Samsung Semiconductor, Inc. Power Green Lunch

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1 Samsung Semiconductor, Inc. Power Green Lunch March 26, 2009

2 Tomorrow s Magic Window Is Here Leading Green LCD VIDification Scott Birnbaum Vice President, Samsung LCD Division, Samsung Semiconductor, Inc.

3 AGENDA VIDification Enabling Technologies New PenTile Technology LCD and OLED New Panel Structures L/C, Aperture New Backlighting Structures CCFL, LED, Dimming Travel Less Experience More 3D, Ultra Definition

4 VIDification Extending the movie experience, everywhere

5 Where Do Consumers Get Video Content? 11 million Xbox members use movie service..watched 1.5 billion minutes of movies and TV through its Watch Instantly video service

6 VIDification Trend Wide Aspect Ratio 16:9 Higher Resolution 1080p Content Online, Real-Time, Personal Screen Size Wider and Bigger Green Needed More Than Ever Smart Phone Monitor Notebook

7 GREEN Enabler: PenTile

8 Mobile Megatrend: More Content, Richer Experience

9 PenTile Technologies Conventional RGB LCD PenTile Matrix OLED PenTile Matrix

LCD PenTile RGBW White Is the New Green How It Works Benefits Conventional RGB 2x2

200ppi) - 5~10% Cost saving ( vs LTPS) Better Light Efficiency (up to 2X) - Less #

sub-pixel Driver IC renders same input signal Simple Panel Structure - One-third

10 LCD PenTile RGBW White Is the New Green How It Works Benefits Conventional RGB 2x2 pixels PenTile RGBW TM High Resolution & Lower Cost - a-si High Resolution ( > 200ppi) - 5~10% Cost saving ( vs LTPS) Better Light Efficiency (up to 2X) - Less # of LEDs or Higher Brightness Red, Green, Blue + White sub-pixel 1/3 larger sub-pixel Driver IC renders same input signal Simple Panel Structure - One-third fewer pixels - 1 Chip Driver IC - Lower Power Consumption 1. RGB RGBW 2. Sub Pixel Rendering

11 OLED PenTile Matrix OLEDs only consume power for active pixels OLED lifetime tied to current density Excessive current density, shorter lifetime PenTile can increase pixel size by 33% reduces current density dramatically increases lifetime PenTile technology enabler hi-res OLED smartphones RGB Stripe Conventional PenTile Matrix 4 pixels 4 pixels (33% fewer subpixels) For high resolution OLED applications PenTile Matrix offers 30% less current density - larger aperture

12 GREEN Enabler: Panel Structure

13 Lower Power Panels Low Voltage Liquid Crystal (L/C) New Panel Structure Logic Power High Aperture Ratio Structure 100% 12% 88% Logic BLU Aperture ratio improved. Logic power lowered via lower panel load

14 GREEN Enabler: Backlight Structure

15 NOTEBOOK: Power Savings with LED Non Dimming 1D Local Dimming 1-D Dimming (53.3%) 5W 3.5~4W 2~3W

16 MONITOR: Slim & Low Power CCFL Lamp Reduction Benefits Energy Saving Direct 6U Lamp 35% 60% Ref. Edge 4 Lamp W-LED 6 CCFL (U-Type) 4 CCFL 2 CCFL Edge 2 Lamp

Greener TV Panels Efficient CCFL Increasing Panel Transmittance + Lowering Lamp Power + Enhancing Optical Sheets 2008 2009 2010 30% 50% 52 FHD 120Hz Ref.

17 Greener TV Panels Efficient CCFL Increasing Panel Transmittance + Lowering Lamp Power + Enhancing Optical Sheets % 50% 52 FHD 120Hz Ref. Low Power Low Power Technologies for low power - High Transmittance Panel - Less CCFLs Lamp Prism Prism Diffuser Patterned Diffusion Plate New Sheet Prism Diffuser - New Diffusion Plate - New Optical Sheet Conventional New design

18 Greener TV Panels Edge-lit L D Direct-lit Edge-lit Resolution 1080p 1080p Thinner Less Power Thickness 49.5mm 10.8mm Weight 25kg 15.5kg Brightness 450nit 450nit Power 30% (Less than CCFL) 50% (Less than CCFL)

19 GREEN Enabler: Travel Less Experience More

20 EXPERIENCE BEING THERE without traveling

21 LCD Displays Truly Come to Life 3D TelePresence between Hong Kong and London

22 Don t t Just Watch it Be Part of the Experience

23 Ultra Definition Looking Through a Window

24 GREEN VIDification Enablers Power Reduction - Mobile, Notebook, Monitor and TVs PenTile Up to 50% White is the New Green In Mobility New Panel Structures 10%+ Integration, Materials, Engineering New Backlighting Structures Up to 60% Efficient CCFL LED - Dimming Questions?

Notebook/PC: Up to 256GB LCD DID 40 Edge-Lit LED Ultra-Slim LCD TV Panel Mobile Displays 3.

25 Product Showcase Storage Hard Disk Drives F2EG 1.5 Terabyte EcoGreen HDD S1 Mini External HDD Solid Disk Drives Enterprise Class: 50GB and 100GB Notebook/PC: Up to 256GB LCD DID 40 Edge-Lit LED Ultra-Slim LCD TV Panel Mobile Displays 3.1 wvga PenTile OLED 3.16 wvga PenTile LCD DRAM Samsung DDR3 2Gb Component Based Solutions DDR3 Modules 16GB QR DDR RDIMM 8GB DR DDR RDIMM 4GB DR DDR UDIMM 4GB DR DDR SoDIMM

26 Power Green Lunch Media Center on Website for presentations and press releases Thank You!

Samsung LED technology A cost-effective, eco-friendly alternative to conventional LCD technology

Samsung LED technology A cost-effective, eco-friendly alternative to conventional LCD technology Contents Introduction 3 Samsung LED screens outperform CCFL screens in picture quality and reliability 3