FREE WEBINAR TV & OTT TRENDS IN SUB-SAHARAN AFRICA. 25th April Presenter Sa Eva Nébié Research Analyst Dataxis Language: English
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1 FREE WEBINAR TV & OTT TRENDS IN SUB-SAHARAN AFRICA 25th April 2018 Presenter Sa Eva Nébié Research Analyst Dataxis Language: English
2 DATAXIS Global Offices based in Europe, Americas and Africa Research Leader in Market Intelligence of the Pay TV and Telcos in emerging markets, including Latin America Events NexTV Series and Future Ad Series conferences hosted in Miami, Mexico, Sao Paulo, Buenos Aires, Bogota, Berlin and Mauritius Media NexTV News Latin America, Brazil and Africa 2
3 DATAXIS RESEARCH Dataxis provides its clients with an online intelligence service Offices in Berlin, Buenos Aires & Mauritius Reliable, up to date and in depth key performance indicators, statistics and forecasts Our service includes: Databases on 4play market: TV, Broadband, Wireless & Telephony Data by country and operator including mid and small size operators Free and unlimited online inquiry service Complete operator's profiles 3
4 COUNTRIES SPECIFICITIES Under the term Sub-Saharan Africa many different realities are concealed - Main languages: o English o French o Portuguese - Population (): ~980 million o South Africa ~57 million - GDP/capita (2016): $1467 o South Africa $5275 The significant economic and cultural disparities observed explain the uneaven media markets co-existing in the region 4
5 Millions Millions TV MARKET SSA The SSA TV market recorded a strong growth in, with pay television s attractivity increasing among Sub-Saharan homes TV Market SSA incl. SA (million subscribers) Pay TV Revenues SSA incl. SA (million US dollars) 90,00 80, , ,00 50,00 40,00 30,00 66 FTV PTV IPTV Cable DTT DTH 20, , ,00 0 With a TV market accounting for 90 million households and 4,3 billion revenues, Sub-Saharan Africa carries a strong potential for extensive developments 5
6 SOUTH AFRICA South Africa remains an exception in the African continent Subscribers South Africa share of Pay TV Market 30% Market share by operator South Africa 98% of revenues 49% 94% of subscribers Revenues 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% South Africa SSA - SA DStv South Africa GoTV South Africa Other operators The country maintains its remarkable weight in the SSA TV market alongside a significant development gap with other SSA countries 6
7 Millions PAY TV MARKET SSA Pay TV penetration continues its rise with a prevalence of DTH reception 18 Pay TV Subscribers SSA excl. SA (million subscribers) Pay TV Revenues SSA excl. SA (%revenues) OTT Cable MMDS IPTV DTT DTH % 20% 40% 60% 80% 100% DTH DTT Cable IPTV ARPU SSA excl. SA (dollar) ,6 15, The increased competition observed within many countries and access technologies is multiplying options for customers and contributes to eroding existing operators ARPU 7
8 OPERATORS But the market remains highly concentrated both in terms of subscribers and revenues Other operators Pay TV Subscribers SSA excl. SA (%subscribers) Naspers Group StarTimes Group Pay TV Revenues SSA excl. SA (%revenues) Other operators Zap Group Zap Group Naspers Group CanalPlus Group StarTimes Group CanalPlus Group Three panafrican operators control the major part of the market but their dominance could be threatened by the expansion of DTT and OTT services in the future 8
9 Millions TV FORECASTS TV Households are forecasted to reach close to 100 million in 2023 reflecting a 43% penetration rate 120 TV FORECASTS SSA EXCL. SA PTV FTA Pay TV by access technology (% subscribers) DTH DTT OTT IPTV MMDS Cable % 90% 80 80% 70% 60 60% 50% 40 40% 30% 20 20% * 2019* 2020* 2021* 2022* 2023* 10% 0% 2023* The substantial growth rate observed in subscribers and revenues numbers makes the SSA market one of the most promising in the world 9
10 Millions DTT SWITCHOVER DTT s implementation faces many hurdles and TV is yet to have fully migrated TERRESTRIAL TV FORECASTS SSA EXCL. SA (million subscribers) Terrestrial FTA Analogue Terrestrial FTA Digital Terrestrial PTV Digital DTT Status SSA - A complete analogue switch off would release frequencies for digital broadcasting, provided that the political will can be ensured 10
11 OTT POTENTIAL An increased broadband penetration combined with a rise in connected devices could entail the development and success of OTT offers FIXED BROADBAND SSA excl. SA 4G SUBSCRIBERS SSA excl. SA SMARTPHONES SSA excl. SA 1,7 3, In SSA OTT Linear TV is foreseen to remain nascent in the upcomping years while adsupported options should benefit from an improved connectivity 11
12 SVOD MARKET Low data availability and affordability sensibly impact the SVOD market A full development would suppose a combination of better connectivity, increased payments possibilities and strong quality content 12
13 TV CHANNELS The number of TV channels continues to grow in the region TV Channels by genre SSA (% of channels) PAY / FREE TV CHANNELS SSA (% of channels) Lifestyle 6% Other 12% Generalist 26% 0% 20% 40% 60% 80% 100% News 6% Pay channels FTA channels International 6% HD/SD Channels SSA (% of channels) Religious 8% Music 8% Sport 10% Movies & Fictions 18% 0% 20% 40% 60% 80% 100% More than 1100 channels are currently distributed with Pay SD channels accounting for the most numerous part SD channels HD channels 13
14 Q&A 14
15 Dataxis events Africa - Mauritius - May 2 nd, 3rd & 4 th 2018 Latin America Miami November 1 st & 2nd Argentina Buenos Aires May 16 th & 17 th Colombia & Andean Bogota June 7 th Mexico Mexico City September 26 th & 27 th Brazil Sao Paulo November 29 th CEE & DACH Berlin November 29 th & 30 th Mexico Mexico City September 25 th Brazil Sao Paulo November 28 th Africa Johannesburg 2 nd Edition
16 Thank you for your participation For more information, visit our website Sa Eva Nébié, Follow us 16
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