Prometric Graphic Standards

Transcription

1 Version 3.0 :: August 2015

2 Introduction: Our Brand Every interaction we have with our marketplace affects our brand. In fact, our brand is nothing more than the cumulative impression we leave on the minds of others. Clients and candidates, vendors and friends, internal stakeholders or the general public, all form an opinion of us based on the image we portray. As global representatives of the Company, we share the responsibility to present a consistent and positive brand. This edition of the Prometric Graphic Standards manual will provide you with the most basic rules governing our new look and feel. The manual is a living document and will be revised continually as our brand standards evolve. Please be sure that you are always using the most current version. Our current Graphic Standards manual may be found at 2

3 Introduction: Our Positioning Selecting the right testing and assessment provider is an important decision. You want someone you can trust. At Prometric, you can count on us for the right test development and delivery solution. ABOUT PROMETRIC Prometric, a wholly-owned subsidiary of ETS, is a trusted provider of technology-enabled testing and assessment. Its market-leading test development and delivery solutions allow clients to develop and launch global testing programs as well as accurately measure program results and data. Prometric reliably delivers and administers more than 10 million tests a year on behalf of approximately 400 clients in the academic, financial, government, healthcare, professional, corporate and information technology markets. It delivers tests flexibly via the web or by utilizing a robust network of more than 10,000 test centers in more than 160 countries. For more information, please visit 3

4 Introduction: Our Logo INTEGRATED BRAND IDENTITY SYSTEM The Prometric brand identity system is composed of several core elements which include (but are not limited to) the company name, the corporate logotype, the color palette, the approved typographic palette and certain design parameters. All of these elements work together within a wide range of integrated marketing materials. CORE ELEMENTS Prometric s core elements include the logo (company, corporate logotype, the Radiance mark), the approved color palette, and a defined set of fonts. They also can include the brand descriptor for use in special cases. The graphic standards defined in this manual should be applied to all media, both physical and digital. Trusted Provider of Market Leading Test Development and Delivery Solutions BRAND DESCRIPTOR The words Trusted Provider of Market Leading Test Development and Delivery Solutions make up the corporate identity descriptor and support our customer-inspired advancements brand essence. They allow us to illustrate our unique position in the testing and assessment market. The logo and descriptor have been set in a special configuration. It is unacceptable to alter the size, proportions, kerning or any other characteristics of the typeface. 4

5 Our Logo: Core Elements LOGOTYPE ELEMENT The Prometric logo is the graphic representation of our brand essence. It is the most visible element of our brand. Proper use of the logo is essential for maintaining brand integrity. Used consistently, the logo builds brand equity and reinforces the most positive aspects of our brand. GRAPHIC ELEMENT THE LOGOTYPE The name element of the Prometric logo is typeset in Anziano Caps, and represents strength and stability. Much like the chiseled type on a bank building or on ancient Roman remains, Anziano Caps says solid. The corporate color for the name element is black. THE GRAPHIC ELEMENT We refer to the graphic element of our logo as the Radiance. Symbolized by circles of decreasing size, the Radiance emanates from the company name and represents the creativity and leadership we bring to our market, as inspired by our customers. The corporate color for the Radiance element is Green PMS 376C (PMS 375U). INTEGRITY OF THE MARK The logo is trademarked with the US Patent and Trademark office and exists as an entity. It must always be used as one complete element. Detailed rules for use of the logo appear on the following page. 5

6 Our Logo: Rules and Restrictions The Prometric logo is proprietary intellectual property of Prometric, Inc. The following rules and restrictions have been established to ensure a uniform presentation of the Prometric brand and to protect the Trademark against misuse or infringement by other parties. Variations from these rules are permitted only with prior and + The current version of the logo bears a symbol at the bottom of the Radiance. Do not reproduce the logo without the appropriate trademark. + Do not separate the Logotype Element from the Radiance. + Do not use any portion of the Radiance as a design element without prior and specific written approval from the Global Marketing Department. + Do not alter the aspect ratio (height or width) of the logo to make it taller, shorter, wider, or narrower than it appears in its normal ratio. + Do not alter the order of the elements (i.e., place the Radiance before the Logotype). + When produced in color, the logo must always be printed to match Pantone Matching System standards for COATED stock, in two colors: Black and Green PMS 376C. + When printing on uncoated stocks, such as letterhead and business cards, the printer may substitute Green PMS 375U for the Radiance, in order to more closely approximate the coated standards. + When the logo must appear in black only, substitute a 50% TINT OF BLACK for Green PMS 376C. + The logo may be reversed out of Black ONLY, the Radiance should remain green if possible, white if printing black only. + Do not use the logo in an signature block or on any unofficial forms or documents. 6

7 Our Logo: Correct & Incorrect Usage A complete list of regulations and restrictions for use of the Prometric logo appears on the previous page. We have provided these graphic examples to illustrate some of the appropriate and inappropriate uses of the logo. ACCEPTABLE UNACCEPTABLE ACCEPTABLE ON WHITE OR LIGHT GREY Use the Prometric logo on a solid white background or on a very light screen of Black (not to exceed 10% of the background color s value). IN ONE COLOR Use the Prometric logo in Black-and-Grey, as specified in the logo restrictions above. Do not print the logo monochromatically or in alternate colors. REVERSED The logo may be reversed out of Black ONLY. Do not reverse the logo out of other colors, even if those colors exist in the approved corporate palette. UNACCEPTABLE INTERCHANGING COLORS Do not interchange the logo colors. STRETCHING/SCALING Do not stretch or scale the logo to fit into a desired picture window or print applications. The logo must always be used proportionally without manipulation of its aspect ratio. POSITIONING OF LOGO ELEMENTS Do not change the relative position of the logo elements. SCALING OF LOGO ELEMENTS Do not scale any of the elements independently; either type or graphics. REVERSE ON ACCENT COLORS Do not use the logo on any accent color background. 7

8 Our Logo: Staging Staging (placement) of the logo is crucial to maintaining brand consistency and unity. Every reasonable attempt should be made to stage the logo in the positions outlined below: 2 UPPER RIGHT CORNER The preferred placement for Prometric s logo is in the upper right-hand corner of a document. This is particularly important in stationery applications (letterhead, memo and fax formats), and on business proposals. 1 3 MIDDLE RIGHT Placement of the logo in this position is appropriate in some horizontal situations, such as the corporate business card, screensavers and on large banners, where the logo is the central focus of the staging document. UPPER LEFT CORNER Upper left staging should reserved for items such as envelopes, were placement in this position is the only option. 8

9 Brand: Color Palette CORPORATE BRAND COLORS CORPORATE BRAND COLORS Prometric s brand colors are Black and Green PMS 376C (also PMS 375U). PROMETRIC BLACK CMYK: RGB: HEX: PROMETRIC GREEN PMS: 376C, 375U CMYK: RGB: HEX: 8CC63F SECONDARY COLORS The secondary color palette is comprised of all shades of gray (sample shades are shown on the left) and cream. It is limited with purpose a restricted secondary palette allows our Corporate Brand Colors and any use of photography or graphic elements to clearly stand out. Do not add colors to the Prometric Color Palette. SECONDARY COLORS DARK GRAY: MEDIUM GRAY: LIGHT GRAY: CREAM:

10 Brand: Typographic Palette PRIMARY TYPEFACE: BREUER TEXT BREUER TEXT LIGHT BREUER TEXT MEDIUM BREUER TEXT BOLD PRIMARY TYPEFACE: SCALA SCALA REGULAR SCALA ITALIC SCALA BOLD PRIMARY TYPEFACES Prometric uses a primary sans-serif typeface: Breuer Text, and a primary serif typeface: Scala. Breuer Text is to be used for Headers and Headline copy in all applications, and may appear in both Bold and Light weights. Scala is the primary typeface for running body copy, it should NOT be used for headlines or subheads. SECONDARY TYPEFACE Grotzec Condensed is Prometric s secondary typeface, and should be used in limited applications, such as sidebar callouts, subordinate headlines, quotations or testimonial copy, pie charts and graphics. When Breuer Text and Grotzec Condensed are not available, substitute Arial; when Scala is not available, substitute Times New Roman. SECONDARY TYPEFACE: GROTZEC CONDENSED GROTZEC CONDENSED LIGHT GROTZEC CONDENSED DEMI 10

11 Brand Application: Stationery 1501 South Clinton Street Baltimore, Maryland Hugh Anderson Director of Marketing The global corporate stationery package is a cohesive global presentation format. Each major region has approved layouts for business cards and letterhead. Follow the standards that have been approved for your region. US LETTERHEAD The Prometric logo and sending location s contact information are preprinted on all letterhead. It is critically important that the left margin of the text of a letter aligns with the address block, which is 1.25 inches from the left edge of the sheet South Clinton Street Baltimore, Maryland PHONE FAX MOBILE hugh.anderson@prometric.com Jana Von Bramer Senior Vice President Global Marketing Test Development Solutions 1501 South Clinton Street Baltimore, Maryland USA P HONE MOBILE jana.vonbramer@prometric.com BUSINESS CARD All Prometric business cards feature the logo in the middle (topto-bottom) of the right side of the card. All other information appears flush left, on the left-side of the card. The special treatment of group names has been approved for Test Development Solutions only. All other extraneous information not addressed in these standards are prohibited South Clinton Street Baltimore, Maryland PHONE FAX ENVELOPE The Prometric logo and sending location s contact information are preprinted on all envelopes. For envelopes larger than correspondence size (e.g., #10), please use the company s preprinted address labels. 11

12 Brand Application: Marketing Materials TOP-TIER OVERVIEW BROCHURE All Prometric collateral feature a cohesive format to depict capability, market image and positioning. Test Delivery Solutions SECOND-TIER SEGMENT BROCHURE, SALES SUPPORT SHEETS Our system includes a top-tier overview brochure, 2nd-tier segment and/or solution brochures, sales support sheets, business folder, white paper templates, advertising templates and PowerPoint templates. These items have multiple uses and can package any Nationally Recognized Exam Portfolio day-to-day or special business correspondence for mail, The Right Solutions for Higher Education For more than 20 years, our series of proctored internet-based exams have helped degree-seekers reach their educational goals faster, easier and less expensively by earning college credit for learning acquired outside the traditional classroom, perhaps from reading, on-the-job training or independent study. correspondence or onsite visits. All are shown on this page. Promotional information, taglines, slogans, illustrations and all The Right Test to the Right Candidate with the Right Convenience and Control As a trusted provider of testing and assessment capabilities, we can help you attract adult distance learners with our full portfolio of DSST Get College Credit exams. Fully approved for college credit by the American Council on Education (ACE), they give institutions like yours an academically valid means to appeal to an influential group of adult distance learners while upholding your high academic standards. Offer A Broad Range of Subjects College credits are available in 38 unique subjects. The DSST Get College Credit exam series covers six other extraneous information not addressed in these standards are prohibited. college subject areas, including Social Sciences, Math, Applied Technology, Business, Physical Sciences and Humanities. They are comparable to the final (or end-of-course) examinations in similar undergrad- BUSINESS FOLDER The Right Solutions for Higher Education uate courses, and closely correlate with course titles at many colleges and universities. Secure Your Exam Delivery $ At Prometic, our commitment to securing testing solutions is unrivaled. We deliver exam content in a secure, internet-based environment that randomizes exam questions. Special security measures also prevent access to other online sites while the exam is in progress. Additionally, we rotate exams, providing another layer of security by minimizing over-exposure of any exam version. Offer Online Testing Easily and Quickly Covering Critical Subject Areas Our DSST Get College Credit exams do not require complicated hardware or software to install. With a simple implementation process, you can offer testing to students almost immediately. Better yet, there are no set-up fees, and each exam has a two-hour time limit so you have the flexibility to schedule other Social Sciences Math activities in your computer labs and test centers. Test takers are rewarded with immediate scoring, too. Applied Technology Business Physical Sciences Humanities POWERPOINT TEMPLATE treet 12

13 Version 3.0 :: August 2015 GLOBAL HEADQUARTERS 1501 South Clinton Street Baltimore, Maryland