CAPITAL METRO TRANSIT ADVERTISING

Transcription

1 CAPITAL METRO TRANSIT ADVERTISING We drive more people to your business RATES & INFORMATION

2 OVERVIEW CONNECTING MILLIONS OF PEOPLE TO THE BEST OF AUSTIN. Culture, the Capitol, cafés, UT and the art, music and street life create one of the most vibrant and energetic communities in the entire country. Our area s 2.1 million people are passionate pursuers of ideas, new experiences and generally, a great time. Add in the nearly 20 million tourists that flock to get a little of that special Austin vibe every year, and you ve got an incredibly target-rich media environment. Combine that with one of the country s best transit systems Capital Metro and you ve got the perfect vehicle for increasing your business sales. CAPITAL METRO OVERVIEW 400 buses with 79 routes and 2,750 stops Commuter-rail system with 9 stations on a 32-mile line 120,000+ riders transported daily (Texas highest per capita) 69 percent of riders use Capital Metro 5 days a week Average rider: 35 years old, lived in area for 12 years Rider demo: Caucasian 37%, Hispanic/Latino 20%, African-American 7%, other 3% AUSTIN/ROUND ROCK METRO OVERVIEW Among fastest 5 growing cities in US Population projection: 2,050,719 Median age: 33.5 (national average 37) Median income: $75, ,000 college students Demo: Caucasian 38%, Hispanic/Latino 27%, African American 18%, Asian 11%, Other 1% Nearly 26 million visitors each year International Events: Formula One, SXSW (South By Southwest), Austin City Limits (ACL) music festivals, and many others. 2

3 OVERVIEW REACH MORE CUSTOMERS WITH CAPITAL METRO. CAPITAL METRO S REACH 1 Unit (Bus) 25 Showing (49 Buses) 50 Showing (9 Buses) NUMBER OF MONTHS Reach 10.6% 19.3% 26.5% 88.1% 94.0% 96.0% 94.0% 97.0% 98.0% Average Frequency 1.1x 1.2x 1.3x 7.4x 13.9x 20.3x 13.9x 26.8x 39.8x Gross Rating Points ,302 1,953 1,302 2,603 3,905 Number Reached (000) Total Impressions (000) ,168 12,336 18,505 12,336 24,673 37,009 Reached 3+ Times 0.0% 0.0% 0.0% 67.0% 82.0% 87.8% 82.0% 90.9% 93.9% Reached 5+ Times 0.0% 0.0% 0.1% 50.3% 71.1% 80.0% 71.1% 84.8% 89.8% Reached 10+ Times 0.0% 0.0% 0.0% 24.0% 49.1% 62.6% 49.1% 70.7% 79.8% Now that you see what an exciting opportunity the Austin/Round Rock area is, it s time to explore how Capital Metro can help your business take advantage of all the incredible potential. We offer an extensive range of exterior advertising, full vehicle wraps and optional interior display signage that is sure to capture the attention of people in town for an event, on their daily commute or just out on the town. 3

4 UT SHUTTLES University of Texas Greater Campus Shuttle Routes If you re wanting to get in touch with the pulse of more than 50,000 young adults that live, study and work in the Austin area while attending the university, there s no better way to let them learn about your business. VIEW ROUTE MAP *Ads posted on the UT Shuttle fleet require the review of the University of Texas for approval.

5 UT SHUTTLES AD SPECS & RATES UT SHUTTLES ADVERTISING TYPES PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1) INSTALLATION FEE FULL WRAP Sides: 490 x100 Front/Rear: 100 x85 Sides: 444 x100 Front/Rear: 100 x85 1 $3,850 $4,812 $2,100 1 $3,630 $4,535 $2,100 FULL SIDE x100 1 $2,200 $2,750 $ x100 1 $2,090 $2,612 $690 KING KONG x100 1 $1,078 $1,348 $ x100 1 $1,001 $1,252 $540 KONG x42 1 $745 $935 $ x42 1 $690 $865 $210 KING KONG FULL WRAP KONG FULL SIDE 5

6 UT SHUTTLES AD SPECS & RATES UT SHUTTLES ADVERTISING TYPES PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1) INSTALLATION FEE KING 144 x30 1 $429 $540 $ x30 49 $17,868 $22,335 $1, x30 98 $35,736 $44,670 $3, x $47,300 $59,125 $5, x $63,063 $78,830 $7,448 QUEEN 96 x30 1 $385 $485 $ x30 49 $16,036 $20,045 $1, x30 98 $32,072 $40,090 $2, x $42,448 $53,060 $3, x $56,595 $70,745 $4,704 INTERIOR SIGNS 28 x11 $30 $38 $3 KING INTERIOR SIGNS QUEEN 6

7 UT SHUTTLES AD EXAMPLES 7

8 METROBUS MetroBus Area-Wide Frequent Stop Routes This service is the flagship of Capital Metro that connects local neighborhoods, downtown and a variety of popular destinations throughout the city of Austin region, and connects businesses with hundreds of thousands of potential new customers. VIEW ROUTE MAP

9 METROBUS AD SPECS & RATES METROBUS ADVERTISING TYPES PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1) INSTALLATION FEE FULL WRAP Sides: 490 x100 Front/Rear: 100 x85 Sides: 444 x100 Front/Rear: 100 x85 1 $3,850 $4,812 $2,100 1 $3,630 $4,535 $2,100 FULL SIDE x100 1 $2,200 $2,750 $ x100 1 $2,090 $2,612 $690 KING KONG x100 1 $1,078 $1,348 $ x100 1 $1,001 $1,252 $540 KONG x42 1 $745 $935 $ x42 1 $690 $865 $210 KING 144 x30 1 $429 $540 $ x30 49 $17,868 $22,335 $1, x30 98 $35,736 $44,670 $3, x $47,300 $59,125 $5, x $63,063 $78,830 $7,448 KING KONG FULL WRAP KONG FULL SIDE KING 9

10 METROBUS AD SPECS & RATES METROBUS ADVERTISING TYPES PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1) INSTALLATION FEE QUEEN 96 x30 1 $385 $485 $ x30 49 $16,036 $20,045 $1, x30 98 $32,072 $40,090 $2, x $42,448 $53,060 $3, x $56,595 $70,745 $4,704 FULL BACK 100 x82 1 $825 $1,035 $222 SUPER TAIL 80 x36 1 $400 $500 $42 UPPER BACK 72 x30 1 $385 $485 $42 TAIL LIGHT 50 x22 1 $385 $485 $ x22 25 $16,036 $20,045 $1, x22 50 $32,072 $40,090 $2,352 INTERIOR SIGNS 28 x11 $30 $38 $3 QUEEN INTERIOR SIGNS FULL BACK SUPER TAIL UPPER BACK TAIL LIGHT 10

11 METROBUS AD EXAMPLES 11

12 METRORAPID High-Frequency, Limited-Stop Routes Our 2 limited stop rapid transit routes offers dedicated stations and state-ofthe-art transit signal priority technology to provide faster more convenient transit that serves the best corridors of Austin. It s also a fast way to get your message to daily business commuters. VIEW ROUTE MAP

13 METRORAPID AD SPECS & RATES METRORAPID 801 ADVERTISING TYPES: 60FT PACKAGE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1) INSTALLATION FEE FULL WRAP See template 1 $11,000 $13,750 $2,820 See template 22 $181,500 $226,875 $62,040 FULL SIDE 786 x120 1 $3,795 $4,365 $1, x $83,490 $96,015 $29,040 KING KONG 215 x120 1 $1,386 $1,735 $ x $30,492 $38,170 $11,220 KONG 215 x38 1 $820 $1,025 $ x38 22 $18,040 $22,550 $5,280 KING 144 x30 1 $475 $540 $ x30 22 $10,450 $11,880 $858 SUPER TAIL x35 1 $638 $798 $ x35 22 $14,036 $17,556 $924 TAIL 50 x22 1 $425 $535 $24 50 x22 22 $9,350 $11,770 $528 QUEEN 96 x30 1 $425 $535 $27 96 x30 22 $18,700 $23,540 $594 KING KONG SUPER TAIL KING KONG TAIL 13

14 capmetro.org capmetro.org capmetro.org x x x x x x capmetro.org METRORAPID AD SPECS & RATES METRORAPID 803 ADVERTISING TYPES: 40FT PACKAGE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1) INSTALLATION FEE FULL WRAP See template 1 $11,000 $13,750 $2,280 See template 18 $120,575 $226,875 $41,040 FULL SIDE 480 x110 1 $2,405 $2,775 $ x $43,290 $49,450 $12,960 KING KONG 200 x110 1 $1,386 $1,735 $ x $21,240 $26,550 $9,180 KONG 200 x35 1 $820 $1,025 $ x35 18 $13,680 $17,100 4,320 KING 144 x30 1 $475 $595 $ x30 18 $8,550 $10,710 $702 QUEEN 96 x30 1 $425 $535 $27 96 x30 18 $7,650 $9,630 $486 SUPER TAIL x35 1 $638 $798 $ x35 18 $11,484 $14,364 $756 TAIL 50 x22 1 $425 $535 $24 x 50 x22 18 $7,650 $9,630 $432 KING KONG QUEEN x x KONG KING SUPER TAIL TAIL x capmetro.org 14

15 METRORAPID AD EXAMPLES 15

16 METRORAIL 32-mile Commuter Rail Service With destinations extending into central, north, northwest or east Austin and even Leander, MetroRail s 9 stations and comfortable service is the choice for people all over the region get downtown and in between for work or play. It s for advertising that gets your business on track. VIEW ROUTE MAP

17 METRORAIL AD SPECS & RATES METRORAIL ADVERTISING TYPES PACKAGE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1) INSTALLATION FEE KONG 321 x34 1 train = 4 ads $3,648 $4,560 $768 KONG METRORAIL AD EXAMPLE 17

18 TECHNICAL SPECIFICATIONS

19 TECHNICAL SPECIFICATIONS DESIGN SPECIFICATIONS For best design and reproduction, design templates for each product are available upon request. Templates can be requested in EPS, PDF or AI. MATERIALS GUIDELINES Permanent vinyl will NOT be accepted. Self-adhesive vinyl that is pressure-sensitive, interchangeable or removable is required. A list of approved production vendors will be supplied with your contract. Here is a list of approved materials by advertising type: KINGS, QUEENS, TAIL LIGHTS, UPPER BACK, SUPER TAIL, AND KONGS: Busmark M 3552c with 8519 Luster or 8520 Gloss Lam (for campaigns one year or longer) KING KONG AND FULL BACK: 3M 3552c with 8519 Luster or 8520 Gloss Lam 3M 180c-10 with 8519 Luster or 8520 Gloss Lam 3M 8171 Perfoyrated Window Film with 8914 Lam (windows only) output as 1 pc FULL WRAP AND FULL SIDE: 3M 180c-10 with 8519 Luster or 8520 Gloss Lam 3M 8171 Perforated Window Film with 8914 Lam (windows only) output as 1 pc INTERIOR SIGNS 28 x 11 *.030 mm Styrene is the only approved substrate for interior signage. * Note: Allow.75 top and bottom for the sign holders. Do not place text or logos in these areas to avoid getting covered by sign holders. Finished height must be 11 high. GENERAL ADVERTSING AND PRODUCTION NOTES Rates are per month based on a minimum one-month term Installation is a one-time fee billed at time of install completion Discounts available for recognized agencies and long-term contracts Ask about our competitive small business packages All ads billed by Capital Metro. Terms and conditions apply. 19

20 GET YOUR BUSINESS MOVING WITH CAPITAL METRO TRANSIT ADVERTISING! SALES CONTACT: Transit Advertising SHIPPING ADDRESS: Capital Metro c/o Receiving 2910 E. 5TH ST. AUSTIN, TX NOTE: Please allow one week from delivery of materials to complete installation. Full wraps or large orders may require extra lead-time.