Utilising satellite to promote digital broadcasting. Cristiano Benzi, Director Line of Business Video and Broadcasting, Eutelsat

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1 Utilising satellite to promote digital broadcasting Cristiano Benzi, Director Line of Business Video and Broadcasting, Eutelsat

2 Utilising Satellite to Promote Digital Broadcasting Digital Broadcasting Switchover Forum Africa 2014 Achieving Africa s Digital Migration 11 th -14 th February 2014 Arusha Tanzania C. Benzi Director Line of Business Video and Broadcasting

3 Eutelsat Communications at a glance Over 30 years experience in satellite operations 34 satellites in geostationary orbit providing reach of Europe, the Middle East, Africa, Asia, the Americas 9 satellites* for high-growth markets to launch by mid 2016 Strong mix of video, data and broadband services An international company uniting 1,000 skilled professionals from 32 countries 1,284 million consolidated revenues to 30 June 2013 (+5.1%)** Situation 30 September 2012 ** Eutelsat Communications financial year ends June 30

4 Pursuing a far-reaching in-orbit expansion programme

5 Pursuing a far-reaching in-orbit expansion programme Today, 5 orbital positions with more than 4 million homes and more than 700 channels over Sub-Saharan Africa 36 East 16 East 10 East 7 East 3 East Sub Saharan Africa Francophone Africa Southern and Central Africa Sub Saharan Africa 2 satellites 2 satellites 1 satellite 1 satellite 1 satellite Sub Saharan Africa Up to 82 transponders 56 transponders up to 46 transponders 44 transponder up to 33 transponders 380+ TV and radio channels 250+ TV and radio channels 50+ TV and radio channels 80+ TV and radio channels Launched in May 2013 HD channels HD channels HD channels HD channels

6 The Satellite for the Deployment of DTT networkd Advantages in using the Satellite for building DTT Networks Fast Cost Effective 100% Coverage Flexible and Scalable

7 Advantages of feeding DTT via Satellite FAST A single E/S can cover in one shot the whole territory Much quicker than building a fiber network interconnecting all headends Entire Countries covered in one shot Satellite Uplink (U/L)

8 Advantages of feeding DTT via Satellite COST-EFFECTIVE A single Satellite Txp can easily carry up to 3 DTT Muxes Much cheaper than deploying fibers Single Carrier per Txp Ch1 Mux1 Mux2 Mux3 Mux1 Mux2 Mux3 Ch2 Ch3 Satellite Uplink (U/L)

9 Advantages of feeding DTT via Satellite EASY, FLEXIBLE and SCALABLE Current Technologies which are Easy to deploy Additional Headends can be added when required Serves 100% of the Population thanks to the DTH Coverage of the Satellite Satellite Uplink (U/L)

10 Typical Requirements for African DTT DVB-T2 + MPEG-4 + Regional Channels (Regional SFN) SFN (Single Frequency Network) Encrypted (Pay or F2View) How to implement all of this with the Satellite?

11 How to implement all of this with the Satellite? Regional Content + SFN (Regional) Networks DTH Satellite Incompatible Features Few Months Ago Only but Today

12 So How to Deploy a DTT Network? Preliminary Simulations of the DTT Coverage Allow to Determine Rough Coverage Preliminary Dimensioning of COFDM Modulation Preliminary Dimensioning of DTT Transmitters

13 So How to Deploy a DTT Network? Survey of the Transmitting Sites Validate Simulation Data Check Existing Installation and validate them vs. the Requirement of the Project

14 So How to Deploy a DTT Network? Executive Project Final Simulation Detailed Design Define BOM and launch orders

15 So How to Deploy a DTT Network? Design Satellite Headend Launch Orders of Digital Platform and Satellite U/L

16 So How to Deploy a DTT Network? Factory Preassembly Factory Tests and Validation

17 So How to Deploy a DTT Network? Delivery and Installation on Site Field Tests and Acceptance

18 So How to Deploy a DTT Network? Let us not Forget few African Specificities Transmitters Cooling (Liquid)

19 So How to Deploy a DTT Network? Let us not Forget few African Specificities Power Distribution, UPS and Protection

20 So How to Deploy a DTT Network? Other Important Points that have to be Considered STB Specifications - «T» and «S» - and Supply Project Financing

21 Eutelsat Innovation: Smart LNB Narrowband return link, independent, low-cost & simple Low cost equipment / Reduced OPEX thanks to high spectrum efficiency Today Tablets and dongles Utilities (energy) Automotive HbbTV, voting, e-commerce Tomorrow Healthcare Utilities (Water and gas), Smartgrid Industrial (Machine monitoring) And beyond Home automation Smart cities (intelligence transport) Automotive (infotainment)

22 TELECOM African customers who trust Eutelsat BROADCAST

23 Thank you for your attention!

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