrate in the simplest of terms the mounting confusion that exists within the local television marketplace and how difficult it is to accurately identify audience market costs both for comparable advertising schedules that may be used by thirdparty measurement services as well as any aggregate industry comparisons that determine the competitive cost of dayparts and markets. The dominant source for local audience cost aggregation and comparison, SQAD, continues to issue reports with its long-term practice of schedule cost collection that is based on contributorreported purchases, but it currently does not offer any segregation of its projected cost data relative to individual streams. This is due in part to the dependence on the industry contributors ability to properly isolate and reference the purchase data with the appropriate data streams used during negotiations. Without proper reference, SQAD can only offer guidance on the percentage of buys that its contributing sources used with each stream through a periodic poll which is then captured and posted within its monthly newsletter. Given the universal use of SQAD across the local marketplace, the service is losing some value without being able to build in additional transparency for data stream sourcing and the audience cost relationship to each stream. At this time anyone using aggregate cost data or comparable resources is cautioned to fully identify the details behind the ratings and cost data that fueled the comparable reports. Due to the various opinions surrounding usage and preference of the available local television data streams, the 4A s Local Video/Audio Committee is not promoting or discounting the use of any stream through issue of this document. However, the Committee strongly urges the industry to practice more vigilance when audience costs are used and compared in the local marketplace, and that partners are made aware that the data is not readily comparable unless all inputs (i.e., cost and audience ratings) are available for an equitable relationship.the Committee continues to promote more understanding around these audience streams and the impact these streams have in creating disproportionate views of the cost of television advertising in local markets.
7 Page 7 Appendix
Television Audience 2010 & 2011
Television Audience 2010 & 2011 Overview The 51 st edition of Television Audience continues your collection of TV Audience reports. This report continues to include annual trends of population and television
More informationWelcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers.
TV Buying Basics Welcome from Mickey It s no secret that video is a go-to strategy for consumer marketers. It s obvious why. Sight, sound, and motion create a powerful brand experience, while digital targeting
More informationWhere Are They Now? A Follow-up To Our Breaking News Story. August 2015
Where Are They Now? A Follow-up To Our Breaking News Story August 2015 Where Are They Now? Two years ago we developed an analysis that revealed the older-skewing, overly-cluttered, hyper-competitive environment
More informationTV + Google YouTube. Complementary in a Cross Media Campaign Strategy
TV + Google YouTube Complementary in a Cross Media Campaign Strategy Executive Summary 1 Light TV viewers are not reached effectively on TV but they are watching online 2 3 4 Light TV viewers are valuable
More informationTV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1
Rating Change Distribution Percent of TV Shows 27-28 vs. -, Broadcast Upfronts 1 TV Today Figure 1 27-28 18% 18% 29% 24% 11% Lose Small, Win Smaller 3 out of 4 weekly broadcast shows lost up to 1% of their
More informationCable Television Advertising. A Guide for the Radio Marketer
Cable Television Advertising A Guide for the Radio Marketer Overview Cable Television has seen tremendous advertising revenue growth in recent years. This growth is believed to have impacted radio s revenue
More informationDescription of Methodology
Description of Methodology February 12 th, 2018 Description of Methodology Contents CHAPTER 1 OVERVIEW... 1 METHODOLOGY OUTLINE... 1 HOUSEHOLD MEASUREMENTS... 3 DEMOGRAPHIC MEASUREMENTS... 6 VIDEO ON DEMAND
More informationSyndication April 2006
1 Syndication 2006 April 2006 Syndicated Network Television Association 2 Syndication 2006 Strong Growth Clutter Advantage Improving Brand ROI Year-long Consistency Delivering Younger Viewers 3 Syndication
More informationTHE FAIR MARKET VALUE
THE FAIR MARKET VALUE OF LOCAL CABLE RETRANSMISSION RIGHTS FOR SELECTED ABC OWNED STATIONS BY MICHAEL G. BAUMANN AND KENT W. MIKKELSEN JULY 15, 2004 E CONOMISTS I NCORPORATED W ASHINGTON DC EXECUTIVE SUMMARY
More informationLOCAL TELEVISION STATIONS: Maintaining an Important Presence in 2016 & Beyond. August Copyright All Rights Reserved.
Maintaining an Important Presence in 2016 & Beyond August 2016 Copyright 2016. All Rights Reserved. BIA/Kelsey CONTENTS Executive Summary... 1 Introduction... 3 Viewer Options... 6 Viewing Hours... 6 Subscription
More informationDescription of Methodology
Description of Methodology November 10 th, 2017 Contents CHAPTER 1 OVERVIEW... 1 METHODOLOGY OUTLINE... 1 HOUSEHOLD MEASUREMENTS... 4 DEMOGRAPHIC MEASUREMENTS... 6 CHAPTER 2 IMPORTING DATA... 9 TUNE INFORMATION...
More informationDigital Ad. Maximizing TV Stations' Revenues. The Digital Opportunity. A Special Report from Media Group Online, Inc.
Maximizing TV Stations' Digital Ad The Digital Opportunity TV is an enviable position compared to almost all other traditional media in the digital age: an increasing number of TV households, a 96.5% penetration
More informationSinclair Broadcast Group Who We Are
SAFE HARBOR The following information contains, or may be deemed to contain, "forward-looking statements" (as defined in the U.S. Private Securities Litigation Reform Act of 1995). Any statements about
More information2015 Rate Change FAQs
2015 Rate Change FAQs Why are rates going up? TV networks continue to demand major increases in the costs we pay them to carry their networks. We negotiate to keep costs as low as possible and will continue
More informationTV EVERYWHERE /OTT CTVE
TV EVERYWHERE /OTT CTVE CTV Media, Inc 2017 THE WAY YOU WATCH TV IS CHANGING Live Linear TV Set Top Box VOD (in your living room) TV Everywhere Mobile Laptop Tablet OTT : Roku Amazon Fire TV Chromecast,
More informationComprehensive DTV Consumer Education Campaign. Great ready for the switch to digital television.
2-17-09 Great ready for the switch to digital television. Comprehensive DTV Consumer Education Campaign An initiative of the National Association of Broadcasters. Overview The National Association of Broadcasters
More informationFirst-Time Electronic Data on Out-of-Home and Time-Shifted Television Viewing New Insights About Who, What and When
First-Time Electronic Data on Out-of-Home and Time-Shifted Television Viewing New Insights About Who, What and When Bob Patchen, vice president, Research Standards and Practices Beth Webb, manager, PPM
More informationContents. DVR Penetration Ethnic Penetration...4. DVR v. Non-DVR Time Spent With DVR Time Spent By Demo...9
DVR Penetration... 3 Ethnic Penetration...4 DVR v. Non-DVR... 5-6 Contents Time Spent With DVR... 8 Time Spent By Demo...9 Time Spent By Ethnicity...10-11 Playback by Hour... 13 Playback by Genre... 14
More informationNETWORK PRIMETIME & OTT PROGRAMMING Flash #5-15 November 2017
NETWORK PRIMETIME & OTT PROGRAMMING Flash #5-15 November 2017 The 2017-18 primetime season has reached a point where the networks have solidified their winning nights, where the strongest established programs
More informationTHE SVOD REPORT: CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 DAILY CONSOLIDATED TV VIEWING 2 UNMATCHED VIEWING
1 THE REPORT: CHARTING THE GROWTH IN SERVICES ACROSS THE UK January 218 In the UK, television is still king. We are investing in ever larger sets; more than half of all UK households have a at least 4
More informationConnected TV Definitions. A new set of terms for a new type of channel
Connected TV Definitions A new set of terms for a new type of channel RTB, CTV, OTT, GRP, FEP, SSP This industry never stops with the jargon. We get it it s confusing. It s especially confusing when you
More informationApplications. Media Cost x 1,000 Impressions. Avg. Unit Cost Rating (000) CPM = Avg. Unit Cost Rating % Total Schedule Cost CPP = GRPs
Applications CPM = Media Cost x 1,000 Impressions Avg. Unit Cost Rating (000) CPP = Avg. Unit Cost Rating % Total Schedule Cost = Impressions U.E. Rating x # spots Reach x Frequency HUT = #HH w/ TV sets
More informationTech Talk Live: Things Every Programmer Should Know. PTPA/Miami David Liroff, VP&CTO - WGBH Boston November 10, 2004 PTPA/MIAMI 11/10/04 1
Tech Talk Live: Things Every Programmer Should Know PTPA/Miami David Liroff, VP&CTO - WGBH Boston November 10, 2004 PTPA/MIAMI 11/10/04 1 What we re going to talk about Nielsen Encoder issue News/trends
More informationTV Data Report: Time Shifting. alphonso.tv
TV Data Report: Time Shifting alphonso.tv Introduction Digital Video Recorders (DVRs) are as common as coffee makers in today's home. Mobile devices and the web have made TV content ultraaccessible for
More informationLocal TV remains leading source of news even as online grows Television remains the most popular choice for national and international news, despite the growth of online news sources. There has been continued
More informationNational TV Index Q Bringing clarity to the National TV landscape.
National TV Index Bringing clarity to the National TV landscape. Table of Contents Executive Summary. 2 Macro TV Trends. 3 Broadcast TV Trends. 4 Cable TV Trends 5 Sports TV Trends. 6 About SMI 7 Executive
More informationResiduals Informational Meeting. Los Angeles March 24, 2016
Residuals Informational Meeting Los Angeles March 24, 2016 What Are Residuals? Original Compensation Additional Compensation for Distribution and Exhibition beyond that covered by Original Compensation
More informationaustralian multi-screen report QUARTER 2, 2012 trends in video viewership beyond conventional television sets
australian multi-screen report QUARTER 2, trends in video viewership beyond conventional television sets VIDEO CONTENT ACROSS MULTIPLE SCREENS Australians watched more than 104 hours of video per month
More informationNielsen Examines TV Viewers to the Political Conventions. September 2008
Nielsen Examines TV Viewers to the Political Conventions September 8 Nielsen Examines TV Viewers to the Political Conventions, September 8 The 8 presidential race has already proven itself an historic
More informationOnline community dialogue conducted in March Summary: evolving TV distribution models
The Speed of Life* 2009 Consumer Intelligence Series TV viewership and on-demand programming Online community dialogue conducted in March 2009 Series overview Through PricewaterhouseCoopers ongoing consumer
More information5INSIGHTS TO KNOW CONTENT MATTERS IDEAS IMPACTING THE CONTENT COMMUNITY 2016 Q3 ISSUE #1
Culled from the headlines of the TV Industry s Trade Press, is a Bi-Monthly Newsletter curated and contextualized by KATZ Content Strategy s Bill Carroll. 1. Viewers Still Prefer Traditional TV Content
More informationDigital Television Transition in US
2010/TEL41/LSG/RR/008 Session 2 Digital Television Transition in US Purpose: Information Submitted by: United States Regulatory Roundtable Chinese Taipei 7 May 2010 Digital Television Transition in the
More informationTHE CROSSPLATFORM REPORT
STTE OF THE MEDI THE CROSSPLTFORM REPORT QURTER, 0 UNDERSTNDING THE VIDEO CONSUMER The average merican today has more ways to watch video whenever, however and wherever they choose. While certain segments
More informationWhy TV in 2018? WHY KOB ADVERTISING
Why TV in 018? WHY KOB ADVERTISING Advertising in Today s Complex Media World Media is evolving. Media consumption habits are changing. Advertisers must engage consumers where they spend the most time,
More informationNielsen Local Monthlies API Release 1.0 Documentation
Nielsen Local Monthlies API Release 1.0 Documentation Endpoint Details: https://api.developer.nielsen.com/watchapi/local/monthlies/api/v1 Rate limit: 3 calls per second Authentication Instructions: To
More informationHow many seconds of commercial time define a commercial minute? What impact would different thresholds have on the estimate?
t: f: e: Tom Ziangas NHI Marketing SVP Sales & Marketing 770 Broadway New York, NY 10003-9595 646.654.8635 646.654.8649 Tom.Ziangas@NielsenMedia@.com August 16, 2006 Ira Sussman VP Research & Insight Cabletelevision
More informationVideo over the Internet Can we break the Net? CBS Interactive
Video over the Internet Can we break the Net? Mark Kortekaas CTO CBS Interactive mkortekaas@cbs.com IP Television From Wikipedia: IPTV (Internet Protocol Television) is a system where a digital television
More informationThe Council for Research Excellence
The Council for Research Excellence Consists of 35+ senior-level research professionals Represents advertisers, agencies, networks, cable companies, and station groups Seeks to advance the knowledge and
More informationDynamic Ad Insertion. Metric Terms, Descriptions and Definitions
Dynamic Ad Insertion Metric Terms, Descriptions and Definitions CTAM Advanced Cable Solutions Consortium Metrics & Reporting Committee Q2 2012 Page 1 Executive Summary The Cable & Telecommunications Association
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens Since its introduction in Q4 2011, The Australian Multi- Screen Report has tracked the impact of digital technologies,
More informationDavid L. Cohen Executive Vice President. Comcast!GE Announcement Regarding NBC Universal
CSomcast~ David L. Cohen Executive Vice President Comcast Corporation One Comcast Center Phiiadelphia, PA 19103-2838 Office: 215-286-7585 Fax: 215-286-7546 david_cohenc1comcast.com MEMORANDUM FROM: David
More informationTelevision, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report
Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report VOLUME 5 2nd Quarter 2009 Viewership on the Rise as More Video Content Spans All Three Screens 57% of Internet Consumers Use
More informationRATE INCREASE FAQs. Can you tell me what one TV station/network costs?
RATE INCREASE FAQs 1 Why are rates going up? 2 Can you tell me what one TV station/network costs? 3 Your services are too expensive...i am going to switch to a different provider. 4 I refuse to pay more
More informationLOCAL TELEVISION STATIONS PROFILES AND TRENDS FOR 2014 AND BEYOND
STATE OF THE INDUSTRY REPORT LOCAL TELEVISION STATIONS PROFILES AND TRENDS FOR 2014 AND BEYOND December 2013 Copyright Nov. 2013. All Rights Reserved. BIA/Kelsey CONTENTS Executive summary... iv Introduction...
More informationThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017
ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017 TV Has Changed NEW ZEALAND Today s TV is a sensory experience enjoyed by over 3 million viewers every week. Powered by new technologies to make TV available
More informationDeutsche Bank Conference June 2005
Deutsche Bank Conference June 2005 www.hearstargyle.com This presentation includes forward-looking statements. We based these forward-looking statements on our current expectations and projections about
More informationRe-Count. A Follow-up To Last Year s Political Presentation With Updated 2014 Figures. August 2015
Re-Count A Follow-up To Last Year s Political Presentation With Updated 2014 Figures August 2015 Local Broadcast TV Has Lost Almost One-Third of It s Total Rating Points Over the Last 10 Years The cycle-over-cycle
More informationNPOWER VIDEO ON DEMAND REPORT GUIDE SUMMER 2013
NPOWER VIDEO ON DEMAND REPORT GUIDE SUMMER 2013 VIDEO ON DEMAND Today s TV landscape allows networks to distribute their program content on multiple platforms, including traditional TV, on-demand and digital
More informationBefore the Federal Communications Commission Washington, D.C ) ) ) ) ) ) REPLY COMMENTS OF THE NATIONAL ASSOCIATION OF BROADCASTERS
Before the Federal Communications Commission Washington, D.C. 20554 In the Matter of Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming MB Docket No. 12-203
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens The edition of the Australian Multi-Screen Report provides the latest estimates of technologies present in Australian
More informationThinkNow Media How Streaming Services & Gaming Are Disrupting Traditional Media Consumption Habits Report
ThinkNow Media How Streaming Services & Gaming Are Disrupting Traditional Media Consumption Habits 2018 Report 1 ThinkNow Media What is it? ThinkNow Media is a nationwide survey that looks at Americans
More informationThe Future of Flow TV
The Future of Flow TV Colin Dixon, Founder & Chief Analyst, nscreenmedia colin@nscreenmedia.com twitter: @nscreenmedia Agenda TV Viewing Trends Pay TV Trends vmvpds (Skinny Bundles) What is TV industry
More informationHOW AUSTRALIANS WATCH TV
HOW AUSTRALIANS WATCH TV WATCHING TV ON ANY DEVICE IS OUR PREFERRED ENTERTAINMENT ACTIVITY Source: Deloitte Media Consumer Survey 2016. TECHNOLOGY MAKES TV AVAILABLE EVERYWHERE AND AT ANY TIME Australians
More informationPYRAMID ( ) TERMS AND CONDITIONS OF THE OFFER FROM. Southeastern Ohio TV System (COMPANY) WHIZ-TV (STATION) Zanesville, OH (MARKET)
TERMS AND CONDITIONS OF THE OFFER FROM Southeastern Ohio TV System (COMPANY) WHIZ-TV (STATION) Zanesville, OH (MARKET) For the Distribution Broadcast Rights to the Columbia TriStar Domestic Television
More informationENCRYPTING FOR GROWTH
ENCRYPTING FOR GROWTH A STUDY OF HDTV IN THE MIDDLE EAST March 2013 Supported by: ENCRYPTING FOR GROWTH: A STUDY OF HDTV IN THE MIDDLE EAST MARCH 2013 In March 2009, we submitted a paper for CABSAT analysing
More informationTERMS AND CONDITIONS OF THE OFFER FROM SINCLAIR BROADCASTING GROUP (LICENSEE) for the station(s) See Rider A attached (STATION(S))
TERMS AND CONDITIONS OF THE OFFER FROM SINCLAIR BROADCASTING GROUP (LICENSEE) for the station(s) See Rider A attached (STATION(S)) broadcasting in See Rider A attached (MARKET) With Respect to Distribution
More informationNobody Monitors Media Better
www.cyberalert.com Nobody Monitors Media Better CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 Phone: 203-375-7200 Fax: 203-612-6942 Toll Free: 1-800-461-7353 info@cyberalert.com Product Brochure
More informationUS Digital TV Business Models [Slides]
Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 4-27-2009 US Digital TV Business Models [Slides] Louisa Ha Bowling Green
More informationMedia Comparisons 2012 Persons
Media Comparisons 2012 Persons Television Reaches More People Each Day than Any Other Medium Television 88,3 Internet 73,1 Radio Newspaper Mobile Phone Magazines 27,8 24,8 36,1 58,8 % Reached Yesterday
More informationWAYS YOU CAN BENEFIT FROM LOTAME TV VIEWERSHIP DATA
WAYS YOU CAN BENEFIT FROM LOTAME TV VIEWERSHIP DATA 1 TV AD EXPOSURE AUDIENCES Reach viewers who saw your brand message on TV by following up with a personalized digital ad. With Lotame, you can be sure
More informationTV Untethered. Following The Mobile Path Of TV Content July 24, 2013
TV Untethered Following The Mobile Path Of TV Content July 24, 2013 Agenda Opening Welcome Richard Zackon CRE Facilitator Ceril Shagrin CRE Chairperson, Univision Presenters Commentary Q&A Joanne Burns
More informationIf you really want the widest possible audience,
WHY WOLFE? It s natural for an independent filmmaker to consider self distribution, but is that the best way get a return on your investment? Distribution demands a very different skill set from filmmaking
More informationVideo Consumer Mapping Study
Video Consumer Mapping Study Appendix 1. Additional Findings & Presentation Materials Note: Each section below is hyperlinked to corresponding slides, available in full screen only. The text box on bottom
More informationStatement of the National Association of Broadcasters
Statement of the National Association of Broadcasters Hearing before the House Committee on Energy and Commerce Subcommittee on Telecommunications and the Internet May 10, 2007 The National Association
More informationRATE INCREASE FAQs. Can you tell me what one TV station/network costs? I am in a promotional package, are my rates changing now too?
RATE INCREASE FAQs 1 Why are rates going up? 2 Can you tell me what one TV station/network costs? 3 4 I refuse to pay more money for lousy service. 5 I am in a promotional package, are my rates changing
More informationTERMS AND CONDITIONS OF THE OFFER FORM. Lin Television Corporation (LICENSEE) for the Station(s) WANE-TV (STATION(S)) broadcasting in
TERMS AND CONDITIONS OF THE OFFER FORM Lin Television Corporation (LICENSEE) for the Station(s) WANE-TV (STATION(S)) broadcasting in Fort Wayne, IN (MARKET(S)) For the Distribution Broadcast Rights to
More informationComparison of DISH Network s America s Top 120 to DirecTV s Choice Packages, and of DISH Network s America s Top 200 to DirecTV s Choice Xtra Packages
Comparison of DISH Network s America s Top 120 to DirecTV s Choice Packages, and of DISH Network s America s Top 200 to DirecTV s Choice Xtra Packages A Study, Published mid-february 2010 Researched, analyzed
More informationBackground Information. Instructions. Problem Statement. HOMEWORK INSTRUCTIONS Homework #5 Nielsen Television Ratings Problem
Background Information HOMEWORK INSTRUCTIONS Over the course of a given week, the vast majority of Americans watch at least some amount of television. Since most television shows are paid for by the sales
More informationWhat Impact Will Over-the-Top Video Have on My Bottom Line
What Impact Will Over-the-Top Video Have on My Bottom Line March 27, 2018 Doug Eidahl, VP Legal & Regulatory 2211 N. Minnesota St. Mitchell, SD 57301 The Changing CATV-Video Market 2 Recent Losses - Largest
More informationPrepared for: EPRA meeting, Berne 2015
Prepared for: EPRA meeting, Berne 2015 Shifts in consumption Shifts in consumption The disruption that s coming to TV is largely driven by the rapid growth of Over The Top (OTT) content and certain forms
More informationSCREEN ACTORS GUILD AMERICAN FEDERATION OF TELEVISION AND RADIO ARTISTS
SCREEN ACTORS GUILD AMERICAN FEDERATION OF TELEVISION AND RADIO ARTISTS September 5, 2006 2006 Extension Agreement to 2003 SAG Commercials Contract and the 2003 AFTRA Television and Radio Recorded Commercials
More informationCABLE NATION: Power of Branded TV Content v. Other Major Media
TIME: V TV CABLE NATION: Power of Branded TV Content v. Other Major Media Power Of Branded TV Content v. Other Media Digital video has grown but represents only a nominal share of total video time TV dominants
More informationNetflix & American Latinos: An Integrated Marketing Communications Plan. Anthony Morelle Jose Velez Borbon Melissa Greco Lopes
Netflix & American Latinos: An Integrated Marketing Communications Plan Anthony Morelle Jose Velez Borbon Melissa Greco Lopes Netflix Background Cofounded in 1997, launched subscription service in 1999
More informationWHAT'S HOT: LINEAR POPULARITY PREDICTION FROM TV AND SOCIAL USAGE DATA Jan Neumann, Xiaodong Yu, and Mohamad Ali Torkamani Comcast Labs
WHAT'S HOT: LINEAR POPULARITY PREDICTION FROM TV AND SOCIAL USAGE DATA Jan Neumann, Xiaodong Yu, and Mohamad Ali Torkamani Comcast Labs Abstract Large numbers of TV channels are available to TV consumers
More informationWBOB 2014 Mid-Year Rate Increase Hello. Thanks for tuning in. I want to tell you about a change in TV prices that will take effect on July 1.
WBOB 2014 Mid-Year Rate Increase Hello. Thanks for tuning in. I want to tell you about a change in TV prices that will take effect on July 1. On the surface, it s pretty straightforward. Basic Cable will
More informationIn this project, we wish to create a database to store and analyze television show ratings data for the top 20 most-watched shows in a given week.
Background Information HOMEWORK ASSIGNMENT Over the course of a given week, the vast majority of Americans watch at least some amount of television. Since most television shows are paid for by the sales
More informationEXECUTIVE REPORT. All Media Survey 2012 (2)
EXECUTIVE REPORT Market Research Services Ltd. All Media Survey 2012 (2) Contact Details: Market Research Services Ltd. 16 Cargill Avenue Kingston 10. Tele: 929-6311 or 929-6349 Fax: 960-7753 Email: mrsl@flowja.com
More informationTERMS AND CONDITIONS OF THE OFFER FROM. TRIBUNE TELEVISION COMPANY (COMPANY) WXIN/WTTV (STATION) Indianapolis, IN (DESIGNATED MARKET AREA)
TERMS AND CONDITIONS OF THE OFFER FROM TRIBUNE TELEVISION COMPANY (COMPANY) WXIN/WTTV (STATION) Indianapolis, IN (DESIGNATED MARKET AREA) For the Distribution Broadcast Rights to the Sony Pictures Television
More informationCABLE NATION: Video Advertising Update
RATINGS CABLE NATION: Video Advertising Update INTERNET INTERNET GENRES welcome Your ask was simple In recent meetings with agencies and advertisers the request of Cable was to Give me a simple, comprehensive
More informationJoint submission by BBC, ITV, Channel 4, Channel 5, S4C, Arqiva 1 and SDN to Culture Media and Sport Committee inquiry into Spectrum
Joint submission by BBC, ITV, Channel 4, Channel 5, S4C, Arqiva 1 and SDN to Culture Media and Sport Committee inquiry into Spectrum 1. Introduction and summary The above-named organisations welcome the
More informationTERMS AND CONDITIONS OF THE OFFER FORM. Meredith Corporation (COMPANY) WSMV Nashville, TN (MARKET)
TERMS AND CONDITIONS OF THE OFFER FORM Meredith Corporation (COMPANY) WSMV Nashville, TN (MARKET) For the Distribution Broadcast Rights to the Series DR. OZ The following sets forth the terms and conditions
More informationConnected Life Market Watch:
Connected Life Market Watch: Transitions in U.K. Consumer Video Entertainment Cisco Internet Business Solutions Group October 2010 Internet Business Solutions Group 1 Connected Life Market Watch Program:
More informationGROWING VOICE COMPETITION SPOTLIGHTS URGENCY OF IP TRANSITION By Patrick Brogan, Vice President of Industry Analysis
RESEARCH BRIEF NOVEMBER 22, 2013 GROWING VOICE COMPETITION SPOTLIGHTS URGENCY OF IP TRANSITION By Patrick Brogan, Vice President of Industry Analysis An updated USTelecom analysis of residential voice
More informationCliff LoVerme. Michael LoVerme Memorial Foundation 13 September 2018
Cliff LoVerme Michael LoVerme Memorial Foundation 13 September 2018 Today s Agenda About the Michael LoVerme Memorial Foundation Where to find this presentation Analog Television The Digital Transition
More informationTelevision Station Ownership Structure and the Quantity and Quality of TV Programming
Television Station Ownership Structure and the Quantity and Quality of TV Programming Federal Communications Commission Media Ownership Study #3 Gregory S. Crawford Department of Economics University of
More informationSubmission to Inquiry into subscription television broadcasting services in South Africa. From Cape Town TV
Submission to Inquiry into subscription television broadcasting services in South Africa From Cape Town TV 1 1. Introduction 1.1 Cape Town TV submits this document in response to the invitation by ICASA
More informationTHE FUTURE OF TELEVISION
THE FUTURE OF TELEVISION WHERE THE US INDUSTRY IS HEADING By Frank Arthofer and John Rose The digital disruption of the US television industry is at hand. Streaming video is changing every existing relationship
More informationSINCLAIR BROADCAST GROUP (COMPANY) See Rider A attached (STATION) See Rider A attached (DESIGNATED MARKET AREA)
TERMS AND CONDITIONS OF THE OFFER FROM SINCLAIR BROADCAST GROUP (COMPANY) See Rider A attached (STATION) See Rider A attached (DESIGNATED MARKET AREA) For the Distribution Broadcast Rights to the Sony
More informationFILM ON DIGITAL VIDEO
FILM ON DIGITAL VIDEO BFI RESEARCH AND STATISTICS PUBLISHED OCTOBER 2017 Digital video enables audiences to access films through a range of devices, anytime, anywhere. Revenues for on-demand services in
More informationHome Video Recorders: A User Survey
Home Video Recorders: A User Survey by Mark R. Levy As omrs record mooies and prime-time TV fare, the immediate effect may be to increase the TV audience; the long-range effect of pre-recorded material
More informationBetter, Faster, Less Costly Online News Monitoring Service
www.cyberalert.com Nobody Monitors The Media Better CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 Phone: 203-375-7200 Fax: 203-612-6942 Toll Free: 1-800-461-7353 info@cyberalert.com Product
More informationDRAFT Changing TV Landscape
DRAFT Changing TV Landscape June 2013 Sony Group Corporation Strategy Division 2010 MRP 1 Changing Television Landscape TV distribution and consumption are changing all over the world In the U.S. and other
More informationSWITCHED INFINITY: SUPPORTING AN INFINITE HD LINEUP WITH SDV
SWITCHED INFINITY: SUPPORTING AN INFINITE HD LINEUP WITH SDV First Presented at the SCTE Cable-Tec Expo 2010 John Civiletto, Executive Director of Platform Architecture. Cox Communications Ludovic Milin,
More informationREACHING THE UN-REACHABLE
UNITED STATES REACHING THE UN-REACHABLE 5 MYTHS ABOUT THOSE WHO WATCH LITTLE TO NO TV SHIFT HAPPENS. IT S WELL DOCUMENTED. U.S. HOMES IN MILLIONS Cable Telco Satellite We Project MVPDs Will Lose About
More informationPolicy on the syndication of BBC on-demand content
Policy on the syndication of BBC on-demand content Syndication of BBC on-demand content Purpose 1. This policy is intended to provide third parties, the BBC Executive (hereafter, the Executive) and licence
More informationTV Demand. MIPTV 2017 Special: Trends for LATIN AMERICA. Kayla Hegedus, Industry Data Scientist
MIPTV 2017 Special: Trends for LATIN AMERICA Kayla Hegedus, Industry Data Scientist Introduction The year 2016 was good for television. In the United States alone, over 400 scripted series aired, in addition
More informationCool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months
Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months Contents Summer Video Viewing 4 Reach 5-7 Days tuned-in 8 Summer Streaming 9-11 Summer Binging 12 Time spent by
More informationThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017
ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017 TV Has Changed NEW ZEALAND Today s TV is a sensory experience enjoyed by over 3 million viewers every week. Powered by new technologies to make TV available
More informationIn this submission, Ai Group s comments focus on four key areas relevant to the objectives of this review:
26 March 2015 Mr Joe Sheehan Manager, Services and Regulation Section - Media Branch Department of Communications GPO Box 2154 CANBERRA ACT 2601 Dear Mr Sheehan, DIGITAL TELEVISION REGULATION REVIEW The
More informationMOBILE DIGITAL TELEVISION. never miss a minute
MOBILE DIGITAL TELEVISION never miss a minute About Mobile DTV The Power of Local TV on the Go Mobile Digital Television (DTV) represents a significant new revenue stream for the broadcasting industry
More information