Quality Care Pharmacy Program

Transcription

1 Quality Care Pharmacy Program How to use the QCPP logo in your pharmacy and promote your accreditation. Contents Logo Specifications...2 Logo Placement...3 QCPP Decal...4 Logo Colours for print and screen...5 Logo Greyscale and Monotone...6 Logo Misuse...7 Guide to Common Applications Co-Branding...8 Mini Logo...9 Common Applications Folder and Labels...10 Business cards and Letterhead...11 Fax and A5 Notepad...12 Envelopes...13 Website...14 Last Updated February

2 Quality Care Pharmacy Program Logo Guidelines The corporate identity of Quality Care Pharmacy Program (QCPP) is the face of our business and lays the foundation for how we are perceived as a business (both internally and externally). The Quality Care Pharmacy logo is a tool made available only to accredited pharmacies. It should only be used as a supporting element to your pharmacy identity, showing that you provide high quality service to the public. This style guide has been developed to ensure the consistency and integrity of the QCPP brand to maintain our message of Supporting Excellence in Pharmacy. The style guide should be consulted whenever QCPP logo is used. It gives many examples of how the QCPP logo should appear and which colours should be used. If you require further information contact QCPP. P E help@qcpp.com Quality Care Pharmacy Program Logo Guidelines February

3 Logo Specifications Minimum size There is a minimum size for print and digital reproduction. To ensure the text in the logo is legible, the minimum size related to height is illustrated below. 18mm height Logo heights: Printed minimum height: 18mm On screen minimum height: 120px Note: On rare occasions where the QCPP logo must be smaller than 18mm such as medicine prescriptions a mini version of the logo is used. See page 9 for more details. x = x Clear space The logo is most effective when surrounded by as much uninterrupted space as possible. A clear space around the logo is indicated by x which is the same size as the inner distance between the two circles. Where possible, use more clear space than shown. x x Quality Care Pharmacy Program Logo Guidelines February 2016/ Logo Specifications -- 2

4 Logo Placement The Quality Care Pharmacy logo can appear on a white, black or colour background. It is crucial that the selected colour is a good visual fit with other elements within a particular piece of collateral. When placed on a colour background the outer blue keyline should be removed. The logo cannot be placed on photographic or textured backgrounds as legibility is compromised. The logo at all times must be clearly visible. When on white the symbol must have a keyline. Keyline on the symbol must be removed when reversed out of a solid colour. Do not remove outer white circle from logo. Logo is not to be rotated. Logo is not to be placed on photographic images or textured backgrounds. Quality Care Pharmacy Program Logo Guidelines February 2016 / Logo Placement -- 3

5 Logo QCPP Decal Please place the QCPP Window Decal in a clear space on your pharmacy window. As a positional guide the graphic people element of the logo should be vertical. Graphic people must be vertical QCPP Window Decal is not to be placed with clutter of other decals, stickers or posters. Refer to page 2 for clear space. Quality Care Pharmacy Program Logo Guidelines February 2016 / QCPP Decal -- 4

6 Logo Colours for print and screen Print The colour PMS and colour breakdowns are as follows. Due to the nature of printing in four colour process, CMYK matches are as close as possible to the PMS colours and may vary slightly depending on the printer and paper stock. Blue PMS PMS3015 Red PMS PMS485 Blue Uncoated C 100 M 32 Y 0 K 20 Red Uncoated C 0 M 97 Y 100 K 0 Blue Coated C 80 M 30 Y 3 K 30 Red Coated C 5 M 92 Y 91 K 8 Screen The RGB on screen colour breakdown is as follows. Blue Red R 0 G 109 B 154 R 211 G 54 B 44 Quality Care Pharmacy Program Logo Guidelines February 2016 / Logo Colours for print and -- 5

7 Logo Greyscale and Monotone Greyscale The greyscale version of the logo is to be used only for black and white mediums. Dark Grey 90% Black Lighter Grey 70% Black Mono The mono logo should be used only for one colour reproduction such as prescription pads and fax sheets. Black is preferred. Quality Care Pharmacy Program Logo Guidelines February 2016/ Logo Greyscale and Monotone -- 6

8 Logo Misuse The logo is the primary and most important component of QCPP s identity. By using the original digital artwork files and referring to the previous instructions, you should avoid problems with logo misuse. However things that should NEVER happen are: Do not crop the logo. Do not stretch the logo. Do not re-colour the logo. Do not use the design elements of the logo. Note: The QCPP logo is not to be used on any shirts or form of clothing as QCPP badges are supplied and to be used accordingly. Quality Care Pharmacy Service Quality Accredited Do not alter the typeface of logo. Do not reverse the logo. Do not scale logo smaller than specified on page 2. Do not outline the logo. Quality Care Pharmacy Program Logo Guidelines February 2016 / Logo Misuse -- 7

9 Guide to Common Applications Co-Branding In all your communication collateral, note that your pharmacy is accredited by the Quality Care Pharmacy Program. Your logo should always appear first and be more prominent. As a guide the Quality Care Pharmacy logo should never exceed 80% of your logo s visual area. This will be determined by either your logo s height or width. Note: The Quality Care Pharmacy logo should be always placed in a clear space. 100% 80% Byline Space permitting it is recommended that the following text be incorporated alongside the QCPP logo, keeping in mind the clear space guidelines; This pharmacy is quality assured by QCPP to the Australian Standard in Community Pharmacy. The byline should be set in a minimum size of 6pt and be in sentence case. The typography is required to be a serif font, such as Helvetica or Arial. This pharmacy is quality assured by QCPP to the Australian Standard in Community Pharmacy. Quality Care Pharmacy Program Logo Guidelines February 2016 / Guide to Common Applications Co-Branding -- 8

10 Guide to Common Applications Mini Logo When it is necessary that the Quality Care Pharmacy logo must smaller than the specified height of 18mm, the use of the mini QCPP logo is permitted. This logo can applied to collateral such as medicine labels. x = x Logo heights: Printed minimum height: 5mm Printed maximum height: 10mm Colour: The same colour rules apply to this logo as described on page 5. A mono version of this logo is also available for use. x x = 10mm Maximum SIze Quality Care Pharmacy Program Logo Guidelines February 2016 / Mini Logo -- 9

11 Examples of Common Applications Prescription Folder and Medicine Labels PHARMACY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer congue diam vitae tortor dictum pretium non ac mi. Etiam vestibulum cursus auctor. Proin odio dolor, interdum at tempus vitae dapibus in. PHARMACY P: F: info@pharmacy.com.au PHARMACY P: F: info@pharmacy.com.au PHARMACY P: F: info@pharmacy.com.au OPEN 7 DAYS Mondy - Friday Saturdays Sundays Public Holidays 8.30am pm 9.00am pm 9.00am pm 9.00am pm PHARMACY P: F: info@pharmacy.com.au Closed on Christmas Day & New Years Day WARNING: KEEP OUT OF REACH OF CHILDREN Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer congue diam vitae tortor dictum pretium non ac mi. Etiam vestibulum cursus auctor. Quality Care Pharmacy Program Logo Guidelines February 2016/ Folder and Labels -- 10

12 Examples of Common Applications Business Cards and Letterhead Firstname Lastname P: F: info@pharmacy.com.au Front and Back of Business Cards shown at 80% This pharmacy is quality assured by QCPP to the Australian Standard in Community Pharmacy. Letterhead shown at 45% Quality Care Pharmacy Program Logo Guidelines February 2016 / Examples of Common Applications - Business cards and Letterhead -- 11

13 Examples of Common Applications Fax and A5 Notepad P: F: info@pharmacy.com.au FACSIMLE To: Organisation: Facsimile Number: From: Organisation: Pharmacy X Facsimile Number: Date: Pages including cover sheet: of P: F: info@pharmacy.com.au Message: Fax and A5 Notepad shown at 45% Quality Care Pharmacy Program Logo Guidelines February 2016/ Examples of Common Applications - Fax and A5 Notepad -- 12

14 Examples of Common Applications Envelopes P: F: P: F: C5 Envelope P: F: C4 Envelope DL Envelope Quality Care Pharmacy Program Logo Guidelines February 2016 / Examples of Common Applications - Envelopes -- 13

15 Examples of Common Applications Website You may consider using the QCPP logo as a hyperlink to the program website at Space permitting it is recommended that the following text be incorporated alongside the QCPP logo, keeping in mind the clear space guidelines; This pharmacy is quality assured by QCPP to the Australian Standard in Community Pharmacy. Search NEWS HEALTH INFO ADVICE SERVICES CONTACT P: F: This pharmacy is quality assured by QCPP to the Australian Standard in Community Pharmacy. Quality Care Pharmacy Program Logo Guidelines February 2016/ Examples of Common Applications - Website -- 14

16 Other Logos JAS-ANZ As an accredited body, it is a requirement to use the JAS-ANZ accreditation symbol on all certificates, stationary, documents and/or publicity material which is used within the scope of accredication and subject to applicable conditions. The JAS-ANZ logo must at all times be equal to the size of the QCPP logo. JAS-ANZ requirements state in clause 6.2 Accredited Bodies: Where an accredited body uses the accreditation symbol on stationery, documents and/or promotional material, it shall include on the same sheet of paper: Minimum size The accreditation symbol may be uniformly enlarged or reduced but shall be sufficiently large for the wording to be clearly legible. Logo colour PMS Reflex Blue PMS 485 (Red) Figure 1 Figure 2 (a) its own mark not disproportionately represented with reference to the actual accreditation symbol, and positioned in a manner that ensures the relationship between the accreditation symbol and the mark of the accredited body is obvious; Where practicable, the accreditation symbol shall be reproduced in colours stated on the right (Figure 1) or in a single colour to conform with existing pre-printed stationery or newspaper and magazine articles. (b) the URL for the JAS-ANZ register ( where interested parties might go to verify the validity of the information contained in the document. If the accreditation symbol is used more than once in the same document the phrase need only appear once when the accreditation symbol is first used. Under no circumstances is the accreditation symbol to be reproduced in a colour combination at variance with that detailed in Figure 1. For more information about the use of JAS-ANZ logo please see JAS-ANZ Rules of Procedure Governing the use of the Accreditation Symbol document or contact QCPP Marketing team. Quality Care Pharmacy Program Logo Guidelines February 2016/ Other Logos - JAS ANZ -- 15

17 Other Logos JAS-ANZ When used in conjunction with the Quality Care Pharmacy Logo, the JAS-ANZ logo and QCPP logo must be equivalent in size. A locked up version of the two logos are available for use, please contact QCPP if you require one. Figure Quality Care Pharmacy Program Logo Guidelines February 2016/ Other Logos - JAS ANZ -- 16

18 QCPP Logo Use Guidelines The Quality Care Pharmacy Program (QCPP) logo is a symbol of excellence in the health care sector and demonstrates a pharmacy s commitment to high standards of customer service and business practice. The logo is only available for use by pharmacies that are accredited under QCPP. The QCPP Administration Services Coordinator will use this application when making a decision to approve the use of the logo. Please read the following guidelines which must be agreed to before using the QCPP logo. 1. Pharmacies that lapse in accreditation will be asked to remove all instances where the QCPP logo appears inside the pharmacy and in any promotional activities by the pharmacy, including websites. 2. At all times the QCPP logo style guide provided will be adhered to when using the logo. Where possible printing proofs will be provided to the QCPP Administration Services Coordinator before production. Note: your proposed artwork to help@qcpp.com 3. At no time will you forward a digital copy of the logo on to an individual or business other than for the purpose of design and production of materials for your QCPP accredited pharmacy. 4. Examples of Permitted Uses, but not limited to, the Quality Care Pharmacy Program logo and branding elements can be used in the following instances: a) on the pharmacy s website; b) in shop front window displays; c) in the pharmacy s newsletters; d) in the services section of the pharmacy s catalogues; e) on store bags of the pharmacy; f) on repeat prescription and referral pads of the pharmacy; g) on business cards and pharmacy stationary of the pharmacy; h) social media; i) in store collateral. 5. Restricted Uses: The Quality Care Pharmacy Program logo and branding elements can not be used in the following instances (this excludes any commercial arrangements entered into by QCPP): a) as the primary element of pharmacy branding; b) linked to the promotion and/or sale of specific products outside the scope of accreditation (whether retail or medical), including (but not limited to) advertisements for sales conducted by the pharmacy. c) A head office group may only use the logo whilst 100% of pharmacies within the group maintain QCPP accreditation Quality Care Pharmacy Program Logo Guidelines February 2016/ Other Logos - JAS ANZ -- 17

19 Quality Care Pharmacy Program Contact details Postal address: PO Box 310, Fyshwick ACT 2609 Telephone: