TABLE OF CONTENTS. ON AIR CROSS CHANNEL pg. 3-4

Transcription

1 RATE CARD 2018

2 ON AIR CROSS CHANNEL pg. 3-4 DIRECTV Cross Channel Ad Sales Buy DIRECTV Cinema Marketing Inventory U-Verse Movies Ad Sales Inventory U-Verse Movies Marketing Inventory U-Verse Movies Trigger Ad ON AIR THE SCREENING ROOM pg. 5 The Screening Room DTV/U-Verse PLACEMENT LINEAR (PPV) pg. 6 DIRECTV Linear Run PLACEMENT GUIDE BANNERS pgs. 7-8 DIRECTV Guide Banner/Push DIRECTV Additional Guide Banner in Premium Channel Range DIRECTV Additional Guide Banner in Cable Network Channel Range U-Verse Guide Banners (EPG/CTO) U-Verse Guide Banner in Kids Networks Range (EPG/CTO) U-Verse Guide Banners in Sports Networks Range (EPG/CTO) U-Verse Guide Banners in General Entertainment Networks Range (EPG/CTO) PLACEMENT UI HOMEPAGES pg. 9 DIRECTV On Demand Homepage Poster DIRECTV Movies Homepage Poster U-Verse Just In DIRECTV Kids PRINT pg. 10 DIRECTV New Customer Offer Bill Insert ONLINE MARKETING directv.com & directv.com/kids pg. 11 directv.com/movies directv.com/kids U-Verse.com/movies ONLINE MARKETING pg. 12 DIRECTV enewsletter U-Verse Movies Weekly DIRECTV Solo REPORTING pg. 13 Buys RATE CARD pgs network CLUSTERS pgs EST RATE CARD 2018 pgs TABLE OF CONTENTS

3 DIRECTV CROSS CHANNEL BUY NOW BUY OR RENT NOW DIRECTV CROSS CHANNEL NOW PLAYING DIRECTV KIDS DIRECTV DIRECTV CROSS CHANNEL AD SALES BUY Targeted buy through DIRECTV ad sales (Linear or Addressable) DIRECTV CINEMA MARKETING INVENTORY DIRECTV Marketing cross channel inventory in targeted clusters to complement ad sales buy 3 ON AIR

4 U-Verse CROSS CHANNEL U-Verse CROSS CHANNEL U-Verse MOVIES AD SALES INVENTORY Targeted and interactive trigger campaign buy through AT&T Ad Works ad sales (Linear) U-Verse MOVIES MARKETING INVENTORY U-Verse marketing cross channel inventory in targeted clusters to complement ad sales buy 4 ON AIR

5 THE SCREENING ROOM Inclusion of trailer or behind the scenes in 30 min weekly barker show. The Screening Room also airs on the Audience Network. THE SCREENING ROOM DIRECTV SCREENING ROOM CH. 125 DIRECTV AUDIENCE NETWORK CH. 101 U-Verse SCREENING ROOM Ch. 200 SD / Ch HD U-Verse AUDIENCE NETWORK CH. 114 SD / CH HD and 599 SD / CH HD 5 ON AIR

6 LINEAR (PPV) LINEAR (PPV) DIRECTV LINEAR RUN Linear run (HD and SD) on Channels PLACEMENT

7 GUIDE BANNERS DIRECTV GUIDE BANENRS DIRECTV GUIDE BANNER/PUSH DIRECTV Guide Banners highlight programming within the channel Program Guide. The title is recorded to the network partition of the customer s HD DVR for instant playback. Customers can select the banner to instantly watch a movie. 24 banners positioned below linear PPV channel 125 DIRECTV ADDITIONAL GUIDE BANNER IN PREMIUM CHANNEL RANGE Banner placement in premium channel range below linear premium channel 500 DIRECTV ADDITIONAL GUIDE BANNER IN CABLE NETWORK CHANNEL RANGE Banner placement in cable network channel range 7 PLACEMENT

8 GUIDE BANNERS U-Verse GUIDE BANENRS U-Verse GUIDE BANNERS (EPG/CTO) U-Verse Guide Banners highlight programming within the channel Program Guide. Customers can select the banner to instantly watch a movie U-Verse GUIDE BANNER in kids networks range (epg/cto) U-Verse Guide Banners highlight programming within kids networks in the Program Guide. Must be G/PG Family content. Channel 323/1323 U-Verse GUIDE BANNER in SPORTS networks range (epg/cto) U-Verse Guide Banners highlight programming within sports networks in the Program Guide. Channel 624/1624 U-Verse GUIDE BANNER in general ENTERTAINMENT networks range (epg/cto) U-Verse Guide Banners highlight programming within entertainment networks in the Program Guide. Channel 177/ PLACEMENT

9 UI HOMEPAGES UI HOMEPAGES DIRECTV ON DEMAND HOMEPAGE POSTER Homepage for all On Demand content for broadband connected HD DVRs DIRECTV MOVIES HOMEPAGE POSTER Homepage for all transactional and free movies for all HD DVRs U-VERSE JUST IN Above fold placement (Top 6 ) Weekly DIRECTV KIDS G/PG Family appropriate content only 9 PLACEMENT

10 PRINT DIRECTV NEW CUSTOMER OFFER BILL INSERT Buckslip in customers first bill featuring titles and order information BILL INSERTS/NEWSLETTER 10 PRINT

11 ONLINE MARKETING directv.com & DIRECTV.COM/KIDS DIRECTV.COM/movies DIRECTV customers portal to explore all the TV programming available to them DIRECTV.COM/KIDS DIRECTV customers portal to explore all the kids movies & TV programming available to them. Content must be PG/G directv.com & directv.com/kids U-Verse.COM/movies U-Verse customers portal to explore all the TV programming available to them 11 ONLINE MARKETING

12 ONLINE MARKETING DIRECTV enewsletter enewsletter dedicated to movie programming U-Verse movies weekly enewsletter dedicated to movie programming DIRECTV SOLO features single title as header, customers targeted by heavy purchase behavior and genre 12 ONLINE MARKETING

13 BUYS BUYS A single DIRECTV buys to date snapshot will be provided on a per request basis with all spends. Buys over $100K will include a second reporting snapshot. As always, please refer to statements provided by our Supplier Payments team for actuals. These are preliminary counts. 13 REPORTING

14 DIRECTV $200K $150K $100K $75K $50K $25K $10K U-Verse $60K $50K $40K $30K $20K $15K $0K ON AIR CROSS CHANNEL DIRECTV Cross Channel Ad Sales Buy $200K $150K $100K $75K $50K $25K - - DIRECTV Cinema Marketing Inventory - U-Verse Movies Ad Sales Inventory $60K $50K $40K $30K $20K $15K - U-Verse Movies Marketing Invetory - U-Verse Movies Trigger Ad 1 Week 1 Week 1 Week 1 Week 1 Week - - ON AIR THE SCREENING ROOM The Screening Room DTV/U-Verse 4 Weeks 2 Weeks 1 Week 1 Week 1 Week ON AIR RATE CARD

15 DIRECTV $200K $150K $100K $75K $50K $25K $10K U-Verse $60K $50K $40K $30K $20K $15K $0K LINEAR (PPV) DIRECTV Linear Run 6 Weeks 5 Weeks 4 Weeks 3 Weeks 2 Weeks 1 Week-HD - GUIDE BANNERS DIRECTV Guide Banner 8 Weeks 6 Weeks 5 Weeks 4 Weeks 3 Weeks 2 Weeks 2 Weeks non-consecutive non-consecutive non-consecutive non-consecutive non-consecutive non-consecutive non-consecutive DIRECTV Additional Guide Banner in Premium Channel Range 1 Week 1 Week 1 Week DIRECTV Additional Guide Banner in Cable Network Channel Range 1 Week U-Verse Guide Banners (EPG/CTO) 1 Week 1 Week 1 Week 1 Week U-Verse Guide Banners in Kids Networks Range (EPG/CTO) 1 Week 1 Week U-Verse Guide Banners in Sports Networks Range (EPG/CTO) 1 Week-HD U-Verse Guide Banners in General Entertainment Networks Range (EPG/CTO) 15 PLACEMENT RATE CARD

16 DIRECTV $200K $150K $100K $75K $50K $25K $10K U-Verse $60K $50K $40K $30K $20K $15K $0K UI HOMEPAGES DIRECTV On Demand Homepage Poster 1 Week 1 Week 1 Week DIRECTV Movies Homepage Poster 2 Weeks 1 Week 1 Week 1 Week 1 Week - - U-Verse Just In 2 Weeks 2 Weeks 2 Weeks 1 Week 1 Week - - DIRECTV Kids 16 PLACEMENT RATE CARD

17 DIRECTV $200K $150K $100K $75K $50K $25K $10K U-Verse $60K $50K $40K $30K $20K $15K $0K PRINT DIRECTV New Customer Offer Bill Insert - - ONLINE MARKETING directv.com/movies Header Carousel Header Carousel Carousel Carousel Carousel - - directv.com/kids U-Verse.com/movies - DIRECTV enewsletter - - U-Verse Movies Weekly - DIRECTV Solo PRINT & ONLINE MARKETING RATE CARD

18 DIRECTV $200K $150K $100K $75K $50K $25K $10K U-Verse $60K $50K $40K $30K $20K $15K $0K REPORTING Buys Weeks 1 & 6 Weeks 1 & 5 Weeks 1 & 4 Week 1 Week 1 Week 1-18 OTHER & REPORTING RATE CARD

19 NETWORK CLUSTERS: DIRECTV Run your ad across 100+ popular, demographically targeted netwoks for maximum impact 2015 AT&T intellectual property. All rights reserved. Proprietary information of AT&T 19 NETWORK CLUSTERS RATE CARD

20 NETWORK CLUSTERS: U-VERSE 2018 AT&T intellectual property. All rights reserved. Proprietary information of AT&T 20 NETWORK CLUSTERS RATE CARD

21 EST RATE CARD 2018 **Please work with your DIRECTV Marketing representative on all EST promotions** EST/VOD spend breakdown will be determined on a case by case basis but will guarantee the below tactics at the determined amounts across both windows. Shaded tactics pertain to EST.

22 EST & VOD Spend $250K $190K $125K $95K $65K Either an EST or (DIRECTV Only) VOD All In Promo U-Verse $60K $50K $40K $30K $20K $15K ON AIR CROSS CHANNEL DIRECTV Cross Channel Ad Sales Buy $250K $190K $125K $95K $65K $25K DIRECTV Cinema Marketing Inventory (Linear) ON AIR the screening room The Screening Room DTV 5 Weeks 3 Weeks 2 Weeks 2 Weeks 2 Weeks - (EST & VOD promotional windows or inclusion in or inclusion in or inclusion in or inclusion in or inclusion in Movies to Buy Movies to Buy Movies to Buy Movies to Buy Movies to Buy per DIRECTV s discretion) segment segment segment segment segment 22 ON AIR RATE CARD

23 EST & VOD Spend $250K $190K $125K $95K $65K Either an EST or (DIRECTV Only) VOD All In Promo U-Verse $60K $50K $40K $30K $20K $15K LINEAR (PPV) DIRECTV Linear Run (no EST on Linear) 6 Weeks 5 Weeks 4 Weeks 3 Weeks 2 Weeks 1 Week-HD GUIDE BANNERS 9 Weeks 7 Weeks 6 Weeks 5 Weeks 4 Weeks 3 Weeks DIRECTV Guide Banner non-consecutive non-consecutive non-consecutive non-consecutive non-consecutive non-consecutive DIRECTV Additional Guide Banner in Premium Channel Range 1 Week 1 Week 1 Week DIRECTV Additional Guide Banner in Cable Network Channel Range 1 Week UI HOMEPAGES DIRECTV On Demand Homepage Poster 2 Weeks 2 Weeks 2 Weeks DIRECTV Movies Homepage Poster 3 Weeks 2 Weeks 2 Weeks 2 Weeks 2 Weeks 1 Week DIRECTV Kids 23 PLACEMENT RATE CARD

24 EST & VOD Spend $250K $190K $125K $95K $65K Either an EST or (DIRECTV Only) VOD All In Promo U-Verse $60K $50K $40K $30K $20K $15K PRINT DIRECTV New Customer Offer Bill Insert - ONLINE MARKETING - Coming soon! directv.com/movies (Movies to Buy carousel) Carousel Carousel Carousel Carousel Carousel Carousel DIRECTV enewsletter Solo PRINT & ONLINE MARKETING RATE CARD

25 EST & VOD Spend $250K $190K $125K $95K $65K Either an EST or (DIRECTV Only) VOD All In Promo U-Verse $60K $50K $40K $30K $20K $15K REPORTING Buys Weeks 1 & 6 Weeks 1 & 5 Weeks 1 & 4 Week 1 Week 1 Week 1 25 OTHER & REPORTING RATE CARD