BrainPOP Identity Standards BrainPOP. All rights reserved.

Transcription

1 BrainPOP Identity Standards

2 2 Contents 1 Introduction 3 LOGOS 4 Fighter 38 Relative size 39 BrainPOP logo 5 BrainPOP Jr. logo 10 BrainPOP ESL logo 15 4 LEGAL GUIDELINES 42 Graphics 43 Text 48 BrainPOP Español logo 19 BrainPOP Educators logo 23 Formatting multiple logos 28 5 STATIONERY 49 signature 50 Mobile signature 51 2 BRANDING 29 Tagline 30 3 CHARACTERS 31 Moby 32 Tim 33 Annie 34 Ben 36

3 3 Introduction This document is intended to maintain the integrity of BrainPOP as a brand, by providing guidelines for consistency throughout the graphics of the company and its products. Web pages are provided within this guide that link to relative graphic files. Graphics are provided for an assortment of media. Below are guidelines for general use: FOR WEB: JPG (lo res), PDF (RGB), EPS (RGB), FLA FOR PRINT: PDF (CMYK), EPS (CMYK), TIFF FOR SPOT-COLOR PRINTING: PDF (Pantone), EPS (Pantone), PDF (CMYK), EPS (CMYK), TIFF This guide s reference images have been formatted for the web, unless specifically identified as printable examples. Therefore, color values among different color modes (e.g. RGB vs. Pantone) will not appear uniform. This is to demonstrate the importance of choosing the correct color mode for each instance of a graphic. Be assured that colors will appear correct in the proper media.

4 4 Logos All relative files can be found at

5 5 BrainPOP logo / Size 24 px / 0.33 in The BrainPOP logo is designed to reproduce at a minimum height of 24 pixels or 0.33 inches. There is no maximum size. Do not stretch or distort the logo. The trademark symbol remains proportional to the logo; it never changes size.

6 6 BrainPOP logo / Isolation area In order for the BrainPOP logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.) The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left). Do not crop the logo in any way. The isolation area is a minimum; increased space is always preferable. Use the logo on black or in a circle for blue or dark backgrounds.

7 7 BrainPOP logo / Color RGB (web) Pantone (print) CMYK (print) Grayscale (print) MIDTONE R 165 G 255 B 255 #A5FFFF SHADOW R 51 G 204 B 255 #33CCFF TEXT R 0 G 0 B 0 # MIDTONE PMS 297 SHADOW PMS 299 TEXT PMS Black MIDTONE C 35 M 0 Y 0 K 0 SHADOW C 75 M 15 Y 0 K 0 TEXT C 0 M 0 Y 0 K 100 MIDTONE K 20 SHADOW K 40 TEXT K 100 The grayscale version of this logo should only be used for printing purposes, when color printing is unavailable.

8 8 BrainPOP logo / Color Single color (print) TEXT K 100 The single color version of this logo should only be used for printing purposes, and as a last option, when color or grayscale printing is unavailable.

9 9 BrainPOP logo / Variations On black The logo on black may be used in any instance in which the logo must appear on a dark color. In a circle The logo in a circle may be used in any instance in which the logo must appear on a dark color. With tagline When appearing with the logo, the tagline is set in Interstate Bold Condensed. Should the logo with tagline need to appear at a small size, the type should be adjusted for readability. If the tagline can not be easily made readable, it should not be included. The BrainPOP text is used to center the logo within a white circle, measuring 1.66 times larger than the width of the logo. (Because of the prominent surrounding shape, the usual isolation area of the BrainPOP logo is reduced.) The tagline s width is 1.33 times larger than the width of BrainPOP, and centered under the BrainPOP text, with space equal to one and a half times the tagline s cap height between. The logo with tagline looks best when centered within a square area. that maintains the BrainPOP logo s regular isolation area.

10 10 BrainPOP Jr. logo / Size 26 px / 0.36 in The BrainPOP Jr. logo is designed to reproduce at a minimum height of 26 pixels or 0.36 inches. There is no maximum size. Do not stretch or distort the logo. The trademark symbol remains proportional to the logo; it never changes size.

11 11 BrainPOP Jr. logo / Isolation area In order for the BrainPOP Jr. logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.) The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left). Do not crop the logo in any way. The isolation area is a minimum; increased space is always preferable. Use the logo on black for blue or dark backgrounds.

12 12 BrainPOP Jr. logo / Color RGB (web) Pantone (print) CMYK (print) Grayscale (print) SPIRAL WIRE R 255 G 153 B 0 #FF9900 NOTEBOOK MIDTONE R 165 G 255 B 255 #A5FFFF NOTEBOOK SHADOW R 51 G 204 B 255 #33CCFF SPIRAL WIRE PMS 143 NOTEBOOK MIDTONE PMS 297 NOTEBOOK SHADOW PMS 299 TEXT PMS Black SPIRAL WIRE C 0 M 40 Y 100 K 0 NOTEBOOK MIDTONE C 35 M 0 Y 0 K 0 NOTEBOOK SHADOW C 75 M 15 Y 0 K 0 TEXT C 0 M 0 Y 0 K 100 SPIRAL WIRE K 40 NOTEBOOK MIDTONE K 20 NOTEBOOK SHADOW K 60 TEXT K 100 TEXT R 0 G 0 B 0 # The grayscale version of this logo should only be used for printing purposes, when color printing is unavailable.

13 13 BrainPOP Jr. logo / Color Single color (print) TEXT K 100 The single color version of this logo should only be used for printing purposes, and as a last option, when color or grayscale printing is unavailable.

14 14 BrainPOP Jr. logo / Variations On black The logo on black may be used in any instance in which the logo must appear on a dark color.

15 15 BrainPOP ESL logo / Size 22 px / 0.3 in The BrainPOP ESL logo is designed to reproduce at a minimum height of 22 pixels or 0.3 inches. There is no maximum size. Do not stretch or distort the logo. The trademark symbol remains proportional to the logo; it never changes size.

16 16 BrainPOP ESL logo / Isolation area In order for the BrainPOP ESL logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.) The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left). Do not crop the logo in any way. The isolation area is a minimum; increased space is always preferable. Place the logo on backgrounds that contrast well with its colors.

17 17 BrainPOP ESL / Color RGB (web) Pantone (print) CMYK (print) Grayscale (print) GLOBE LINES / ICON BACKGROUND R 51 G 204 B 255 #33CCFF GLOBE BACKGROUND R 165 G 255 B 255 #A5FFFF TEXT R 0 G 0 B 0 # GLOBE LINES / ICON BACKGROUND PMS 299 GLOBE BACKGROUND PMS 297 TEXT PMS Black GLOBE LINES / ICON BACKGROUND C 75 M 15 Y 0 K 0 GLOBE BACKGROUND C 35 M 0 Y 0 K 0 TEXT C 0 M 0 Y 0 K 100 GLOBE LINES / ICON BACKGROUND K 20 GLOBE BACKGROUND K 40 TEXT K 100 The grayscale version of this logo should only be used for printing purposes, when color printing is unavailable.

18 18 BrainPOP ESL logo / Color Single color (print) TEXT K 100 The single color version of this logo should only be used for printing purposes, and as a last option, when color or grayscale printing is unavailable.

19 19 BrainPOP Español logo / Size 26 px / 0.36 in The BrainPOP Español logo is designed to reproduce at a minimum height of 26 pixels or 0.36 inches. There is no maximum size. Do not stretch or distort the logo. The trademark symbol remains proportional to the logo; it never changes size.

20 20 BrainPOP Español logo / Isolation area In order for the BrainPOP Español logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.) The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left). Do not crop the logo in any way. The isolation area is a minimum; increased space is always preferable. Place the logo on backgrounds that contrast well with its colors.

21 21 BrainPOP Español logo / Color RGB (web) Pantone (print) CMYK (print) Grayscale (print) MIDTONE R 165 G 255 B 255 #A5FFFF SHADOW R 51 G 204 B 255 #33CCFF TEXT R 0 G 0 B 0 # MIDTONE PMS 297 SHADOW PMS 299 TEXT PMS Black MIDTONE C 35 M 0 Y 0 K 0 SHADOW C 75 M 15 Y 0 K 0 TEXT C 0 M 0 Y 0 K 100 MIDTONE K 20 SHADOW K 40 TEXT K 100 The grayscale version of this logo should only be used for printing purposes, when color printing is unavailable.

22 22 BrainPOP Español logo / Color Single color (print) TEXT K 100 The single color version of this logo should only be used for printing purposes, and as a last option, when color or grayscale printing is unavailable.

23 23 BrainPOP Educators logo / Size 20 px / 0.28 in The BrainPOP Educators logo is designed to reproduce at a minimum height of 20 pixels or 0.28 inches. There is no maximum size. Do not stretch or distort the logo.

24 24 BrainPOP Educators logo / Isolation area Do not crop the logo in any way. Place the logo on backgrounds that contrast well with its colors. In order for the BrainPOP Educators logo to stand out, it must retain a minimum area of surrounding space. This area s size is demonstrated above, using the logo s atom symbol, as well as the cap height of POP from the BrainPOP logo. Either element provides sufficient measurement. The isolation area is a minimum; increased space is always preferable.

25 25 BrainPOP Educators logo / Color RGB (web) ICON R 0 G 153 B 153 # BRAINPOP TEXT R 17 G 89 B 60 #11593C EDUCATORS TEXT R 109 G 153 B 0 #6D9900 CMYK (print) ICON C 95 M 0 Y 25 K 0 BRAINPOP TEXT C 100 M 0 Y 60 K 40 EDUCATORS TEXT C 40 M 0 Y 70 K 20

26 26 BrainPOP Educators logo / Variations With tagline Use the logo with tagline when it is used prominently. Do not use it at very small sizes, or when it is featured with other logos. With URL Use the logo with URL primarily for printed material. It may used for the web, but not when the BrainPOP Educators homepage is indicated in close proximity, or when the logo itself is linked. For example, an letterhead would be an appropriate web application.

27 27 BrainPOP Educators logo / Variations With tagline and URL Use the logo with tagline and URL when it should appear most prominent. Use the logo primarily for printed material. It may used for the web, but not when the BrainPOP Educators homepage is indicated in close proximity, or when the logo itself is linked. For example, an letterhead would be an appropriate web application.

28 28 Formatting multiple logos When BrainPOP logos appear on the same screen or page, the BrainPOP text of the logos must be scaled equally. The BrainPOP Educators text should be scaled to the entire height of the BrainPOP text. If the logos must be lined up, then the baselines or side boundaries of the BrainPOP text must align. As always, the logos must retain their minimal isolation area.

29 Branding 29

30 30 Tagline By default, the tagline should be set in Interstate Bold Condensed, while the symbol should be set in Interstate Bold. Its type treatment may be altered to appear more cohesive in a given layout. The tagline must remain as one line. It may not be split up between lines or pages. See the BrainPOP logo with tagline, regarding the tagline s appearance with the BrainPOP logo. Use only the specified letter case, and punctuation. The tagline is a registered trademark, and requires the appropriate symbol.

31 Characters 31

32 32 Moby / Color OUTLINE R 0 G 0 B 0 # PMS Black C 0 M 0 Y 0 K 100 ORANGE HIGHLIGHT* R 255 G 153 B 0 #FF9900 PMS 143 C 0 M 40 Y 100 K 0 ORANGE MIDTONE* R 204 G 102 B 0 #CC6600 PMS 1385 C 0 M 50 Y 100 K 10 ORANGE SHADOW* R 153 G 51 B 0 # PMS 1675 C 20 M 70 Y 100 K 0 YELLOW HIGHLIGHT* R 255 G 255 B 204 #FFFFCC PMS 7499 C 0 M 0 Y 25 K 0 YELLOW MIDTONE* R 255 G 204 B 0 #FFCC00 PMS 123 C 0 M 20 Y 100 K 0 YELLOW SHADOW* R 204 G 153 B 0 #CC9900 PMS 1255 C 10 M 30 Y 100 K 15 METAL MIDTONE R 153 G 153 B 153 # C 0 M 0 Y 0 K 40 METAL HIGHLIGHT R 204 G 204 B 204 #CCCCCC PMS Black 20% C 0 M 0 Y 0 K 20 METAL SHADOW R 102 G 102 B 102 # PMS Black 60% C 0 M 0 Y 0 K 60 LIGHT MIDTONE R 0 G 0 B 51 # C 100 M 98 Y 5 K 6 LIGHT HIGHLIGHT R 0 - G 0 - B 153 # C 94 M 88 Y 43 K 65 * When converting from the character s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.)

33 33 Tim / Color OUTLINE R 0 G 0 B 0 # PMS Black C 0 M 0 Y 0 K 100 HAIR* R 102 G 51 B 0 # C 40 M 80 Y 100 K 25 FLESH MIDTONE* R 255 G 204 B 153 #FFCC99 C 0 M 15 Y 30 K 3 FLESH SHADOW* R 204 G 153 B 102 #CC9966 C 0 M 20 Y 40 K 15 T-SHIRT R 255 G 255 B 255 #FFFFFF C 0 M 0 Y 0 K 0 T-SHIRT SHADOW / PANTS CUFF / SHOELACES R 204 G 204 B 204 #CCCCCC PMS Black 20% C 0 M 0 Y 0 K 20 PANTS* R 153 G 204 B 255 #99CCFF C 35 M 10 Y 0 K 0 PANTS SHADOW* R 102 G 153 B 255 #6699FF C 50 M 15 Y 0 K 15 PANTS CUFF SHADOW R 153 G 153 B 153 # PMS Black 40% C 0 M 0 Y 0 K 40 SHOE CANVAS* R 204 G 204 B 153 #CCCC99 C 10 M 10 Y 35 K 0 SOCK SHADOW R 102 G 153 B 0 # SHOE CANVAS SHADOW R 153 G 153 B 102 # SHOE SOLE R 102 G 102 B 51 # * When converting from the character s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.)

34 34 Annie / Color OUTLINE/HAIR R 0 G 0 B 0 # PMS Black C 0 M 0 Y 0 K 100 HAIR HIGHLIGHT* R 102 G 51 B 0 # C 40 M 80 Y 100 K 25 HAIR TIE OUTLINE R 102 G 0 - B 0 # C 34 M 98 Y 96 K 53 HAIR TIE HIGHLIGHT / NECKLACE* R 204 G 0 B 0 #CC0000 C 0 M 100 Y 80 K 0 HAIR TIE SHADOW / GLASSES / BRACELETS* R 153 G 0 B 0 # C 20 M 100 Y 100 K 0 FLESH SHADOW* R 172 G 108 B 45 #AC6C2D C 0 M 40 Y 80 K 20 FLESH MIDTONE* R 220 G 151 B 82 #DC9752 C 0 M 35 Y 70 K 10 FLESH HIGHLIGHT* R 228 G 179 B 129 #E4B381 C 0 M 25 Y 50 K 5 GLASSES GRADIENT GREEN* R 201 G 192 B 154 #C9C09A C 5 M 0 Y 20 K 20 Two linear gradients appear as the lens of Annie s glasses, ranging evenly from her flesh midtone to the above green color. The angle of the gradient is based on the given light source. TEETH / SOCK / SHOE SOLE R 255 G 255 B 255 #FFFFFF C 0 M 0 Y 0 K 0 SHIRT BLUE / SHORTS HEM* R 0 G 102 B 153 # C 95 M 25 Y 0 K 0 SHIRT YELLOW* R 255 G 194 B 53 #FFC235 C 0 M 25 Y 95 K 0 SHIRT YELLOW SHADOW* R 234 G 164 B 0 #EAA400 C 0 M 35 Y 100 K 10 SHIRT YELLOW SHADOW DARK R 153 G 102 B 0 # C 33 M 57 Y 100 K 18 SHIRT BLUE SHADOW / SHORTS MIDTONE / SHORTS HEM SHADOW* R 0 G 67 B 100 # C 100 M 60 Y 0 K 20

35 35 Annie / Color SHORTS SHADOW R 0 G 56 B 83 # SOCK SHADOW R 212 G 212 B 212 #D4D4D4 PMS Black 17% C 0 M 0 Y 0 K 17 SHOE CANVAS R 102 G 102 B 102 # PMS Black 60% C 0 M 0 Y 0 K 60 SHOE CANVAS DARK R 41 G 41 B 41 # PMS Black 84% C 0 M 0 Y 0 K 84 * When converting from the character s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.)

36 36 Ben / Color OUTLINE / HAIR SHADOW R 0 G 0 B 0 # PMS Black C 0 M 0 Y 0 K 100 HAIR / SHIRT HIGHLIGHT* R 51 G 102 B 102 # C 80 M 5 Y 25 K 25 FLESH SHADOW* R 153 G 102 B 51 # C 0 M 35 Y 70 K 35 FLESH MIDTONE* R 204 G 153 B 102 #CC9966 C 0 M 25 Y 50 K 15 EYES / NOSE / SHOE HIGHLIGHT* R 102 G 51 B 0 # C 40 M 80 Y 100 K 25 PURPLE STRIPE SHADOW* R 51 G 51 B 102 # C 20 M 20 Y 0 K 60 PURPLE STRIPE* R 102 G 102 B 255 #6666FF C 60 M 35 Y 0 K 0 YELLOW STRIPE SHADOW* R 255 G 153 B 0 #FF9900 C 0 M 40 Y 100 K 0 YELLOW STRIPE* R 255 G 204 B 0 #FFCC00 C 0 M 20 Y 100 K 0 RED STRIPE SHADOW* R 204 G 0 B 0 #CC0000 C 20 M 100 Y 100 K 0 RED STRIPE* R 255 G 0 B 0 #FF0000 C 0 M 100 Y 100 K 0 T-SHIRT SHADOW R 153 G 153 B 153 # PMS Black 20% C 0 M 0 Y 0 K 20 SHIRT SHADOW* R 0 G 51 B 51 # C 100 M 0 Y 30 K 60 SHORTS* R 133 G 109 B 69 #856D45 C 30 M 35 Y 70 K 10 SHORTS SHADOW* R 77 G 62 B 40 #4D3E28 C 70 M 80 Y 100 K 15 SHORTS ZIPPER R 153 G 153 B 153 # PMS Black 40% C 0 M 0 Y 0 K 40 SOCKS R 204 G 204 B 204

37 37 Ben / Color #CCCCCC PMS Black 20% C 0 M 0 Y 0 K 20 SHOE MIDTONE R 51 G 0 B 0 # C 70 M 100 Y 100 K 30 SHOE SOLE R 26 G 0 B 0 #1A0000 * When converting from the character s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.)

38 38 Fighter / Color OUTLINE / DARK SPOTS* R 51 G 0 B 0 # C 70 M 100 Y 100 K 30 FUR HIGHLIGHT* R 204 G 102 B 51 #CC6633 C 0 M 40 Y 60 K 5 EYES / NOSE / COLLAR OUTLINE R 0 G 0 B 0 # PMS Black C 0 M 0 Y 0 K 100 FUR MIDTONE* R 153 G 51 B 0 # PMS 1675 C 20 M 70 Y 100 K 0 NOSE HIGHLIGHT* R 0 G 102 B 102 # C 70 M 0 Y 25 K 25 TONGUE OUTLINE* R 102 G 0 B 0 # C 10 M 100 Y 100 K 30 TONGUE SHADOW R 204 G 102 B 102 #CC6666 C 17 M 72 Y 54 K 2 TONGUE MIDTONE R 255 G 153 B 153 #FF9999 C 0 M 50 Y 27 K 0 COLLAR HIGHLIGHT* R 102 G 153 B 153 # C 25 M 0 Y 5 K 20 COLLAR MIDTONE* R 51 G 102 B 102 # C 80 M 5 Y 25 K 25 COLLAR SHADOW* R 0 G 51 B 51 # C 100 M 0 Y 30 K 60 BELLY* R 255 G 153 B 102 #FF9966 C 0 M 35 Y 40 K 0 * When converting from the character s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.)

39 39 Characters / Relative size Moby Tim Annie Ben

40 40 Characters / Relative size Moby Cassie Rita Bob the Ex-Lab Rat

41 41 Characters / Relative size Moby Ed Nikki Fighter Lucky

42 Legal guidelines 42

43 43 Graphics If a graphic contains original BrainPOP content, it should be marked with 1999 [current year] BrainPOP. All rights reserved m BrainPOP. All rights reserved. It is at the designer s discretion to make legal copy as discreet as possible, while still being readable. Generally, legal copy for the web looks best at a size of 8 points, while legal copy for printed material looks best at 4 points. Also, the type may be set at a transparent opacity to appear less obtrusive especially when appearing over web graphics. 60

44 44 Graphics / Logos The following BrainPOP logos require legal marks: BrainPOP logo BrainPOP Jr. logo BrainPOP ESL logo BrainPOP Español logo Each legal mark has been designed as a part of each logo. The marks should never be altered individually, and should always be scaled proportionally to their respective logos.

45 45 Graphics / Logos No form of the BrainPOP Educators logo requires a legal mark.

46 46 Graphics / Characters / Moby The character Moby is a registered trademark of BrainPOP. Solo images of Moby should appear with the symbol in close proximity. However, if Moby is featured with other BrainPOP illustrated content (e.g. in a costume, in front of a background, or with other characters), the entire graphic should instead be marked with 1999 [current year] BrainPOP. All rights reserved.

47 47 Graphics / Characters / Annie The character Annie is an unregistered trademark of BrainPOP. Solo images of Annie should appear with the symbol in close proximity. However, if Annie is featured with other BrainPOP illustrated content (e.g. in a costume, in front of a background, or with other characters), the entire graphic should instead be marked with 1999 [current year] BrainPOP. All rights reserved.

48 48 Text Below are BrainPOP -related items that require a legal mark when they appear in text: BrainPOP BrainPOP Jr. BrainPOP Español BrainPOP ESL Moby The more you know, the more you know! URLs containing any of the above names do not require a legal mark. To maintain visual integrity, it is recommended that legal marks do not appear in any sort of headline or subheading, and only with an item s first appearance in body copy. (See the example to the right.)

49 Stationery 49

50 50 Stationery / signature When formatting your signature, please use the company s standard format below, and adhere to the following guidelines: -- [Name*] [Title*] [Company*] [ address*] [Twitter username] [Most relevant BrainPOP URL*] t. XXX.XXX.XXXX c. XXX.XXX.XXXX f. XXX.XXX.XXXX 71 West 23rd Street, 17th Floor New York, NY [Varying footer message] *Required info. Set text in Arial, Helvetica, or your client s default font. It is best to have the text of your message match your signature. Set text at a reasonable size. 10 pt is recommended for most fonts, (or 13 pixels if you re using Mac Mail). Set text color to black. Your name and footer message are the only items that should appear bold. Use two hyphens followed by a space as a separator above your contact information. Use soft returns (keyboard shortcut: Shift+Return) between lines, to avoid large paragraph spacing in some clients. If the second and third lines of your information contain three or less items, they should be condensed to one line. Your signature should contain only one BrainPOP URL, which is most relevant to your area of work. Use at the beginning of each URL, so it is likely to be linked in the viewer s message. Only include the footer message as it is dictated by our marketing team. EXAMPLES -- Jane Doe Director of Outreach BrainPOP Educators t c f West 23rd Street, 17th Floor New York, NY New on BrainPOP: GameUp! Play. Seriously. -- John Doe Creative Director BrainPOP johnd@brainpop.com t West 23rd Street, 17th Floor New York, NY 10010

51 51 Stationery / Mobile signature When formatting your mobile signature, please use the format below as a guide: -- [Name] [Company] XXX.XXX.XXXX EXAMPLE -- John Doe BrainPOP