PHILIPS IS MORE THAN JUST A LIGHTING EXPERT, WE RE YOUR PARTNER IN THE FASHION BUSINESS.

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1 PHILIPS IS MORE THAN JUST A LIGHTING EXPERT, WE RE YOUR PARTNER IN THE FASHION BUSINESS. We have created a web site dedicated to retail professionals that is available to you 24 hours a day, 7 days a week. If you need lighting advice, tips on how to improve your shop lighting or information on the latest innovations, click and open up to Philips. LMP 2532

2 GET THE LIGHT RIGHT! GUIDE FOR FASHION SHOP OWNERS LIGHTING USER INSTRUCTIONS TO HELP YOU OPTIMISE YOUR FASHION BUSINESS

PHILIPS LIGHTING SOLUTIONS FOR TO CREATE THE IDEAL S YOU HAVE TOLD US YOUR NEEDS Philips meets all your lighting expectations Every fashion shop has its own specific lighting needs.

The results, thanks to your answers, are contained in this brochure and demonstrate our commitment to provide lighting solutions for all sectors of the fashion industry.

3 PHILIPS LIGHTING SOLUTIONS FOR TO CREATE THE IDEAL S YOU HAVE TOLD US YOUR NEEDS Philips meets all your lighting expectations Every fashion shop has its own specific lighting needs. Over the last four years Philips has identified these needs by collecting information from questionnaires. Almost 13,000 fashion shops from all over Europe have responded. The results, thanks to your answers, are contained in this brochure and demonstrate our commitment to provide lighting solutions for all sectors of the fashion industry. YOU ARE LOOKING FOR YOU WOULD LIKE TO HAVE A SOUND INVESTMENT. MORE TIME FOR YOUR 1 2 CUSTOMERS. 3 The Philips MASTER Collection - a top-class alternative in all your fashion applications Qualit of Costs lig gh ht savings Best-in-class light quality Best-in-class energy efficiency Superior lifetime reliability Lifetime reliability resulting in lowest total cost of ownership* * total cost of ownership can be calculated by adding purchase and running costs YOU ARE LOOKING FOR SOLUTIONS TO BRIGHTEN UP YOUR SHOP.

F ASHION SHOP OWNERS HOPPING ENVIRONMENT YOU WOULD LIKE YOU WOULD LIKE YOUR MERCHANDISING YOUR CUSTOMERS TO FEEL 4 TO HAVE MORE IMPACT.

HERE ARE OUR SOLUTIONS LOWER ENERGY COSTS TO SAVE MONEY.

QUALITY LIGHTING TO PROVIDE TRUER COLOURS. LESS HEAT AND MORE COMFORT. THE RIGHT LIGHTING TO CREATE THE RIGHT ATMOSPHERE.

4 F ASHION SHOP OWNERS HOPPING ENVIRONMENT YOU WOULD LIKE YOU WOULD LIKE YOUR MERCHANDISING YOUR CUSTOMERS TO FEEL 4 TO HAVE MORE IMPACT. 5 COMFORTABLE AT ALL TIMES. 6 YOU ARE LOOKING FOR WAYS TO CREATE THE RIGHT AMBIENCE. HERE ARE OUR SOLUTIONS LOWER ENERGY COSTS TO SAVE MONEY. LONGER LASTING LIGHT BULBS TO CUT COSTS AND HASSLE, LEAVING YOU WITH MORE TIME FOR YOUR CUSTOMERS. MORE LIGHT TO ATTRACT MORE CUSTOMERS. QUALITY LIGHTING TO PROVIDE TRUER COLOURS. LESS HEAT AND MORE COMFORT. THE RIGHT LIGHTING TO CREATE THE RIGHT ATMOSPHERE Simply replace your standard light bulbs with MASTER lamps without the need to change your existing lighting system to enjoy the benefits of high quality light, energy efficiency and lifetime reliability provided by the MASTER lamps. Standard metal halide lamp MASTER Colour

5 YOU NEED TO SAVE ENERGY What I ve achieved with Philips The Philips MASTER PAR E has cut my lighting bills by up to 60%. These savings mean that I can now afford to work on new projects.

6 What does saving energy mean for you? A SOUND INVESTMENT Philips can reduce the total cost of owning your existing lighting. Philips lighting enables you to : reduce your electricity bills by up to 60%. reinvest the savings in sales promotion. minimise your air conditioning running costs by reducing your lighting heat emissions. philips lighting solutions The Philips MASTER Collection enables you to cut energy costs. Simply replace your conventional light bulbs and experience real energy savings up to 60%. MASTER TL-D MASTER CFL-NI Some lamps consume more energy than others without providing light that is necessarily whiter or brighter. The lamps from the Philips MASTER Collection offer the same or even more light for less energy costs. Changing for example one 50 Watt standard PAR lamp for a MASTER PAR E 20 Watt, you can save more than 12 per year (based on shop lights on 11 hours a day, 365 days a year, 0.10 per kw/h) Energy cost comparison between MASTER products and standard products Spotline R63 PAR 20 Halogena MASTER Line ES - 40% MASTER PAR E MASTER PAR E - 60% and 7x MASTER Colour Philips light bulbs are environmentally friendly. As well as saving energy, their green caps show that MASTER TL-D lamps are almost 100 % recyclable. Furthermore, both MASTER TL-D and MASTER CFL-NI lamps contain the lowest mercury content in their class, so end-of-life disposal has a minimum effect on the environment. Almost 100% recyclable and lowest mercury content in its class. Lowest mercury content in its class. Energy savings up to 40%. Up to 60% energy savings with 20% more light for floods and 7 times more light for spots. Up to 25 % more light for the same energy costs. Qualit of lig gh ht Lifetime reliability Costs savings

7 YOU NEED PRODUCTS THAT LAST LONGER What I ve achieved with Philips Because Philips MASTER TL-D lamps last longer, I now spend less time worrying about failed light bulbs and have more time for my customers.

8 what do longer lasting lamps mean for you? The service life of a standard fluorescent tube is 7,700 hours, 1 BETTER TIME MANAGEMENT for a MASTER TL-D fluorescent tube it is 10,000 hours. This means fewer lamp replacements and a lot less hassle. Imagine if you have a hundred lamps in your shop- the result is clear 2 Your time is precious. By using long-life lamps: You have more time for your business and your customers. You buy fewer lamps for replacement, thus saving on replacement and maintenance costs. MASTER TL-D MASTER CFL-NI Average lifetime comparison between MASTER TL-D and standard fluorescent lamp hours MASTER TL-D 58 W/ hours Standard 58 W lamps MASTER Line ES MASTER PAR E MASTER Colour philips lighting solutions +30% +75% +66% x 5 +66% Philips MASTER lamps are designed to last longer than standard lamps. The MASTER label tells you that they outperform Pro and standard lamps on lifetime, lifetime reliability and costs savings. Average service lifetime of Average service lifetime of Average lifetime of Average service lifetime Average lifetime of 10,000 hours - up to up to 20,000 hours - up 5,000 hours - up to of 5,000 hours - up to 5 15,000 hours - up to 30% longer than standard to 75% longer than stan- 66% longer than stan- times longer than R63 66% longer than conven- fluorescent lamps. dard compact fluorescent dard dichroic lamps. lamps and twice as long tional quartz metal halide lamps. as PAR20 lamps. lamps. Qualit of lig gh ht Lifetime reliability Costs savings

9 YOU NEED MORE LIGHT What I ve achieved with Philips Philips MASTER PL lamps have brought a little bit of sunshine into my shop. The lights go on and the customers pour in.

10 Why do you need more light? ATTRACTING MORE CUSTOMERS A well-lit shop is an undeniable sales asset : It enhances the sales space, highlights the display units and gives your shop a better image. It makes your point-of-sale material more attractive. It helps you stand out from the competition. It creates an attractive atmosphere that appeals to customers. MASTER TL-D MASTER CFL-NI High light output is essential to ensure well-lit displays. Light output is measured in Lux- units of light quantity per square metre. Shops selling textile products need the highest light output i.e. from 500 to 800 Lux. Philips MASTER PL-C lamps provide up to 18% more light compared with standard compact fluorescent lamps, to enhance your merchandise at no extra cost. Light level in % MASTER Line ES Lighting improvement throughout the life of MASTER PL-C lamps MASTER PL-C Standard thermal improvement maintenance improvement 2,000 5,000 8,000 10,000 Operating hours 6% 12% MASTER PAR E MASTER Colour philips lighting solutions +18% +18% +80% +7x and +20% +25% Simply replace your conventional light bulbs with one of these products to enjoy the immediate benefits of better lighting. Up to 18% more light Up to 18% more Up to 80% more light Up to 20% more light Up to 25% more light. compared with standard fluorescent lamps. light compared with standard compact compared with standard lamps (when replacing 50W for flood versions. Up to 7 times more High beam intensities possible. fluorescent lamps. standard lamps with 45W). light for spot versions. Designed for excellent beam performance. Qualit of lig gh ht Lifetime reliability Costs savings

YOU NEED TRUER, RICHER COLOURS What I ve

11 YOU NEED TRUER, RICHER COLOURS What I ve achieved with Philips I've a splendid range of very colourful teen fashions this year. Philips MASTER Colour lamps have made them totally irresistible. And my customers no longer need to walk out on to the street to compare colours.

12 ENHANCED PRODUCT QUALITY Thanks to Philips you can now show off your vivid colours and the subtle shades of all your fabrics. Our products will help you: Reduce the risk of dissatisfied customers, due to inaccurate colour rendering. Display delicate garments without the fear of colours fading, thanks to the UV block. Bring fabrics to life, making your customers want to touch the articles, try them on and buy them. philips lighting solutions The Colour Rendering Index (CRI) shows a lamps' ability to render textile colours and other surfaces in their true hues. With a colour rendering index close to 100 Philips virtually eliminates colour distortion. MASTER TL-D Ra=83 MASTER CFL-NI What do truer, richer colours mean for you? Conventional quartz metal halide lamps will change their colour appearance sooner or later. The white appearance of the light will shift towards the blue or green end of the spectrum. This attracts attention away from your merchandise. With the Philips MASTER Colour your merchandise will always be seen in the right light and will preserve its attractiveness. +/ 150 K colour temperature (K) K Weiß MASTER Line ES Diagram of colour rendering of MASTER products Colour temperature shift towards blue/green Colour temperature shift towards red Life (Conventional) quartz metal halide lamps MASTER Colour-CDM MASTER PAR E +/ 200 K MASTER Colour Ra= Philips MASTER lamps are fitted with a UV filter Good colour rendering. Good colour rendering. Excellent colour rendering. Excellent colour rendering. Good colour rendering. Ra that guarantees long life for the colours in your garments by reducing the risks of fading. Ra = 83. Much better colour rendering than standard fluorescent lamps. Ra=82. Ra = 100. UV block feature with the lowest ultra violet emission for halogen dichroics, reducing the risk of fading to an absolute minimum. Ra = 100. UV block feature with the lowest ultra violet emission in its class. > 80 (3000K) to Ra > 90 (4200K). UV Block reducing fading risks. Ceramic technology to maintain light quality throughout life. Qualit of lig gh ht Lifetime reliability Costs savings

13 YOU NEED LIGHT, NOT HEAT, FROM YOUR LIGHTIN What I ve achieved with Philips I have always loved the summer, but I sometimes used to hate my shop. It was just too hot with all those lights on. Now I have discovered Philips MASTER Line ES, which generates 40% less heat than my old light bulbs!

14 G What does less heat from lighting mean for you? 1 A COMFORTABLE ENVIRONMENT By replacing 10 standard halogen lamps, 50 Watt each, with the MASTER Line ES of 30 Watt you save 200 Watts. And this for the same quality of light and light output. 2 Philips offers the ideal solution to those who wish to create a comfortable shopping and working environment. Our powerful, non-damaging lighting does not increase the temperature in your shop. With Philips you can: A more pleasant working and shopping environment. Great savings on air conditioning 3 Increase comfort for customers and staff and avoid wasteful heat from lighting. Create a climate that is conducive to sales. Protect your fragile fabrics. Maintain an excellent level of light output. MASTER TL-D MASTER CFL-NI Savings achieved (W) MASTER Line ES 0 Up to 40% less heat with the same level of luminosity 15W less heat 20W less heat 50W 35W 30W Accentline 1600 cd Brillantline Pro 1500 cd MASTER Line ES 1600 cd MASTER PAR E MASTER Colour philips lighting solutions -40% -66% Replace your lamps with a Philips MASTER lamp and you will get as much as 66% less heat. NB: Not all products directly contribute to less heat when lamps are changed. For example fluorescent lamps give you more light (useful for new installations) but the heat generation remains the same. With some light sources, such as MASTER Line ES, you can use lower wattages and therefore obtain significant reductions in heat emissions. Up to 18% more light with same heat emissions as standard products. Up to 18% more light with same heat emissions as standard products. Up to 40% less heat compared with standard dichroic lamps. Reduces air conditioning costs. Up to 66% less heat. Reduces air conditioning costs. Up to 25% more light with the same heat emission as standard products. Qualit of lig gh ht Lifetime reliability Costs savings

15 YOU NEED THE RIGHT AMBIENCE What I ve achieved with Philips Philips MASTER Colour lamps changed the look of my shop overnight and my customers now feel like spending more.

CREATING THE RIGHT ATMOSPHERE Light sets the tone, colour and atmosphere of your shop. By using cooler or warmer lighting you can create your very own ambience and produce a pleasant environment.

16 CREATING THE RIGHT ATMOSPHERE Light sets the tone, colour and atmosphere of your shop. By using cooler or warmer lighting you can create your very own ambience and produce a pleasant environment. Create a relaxed atmosphere that makes your customers feel at home. Guide your visitors skilfully to the areas of your shop where you most want them to be. Highlight the decor of your shop. Provide attractive welcoming lighting for your shop window. philips lighting solutions Philips provides fashion retailers with a wide range of products and the largest choice of colour temperatures, from the warmer 2,700K to the cold 6,500K. MASTER TL-D 2700K TO 6500K MASTER CFL-NI 2700K TO 6500K Why is the right ambience important? The atmosphere in your shop largely depends on the colour temperature of your lamps, measured in degrees Kelvin. You can create a warm (2,500K to 3,300K), a cold (over 5,300K) or a neutral atmosphere (3,300K to 5,300K) by using lamps that offer a wide range of colour temperatures. Warm MASTER Line ES Choosing the right ambiance Colour Temperature Cool MASTER PAR E MASTER Colour 3000K TO 4200K Philips lamps help you influence and accentuate certain features and create intimate spaces, providing lighting that is harmonious and welcoming at all times. Choice of colour temperatures from 2700K (warm white) to 6500K (daylight). Choice of colour temperatures from 2700K (warm white) to 6500K Colour temperature of 3150K for a bright white light. Colour temperature of 3000K for a warm white light. Choice of colour temperatures 3000K (neutral white) or 4200K (daylight). (crisp, cool light). Philips MASTER White Son lamps give an excellent warm white light. A ballast and Qualit of lig gh ht Lifetime reliability Costs savings Philips control unit are required for this system.

17 PHILIPS PRODUCT FEATURES MASTER TL-D Type Wattage Lumen Order / Colour output Code (lm) MASTER TL-D Super 80 18W/ MASTER TL-D Super 80 36W/ MASTER TL-D Super 80 58W/ MASTER TL-D Super 80 15W/ MASTER TL-D Super 80 18W/ MASTER TL-D Super 80 30W/ MASTER TL-D Super 80 36W/ MASTER TL-D Super 80 38W/ NG MASTER TL-D Super 80 58W/ MASTER TL-D Super 80 70W/ MASTER TL-D Super 80 18W/ NG MASTER TL-D Super 80 36W/ NG MASTER TL-D Super 80 58W/ MASTER TL-D Super 80 70W/ MASTER TL-D Super 80 18W/ MASTER TL-D Super 80 30W/ MASTER TL-D Super 80 36W/ MASTER TL-D Super 80 38W/ NG MASTER TL-D Super 80 58W/ MASTER TL-D Super 80 70W/ MASTER TL-D Super 80 18W/ MASTER TL-D Super 80 36W/ MASTER TL-D Super 80 58W/ MASTER TL-D Super 80 HF 16W/ MASTER TL-D Super 80 HF 32W/ MASTER TL-D Super 80 HF 50W/ MASTER TL-D Super 80 HF 16W/ MASTER TL-D Super 80 HF 32W/ MASTER TL-D Super 80 HF 50W/ Application : - recommended for general continuous shop lighting - suitable for most applications - can be used with conventional or HF electronic gear MASTER Line ES Type Wattage Beam angle Luminous Order Code intensity (cd) MASTER line ES 20W 8D MASTER line ES 20W 36D MASTER line ES 30W 8D MASTER line ES 30W 24D MASTER line ES 30W 36D MASTER line ES 30W 60D MASTER line ES 35W 8D MASTER line ES 35W 24D MASTER line ES 35W 36D MASTER line ES 35W 60D MASTER line ES 45W 8D MASTER line ES 45W 24D MASTER line ES 45W 36D MASTER line ES 45W 60D Application : - recommended for accent and decorative lighting applications - suitable for shelves and shop windows - can be used in open fittings MASTER PAR-E Type Wattage Beam angle Luminous Order Code intensity (cd) MASTER PAR-E 20W 10D PARESP MASTER PAR-E 20W 25D PAREFL Applications : - recommended for accent down (accent lighting) in shops and shop windows - suitable for general lighting in high ceilings MASTER Colour Type Wattage Colour Lumen Order Code / Colour rendering (Ra) output (lm) MASTER Colour CDM-T 35W/ CDMT830 MASTER Colour CDM-T 70W/ CDMT830 MASTER Colour CDM-T 150W/ CDMT830 MASTER Colour CDM-T 70W/ CDMT942 MASTER Colour CDM-T 150W/ CDMT942 MASTER Colour CDM-SA/T 150W/ CDMTSA942 MASTER Colour CDM-TC 35W/ CDMTC830 MASTER Colour CDM-TC 70W/ CDMTC830 MASTER Colour CDM-TD 70W/ CDMTD830 MASTER Colour CDM-TD 150W/ CDMTD830 MASTER Colour CDM-TD 70W/ CDMTD942 MASTER Colour CDM-TD 150W/ CDMTD942 MASTER Colour CDM-TP 70W/ CDMTP830 MASTER Colour CDM-TP 150W/ CDMTP830 MASTER Colour CDM-TP 70W/ CDMTP942 MASTER Colour CDM-TP 150W/ CDMTP942 MASTER Colour CDM-R 35W/ CDMR830SPP20 MASTER Colour CDM-R 35W/ CDMR830FLP20 MASTER Colour CDM-R 35W/ CDMR830SP MASTER Colour CDM-R 35W/ CDMR830FL MASTER Colour CDM-R 70W/ CDMR830SPP30 MASTER Colour CDM-R 70W/ CDMR830FLP30 Application : - suitable for decorative effects in shops and shop windows - must be used in closed luminaries with hard-glass cover, except for the MASTER Colour CDM-TP. MASTER White son Type Wattage Lumen Order Code output (lm) MASTER White son 35W SDWT MASTER White son 50W SDWTG MASTER White son 50W SDWT MASTER White son 100W SDWTG MASTER White son 100W SDWT Application : - general or accent lighting in shops and shop windows with excellent warm light, similar to incandescent lamps, but with very long lifetime (10,000 hours) and low energy consumption.

18 PHILIPS PRODUCT FEATURES MASTER CFL-NI MASTER PL-C MASTER PL-T MASTER PL-L MASTER PL-S Type Wattage Pins Lumen output Order Code / Colour (lm) MASTER PL-C 10W/ PLC8272PIN MASTER PL-C 13W/ PLC8272PIN MASTER PL-C 18W/ PLC8272PIN MASTER PL-C 26W/ PLC8272PIN MASTER PL-C 10W/ PLC8302PIN MASTER PL-C 13W/ PLC8302PIN MASTER PL-C 18W/ PLC8302PIN MASTER PL-C 26W/ PLC8302PIN MASTER PL-C 18W/ PLC8352PIN MASTER PL-C 26W/ PLC8352PIN MASTER PL-C 10W/ PLC8402PIN MASTER PL-C 13W/ PLC8402PIN MASTER PL-C 18W/ PLC8402PIN MASTER PL-C 26W/ PLC8402PIN MASTER PL-C 10W/ PLC8274PIN MASTER PL-C 13W/ PLC8274PIN MASTER PL-C 18W/ PLC8274PIN MASTER PL-C 26W/ PLC8274PIN MASTER PL-C 10W/ PLC8304PIN MASTER PL-C 13W/ PLC8304PIN MASTER PL-C 18W/ PLC8304PIN MASTER PL-C 26W/ PLC8304PIN MASTER PL-C 26W/ PLC8354PIN MASTER PL-C 10W/ PLC8404PIN MASTER PL-C 13W/ PLC8404PIN MASTER PL-C 18W/ PLC8404PIN MASTER PL-C 26W/ PLC8404PIN Type Wattage Pins Lumen output Order Code / Colour (lm) MASTER PL-T 18W/ PLT8272PIN MASTER PL-T 26W/ PLT8272PIN MASTER PL-T 18W/ PLT8302PIN MASTER PL-T 26W/ PLT8302PIN MASTER PL-T 18W/ PLT8402PIN MASTER PL-T 26W/ PLT8402PIN MASTER PL-T 18W/ PLT8274PIN MASTER PL-T 26W/ PLT8274PIN MASTER PL-T 32W/ PLT8274PIN MASTER PL-T 42W/ PLT8274PIN MASTER PL-T 18W/ PLT8304PIN MASTER PL-T 26W/ PLT8304PIN MASTER PL-T 32W/ PLT8304PIN MASTER PL-T 42W/ PLT8304PIN MASTER PL-T 18W/ PLT8354PIN MASTER PL-T 26W/ PLT8354PIN MASTER PL-T 32W/ PLT8354PIN MASTER PL-T 42W/ PLT8354PIN MASTER PL-T 18W/ PLT8404PIN MASTER PL-T 26W/ PLT8404PIN MASTER PL-T 32W/ PLT8404PIN MASTER PL-T 42W/ PLT8404PIN Type Wattage Pins Lumen output Order Code / Colour (lm) MASTER PL-L 80W/ PLL827 MASTER PL-L 18W/ PLL830 MASTER PL-L 24W/ PLL830 MASTER PL-L 36W/ PLL830 MASTER PL-L 80W/ PLL830 MASTER PL-L 18W/ PLL835 MASTER PL-L 24W/ PLL835 MASTER PL-L 36W/ PLL835 MASTER PL-L 80W/ PLL835 MASTER PL-L 18W/ PLL840 MASTER PL-L 24W/ PLL840 MASTER PL-L 36W/ PLL840 MASTER PL-L 80W/ PLL840 MASTER PL-L 36W/ PLL950 MASTER PL-L HF 40W/ PLL830 MASTER PL-L HF 55W/ PLL830 MASTER PL-L HF 40W/ PLL835 MASTER PL-L HF 55W/ PLL835 MASTER PL-L HF 40W/ PLL840 MASTER PL-L HF 55W/ PLL840 MASTER PL-L HF 36W/ PLL950 MASTER PL-L HF 55W/ PLL950 Type Wattage Pins Lumen output Order Code / Colour (lm) MASTER PL-S 5W/ PLS8272PINB MASTER PL-S 7W/ PLS8272PINB MASTER PL-S 9W/ PLS8272PINB MASTER PL-S 11W/ PLS8272PINB MASTER PL-S 7W/ PLS8302PINB MASTER PL-S 9W/ PLS8302PINB MASTER PL-S 11W/ PLS8302PINB MASTER PL-S 7W/ PLS8402PINB MASTER PL-S 9W/ PLS8402PINB MASTER PL-S 11W/ PLS8402PINB MASTER PL-S 5W/ PLS8274PINB MASTER PL-S 7W/ PLS8274PINB MASTER PL-S 9W/ PLS8274PINB MASTER PL-S 11W/ PLS8274PINB MASTER PL-S 7W/ PLS8304PINB MASTER PL-S 9W/ PLS8304PINB MASTER PL-S 11W/ PLS8304PINB MASTER PL-S 7W/ PLS8404PINB MASTER PL-S 9W/ PLS8404PINB MASTER PL-S 11W/ PLS8404PINB Application : - designed for general or supplementary lighting - for use on conventional copper iron ballasts - 4 pin lamps can be used in HF and dimming circuits

Beautiful sparkle, reliable life

Lighting Beautiful sparkle, reliable life MASTER CDM-TD Range of double-ended, compact, high-efficiency, discharge lamps with a stable colour over lifetime and a crisp, sparkling light Benefits Stable