NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity

Transcription

1 NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL Guidelines for the use of the NSWIS and ClubsNSW corporate identity

2 CONTENTS Introduction 1 The NSWIS Brand 1 NSWIS Purpose 2 NSWIS Values 2 Use of the NSWIS Brand 3 NSWIS Logo Usage 4 Incorrect Usage 7 NSWIS Colours 8 ClubsNSW Logo Usage 9 Incorrect Usage 11 ClubsNSW Colours 12 NSWIS & ClubsNSW Logo 13 Typography 14 Collateral 15 Photography 16 Stationary 17 A Final Word 19

3 INTRODUCTION This guide has been established to ensure the correct usage and representation of the NSWIS brand. Our corporate style guidelines apply to all marketing, promotional and other materials which make use of the NSWIS brand. They have been designed to ensure synergy across all NSWIS communications and to strengthen and enhance the renowned and respected NSWIS profile and its prestigious image. Adherence to these guidelines ensures that the NSWIS brand is protected, that it maintains its integrity, strength and relevance and that it is always presented in an appropriate manner, consistent with our overall image, character and objectives. For further information regarding the corporate identity manual, please contact the NSWIS Marketing Department on (02) THE NSWIS BRAND The NSWIS Brand More than our logo As custodians of the NSWIS brand, it is our responsibility to ensure that we maintain its integrity. Our corporate identity is one of the critical tools in maintaining the Institute s reputation as a centre of sporting excellence. It has a powerful impact on how successful we are in communicating the NSWIS profile as a prestigious sporting organisation with a renowned and respected image. Consistency of appearance is critical because the distinctiveness of a brand creates an impression in a way that information data cannot. Our brand contributes to the profile and success of the Institute by adding value to NSWIS sport programs, NSWIS athletes and coaches and to the Institutes sponsors, partners and stakeholders. The stronger the NSWIS brand identity is, the stronger the Institute's commercial advantages will be. NSWIS Corporate Identity Manual 1

4 NSWIS PURPOSE Central to the ongoing strength of the NSWIS is its commitment to excellence. Our purpose articulates the position of the NSWIS and encapsulates what the NSWIS delivers to its athletes and coaches, its supporters and sponsors and to its staff. NSWIS PURPOSE The NSWIS is a leading high performance sport Institute that provides world class coaching, services, and flexible, innovative training environments. In conjunction with a holistic approach to athlete welfare, career and educational assistance the NSWIS supports and develops targeted elite and emerging athletes to achieve their highest potential. It is important that clear, consistent messages are relayed by the NSWIS athletes, coaches and staff at all times. The NSWIS brand must reflect the world class purpose of the Institute. NSWIS VALUES The foundation upon which our organisation is built. EXCELLENCE We are committed to achieving success across all operations through continuous improvement, innovation, efficiency and professionalism. ETHICS We will engage high standards of integrity, respect and fairness. ACCOUNTABILITY We demonstrate commitment and self-responsibility to nurture valued relationships and provide effective and efficient operations. TEAM WORK We collaborate through a team based approach, to deliver integrated and high quality outcomes. SOCIAL RESPONSIBILITY We undertake all activities in a socially responsible manner and support initiatives that create an eco-friendly environment. NSWIS Corporate Identity Manual 2

5 USE OF THE BRAND The framework for use of the NSWIS brand, set out on the following pages, provides guidelines for any use of the NSWIS & ClubsNSW logos, including internal and external letterheads and other stationery, brochures, reports, publications, PowerPoint presentations, uniforms and signage. Design elements that are critical to providing brand consistency are: > Use and positioning of logo > Typography > The use of NSWIS colours Design elements where there is some flexibility provided to suit individual publication requirements are covered. NSWIS Corporate Identity Manual 3

6 NSWIS LOGO USAGE The NSWIS and ClubsNSW logo must always appear together. All use of the NSWIS / ClubsNSW logos must be approved by the NSWIS Marketing department. For copies of the correct NSWIS and ClubsNSW logos, go to: N:\Share\MARKETING\Logos and/or contact the NSWIS Marketing Department on (02) NSWIS / CLUBSNSW LOGOS The NSWIS logo is our corporate signature and is the primary graphic device we use to represent the Institute. The NSWIS logo consists of two elements: 1. TYPOGRAPHY FORMING THE NAME STYLE 1. Typography forming the name style 2. Swoosh graphic symbol. 2. "SWOOSH" GRAPHIC SYMBOL NSWIS Corporate Identity Manual 4

7 NSWIS LOGO USAGE There are three versions of the NSWIS logo. 1. The primary version This version is to be used in all applications unless written permission to use another version is obtained from the NSWIS Marketing Department. 1. THE PRIMARY VERSION 2. Without the words NSW Institute of Sport This version of the logo is for design and graphic purposes in signage, interiors, publications and where use of the complete logo would cause visual compromise (e.g. embroidered uniforms). This version of the logo must not be used without written permission and final sign-off from the NSWIS Marketing Department. 2. WITHOUT WORDS 3. The NSWIS letters only This version of the logo, without words underneath the graphic or the "swoosh", must only be used where the size or material on which the logo is being reproduced would not permit clear reproduction of the words NSW INSTITUTE OF SPORT. This version of the logo must not be used without written permission and final signoff by the NSWIS Marketing Department. 3. NSWIS LETTERS ONLY NSWIS Corporate Identity Manual 5

8 NSWIS LOGO USAGE 1. This version of the NSWIS logo is to be used in almost every instance and in preference over all other NSWIS logos. 1. ON WHITE / LIGHT BACKGROUND 2. The reversed version of the NSWIS logo is to be used in almost all occasions in which the NSWIS logo is to be placed on a dark background. 2. ON BLACK / DARK BACKGROUND Other logo options below are only to be considered if the above two logos are inappropriate for a particular use. 3. The white NSWIS logo has been established for use when the NSWIS logo is to be placed on a light blue background or a multi coloured background and the above two logos cannot be clearly viewed. 3. WHITE / REVERSED 4 & 5. Both of these options are rarely to be used. An example of an appropriate usage of the NSWIS solid black logo would be when the logo needs to appear on a yellow background. Logos are not to be re-drawn or re-created manually or electronically. No other versions of the NSWIS logo are to be used and will not be approved by the NSWIS Marketing Department. 4. SOLID BLACK 5. MONOTONE / GREYTONE NSWIS Corporate Identity Manual 6

9 INCORRECT USAGE 1. The relationship between the name, style and symbol must not be altered in any way. 1. LOGO ELEMENTS 2. The size, shape and position of these logos should not be altered. 2. LOGO SIZE & SHAPE 3. The minimum height which the NSWIS logo must be reproduced is 20mm. 3. MINIMUM HEIGHT 20mm Logos are not to be re-drawn or re-created manually or electronically. Any production of the logo, in bromide form or in electronic artwork form must be reproduced from the original master. NSWIS Corporate Identity Manual 7

10 NSWIS COLOURS The core colours for the NSWIS are the NSWIS Dark Blue, the NSWIS Light Blue and the NSWIS Yellow and the NSWIS Uniform Blue. We have provided several palettes for publishers and producers of promotional material that provide colour guidance. The NSWIS light blue varies considerably in reproduction, dependent upon the fabric or material being used. Consultation with the NSWIS Marketing Department is mandatory. This will ensure that the end result truly represents the NSWIS brand. NSWIS DARK BLUE NSWIS LIGHT BLUE PANTONE PMS 072 CMYK C 100 M 85 Y 0 K 0 RGB (for onscreen use only) R 25 G 10 B 170 PANTONE PMS 2995 CMYK C 100 M 10 Y 5 K 0 RGB (for onscreen use only) R 0 G 145 B 200 NSWIS YELLOW PANTONE PMS 116 CMYK C 0 M 15 Y 100 K 0 RGB (for onscreen use only) R 255 G 230 B 0 NSWIS UNIFORM BLUE PANTONE PMS 289 CMYK C 100 M 76 Y 10 K 65 )RGB (for onscreen use only R 0 G 34 B 68 NSWIS Corporate Identity Manual 8

11 CLUBSNSW LOGO The NSWIS and ClubsNSW logo must always appear together. All use of the NSWIS / ClubsNSW logos must be approved by NSWIS Marketing Department who will seek approval from ClubsNSW on your behalf. For copies of the correct ClubsNSW logos, go to: N:\Share\MARKETING\Logos For logo approval please contact the NSWIS Marketing Department on (02) NSWIS / CLUBSNSW LOGOS CLUBSNSW LOGO The ClubsNSW logo consists of three elements: 1. Partner type 1. PARTNER TYPE 2. Logotype "ClubsNSW" 2. LOGOTYPE "ClubsNSW" 3. Colour Strokes 3. COLOUR STROKES NSWIS Corporate Identity Manual 9

12 CLUBSNSW LOGO 1. This version of the ClubsNSW logo is to be used in almost every instance and in preference over all other versions of the ClubsNSW logo. 1. ON WHITE / LIGHT BACKGROUND 2. The reversed version of the ClubsNSW logo is to only be used on black backgrounds. 2. ON BLACK / DARK BACKGROUND Other logo options are only to be considered if the above two logos are inappropriate for a particular use. 3. The white logo is only used when the logo needs to appear on a dark-coloured background. If the background, for example, is a solid blue or a dark photographic image/texture, then the white logo is required. 3. WHITE / REVERSED 4. The black logo is used if the logo needs to appear on a light-coloured background. If the background, for example, is a solid yellow or a light photographic image/texture, then the black logo is required. 4. SOLID BLACK No other versions of the ClubsNSW logo are to be used and will not be approved by the NSWIS Marketing Department. NSWIS Corporate Identity Manual 10

13 INCORRECT USAGE 1. The logo should be used as one unit comprising the symbol, the logotype and the partner type. Neither the symbol, the logotype nor the partner type should be separated. 1. LOGO ELEMENTS 2. The proportions of the logo are set. Specific spacing and positioning of both the symbol, the logotype and the partner type must remain as supplied. The symbol and logotype should not be retraced, redrawn, retypeset or modified in any way. 2. LOGO SIZE & SHAPE 3. The logo must not be reproduced any smaller than 40mm in width. 3. MINIMUM WIDTH 40mm 4. The ClubsNSW logo must be no larger than 80% of the size (height) when compared to the NSWIS logo that it is appearing with. 4. NSWIS / CLUBSNSW LOGOS SIZES NSWIS Corporate Identity Manual 11

14 COLOURS The following palettes have been provided for publishers and producers of promotional material that provide colour guidance. Consultation with the NSWIS Marketing Department is mandatory as they will contact ClubsNSW for approval on your behalf. CLUBSNSW BLUE PANTONE PMS 314 CMYK C 100 M 4 Y 14 K 18 RGB (for onscreen use only) R 0 G 132 B 169 CLUBSNSW ORANGE PANTONE PMS 152 CMYK C 0 M 62 Y 100 K 0 RGB (for onscreen use only) R 243 G 144 B 29 CLUBSNSW BLACK PANTONE Black CMYK C 0 M 0 Y 0 K 100 RGB (for onscreen use only) R 38 G 28 B 2 NSWIS Corporate Identity Manual 12

15 NSWIS & CLUBSNSW LOGO Co-Branding with ClubsNSW ClubsNSW is the Principal Partner of the NSWIS and the NSWIS logo is always to be used in conjunction with the ClubsNSW logo. The following versions highlight the two different ways of positioning these logos. The ClubsNSW logo must be 80% of the size (height) of the NSWIS logo. 1. HORIZONTAL VERSION 2. VERTICAL VERSION CLUBSNSW SIZE 80% NSWIS Corporate Identity Manual 13

16 TYPOGRAPHY Typography is one of the cornerstones of brand identity. Therefore, consistency and adherence to the following type style specifications is essential and mandatory. Univers 55 is our preferred font and should be used on all occasions unless otherwise approved. The alternative fonts provided on this page may only be used when Univers 55 is unsuitable. To ensure all documents produced by the NSWIS are viewable on all computers, the user must download Adobe Reader. For more information and to download Adobe Reader, please visit the Adobe website. UNIVERS 55 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz UNIVERS 55 OBLIQUE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz UNIVERS 45 LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz UNIVERS 65 BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz UNIVERS 65 BOLD OBLIQUE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz UNIVERS 75 BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz UNIVERS 75 BLACK OBLIQUE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz NSWIS Corporate Identity Manual 14

17 COLLATERAL Publications / Promotional Material / Powerpoint Powerpoint The NSWIS has a selection of marketing collateral available for presentations, proposals and other purposes. For NSWIS employees this collaterl is available at: N:\Share\MARKETING\Design templates & Stationary Each of these templates have been created with the NSWIS brand in mind. We encourage the use of these templates to ensure a consistent NSWIS brand. If you feel there is not a sutiable template available please contact the NSWIS and we can look at making one. External suppliers have flexibility in their choice of imagery and materials, although all imagery must reflect the brand and tone of the NSWIS. If you would like more information on using the NSWIS marketing collateral please contact the NSWIS Marketing Department. Booklet Template NSWIS Corporate Identity Manual 15

18 PHOTOGRAPHY The NSWIS commission photographers or use approved photography suppliers as appropriate. The NSWIS has an ongoing relationship with Getty Images in which we can access the Getty Images database. PHOTOGRAPHY If an NSWIS employee would like to access a Getty Images photo, please contact the NSWIS Marketing Department. At no point can these be passed onto or used by an external stakeholder. All photographs have copyright restrictions, therefore all use of images must be approved by the NSWIS Marketing Department. You can not download or utilise an image from a website for use without the photographers permission. The use of photos when representing the NSWIS brand is very important. If you are unsure if the photo is suitable quality or would like to find a suitable photo please contact the NSWIS Marketing Department. High Quality Low Quality NSWIS Corporate Identity Manual 16

19 STATIONARY The NSWIS business cards, letterheads, with compliments slips, envelopes, labels and all other stationary material presents a positive visual message that reinforces the NSWIS brand. The correct NSWIS / ClubsNSW signature logos must be used on all such material. NSWIS BUSINESS CARD - FRONT This stationary allows the NSWIS to repesent a consistent corporate image, should you require NSWIS stationary please contact the office administrator. The NSWIS has a templated NSWIS signature that is available for use by all NSWIS employees. The template allows you to insert all your contact details. For more information in setting up your signature please contact the NSWIS IT Department. To obtain any of this stationary, please contact the office administrator. NSWIS BUSINESS CARD - BACK NSWIS Corporate Identity Manual 17

20 STATIONARY LETTERHEAD TELEPHONE FACSIMILE PO BOX 476 SYDNEY MARKETS NSW 2129 AUSTRALIA BUILDING B, LEVEL 1, 6 FIGTREE DRIVE SYDNEY OLYMPIC PARK NSW 2127 AUSTRALIA ABN PROUDLY SUPPORTED BY THE NEW SOUTH WALES GOVERNMENT WITH COMPLIMENTS SLIP TELEPHONE FACSIMILE PO BOX 476 SYDNEY MARKETS NSW 2129 AUSTRALIA BUILDING B, LEVEL 1, 6 FIGTREE DRIVE SYDNEY OLYMPIC PARK NSW 2127 AUSTRALIA ABN PROUDLY SUPPORTED BY THE NEW SOUTH WALES GOVERNMENT NSWIS Corporate Identity Manual 18

21 A FINAL WORD The NSWIS corporate identity is a critical tool in maintaining the Institute s reputation as a centre of sporting excellence. It has a powerful impact on how successful we are in communicating the NSWIS profile as a prestigious sporting organisation with a renowned and respected image. Staff members and other parties that have been granted permission to utilise the NSWIS and ClubsNSW insignia are strongly encouraged to refer to this document on every occasion that they utilise the NSWIS and ClubsNSW logos. All use of the NSWIS and ClubsNSW logo must be approved by the NSWIS Marketing Department prior to use. NSWIS Corporate Identity Manual 19