Associate Degree for Transfer. Logo Guidelines. February 2017
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1 Associate Degree for Transfer Logo Guidelines February 2017
2 Logo Components The logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) program name. These elements should not be resized, redrawn or changed in any way. The logo is service marked and an SM should be used with the logo as a unit or each of the three elements if they stand alone. The logomark may be used as a secondary element once the complete logo has been clearly identified on the document or material. When used alone, include SM. 1) logotype 2) logomark 3) program name Logo Fonts and Colors The logotype font is Rockwell Bold. The program name font is Rockwell Italic. The blue color build for the logotype and tagline is C100/M35/Y7/K0. The logomark colors are created using the following color build gradations: C100/M35/Y7/K0 C11/M100/Y36/K0 C69/M0/Y12/K0 C30/M100/Y8/K0 C2/M32/Y91/K0 Logo Clear Zone There is a minimum clear space around the logo, indicated by the outer bounding bo. No typography, photography or other graphic device may encroach on this area.
3 Logo Usage Size This logo was created using vector shapes which will remain sharp at any scale. However, attention must be paid to the legibility of the words, especially the tagline. For this reason, the logo should be printed no smaller than 2 inches wide, and used on the web no smaller than 300 piels wide. 2 inches 300 piels Logo Usage Vertical Version In instances when the size of the document or design space is narrow or vertical, the secondary vertical version of the logo may be used. This version is only to be used in very special cases when the space is too narrow or condensed for the primary logo. The same graphic standards apply to the vertical logo as the ones outlined for the primary logo. Logo for vertical space. Logo Usage Secondary Vertical Version In instances when the size of the document or design space is narrow or vertical, the secondary vertical version of the logo may be used. This version is only to be used in very special cases when the space is too narrow or condensed for the primary logo. The same graphic standards apply to the vertical logo as the ones outlined for the primary logo. Secondary logo for vertical space.
4 AA-T/AS-T Secondary Supplemental Logo Because it highlights specific associate degrees, this logo is intended for use as a supplement to the primary logo. Whenever both logos are used in a collateral piece, this logo should always be used as a secondary reference, with the primary logo acting as the first reference. The same graphic standards apply to the secondary supplemental logo as the ones outlined for the primary logo. Full color Full color Black Black One Color One Color White White
5 Logo Usage Color Whenever possible the logo should appear in full color on a white background. When necessary, the logo can be produced in 100% black, mi the full color logo mark with white typography, one color, 100% black or inverted on a dark background. If the logo must be placed on a solid color background, use the logo variation with the most contrast for best legibility. full color black full color logo mark with white typography one color black on light color background inverted white on dark background Logo Misuse Please protect the integrity of the Associate Degree for Transfer logo by following the established guidelines. The logo must be used correctly and consistently. Do not place color logo on color background. Do not rearrange the logo components. Do not stretch or skew. Do not place logo on busy background. Do not reduce below minimum size standards. Do not add any special effect.
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