Standard media Rich media interstitial Expandable interstitial Slider interstitial HTML media Native Ad Add-to-Wallet Inline video Inline video -

Transcription

1 2018

2 Standard media Rich media interstitial Expandable interstitial Slider interstitial HTML media Native Ad Add-to-Wallet Inline video Inline video - Creative Builder Vertical video Pre-roll video Connected TV

3 Standard Media TYPE Banner Interstitial Tablet Tablet Tablet PIXEL SIZE 320 x x x x x kb 75 kb 100 kb 300 kb TYPE PIXEL SIZE 300 x 250 Banner Desktop 728 x x kb 100 kb FILE S Animated GIF JPEG PNG FOR ANIMATED GIF ANIMATION LENGTH 15 seconds NUMBER OF LOOPS No Limit NOTE: Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.

4 Rich Media Interstitial FILE S Layered PSD¹ Tablet AI¹ BACKGROUND ASPECT RATIO 2:3 3:4 CTA OPTIONS ADVISED 640 x x 1024 CALL SAVE COUPON INSTALL APP Best Available ADD TO CONTACTS ADD TO CALENDAR MAP LOCATION SOCIAL MEDIA VISIT SITE COLLECTION INTERACTION OPTIONS HOTSPOTS SHAKE WIPE OFF SCRATCH TIME TRIGGERED SLIDER INTERACTIVE NOTE: Provide a video preview or storyboard of the animations and/or interactions. If a preview is not available, the Gimbal Creative Studio will produce one for final approval. SOUND EFFECTS ANIMATION ¹ Include linked assets and fonts (.ttf or.otf). POP UP COUNTDOWN MINI GAME

5 Expandable Interstitial TYPE Banner and/or Tablet Tablet PIXEL SIZE 320 x x x kb 75 kb 100 kb FILE S Layered PSD¹ AI¹ JPG PNG Animated GIF TYPE Interstitial NOTE: BACKGROUND ASPECT RATIO ADVISED 2 : x 960 Tablet 3 : x 1024 Provide a video preview or storyboard of all animation and/or transition. If a preview is not available, the Gimbal Creative Studio will produce one for final approval. Best Available ¹ Include linked assets and fonts (.ttf or.otf).

6 Slider Interstitial SLIDE ASPECT RATIO ADVISED SLIDE 2:3 640 x 960 Best Available Tablet 3:4 768 x 1024 FILE S Layered PSD¹ AI¹ BEST PRACTICES ADVICE: The amount of slides will depend on the campaign s KPIs, if you are looking for conversions keep it under 3, if you are looking for engagement, keep it under 5 slides. NOTE: Provide a video preview or storyboard of the animations and/or interactions. If a preview is not available, the Gimbal Creative Studio will produce one for final approval. ¹ Include linked assets and fonts (.ttf or.otf).

7 HTML media TYPE Banner Interstitial PIXEL SIZE 320 x x x 480 Best Available ANIMATION LENGTH NUMBER OF LOOPS 15 seconds No Limit ASSETS S GWD (editable)¹ Layered PSD² AI² NOTE: Gimbal can run 320x50, 300x250, and 320x480 HTML ads. The units need to be made in Google Web Designer (GWD / version 1.9 or newer) under Banner option¹. If the units were made in a different software, our Creative Studio can recreate the animations in GWD, as long as all of the assets and fonts are provided. Please provide a video/html file preview of the animation. ¹ If the unit was made in GWD, please provide the raw folder. ² Include linked assets and fonts (.ttf or.otf).

8 Native Ad Tablet Desktop AD TITLE 25 Characters AD TEXT 90 Characters ASPECT RATIO FILE Thumbnail Main Image 1:1 1.91:1 80 x x kb JPG PNG GIF NOTE: All character count limits include spaces. For example, the phrase "Water.org brings fresh water to thirsty people" contains 39 letters, one punctuation mark, and six spaces, for a total of 46 characters.

9 Add-To-Wallet COUPON REQUIRED ASSETS PIXEL SIZE icon¹ 87 x 87 logo 480 x 150 Best Available JPG PNG strip image 1125 x 432 FIELDS INION² LABEL & DESCRIPTION Header Secondary and Auxiliary³ Back³ Notification Text (Push Notification) LOCATION FOR PUSH⁴ Latitude Longitude BARCODE ACCEPTED QR PDF471 Aztec Code128⁵ COLOR CUSTOM ACCEPTED Background Text Label RGB ¹ Icon will be displayed on the lock screen along with the Organization Name. ² Not required information. ³ Can include multiple entries. ⁴ Up to 10 locations can be included. The Push Notification will only occur if at least one location has been entered. ⁵ Not supported by Apple Watch.

10 Add-To-Wallet COUPON PUSH NOTIFICATION ICON NOTIFICATION TEXT

11 Add-To-Wallet COUPON FRONT LOGO L OGO BRAND NAME Slogan HEADER FIELDS STRIP IMAGE DESCRIPTION DESCRIPTION This is a promotion CUSTOM COLOR BARCODE COUPON SERIAL NUMBER GOES TO BACK SIDE

12 Add-To-Wallet COUPON BACK GOES TO FRONT SIDE ORGANIZATION NAME DESCRIPTION BACK FIELD 1 BACK FIELD 2

13 Add-To-Wallet BANNERS AND INTERSTITIAL Use the Add to Apple Wallet badge and button when distributing your coupon to give users a visual cue to add passes to Wallet. USAGE GUIDELINES Use only one Add to Apple Wallet button on a layout. Display the button at a size that is clearly legible. Use only the artwork files provided by Apple. Do not alter the button artwork in any way. ARTWORK To download the button file and more guidelines, please visit developer.apple.com/wallet/. EPS and SVG artwork is provided with an outline rule and can be used on light or dark backgrounds. Use only localized artwork provided by Apple. Do not create your own localized version of the Add to Apple Wallet button. UI BUTTONS black Use the black button on white or light-colored backgrounds that provide sufficient contrast. Do not place a black button on a black or very dark background; instead, use the outline option shown. black with outline Use the black button with the outline rule on black and dark-colored backgrounds.

14 Inline Video Tablet BACKGROUND ASPECT RATIO 2:3 3:4 BACKGROUND Layered PSD¹ AI¹ ADVISED 640 x x 1024 POSTER JPG Best Available MP4 MOV AVI ASPECT RATIO 16:9 4:3 LENGTH 15 seconds 30 seconds ¹ Include linked assets and fonts (.ttf or.otf).

15 Inline Video CREATIVE BUILDER - SMARTPHONE REQUIRED ASSETS DIMENSIONS logo cta 1080 x kb PNG background 1080 x kb MP4 poster with play poster without play 1080 x kb JPG LENGTH 15 seconds 30 seconds ASPECT RATIO 16:9 LOGO AND POSTER CTA When using Gimbal s Creative Builder, the placement of the elements is fixed. The video is always vertically centered as shown in the example. There are three main sections Logo, Video, CTA and a background. Please name the assets as shown in the table above. If there is no need to include a logo or a CTA, upload a 1x1 pixel tranparent png so that the background shows through it instead.

16 Vertical Video ADVISED MINIMUM POSTER Tablet 1080x1920 or 480x x640 or 360x480 JPG MP4 MOV AVI ASPECT RATIO 16:9 4:3 LENGTH 15 seconds 30 seconds 200 Mb STANDARDS VAST 2.0 BITRATE 2500 kbps CODEC H.264 AUDIO CODEC AAC

17 Pre-Roll Video Desktop Tablet MP4 MOV ADVISED 1920x1080 or 640x480 AVI ASPECT RATIO MINIMUM 640x360 or 480x360 16:9 4:3 LENGTH 200 Mb 15 seconds 30 seconds FRAMES PER SECOND 30 fps 25 fps STANDARDS VAST 2.0 BITRATE 2500 kbps CODEC H.264 AUDIO CODEC AAC

18 Connected TV Connected TV Best Available ASPECT RATIO LENGTH BITRATE CODEC AUDIO CODEC FRAMES PER SECOND 16:9 or 4:3 20Mb MP4 15 seconds 30 seconds 10 Mbps or higher H.264 AAC 30 fps

19 gimbal.com