NEWSLETTER. i xãxüá. Watching Habit Grows 25% while Fasting. Data Highlight. NEWSLETTER p.1. This Edition: Data Highlight.

Size: px
Start display at page:

Download "NEWSLETTER. i xãxüá. Watching Habit Grows 25% while Fasting. Data Highlight. NEWSLETTER p.1. This Edition: Data Highlight."

Transcription

1 NEWSLETTER 14th Edition, October 2007 This Edition: Data Highlight Watching Habit Grows 25% while Fasting Looking at 5-year trend: As TV Population Grows, Total Rating Goes Down, Number of Spot Goes Up Different City, Different Viewers Run Modules Easier with Task Scheduler TAM Certified Training for Public in 2008 FAQ about TV Audience Measurement i xãxüá xãxüá Ëenthusiasm Data Highlight Watching Habit Grows 25% while Fasting in in Sahur time (2 to 4.30 AM). Based on target audience, the viewing pattern during Sahur time is higher in all target audience, either among children, teenagers, or adults (above 20 years old) with children leading TV viewing between 6 AM to 9 PM. The viewing habit is also high during 10 AM to Breakfasting time, while during 11 PM to Sahur time, the pattern is similar to regular period. Market: Jakarta, Surabaya, & Bandung TAM Method Training This month: Thu, Oct 25 Time : 2-5 PM Please contact our Client Service team for your participation. watching TV is very amazing, particularly in Sahur time, during the first two weeks of Ramadhan. Based on AGB Nielsen Media Research daily rating in three cities (Jakarta, Surabaya, and Bandung) which represents 80% of TV population in 10 coverage areas, the number of audience in the first 12 days of Ramadhan (13-24 September) increase 25% compared to the regular period (1-12 September). This is higher than the same period during last Ramadhan which only reported 19% increase. Among all target audience, the biggest increase is among children (5-14 years old) and teenagers (15-19), with 32% and 35% increase respectively. The viewing pattern also shows upward movement almost in all time, particularly Sahur time Throughout the days, number of viewers in Sahur time escalates 12 times from individuals to individuals. Its peak is at 4 AM with individuals. A huge increase also occurs at Breakfasting (5-7 PM). Number of viewer increase 35% from individuals to individuals, but then decrease 2.5% at 7-9 PM during Tarawih time. NEWSLETTER p.1

2 NEWSLETTER Data Highlight 14th Edition, October 2007 attention of teenagers and adults. As number of viewers increases, number of spot also rockets 5 times compared to regular period; from 1121 spots to 7554 spots during Sahur time. Number of Viewers by daypart Children viewers represent the biggest increase during Sahur time, with 22 times jump compared to regular period; from individuals to individuals. The same trend is also found for teenage viewers, with 19 times increase compared to regular period; from individuals to individuals. To attract more viewers, TV stations put extra broadcast hours for some program genres, especially Entertainment (comedy) and Religious (preach). Though both programs are the most broadcasted program, programs with high number of viewers are still drama series/sinetron (particularly among kids) such as Para Pencari Tuhan, Eneng dan Kaos Kaki Ajaib(R), and 1101 Kisah Sungguh Terlalu(R). Apart from these, soccer match also grabs the Buka Puasa time Though the increase during Breakfasting is not as high as Sahur time, but there is 50% increase, both in kids and teens viewers. Number of kids increases from to individuals, whereas number of teens increases from people to people. In terms of programming, drama series/sinetron, Movies (FTV), Preach, and Filler (religious) are the most common during Breakfasting. Though drama series/sinetron and FTV are still the most watched program, Preach is also the kind of program that magnetizes viewer s attention. In fact, among kids, Filler (religious) and Preach beat Sinetron in gaining viewers. Similar to Sahur time, number of commercial spots also increase (although the percentage is not as fantastic as Sahur time) which is only 22% from spots during regular period to spots. But, this is still only half of the story. With the closing of Ramadhan next week, we will be able to see the whole picture.* Looking at 5-year trend As TV Population Grows, Total Rating Goes Down, Number of Spot Goes Up As AGB Nielsen Media Research increases its survey coverage areas in the last five years ( ), and followed by the increasing number of TV population in each city, total rating or percentage of audience who watch TV seems to gradually go down. Do these factors correlate? Tracking TV population based on five cities (Jakarta, Surabaya, Medan, Semarang, and Bandung) in the last five years, the number grows by 9% on average every year. In 2003, 1% rating represented individuals, while in 2007 (until August), 1% rating represents individuals. On the other hand, average rating of national TV stations (all time, all people) goes down from 15% in 2003 to 13% in continued > NEWSLETTER p.2

3 NEWSLETTER Data Highlights 14th Edition, October 2007 With more cities added to the coverage area, from 8 cities in 2003 to 10 cities in 2007, number of audience also grows 9% on average every year. Thus, while 1% rating represented individuals in 2003, it represents individuals in Similar to the above trend, average rating also went down from 15% in 2003 to 13% in (commercial products only) in national TV stations in order to reach the GRP target. In 2003, the number of commercial spot is , while in 2006 it reached spots. This indicates a 41% increase over 3 years. Until August 2007 (with 4 months to go until December), number of spot already reaches Thus, by December 2007 it may presumably reach spots. Related to the cost to gain one rating point or CPRP (cost per rating point), the declining (average) rating seems to cause a 72% increase in CPRP. On average, if 1 CPRP cost Rp ,- in 2003, it is now Rp ,- in 2007 (note: this cost calculation is based on gross rate card, excluding bonus/discounts). Similarly, CPM or the cost to grab 1000 viewers also increases. However, with only 2.6% average increase in CPM in the last 5 years, it is much smaller than average population increase which is 9%. As average rating decrease, and as number of TV station grows which make competition fiercer, target GRP (Gross Rating Point) set by advertisers becomes harder to reach. This may in turn lead to the growing number of spots This escalating increase in terms of number of advertising spot causes ad clutter which in turn causes more viewers switching to other channels during commercial break. Thus, commercial rating drops and advertisers need to add more spots to reach target GRP. It is a never-ending cycle which causes loss on all 3 sides. Advertisers have to buy more spots, TV stations have to give more bonus spots, while TV viewers are turned off by the ad clutter. Isn t it time for re-thinking our communication strategy and expectations?* Different City, Different Viewers Local TVs do not only present different perspective to their viewers through its local contents. Still viewed as alternative viewing to national terrestrial stations, viewing pattern for local TV stations is quite different. Local TVs have their peak viewing in different day parts, while viewing on national TVs tend to be heavy during prime time (6 to 10 PM) only. In this edition, we will look at local TVs located outside Java (excluding Banjarmasin). In Medan, there are Deli TV and SpaceToon; Makassar TV and Fajar TV in Makassar; and PAL TV and Sriwijaya TV in Palembang. NEWSLETTER Based on July-September 2007, local TVs viewing pattern in Medan tends to be lower than Makassar and Palembang. In Medan, viewers grow in the morning until noon. Though it tends to fluctuate at noon to night time, the biggest number of viewers is reached during night time. Meanwhile in Makassar, local TV prime time seems to fall in the afternoon, after which viewing tends to decline. Palembang also has different viewing habit. Number of viewers jump at noon, early prime time, and at night after 9 PM. continued > p.3

4 NEWSLETTER 14th Edition, October 2007 Data Highlights Looking at the pattern, it is shown that local TVs compete with national TVs during non-prime time. Viewing pattern is not the only analysis to know viewer s habit. To be closer to the viewer, we also need to know their profile. In fact, local TVs have different audience profile compared to national TVs. Local TVs in Medan attract Female, Palembang s steal Male, and Makassar s able to magnetize both. They are all watched by viewers from upper class. From their age, Medan and Palembang are watched by kids and teens aged 5-19 years old, while Makassar is watched by older age bracket, i.e above 20 years old. Related to age, local TVs in Medan and Palembang attract students, whereas local TVs in Makassar are more attractive for workers (white collar and blue collar).* Run Modules Easier with Task Scheduler Task Scheduler is one of Arianna s facilities which enable user in processing module(s) automatically. It runs like the Director function in Mediasuite, but much better. Once the parameters are set, we can assign specified day of week or time for Arianna to run the analysis automatically. At first, users have to select new task in Task Scheduler icon to put in every used modules in order to be processed automatically based on schedule. Automatic process can only be run after users define the processing time, whether once, daily, weekly, or monthly. User can also define the time when the modules must be run. continued > NEWSLETTER p.4

5 NEWSLETTER 14th Edition, October 2007 After setting out the schedule, user must then select Workspace Action to export the processed data to Excel format. This command can be applied to each module that will be processed. The task scheduler function then will run automatically as it is scheduled. Every task that is made will be revealed in the tasks list as shown on the right: As a result, Task Scheduler makes the regular running process easier. Just sit back and voila!* TAM Certified Training for Public in 2008 training modules. The participant can be from TV Industry, Ad Agency, Production House, Advertiser, University student or Lecturer. The registration can be individually or Company group with maximum 10 people per class. In detail, the Training Modules are: Day 1: TAM Methodology Training with demo on: Meter Technology, Pollux (TAM data production), TV Event (TV monitoring system), etc. Day 2: ARIANNA Software hands-on Training on Basic Viewing Behavior Analysis Modules In response to public demand for knowledge about TAM methodology and Arianna software application in the industry, AGB Nielsen will launch Certified TAM & Arianna Training Program in It is a Local Certification Training Program which will be held for 3 days for its Day 3: ARIANNA Software hands-on Training on Basic Post Evaluation Analysis Modules. For more information on the certified program, please contact our Marketing Service team: Ardiansyah (239), Christina (228), or Hellen (193). NEWSLETTER p.5

6 NEWSLETTER 14th Edition, October 2007 FAQ about TV Audience Measurement (Q) What is Program Rating? (A) Program Rating is the average numbers of audience during a television program expressed as a percentage of the total group sampled or potential. Program Rating point can be based on the smallest time unit of 1 minute. Program Rating (%) = Audience during a TV program x 100% Universe (Q) Now, why do we need program ratings at all? (A) Simply because the networks, stations, programs, producers are in the business of entertaining people. And they want to know whether the people watch their show or not. (Q) When is program rating used? (A) Every time we want to know how many persons view/watch a certain program across a defined time period. (Q) What is Share (of Audience)? (A) The percent of TV usage attributable to a program. Share = Program Rating x 100% Total rating (Q) When can we use audience share? (A) Share can be used when we want to quantify the percentage of audience of a certain program compared to other programs within the same time period. (Q) What is Index? (A) A deeper measurement than just ratings to identify the efficiency of a particular program of day part in reaching a certain target audience. Index = Target Audience Rating Points x 100% Rating Total (Q) When do we use Index analysis? (A) Index is used when we need to know the a program efficiency in reaching a certain target audience. If Index < 100 : less effective > 100 : more effective = 100 : effective (Q) If the rating is low, won t that affect the decision making at all? (A) Often that s true, but it is by no means always true. Some broadcasters decide to continue such programs without any expectation of getting the highest ratings. Some decide to stop. It all depends on their main objective. (Q) But just because a program gets the most votes doesn t mean it s the best? (A) Of course not. Obviously quality and popularity don t necessarily go hand-in-hand. (Q) Does TAM measure the quality of the shows? (A) No. Definitely not. The measurement will just tell us how many people watching them or the quantity. (Q) How many hours a day do you record the data? (A) We do that all day round, 24 hours period from 2:00am on a day to 1:59 on the next day. It is defined to accommodate the polling mechanism of the People Meter system and to standardize data processing in terms of time segment across the markets. Sunday is set as the first day of a research day. to be continued... NEWSLETTER p.6

australian multi-screen report QUARTER 2, 2012 trends in video viewership beyond conventional television sets

australian multi-screen report QUARTER 2, 2012 trends in video viewership beyond conventional television sets australian multi-screen report QUARTER 2, trends in video viewership beyond conventional television sets VIDEO CONTENT ACROSS MULTIPLE SCREENS Australians watched more than 104 hours of video per month

More information

Welcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers.

Welcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers. TV Buying Basics Welcome from Mickey It s no secret that video is a go-to strategy for consumer marketers. It s obvious why. Sight, sound, and motion create a powerful brand experience, while digital targeting

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens Since its introduction in Q4 2011, The Australian Multi- Screen Report has tracked the impact of digital technologies,

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens The edition of the Australian Multi-Screen Report provides the latest estimates of technologies present in Australian

More information

Media Xpress by TAM Media Research INDEX. 1. How has a particular channel been performing over the chosen time period(quarter/month/week)

Media Xpress by TAM Media Research INDEX. 1. How has a particular channel been performing over the chosen time period(quarter/month/week) INDEX OUTPUTS USEFUL FOR PLANNERS 1. How has a particular channel been performing over the chosen time period(quarter/month/week) MODULE USED: Trends by quarter/month/week 2. Which part of the day has

More information

Overview of Television landscape in New LC1* Markets. *Guj LC1, MP LC1, PHCHP LC1, Raj LC1, UP LC1

Overview of Television landscape in New LC1* Markets. *Guj LC1, MP LC1, PHCHP LC1, Raj LC1, UP LC1 Overview of Television landscape in New LC1* Markets *Guj LC1, MP LC1, PHCHP LC1, Raj LC1, UP LC1 Television Universe New LC1 Vs Existing Markets Content Demographic Composition of the Market TV viewing

More information

TV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1

TV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1 Rating Change Distribution Percent of TV Shows 27-28 vs. -, Broadcast Upfronts 1 TV Today Figure 1 27-28 18% 18% 29% 24% 11% Lose Small, Win Smaller 3 out of 4 weekly broadcast shows lost up to 1% of their

More information

NPOWER VIDEO ON DEMAND REPORT GUIDE SUMMER 2013

NPOWER VIDEO ON DEMAND REPORT GUIDE SUMMER 2013 NPOWER VIDEO ON DEMAND REPORT GUIDE SUMMER 2013 VIDEO ON DEMAND Today s TV landscape allows networks to distribute their program content on multiple platforms, including traditional TV, on-demand and digital

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 03 Australian viewing trends across multiple screens The Australian Multi-Screen Report shows Australian homes have more screens, channel and platform choices and

More information

Connected TV Definitions. A new set of terms for a new type of channel

Connected TV Definitions. A new set of terms for a new type of channel Connected TV Definitions A new set of terms for a new type of channel RTB, CTV, OTT, GRP, FEP, SSP This industry never stops with the jargon. We get it it s confusing. It s especially confusing when you

More information

AUSTRALIAN MULTI-SCREEN REPORT

AUSTRALIAN MULTI-SCREEN REPORT AUSTRALIAN MULTISCREEN REPORT TRENDS IN VIDEO VIEWERSHIP BEYOND CONVENTIONAL TELEVISION SETS QUARTER 2 VIDEO CONTENT ACROSS MULTIPLE SCREENS The latest edition of the Australian MultiScreen Report ( )

More information

THE SVOD REPORT CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 TOTAL TV: AVERAGE DAILY MINUTES

THE SVOD REPORT CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 TOTAL TV: AVERAGE DAILY MINUTES 1 THE SVOD REPORT CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK January 219 A lot can change in a year. In 218, England had a football team that the public actually enjoyed watching and the Beast

More information

TV + Google YouTube. Complementary in a Cross Media Campaign Strategy

TV + Google YouTube. Complementary in a Cross Media Campaign Strategy TV + Google YouTube Complementary in a Cross Media Campaign Strategy Executive Summary 1 Light TV viewers are not reached effectively on TV but they are watching online 2 3 4 Light TV viewers are valuable

More information

Cable Television Advertising. A Guide for the Radio Marketer

Cable Television Advertising. A Guide for the Radio Marketer Cable Television Advertising A Guide for the Radio Marketer Overview Cable Television has seen tremendous advertising revenue growth in recent years. This growth is believed to have impacted radio s revenue

More information

Where Are They Now? A Follow-up To Our Breaking News Story. August 2015

Where Are They Now? A Follow-up To Our Breaking News Story. August 2015 Where Are They Now? A Follow-up To Our Breaking News Story August 2015 Where Are They Now? Two years ago we developed an analysis that revealed the older-skewing, overly-cluttered, hyper-competitive environment

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTISCREEN REPORT QUARTER 4 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The latest edition of the Australian MultiScreen Report ( ) shows robust viewing of broadcast television on inhome

More information

Local TV remains leading source of news even as online grows Television remains the most popular choice for national and international news, despite the growth of online news sources. There has been continued

More information

Applications. Media Cost x 1,000 Impressions. Avg. Unit Cost Rating (000) CPM = Avg. Unit Cost Rating % Total Schedule Cost CPP = GRPs

Applications. Media Cost x 1,000 Impressions. Avg. Unit Cost Rating (000) CPM = Avg. Unit Cost Rating % Total Schedule Cost CPP = GRPs Applications CPM = Media Cost x 1,000 Impressions Avg. Unit Cost Rating (000) CPP = Avg. Unit Cost Rating % Total Schedule Cost = Impressions U.E. Rating x # spots Reach x Frequency HUT = #HH w/ TV sets

More information

Australian. video viewing report

Australian. video viewing report Australian video viewing report QUARTER 4 2 Introduction W elcome to the Australian Video Viewing Report spanning the year through. This issue builds on the continuing story of how Australians are embracing

More information

ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017

ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017 ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017 TV Has Changed NEW ZEALAND Today s TV is a sensory experience enjoyed by over 3 million viewers every week. Powered by new technologies to make TV available

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 0 AUSTRALIAN VIEWING TRENDS ACROSS MULTIPLE SCREENS The 0 edition of the Australian Multi- Screen Report updates household take-up of new technologies and the trends

More information

THE CROSSPLATFORM REPORT

THE CROSSPLATFORM REPORT STTE OF THE MEDI THE CROSSPLTFORM REPORT QURTER, 0 UNDERSTNDING THE VIDEO CONSUMER The average merican today has more ways to watch video whenever, however and wherever they choose. While certain segments

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 04 Australian viewing trends across multiple screens Over its history, the Australian Multi-Screen Report has documented take-up of new consumer technologies and

More information

First-Time Electronic Data on Out-of-Home and Time-Shifted Television Viewing New Insights About Who, What and When

First-Time Electronic Data on Out-of-Home and Time-Shifted Television Viewing New Insights About Who, What and When First-Time Electronic Data on Out-of-Home and Time-Shifted Television Viewing New Insights About Who, What and When Bob Patchen, vice president, Research Standards and Practices Beth Webb, manager, PPM

More information

WBNS 10TV Media Kit. Columbus, OH Market

WBNS 10TV Media Kit. Columbus, OH Market WBNS 10TV Media Kit Columbus, OH Market About WBNS-TV From its founding in 1949, WBNS-TV has strived to bring to central Ohio the highest quality news and entertainment programming, while utilizing the

More information

Media Comparisons 2012 Persons

Media Comparisons 2012 Persons Media Comparisons 2012 Persons Television Reaches More People Each Day than Any Other Medium Television 88,3 Internet 73,1 Radio Newspaper Mobile Phone Magazines 27,8 24,8 36,1 58,8 % Reached Yesterday

More information

STOCK MARKET DOWN, NEW MEDIA UP

STOCK MARKET DOWN, NEW MEDIA UP FOR RELEASE: SUNDAY, NOVEMBER 9, 1997, 4:00 P.M. STOCK MARKET DOWN, NEW MEDIA UP FOR FURTHER INFORMATION CONTACT: Andrew Kohut, Director Beth Donovan, Editor Greg Flemming, Survey Director Pew Research

More information

Seen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to April 2015

Seen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to April 2015 Seen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to 2013 April 2015 This publication is available upon request in alternative formats. This publication is available in PDF on

More information

MEASUREMENT OF TV IN NZ

MEASUREMENT OF TV IN NZ MEASUREMENT OF TV MEASUREMENT OF TV IN NZ TV viewing is measured by one of NZ s leading research companies, Nielsen TAM. The Television Audience Measurement system (TAM) they provide is the single market

More information

Television Audience 2010 & 2011

Television Audience 2010 & 2011 Television Audience 2010 & 2011 Overview The 51 st edition of Television Audience continues your collection of TV Audience reports. This report continues to include annual trends of population and television

More information

Television and the Internet: Are they real competitors? EMRO Conference 2006 Tallinn (Estonia), May Carlos Lamas, AIMC

Television and the Internet: Are they real competitors? EMRO Conference 2006 Tallinn (Estonia), May Carlos Lamas, AIMC Television and the Internet: Are they real competitors? EMRO Conference 26 Tallinn (Estonia), May 26 Carlos Lamas, AIMC Introduction Ever since the Internet's penetration began to be significant (from

More information

This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore.

This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore. This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore. Title Deregulation and commercialization of the broadcast media : implications for public service programmers

More information

TV Data Report: Time Shifting. alphonso.tv

TV Data Report: Time Shifting. alphonso.tv TV Data Report: Time Shifting alphonso.tv Introduction Digital Video Recorders (DVRs) are as common as coffee makers in today's home. Mobile devices and the web have made TV content ultraaccessible for

More information

NIELSEN MUSIC HIGHLIGHTS 1 NIELSEN MUSIC HIGHLIGHTS REPORT

NIELSEN MUSIC HIGHLIGHTS 1 NIELSEN MUSIC HIGHLIGHTS REPORT NIELSEN MUSIC 360 2016 HIGHLIGHTS 1 NIELSEN MUSIC 360-2016 HIGHLIGHTS REPORT NIELSEN MUSIC 360 2016 A LOT HAS HAPPENED IN MUSIC IN THE LAST YEAR. New streaming services debuted, record-breaking albums

More information

Syndication April 2006

Syndication April 2006 1 Syndication 2006 April 2006 Syndicated Network Television Association 2 Syndication 2006 Strong Growth Clutter Advantage Improving Brand ROI Year-long Consistency Delivering Younger Viewers 3 Syndication

More information

TV EVERYWHERE /OTT CTVE

TV EVERYWHERE /OTT CTVE TV EVERYWHERE /OTT CTVE CTV Media, Inc 2017 THE WAY YOU WATCH TV IS CHANGING Live Linear TV Set Top Box VOD (in your living room) TV Everywhere Mobile Laptop Tablet OTT : Roku Amazon Fire TV Chromecast,

More information

NETWORK PRIMETIME & OTT PROGRAMMING Flash #5-15 November 2017

NETWORK PRIMETIME & OTT PROGRAMMING Flash #5-15 November 2017 NETWORK PRIMETIME & OTT PROGRAMMING Flash #5-15 November 2017 The 2017-18 primetime season has reached a point where the networks have solidified their winning nights, where the strongest established programs

More information

GfK Audience Measurements & Insights FREQUENTLY ASKED QUESTIONS TV AUDIENCE MEASUREMENT IN THE KINGDOM OF SAUDI ARABIA

GfK Audience Measurements & Insights FREQUENTLY ASKED QUESTIONS TV AUDIENCE MEASUREMENT IN THE KINGDOM OF SAUDI ARABIA FREQUENTLY ASKED QUESTIONS TV AUDIENCE MEASUREMENT IN THE KINGDOM OF SAUDI ARABIA Why do we need a TV audience measurement system? TV broadcasters and their sales houses, advertisers and agencies interact

More information

Diversity Report 2017

Diversity Report 2017 NZ ON AIR Diversity Report 2017 Gender and ethnic diversity in TV and Digital projects funded by NZ On Air May 2017 Purpose: This is the second report of an ongoing series which will monitor gender and

More information

REAL CROSS MEDIA INTELLIGENCE FOR REAL CROSS MEDIA PLANNING. The PPM contribution. Roberta M. McConochie Beth Uyenco

REAL CROSS MEDIA INTELLIGENCE FOR REAL CROSS MEDIA PLANNING. The PPM contribution. Roberta M. McConochie Beth Uyenco REAL CROSS MEDIA INTELLIGENCE FOR REAL CROSS MEDIA PLANNING The PPM contribution Roberta M. McConochie Beth Uyenco Arbitron s Portable People Meter (PPM) results provide real crossmedia duplication between

More information

Australian. video viewing report

Australian. video viewing report Australian video viewing report QUARTER 2 2 Introduction W elcome to the Australian Video Viewing Report covering the second quarter of calendar. Its findings confirm the ongoing trend whereby people increasingly

More information

Nielsen Examines TV Viewers to the Political Conventions. September 2008

Nielsen Examines TV Viewers to the Political Conventions. September 2008 Nielsen Examines TV Viewers to the Political Conventions September 8 Nielsen Examines TV Viewers to the Political Conventions, September 8 The 8 presidential race has already proven itself an historic

More information

Margin of Error. p(1 p) n 0.2(0.8) 900. Since about 95% of the data will fall within almost two standard deviations, we will use the formula

Margin of Error. p(1 p) n 0.2(0.8) 900. Since about 95% of the data will fall within almost two standard deviations, we will use the formula Name Margin of Error A survey of a sample population gathers information from a few people and then the results are used to reflect the opinions of a larger population. The reason that researchers and

More information

Viewers and Voters: Attitudes to television coverage of the 2005 General Election

Viewers and Voters: Attitudes to television coverage of the 2005 General Election Viewers and Voters: Attitudes to television coverage of the 2005 General Election Research Study conducted by ICM Research on behalf of Ofcom Please note that figures for Five and Sky News in Table 2 (Perceptions

More information

NHIH English Language Cable Audience Composition

NHIH English Language Cable Audience Composition NHIH English Language Cable Audience Composition NIELSEN NATIONAL TV VIEW (NNTV) REPORT GUIDE [Type here] The NHIH ENGLISH LANGUAGE CABLE NETWORK HISPANIC AUDIENCE COMPOSITION REPORT provides estimates

More information

Ebook Collection Analysis: Subject and Publisher Trends

Ebook Collection Analysis: Subject and Publisher Trends Library Faculty Publications Library Faculty/Staff Scholarship & Research 2012 Ebook Collection Analysis: Subject and Publisher Trends J. Cory Tucker University of Nevada, Las Vegas, cory.tucker@unlv.edu

More information

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report VOLUME 5 2nd Quarter 2009 Viewership on the Rise as More Video Content Spans All Three Screens 57% of Internet Consumers Use

More information

This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore.

This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore. This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore. Title Socio-economic impact of broadcast satellite : an Indonesian experience Author(s) Djafar H Assegaff Citation

More information

What the 80s Can Teach Us About Modern Video Marketing

What the 80s Can Teach Us About Modern Video Marketing What the 80s Can Teach Us About Modern Video Marketing Written by Tara Walpert Levy Published December 2016 YouTube offers marketers the opportunity to reimagine storytelling and build for the modern viewing

More information

The RTDNA/Hofstra University Annual Survey found that 2009 meant another year of TV

The RTDNA/Hofstra University Annual Survey found that 2009 meant another year of TV TV Staffing and News... 2010 by Bob Papper The RTDNA/Hofstra University Annual Survey found that 2009 meant another year of TV news doing more with less. All told, 400 people in local TV news lost their

More information

BBC Television Services Review

BBC Television Services Review BBC Television Services Review Quantitative audience research assessing BBC One, BBC Two and BBC Four s delivery of the BBC s Public Purposes Prepared for: November 2010 Prepared by: Trevor Vagg and Sara

More information

JCDecaux Digital Vision MTR Plasma TV Network. June 2008

JCDecaux Digital Vision MTR Plasma TV Network. June 2008 JCDecaux Digital Vision MTR Plasma TV Network June 2008 1 Table of Contents PAGE About MTR Traffic 3 About MTR Passenger Profile 4 Evolution of MTR Plasma TV Network 5 Coverage of MTR Plasma TV Network

More information

REACHING THE UN-REACHABLE

REACHING THE UN-REACHABLE UNITED STATES REACHING THE UN-REACHABLE 5 MYTHS ABOUT THOSE WHO WATCH LITTLE TO NO TV SHIFT HAPPENS. IT S WELL DOCUMENTED. U.S. HOMES IN MILLIONS Cable Telco Satellite We Project MVPDs Will Lose About

More information

Lesson 7: Measuring Variability for Skewed Distributions (Interquartile Range)

Lesson 7: Measuring Variability for Skewed Distributions (Interquartile Range) : Measuring Variability for Skewed Distributions (Interquartile Range) Student Outcomes Students explain why a median is a better description of a typical value for a skewed distribution. Students calculate

More information

BBC RADIO 5 LIVE: AN AUDIENCE PERSPECTIVE

BBC RADIO 5 LIVE: AN AUDIENCE PERSPECTIVE This WordCloud was established in response to the question: What is the first word that comes to mind when you think of BBC Radio 5 Live? BBC RADIO 5 LIVE: AN AUDIENCE PERSPECTIVE BRITAINTHINKS OPINION

More information

PUBLISHING PRODUCTION IN 2013 (PUBLISHED BOOKS AND PAMPHLETS AND CONTINUED EDITIONS) 1. Published books and pamphlets in 2013

PUBLISHING PRODUCTION IN 2013 (PUBLISHED BOOKS AND PAMPHLETS AND CONTINUED EDITIONS) 1. Published books and pamphlets in 2013 PUBLISHING PRODUCTION IN 2013 (PUBLISHED BOOKS AND PAMPHLETS AND CONTINUED EDITIONS) The National Statistical Institute provides data for the published books and pamphlets, continued editions (newspapers,

More information

We aim to cover the following topics:

We aim to cover the following topics: Even in today s technology enabled world, where little ones have access to digital devices and alternate media platforms, Television continues to play a great role in the lives of Kids when it comes to

More information

Wales. BBC in the nations

Wales. BBC in the nations Wales The BBC s expenditure in Wales during /16 was 177.7 million across all services and platforms. Total expenditure represents an increase of 8.5 million on network content and 1.7 million on local

More information

REVIEW OF THE MANDATORY DAYTIME PROTECTION RULES IN THE OFCOM BROADCASTING CODE

REVIEW OF THE MANDATORY DAYTIME PROTECTION RULES IN THE OFCOM BROADCASTING CODE OFCOM CONSULTATION REVIEW OF THE MANDATORY DAYTIME PROTECTION RULES IN THE OFCOM BROADCASTING CODE Introduction In principle, BT and EE welcome the proposed changes to the rules as they will allow for

More information

Study on the audiovisual content viewing habits of Canadians in June 2014

Study on the audiovisual content viewing habits of Canadians in June 2014 Study on the audiovisual content viewing habits of Canadians in 2014 June 2014 Table of contents Context, objectives and methodology 3 Summary of results 9 Detailed results 14 Audiovisual content viewing

More information

MTR Digital Escalator Crown Sales Presentation

MTR Digital Escalator Crown Sales Presentation MTR Digital Escalator Crown Sales Presentation 1 Why Digital Escalator Crown Bank? Premium and Creative Communication Platform Using digital technology for strategic highlights within a captive environment

More information

ThinkNow Media How Streaming Services & Gaming Are Disrupting Traditional Media Consumption Habits Report

ThinkNow Media How Streaming Services & Gaming Are Disrupting Traditional Media Consumption Habits Report ThinkNow Media How Streaming Services & Gaming Are Disrupting Traditional Media Consumption Habits 2018 Report 1 ThinkNow Media What is it? ThinkNow Media is a nationwide survey that looks at Americans

More information

BOOKS AND PAMPHLETS PRODUCTION FOR THE PEROID JANUARY - SEPTEMBER 2010 AND CONTINUED EDITIONS IN 2010

BOOKS AND PAMPHLETS PRODUCTION FOR THE PEROID JANUARY - SEPTEMBER 2010 AND CONTINUED EDITIONS IN 2010 BOOKS AND PAMPHLETS PRODUCTION FOR THE PEROID JANUARY - SEPTEMBER 2010 AND CONTINUED EDITIONS IN 2010 The National Statistical Institute represents data on the publishing production in the country (books

More information

Don t Skip the Commercial: Televisions in California s Business Sector

Don t Skip the Commercial: Televisions in California s Business Sector Don t Skip the Commercial: Televisions in California s Business Sector George Jiang, Tom Mayer, and Jean Shelton, Itron, Inc. Lisa Paulo, California Public Utilities Commission ABSTRACT The prevalence

More information

PUBLISHING PRODUCTION (PUBLISHED BOOKS AND PAMPHLETS AND CONTINUED EDITIONS IN 2012)

PUBLISHING PRODUCTION (PUBLISHED BOOKS AND PAMPHLETS AND CONTINUED EDITIONS IN 2012) PUBLISHING PRODUCTION (PUBLISHED BOOKS AND PAMPHLETS AND CONTINUED EDITIONS IN 2012) The National Statistical Institute provides data for the published books and pamphlets, continued editions (newspapers,

More information

Sorenson Spark Delivers Insights. Case Study Understanding promo effectiveness and attribution

Sorenson Spark Delivers Insights. Case Study Understanding promo effectiveness and attribution Sorenson Spark Delivers Insights Case Study Understanding promo effectiveness and attribution Are these promos working? KAAA, a leading broadcaster in a midsize market, wanted to understand how promos

More information

Re-Count. A Follow-up To Last Year s Political Presentation With Updated 2014 Figures. August 2015

Re-Count. A Follow-up To Last Year s Political Presentation With Updated 2014 Figures. August 2015 Re-Count A Follow-up To Last Year s Political Presentation With Updated 2014 Figures August 2015 Local Broadcast TV Has Lost Almost One-Third of It s Total Rating Points Over the Last 10 Years The cycle-over-cycle

More information

How Young Children Are Watching TV: From the June 2011 Rating Survey on Young Children s TV Viewing

How Young Children Are Watching TV: From the June 2011 Rating Survey on Young Children s TV Viewing How Young Children Are Watching TV: From the June 2011 Rating Survey on Young Children s TV Viewing March,2012 By Kyoko Tsukamoto Introduction This paper reports on the results from the Rating Survey on

More information

NPR Weekend Programs

NPR Weekend Programs NPR Weekend Programs Spring 2011 Reality has a way of eventually getting your attention In This Report Weekend programming is critical to NPR stations. In fact, the level of radio listening on Saturday

More information

Impacts on User Behavior. Carol Ansley, Sr. Director Advanced Architecture, ARRIS Scott Shupe, Sr. Systems Architect Video Strategy, ARRIS

Impacts on User Behavior. Carol Ansley, Sr. Director Advanced Architecture, ARRIS Scott Shupe, Sr. Systems Architect Video Strategy, ARRIS Managing Advanced Cable Menu TV Usage Migration and System to IP Architecture: Part 1 Impacts on User Behavior Series Introduction: Jim Brown, Market VP Drivers Engineering, and Tech Buckeye Challenges

More information

Description of Methodology

Description of Methodology Description of Methodology February 12 th, 2018 Description of Methodology Contents CHAPTER 1 OVERVIEW... 1 METHODOLOGY OUTLINE... 1 HOUSEHOLD MEASUREMENTS... 3 DEMOGRAPHIC MEASUREMENTS... 6 VIDEO ON DEMAND

More information

Set-Top-Box Pilot and Market Assessment

Set-Top-Box Pilot and Market Assessment Final Report Set-Top-Box Pilot and Market Assessment April 30, 2015 Final Report Set-Top-Box Pilot and Market Assessment April 30, 2015 Funded By: Prepared By: Alexandra Dunn, Ph.D. Mersiha McClaren,

More information

POV: Making Sense of Current Local TV Market Measurement

POV: Making Sense of Current Local TV Market Measurement March 7, 2012 # 7379 To media agency executives, media directors and all media committees. POV: Making Sense of Current Local TV Market Measurement This document is intended to raise awareness around the

More information

TREND INSIGHTS FIRST QUARTER 2017: CABLE NEWS NETWORKS HAVE THEIR BEST QUARTER EVER

TREND INSIGHTS FIRST QUARTER 2017: CABLE NEWS NETWORKS HAVE THEIR BEST QUARTER EVER TREND INSIGHTS FIRST QUARTER 2017: CABLE NEWS NETWORKS HAVE THEIR BEST QUARTER EVER FIRST QUARTER 2017: CABLE NEWS NETWORKS HAVE THEIR BEST QUARTER EVER Presidential campaigns and elections are topics

More information

Survey on the Regulation of Indirect Advertising and Sponsorship in Domestic Free Television Programme Services in Hong Kong.

Survey on the Regulation of Indirect Advertising and Sponsorship in Domestic Free Television Programme Services in Hong Kong. Survey on the Regulation of Indirect Advertising and Sponsorship in Domestic Free Television Programme Services in Hong Kong Opinion Survey Executive Summary Prepared for Communications Authority By MVA

More information

THE SVOD REPORT: CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 DAILY CONSOLIDATED TV VIEWING 2 UNMATCHED VIEWING

THE SVOD REPORT: CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 DAILY CONSOLIDATED TV VIEWING 2 UNMATCHED VIEWING 1 THE REPORT: CHARTING THE GROWTH IN SERVICES ACROSS THE UK January 218 In the UK, television is still king. We are investing in ever larger sets; more than half of all UK households have a at least 4

More information

How Young Children Are Watching TV: From the June 2012 Rating Survey on Young Children s TV Viewing

How Young Children Are Watching TV: From the June 2012 Rating Survey on Young Children s TV Viewing How Young Children Are Watching TV: From the June Rating Survey on Young Children s TV Viewing By Chie Sekine Introduction This paper reports on the results from the Rating Survey on Young Children s TV

More information

The Communications Market: Digital Progress Report

The Communications Market: Digital Progress Report The Communications Market: Digital Progress Report Digital TV, 2009 This is Ofcom s twenty-third Digital Progress Report covering developments in multichannel television. The data are the latest available

More information

BBC 6 Music: Service Review

BBC 6 Music: Service Review BBC 6 Music: Service Review Prepared for: BBC Trust Research assessing BBC 6 Music s delivery of the BBC s public purposes Prepared by: Laura Chandler and Trevor Vagg BMRB Media Telephone: 020 8433 4379

More information

MULTIPLE- SCREEN VIEWING: SPORT: THE WORLD CUP AND SPORTS VIEWING 1 ENGLAND V CROATIA (ITV) - WEDNESDAY JULY 11TH 2018

MULTIPLE- SCREEN VIEWING: SPORT: THE WORLD CUP AND SPORTS VIEWING 1 ENGLAND V CROATIA (ITV) - WEDNESDAY JULY 11TH 2018 1 MULTIPLE- SCREEN VIEWING: AN INTRODUCTION TO HOW PEOPLE WATCH TELEVISION ACROSS FOUR SCREENS September 2018 UNDER EMBARGO UNTIL 00.01, SEPTEMBER 25TH 2018 A train journey across the UK is enough to hint

More information

Video Consumer Mapping Study

Video Consumer Mapping Study Video Consumer Mapping Study Appendix 1. Additional Findings & Presentation Materials Note: Each section below is hyperlinked to corresponding slides, available in full screen only. The text box on bottom

More information

FACTSHEET 4 Consumption of broadcast TV

FACTSHEET 4 Consumption of broadcast TV FACTSHEET 4 Consumption of broadcast TV Oxford Media Convention March 2017 1 This factsheet has been compiled by Ofcom and provides some background information to aid discussion at the 2017 Oxford Media

More information

Local content is a key driver of sales

Local content is a key driver of sales Local content is a key driver of sales About One TV in Cambodia One TV is the biggest digital terrestrial pay tv operator in Cambodia. Signal coverage area is about 75% Who is One TV subscriber? One TV

More information

10tv.com. WBNS 10TV Media Kit. Columbus, OH Market

10tv.com. WBNS 10TV Media Kit. Columbus, OH Market 10tv.com WBNS 10TV Media Kit Columbus, OH Market About WBNS-TV From its founding in 1949, WBNS-TV has strived to bring to central Ohio the highest quality news and entertainment programming, while utilizing

More information

Efficient, trusted, valued

Efficient, trusted, valued Efficient, trusted, valued Your ABC: Efficient, trusted, valued ABC Open Today, the ABC is better value for Australians than ever before. The ABC continues to adopt smarter ways of working and harness

More information

Background Information. Instructions. Problem Statement. HOMEWORK INSTRUCTIONS Homework #5 Nielsen Television Ratings Problem

Background Information. Instructions. Problem Statement. HOMEWORK INSTRUCTIONS Homework #5 Nielsen Television Ratings Problem Background Information HOMEWORK INSTRUCTIONS Over the course of a given week, the vast majority of Americans watch at least some amount of television. Since most television shows are paid for by the sales

More information

The Council for Research Excellence

The Council for Research Excellence The Council for Research Excellence Consists of 35+ senior-level research professionals Represents advertisers, agencies, networks, cable companies, and station groups Seeks to advance the knowledge and

More information

S A A R F S A A R F T A M S JUNE TECHNICAL REPORT Revision: 5. Television Audience Measurement Survey

S A A R F S A A R F T A M S JUNE TECHNICAL REPORT Revision: 5. Television Audience Measurement Survey S A A R F Television Audience Measurement Survey S A A R F T A M S JUNE 2009 TECHNICAL REPORT Revision: 5... 31 June 2010 TABLE OF CONTENTS COPYRIGHT... 1 EXCLUSION OF CLAIMS... 1 SAARF OBJECTIVES AND

More information

SWITCHED INFINITY: SUPPORTING AN INFINITE HD LINEUP WITH SDV

SWITCHED INFINITY: SUPPORTING AN INFINITE HD LINEUP WITH SDV SWITCHED INFINITY: SUPPORTING AN INFINITE HD LINEUP WITH SDV First Presented at the SCTE Cable-Tec Expo 2010 John Civiletto, Executive Director of Platform Architecture. Cox Communications Ludovic Milin,

More information

5INSIGHTS TO KNOW CONTENT MATTERS IDEAS IMPACTING THE CONTENT COMMUNITY 2016 Q3 ISSUE #1

5INSIGHTS TO KNOW CONTENT MATTERS IDEAS IMPACTING THE CONTENT COMMUNITY 2016 Q3 ISSUE #1 Culled from the headlines of the TV Industry s Trade Press, is a Bi-Monthly Newsletter curated and contextualized by KATZ Content Strategy s Bill Carroll. 1. Viewers Still Prefer Traditional TV Content

More information

PSB Annual Report 2015 PSB Audience Opinion Annex. Published July 2015

PSB Annual Report 2015 PSB Audience Opinion Annex. Published July 2015 PSB Annual Report 2015 PSB Audience Opinion Annex Published July 2015 Contents Page Background 2 Overview of PSB television 5 Overall satisfaction with PSB 19 Nations and regions news 29 Children s PSB

More information

Broadcasting Services Report for Quarter 4 FY 2017/18 (April June 2018)

Broadcasting Services Report for Quarter 4 FY 2017/18 (April June 2018) Broadcasting Services Report for Quarter 4 (April June 2018) CA Centre, Waiyaki Way Nairobi, P. O. Box 14448 00800 Phone: +254 020 4242000 Fax: E-Mail: info@ca.go.ke Broadcasting 2 TABLE OF CONTENTS BROADCASTING

More information

BBC Red Button: Service Review

BBC Red Button: Service Review BBC Red Button: Service Review Quantitative audience research assessing the BBC Red Button service s delivery of the BBC s Public Purposes Prepared for: October 2010 Prepared by: Trevor Vagg, Kantar Media

More information

Description of Methodology

Description of Methodology Description of Methodology November 10 th, 2017 Contents CHAPTER 1 OVERVIEW... 1 METHODOLOGY OUTLINE... 1 HOUSEHOLD MEASUREMENTS... 4 DEMOGRAPHIC MEASUREMENTS... 6 CHAPTER 2 IMPORTING DATA... 9 TUNE INFORMATION...

More information

Confidence Intervals for Radio Ratings Estimators

Confidence Intervals for Radio Ratings Estimators Social Statistics Section JSM 009 Confidence Intervals for Radio Ratings Estimators Richard Griffiths 1 1 Arbitron, Inc., 9705 Patuxent Woods Drive, Columbia, MD 1046 Abstract Arbitron s current method

More information

Our Business Philosophy

Our Business Philosophy Our Business Philosophy Each client s needs are different. And so are our solutions! Please look at us as a marketing resource. We want to see your business grow. So your Marketing Specialist will not

More information

Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms. July 2013

Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms. July 2013 Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms July 2013 Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms Her Majesty the Queen in Right of Canada (2013) Catalogue

More information

Before the Federal Communications Commission Washington, D.C ) ) ) ) ) ) ) ) ) REPORT ON CABLE INDUSTRY PRICES

Before the Federal Communications Commission Washington, D.C ) ) ) ) ) ) ) ) ) REPORT ON CABLE INDUSTRY PRICES Before the Federal Communications Commission Washington, D.C. 20554 In the Matter of Implementation of Section 3 of the Cable Television Consumer Protection and Competition Act of 1992 Statistical Report

More information

Radio & Music Discovery

Radio & Music Discovery Radio & Music Discovery Radio is still #1 in terms of music discovery: You ve probably heard about the new Nielsen study indicating that radio remains the leading way folks discover new music. From RollingStone.com:

More information

Speech Recognition and Signal Processing for Broadcast News Transcription

Speech Recognition and Signal Processing for Broadcast News Transcription 2.2.1 Speech Recognition and Signal Processing for Broadcast News Transcription Continued research and development of a broadcast news speech transcription system has been promoted. Universities and researchers

More information