B R A N D G U I D E L I N E S
|
|
- Collin Kristopher Cross
- 5 years ago
- Views:
Transcription
1 BRAND GUIDELINES
2 OUR PRODUCT IS OUR PEOPLE
3 EVERY DAY OUR PEOPLE PROVIDE AN ENTIRELY POSITIVE, ABOVE AND BEYOND SERVICE EXPERIENCE TO EVERY CLIENT IN THE TSP FAMILY. We believe in the power of relationships and bringing heart to the IT services industry, which differentiates us from our competitors. We re passionate about investing in our people and providing #TSProckstars with fulfilling careers. We pride ourselves on creating custom, flexible and flawlessly executed IT solutions for every customer. At the beginning of each day, we set out to continually exceed expectations, because TSP is focused on long-term values rather than short-term gains. OUR MISSION We empower our employees so that our customers can focus on what they do best. Our employees are trusted to innovate, integrate and creatively solve technology problems. TSP s personalized approach will not be found in any other partner. OUR VISION To be a company that retains and nurtures its strong beliefs and culture as it grows by serving our clients with integrity, honoring our employees, and investing time and money into the communities where we live, work and play. OUR VALUES Integrity First Empowered Difference Makers Thrive Here Real Conversations Are Welcomed Employee Safety, Health and Happiness
4 INSIDE OUR BRAND
5 INTRODUCTION CONTENTS LOGO Construct & Clear Space Usage Minimum size Dont s COLOR PALETTE Primary Colors Primary Shades Secondary Colors VOICE History Tone ICONOGRAPHY PHOTOGRAPHY WEB & DIGITAL EXAMPLES TYPOGRAPHY TSP typeface Primary typeface Typeface hierarchy
6 01 TSP LOGO
7 CONSTRUCT & CLEAR SPACE [EQUAL The TSP logo appears primarily in 3 color PMS, but can also appear in black or white, depending on usage. No other colors are permitted. The logo has only one horizontal configuration. Before utilizing the TSP logo, please be sure to follow our basic usage rules: Don t alter the shape, proportion or the color of the logo. Keep them in one of their three stated colors and only as they appear below. Provide a minimum padding around the logo as displayed above. The padding should be equal to the height of the T in the logo (the y-axis). It helps our logo remain legible, visible and uncluttered, and prevents it from competing against any other graphic elements. The clear space should be maintained as the logo is proportionately resized. Comply with our Brand Guidelines.
8 USAGE PMS 2766 C WHITE BLACK PMS 7453 C PMS 7450 C The primary TSP logo uses 3 Pantone colors: 2766 C (dark blue), 7453 C (light blue), and 7450 C (light purple). The logo may be used in either white or black when there is need to use logo against a neutral background.
9 MINIMUM SIZE 1 MINIMUM WIDTH DONT S The TSP logo may appear in any size respective to the size of file, document or item it is being used on. The TSP logo should never appear smaller than any other logo(s) when displayed with other logos. The minimum width of the TSP logo should never be shorter than 1 inch (x-axis, including the rings). The following rules should be acknowledged and followed when displaying the TSP logo: Don t change the logo s orientation Don t place the logo on a busy background, pattern or photograph, or a similarly colored background that may compete with or obscure the logo Don t change the logo s colors and don t place the logo inside of a light/white box when used on a dark background Don t add any effects to the logo, including bevel and/or emboss, glows, or present the logo in an outline only manner Don t reconfigure the logo or any of it s graphic elements, their placement and/or size Don t use a tagline under the logo ( Technology Service Professionals or People Technology Solutions )
10 02 COLOR PALETTE
11 PRIMARY COLORS TSP DARK BLUE TSP LIGHT BLUE TSP LIGHT PURPLE TSP GREEN PMS 2766 C PMS 7453 C PMS 7450 C PMS 802 C CMYK 100, 100, 6, 60 CMYK 53, 26, 0, 0 CMYK 25, 13, 0, 0 CMYK 54, 0, 100, 0 RGB 20, 27, 77 RGB 123, 166, 222 RGB 189, 197, 219 RGB 68, 214, 44 web # web #6699cc web #cccccc web #33cc33 hex #141b4d hex #7ba6de hex #bdc5db hex #44d62c Color is an integral part of brand identity. Consistent use of the color palette both reinforces brand cohesiveness and also communicates a specific feeling and emotion to our audience. Dark blue is often used to convey integrity and knowledge, establishes trust and loyalty, and reinforces the importance of meaningful relationships. Light blue conveys stability, unity, trust, confidence, security, loyalty, and technology. Light purple is wise and creative. Green has a strong emotional connection with service and safety, symbolizing growth and harmony, and suggests stability and endurance.
12 PRIMARY COLOR SHADES RGB 56, 76, 217 RGB 130, 176, 235 RGB 200, 208, 232 RGB 72, 227, 47 RGB 40, 54, 153 TSP LIGHT BLUE RGB 123, 166, 222 TSP LIGHT PURPLE RGB 189, 197, 219 TSP GREEN RGB 68, 214, 44 RGB 23, 31, 90 RGB 109, 147, 196 RGB 167, 174, 193 RGB 60, 188, 39 TSP DARK BLUE RGB 20, 27, 77 RGB 88, 118, 158 RGB 134, 140, 155 RGB 48, 150, 31 RGB 13, 18, 51 RGB 52, 71, 94 RGB 79, 82, 91 RGB 27, 86, 18 The primary color shades should be utilized in conjunction with it s respective primary color and should not over power or compete against it s respective primary color, either in size or amount of usage.
13 SECONDARY COLORS TSP ORANGE PMS 7583 C CMYK 0, 69, 98, 12 RGB 196, 98, 45 web #cc6633 hex #c4622d TSP CREAM CMYK 0, 2, 5, 1 RGB 253, 247, 241 web #ffffff hex #fdf7f1 TSP TURQUOISE PMS 325 C CMYK 53, 0, 23, 0 RGB 100, 204, 201 web #66cccc hex #64ccc9 These secondary colors can be used for a wide range of applications, such as: subtle highlights and call outs to color associations with new products and/or service offerings.
14 03 TYPOGRAPHY
15 TSP TYPEFACE Univers LT Std ABCDEFGHIJKLMNOP QRSTUVWXYZ Typography is a powerful brand tool that conveys feeling and emotion. This typeface, Univers LT Std, represents the confident and modern character of the brand. It should influence how a given piece is understood, as it can evoke a sense of power, confidence and importance. It should not detract from the message, but instead allow the reader to focus on the content not how the content looks. It should go unnoticed and should feel comfortable for the reader. It should establish a hierarchy within the content, utilizing different weights, sizes and colors to convey what content is of the most importance to the reader. It should create harmony within the document, and also cohesion throughout your brand, helping to build brand recognition beyond the logo and color palette.
16 PRIMARY TYPEFACE Univers LT Std BOLD 65 ROMAN 55 LIGHT 45 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
17 TYPEFACE HIERARCHY Univers LT Std BOLD 65 HEADLINES & MAIN TITLE 16pt, 20 leading, 250 tracking, all caps,.0625 or.125 space after, can be colored ROMAN 55 SUBHEAD & SUBTITLE 14pt, 17 leading, 175 tracking, all caps,.0625 or.125 space after, can be colored Light 45 Body copy 10/11pt, 13/14 leading, 0 tracking, sentence case,.0625 or.125 space after, black or 80% grey TSP s typographic hierarchy is established through a combination of size, weight, color, position and contrast. Typically, the typographic hierarchy will be set in 3 levels: the headline, the subheadline and the body copy. When appropriate, standard light typeface may be substituted for condensed typeface within the Univers family: Condensed: Bold Condensed 67, Condensed 57, and Light Condensed 47 Special application use for Thin Ultra Condensed 39, Light Ultra Condensed 49 and Ultra Condensed 59
18 04 VOICE
19 HISTORY As our company has grown and evolved since our inception, so has our tone. To the outside world, we are best-represented as TSP. There is obviously going to be an extenuating circumstance or two when it is grammatically correct and/or required to use a singular instance of our formal company name (Technology Service Professionals, Inc.), but those instances are few and far between. Someone important once said, Look back to learn, look forward to succeed. As we continue on, it s important to remember where we ve come from, but with our gaze fixed on the future, we are TSP. THE TONE OF TSP You won t hear orders being bellowed here. Our words are conversational, casual and informative an expression of the people behind our brand, our #TSProckstars. As our vision states, real conversations are welcomed here our best ideas are cultivated when we engage in genuine dialogue that vision is woven into the fabric of TSP. Our words are... Lively, not boisterous Authentic, not indirect Inventive, not aggressive Informal, not rigid Interdependent, not disjointed Skilled, not strict Uncommon, not ordinary
20 05 ICONOGRAPHY
21 ICONOGRAPHY TSP s iconography is used in 3 tiers to represent our lines of business, our service offerings, as well as graphic representation of numerous components and processes. The 3 lines of business icons are accentuated with our 3 primary colors, while the 4 service offerings icons are emphasized by our TSP Green hue. The icons representing our components and processes can be used in any color appropriate for that specific usage. 3 lines of business: Data Management & Cloud Solutions, IT Infrastructure, and Industrial Automation & Controls 4 service offerings: Maintenance Services, Managed Services, Project Services, and Consulting Services Graphic representation of components and processes, such as: motors, electrical connections, transformers, fans, pumps and compressors, steam and steam leaks, moist streaks during the paper manufacturing process and the drying stage of paper manufacturing process
22 06 PHOTOGRAPHY
23 PHOTOGRAPHY TSP s photography simple, honest and straightforward. It s meant to evoke our mission, vision and values that our product is our people, our #TSProckstars. The photography should never detract from the message or content, but instead reinforce it. The photography isn t hyper-stylized or overly post processed. It is conscious of color, composition and the use of negative space.
24 07 WEB & DIGITAL
25 WEB & DIGITAL We are smart. We re warm, engaging and welcoming. We take care of our people. Our people are rockstars, #TSProckstars actually. Our digital footprint presents a cohesive look and feel across all channels, from our blog to our social media platforms. The illustrations we use reflect those same warm, engaging and welcoming characteristics.
26 08 USAGE EXAMPLES
27 EXAMPLES State of the IT Industry
28 @tsprockstars mytsp.net #tsprockstars
Brand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org
Brand Identity Standards & Guidelines 1 CONTENTS Our Story 03 OVERVIEW Brand Identity Standards & Guidelines 05 BRAND STRATEGY Mission, Vision & Tagline 07 Services & Target Audiences 08 Brand Principles
More informationSOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL
SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL INTRODUCTION The Southeast Tech Branding Identity Standards Manual was created to provide all Southeast Tech employees and associates with the ability
More informationBrand Guidelines 2017 Version 1.0
Brand Guidelines 2017 Version 1.0 OwnLocal 2017. ALL RIGHT RESERVED OwnLocal Headquarters 205 W 9th Street Suite 600 Austin, TX 78701 www.ownlocal.com TABLE OF CONTENTS 01 Introduction Our Mission Core
More informationAlbertsons Companies and Safeway Foundation Brand Standards. PORTLAND DIVISION November 2017
Albertsons Companies and Safeway Foundation Brand Standards PORTLAND DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation
More informationone M2M Logo Brand Guidelines
one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the
More informationThe U.S. Fund for UNICEF Communications Style. Guide
The U.S. Fund for UNICEF Communications Style Guide Table of Contents 1.0 The U.S. Fund for UNICEF 1.1 Our Mission 1.2 Our Brand Position 2.0 Our Goals 3.0 The UNICEF Story 4.0 Logo Versions 4.1 Logo Size
More informationBrand Guidelines. January 2015
Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning
More informationAlbertsons Companies, Safeway and Carrs/Safeway Foundation Brand Standards. SEATTLE DIVISION November 2017
Albertsons Companies, Safeway and Carrs/Safeway Foundation Brand Standards SEATTLE DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies
More informationAlbertsons Companies, Vons, & Pavilions Foundation Brand Standards. SOUTHERN CALIFORNIA DIVISION November 2017
Albertsons Companies, Vons, & Pavilions Foundation Brand Standards SOUTHERN CALIFORNIA DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies
More informationAlbertsons Companies and Tom Thumb Foundation Brand Standards. SOUTHERN DIVISION November 2017
Albertsons Companies and Tom Thumb Foundation Brand Standards SOUTHERN DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 Visual Identity 4 Photography 5 Typography 6 Albertsons Companies Foundation
More informationKodiak Brand Guide. April 2015
Kodiak Brand Guide April 2015 //kodiakptt.com/company/brand/ Table of Contents The brand is more than a logo 2 Communication 4 Tone & Style 4 Kodiak in Writing 4 Kodiak Marks & Logo 5 Standard Wordmark
More informationTABLE OF CONTENTS TOLEDO ZOO & AQUARIUM BRAND GUIDELINES 2
BRAND GUIDELINES TABLE OF CONTENTS Brand Inspiration 3 Our Mission 4 Primary Logo 5 Secondary Logo 7 Logo Color Usage & Proximity 8 Logo Application on Photos 9 Unacceptable Usage 10 Typography 11 Color
More informationACME Foundation Brand Standards. ACME DIVISION November 2017
ACME Foundation Brand Standards ACME DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 File Formats & Usage 14 Visual Identity 4 Legal 15 Photography 5 Creative/Layout Treatments 16 Typography 6 Creative
More informationEUDQG VWDQGDUGV v2.6.13
v2.6.13 keep it simple. Our brand personality must be clear and consistent across all aspects of the business from advertising to customer communications, to products and cobranding. These guidelines have
More informationBrand Identity Manual
Brand Identity Manual Changing the economics of desalination. Table of Contents Introduction 1 Signature Lock-up 2 Logo Configuration 3 Color of Logo 4 Black and White 5 Don t Do This 6 Minimum Sizing
More informationAvast logo manual. Logo Overview
2 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw the symbol, typeset
More informationBrand Style Guide January 2018
Brand Style Guide January 2018 Introduction Keeping a well-rounded and consistent brand is crucial in an industry filled with many logos and brands with similar graphics and colors. The brand elements
More informationFor Children with Developmental Differences. Brand Identity Guide
For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon
More informationBRAND GUIDELINES
BRAND GUIDELINES 2018-19 Mount Pisgah Christian School Department of Admissions and Marketing OUR BRAND Our brand is the composite of all elements that communicate to the world who we are as a school and
More informationSchool of Social Work. Partnering for Change Style Guide
School of Social Work Partnering for Change Style Guide September 4, 2009 Partnering for Change Campaign Introduction Rutgers School of Social Work is embarking upon a campaign intended to create a comprehensive,
More informationLogo Overview. Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity.
Avast logo manual 10 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw
More informationTable of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note
Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach
More informationProgram Identity Guidelines
resources.specialolympics.org/healthy_athletes_brand.aspx Program Identity Guidelines Version 1.0 / English Zero-G / August, 2012 Version 1.0 Contents Healthy Athletes introduction 3 Guidelines introduction
More informationCisco College Style Guide
Cisco College Style Guide Cisco College is a leading provider of education in West Central Texas and presenting a consistent brand and image is imperative to the organization s continued success. In today
More informationLOGO USAGE GUIDELINES OCTOBER 2016
LOGO USAGE GUIDELINES OCTOBER 2016 PREFERRED LOGO The Robert Toigo Foundation logo is the most often seen expression of our identity. When we use our logo consistently and correctly, our audiences will
More informationFileMaker Corporate Style Guide
ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000 Welcome Our identity is one of our most valuable
More informationFLY THE DREAM BRAND GUIDE
FLY THE DREAM BRAND GUIDE INTRODUCTION PURPOSE AND VALUES BRAND POSITION BRAND VISION BRAND PROMISE MAKING OUR MARK THE IAC BRAND FAMILY 3 4 5 6 7 9 10 CONTENT THE IAC LOGOS TABLE OF CONTENTS IAC SHIELD
More informationGraphic standards for the Electric Circuit logo
Graphic standards for the Electric Circuit logo January 2017 Official logo versions and colors The elements of the logo form a whole: the shapes, colors, proportions and locations of these elements may
More informationVisual Style Guide April 2016
Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples 10
More informationBRAND / The CDW Logo
BRAND / The CDW Logo 10 Overview The CDW logo consists of a solid square with CDW and a distinctive oval shape reversed out. Both a standalone square logo and a logo-with-tagline lockup are available for
More informationPrometric Graphic Standards
www.prometricbrand.com Version 3.0 :: August 2015 Introduction: Our Brand Every interaction we have with our marketplace affects our brand. In fact, our brand is nothing more than the cumulative impression
More informationHarvestMaster Logo LOGO COLORS: STANDARD COLOR & SPACING LOGO COLORS: SIMPLIFIED
HarvestMaster COLOR & SPACING LOGO COLORS: STANDARD LOGO COLORS: SIMPLIFIED To ensure the prominence, clarity, and visual impact of the HarvestMaster logo, please adhere to the following guidelines regarding
More informationBrand Typeface Headlines Establishing Hierarchy Photography Iconography & Infographics... 18
Brand Guide VERSION 1.0 2017 Contents at a glance Introduction Using Brand Guidelines... 3 A Note on Branding... 4 Logo Color Version... 5 Special Cases Only... 6 Logo Usage Clear Space... 7 Minimum Size...
More informationBrand Identity Guide March 2011
Brand Identity Guide March 2011 CONTENTS Introduction 3 Attributes of the Brand 4 Brand Architecture 5 The Summit Bechtel Reserve Brand Extension 6 The Summit Bechtel Reserve 7 Primary Logotype 9 Secondary
More informationINTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:
BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST
More informationVISUAL IDENTITY GUIDELINES. Updated
VISUAL IDENTITY GUIDELINES Updated 2.12.2016 VISUAL IDENTITY GUIDELINES Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.1 Clear zone 2.2 Logo misuse 2.3 Sponsor logo lock-up 3. Colors
More informationCHARGERS ROWING CLUB
BRAND GUIDELINES THE PUDDLE ONONDAGA GREEN COLOR PALETTE TYPOGRAPHY LOGO USAGE STATIONARY MARKETING 3 4 5 6 7 8 10 14 2 BRAND GUIDELINES To foster a great experience for anyone who interacts with the,
More informationPRIOR USE APPROVAL CYCLE FOR SURVIVAL FULL COLOR LOGO
STYLE GUIDE 2017 PRIOR USE APPROVAL This style guide is compiled as a comprehensive guide to the usage of the Cycle for Survival name and logo marks (LOGO). We know there will be unforeseen instances where
More informationGraphic Identity Manual MARKETING DEPARTMENT
Graphic Identity Manual MARKETING DEPARTMENT Introduction The success of the Westfield State graphic identity depends on the consistent use of communications materials by everyone involved with the university.
More informationVisual Identity and Brand Guidelines
Visual Identity and Brand Guidelines June 2013 Version 1.0 1 BUILDING BLOCKS 10 Vermont Tech Logo We re practical, straightforward, and confident and our logo embodies these. It stands proudly on its own
More informationCMA VISUAL IDENTITY GUIDE. January 2018
CMA VISUAL IDENTITY GUIDE January 2018 CMA Visual Identity Guide Logo overview The CMA logo is composed of the French and English wordmarks and the CMA icon (note: the logo is always bilingual, even in
More informationIREM Headquarters and Chapter Version January 9, Brand and Style Guide
IREM Headquarters and Chapter Version January 9, 2018 Brand and Style Guide Table of Contents Section 1: Brand Messaging 3 - About IREM 4 - Brand Positioning 5 - IREM Trademarks 6-7 Section 2: Logos and
More informationICSA LABS LOGO USAGE GUIDELINES
ICSA LABS LOGO USAGE GUIDELINES CONTENTS ICSA LABS LOGO THE LOGO UNACCEPTABLE USAGE ICSA LABS EVALUATED LOGO THE LOGO UNACCEPTABLE USAGE ICSA LABS CERTIFIED LOGO THE LOGO UNACCEPTABLE USAGE COLOR PALETTE
More informationBRANDING STANDARDS MANUAL
BRANDING STANDARDS MANUAL 2014 Index Logo University version 2 School versions 3 Usage Spacing 4 Sizing 5 Color 6 Logo mark 7 Unacceptable Executions 8-9 Color 10-11 Typography 12 Other Graphic Marks Seal
More informationBrand standards and usage guidelines for partners
Brand standards and usage guidelines for partners 1 Successful implementation PURPOSE AND GOAL Colorado Crisis Services exists to provide help to Coloradans in need. This document serves that mission by
More informationAmerican Chemical Society ChemClub Program Brand Guide Version 1.0
American Chemical Society ChemClub Program Brand Guide Version 1.0 What s new with the ACS ChemClubs? The 2015/2016 school year marked the tenth anniversary of the American Chemical Society (ACS) High
More informationBRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953.
BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. TOP 10 THINGS TO REMEMBER ABOUT Old Masters BRANDING 1. Always use the correct logo artwork. 2. Never modify or recreate logo artwork. 3.
More informationLOGO MANUAL. Definition of the basic use of the logo
LOGO MANUAL Definition of the basic use of the logo INTRODUCTION The KELLYS Logo Manual is a document that sets forth the basic rules for the use of the graphic elements of the KELLYS BICYCLES logo and
More informationwww. enocean. com EnOcean Brand Guidelines
www. enocean. com EnOcean Brand Guidelines V3.2 MARCH 2012 EnOcean Brand Guidelines EnOcean GmbH is the innovator and producer of the award-winning, patented batteryless radio technology, thus establishing
More informationDESIGN & BRAND Guidelines
DESIGN & BRAND Guidelines TABLE OF CONTENTS This document provides guidelines to ensure the correct use of the Belgian Development Cooperation visual identity. A correct and consistent implementation conveys
More informationTOWN OF QUEEN CREEK BRAND GUIDE
BRAND GUIDE DEC2016 BRAND GUIDE INTRODUCTION CONTACT TOWN OF QUEEN CREEK COMMUNICATIONS, MARKETING AND RECREATION DEPARTMENT 22358 SOUTH ELLSWORTH ROAD QUEEN CREEK, AZ 85142 480-358-3198 communication@queencreek.org
More informationBRAND STYLE GUIDELINES
BRAND STYLE GUIDELINES CONTENTS 2 WHO ARE WE? 4 OUR BRAND DNA 5 LOGO GUIDELINES 6 COLOR USAGE 8 CLEAR SPACE 10 COLOR PALETTE 12 FONT USAGE 14 DO S AND DON TS 16 BRANDED ASSETS 18 PRODUCT BRANDING 19 WHO
More informationGRAPHIC STANDARDS MANUAL
GRAPHIC STANDARDS MANUAL Azusa Pacific University is an, evangelical Christian community of disciples and scholars who seek to advance the work of God in the world through academic excellence in liberal
More informationBRAND GUIDELINES. July version 2.1
BRAND GUIDELINES July 2015 - version 2.1 INTRODUCTION The Noritz Brand As we grow and advance as an organization, it sometimes becomes necessary to reevaluate our visual identity. That s why I am pleased
More informationBran d Identity Guide
UNC ESHELMAN SCHOOL OF PHARMACY Brand Identity Guide Table of Contents INTRO 3 LOGO 5 Horizontal 6 Vertical 8 PROMISE 10 FONTS 12 COLORS 14 BRAND IMAGERY 16 Graphic Elements 17 Icons 18 Photography 19
More informationVersion 3:0 September 2015
Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges
More informationBranding Style Guidelines. (Revised: September 6, 2017)
Branding Style Guidelines (Revised: September 6, 2017) Table of Contents 2 3 4 5 6 7 8 10 12 13 14 Introduction Brand elements Clear space and minimum size Logo and tagline Symbol as a graphic Logo palette
More informationGraphic Standards & Branding Guide. Volume One January 2015
Graphic Standards & Branding Guide Volume One January 2015 Table of Contents 3 4 7 9 10 13 15 18 A message from the President The Logo Logo Family Athletics Logos Improper Usage Fonts Taglines Contacts
More informationFoundation...3 Messaging...4 Visual Identity...6 Primary Logo Mark...7 Secondary Marks...8 Colors...9 Fonts Usage Guidelines...
BRANDING GUIDE Foundation...3 Messaging...4 Visual Identity...6 Primary Logo Mark...7 Secondary Marks...8 Colors...9 Fonts... 10 Usage Guidelines... 11 2 FOUNDATION purpose statement Our purpose is to
More informationIntroduction Brand Philosophy
Brand Guidelines Introduction Brand Philosophy Evolution over time 1999-2006 Open Mind, Global Vision 2013 - Bright Ideas Connected 1992-1998 Your Key Components Partner 2006-2013 Open & Share AOPEN has
More informationvisual identity guidelines
visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs
More informationIdentification Standards Manual
Identification Standards Manual To the NCCC Team, I am pleased to introduce to you Neosho County Community College s new logo and graphic identity system. It is the result of a comprehensive exploration
More informationBRAND GUIDELINES 2017
BRAND GUIDELINES 2017 WE ARE 02 EVERYDAY ADVENTUREWEAR BORN FROM NEW ENGLAND CHARLES RIVER APPAREL OUR STORY 03 EVERYDAY ADVENTUREWEAR BORN FROM NEW ENGLAND It all started with a rain jacket in 1983 -
More informationThe Look BRAND GUIDELINES
The Look BRAND GUIDELINES At Mojio, we look a certain way and we re proud of it. This guide outlines the look that makes Mojio, Mojio. These guidelines are designed to help you use our brand and assets,
More informationFACILITYLINK CORPORATE IDENTITY MANUAL
FACILITYLINK CORPORATE IDENTITY MANUAL Table of Contents Page 2 of 47 Introduction 3 Corporate Design Elements 7 Corporate Design Application 25 Logo Application for Subsidised Activities 44 Table of Contents
More information2018 LOGO STYLE GUIDE
2018 LOGO STYLE GUIDE For over 60 years, ASIS International has provided an integrated destination for education, cuttingedge technologies, and peer-to-peer networking, in the Annual Seminar and Exhibits.
More informationJUNE 24, 2014 SCHOOL OF PROFESSIONAL STUDIES VISUAL IDENTITY. Mark Courtney, Visual Identity Manager, ,
JUNE 24, 2014 SCHOOL OF PROFESSIONAL STUDIES VISUAL IDENTITY Mark Courtney, Visual Identity Manager, 212.998.6820, a@nyu.edu LOGOS There are two forms of the logo. Both include the institutional mark (torch
More informationIntroduction. 2 MOTT Community College Identity Guidelines
IDENTITY GUIDELINES Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers,
More informationVISUAL IDENTITY STANDARDS
VISUAL IDENTITY STANDARDS CURRENT AS OF 12/5/2016 1 HUSTLER VISUAL IDENTITY STANDARDS: TABLE OF CONTENTS TABLE OF CONTENTS OVERVIEW Hustler Visual Identity Standards Policy... 2 LOGO STANDARDS Vertical
More informationMER MEC S.p.A. // B R A N D G U I D E USE OF THE LOGO. version EN
B R A N D G U I D E USE OF THE LOGO version EN0314.01 OUR LOGO Here it is again our logo. Our logo is the most visible element of our identity a universal signature across all Demand Media communications.
More informationBRANDING GUIDELINES Foundation for Environmental Education
BRANDING GUIDELINES Foundation for Environmental Education INTRODUCTION Intro This is a guide to the branding elements that make up the Foundation for Environmental Education and its programmes. Have a
More informationOUYA IS A NEW KIND OF GAME CONSOLE FOR THE TV THAT BRINGS THE OPENNESS OF MOBILE AND INTERNET PLATFORMS TO THE BIG SCREEN FOR THE FIRST TIME.
BRAND GUIDE OUYA IS A NEW KIND OF GAME CONSOLE FOR THE TV THAT BRINGS THE OPENNESS OF MOBILE AND INTERNET PLATFORMS TO THE BIG SCREEN FOR THE FIRST TIME. TABLE OF CONTENTS 01 LOGO 4 02 TYPOGRAPHY 14 03
More informationwirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0
wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 1 Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2 Contents 03 04 07 09 11 12 13 14 Primary Logo Secondary Logos Group Indicator
More informationCLICK TO GO BACK TO THE START CLICK TO JUMP TO ANY SECTION
Style Guide CLICK TO GO BACK TO THE START CLICK TO JUMP TO ANY SECTION 2 2018 TABLE OF CONTENTS 3 BRAND POSITION 4 FAMILY OF MARKS 17 Mission Statement 5 Tournament of Roses 19 Vision Statement 5 Rose
More informationBranding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced
11.3.2015 Branding & Design Standards Standards Are Strictly Enforced LIMITED USE: These standards are for areas where FIRST is not a registered trademark. FIRST Logo Our logo consists of uniquely configured
More informationBrainPOP Identity Standards BrainPOP. All rights reserved.
BrainPOP Identity Standards 2 Contents 1 Introduction 3 LOGOS 4 Fighter 38 Relative size 39 BrainPOP logo 5 BrainPOP Jr. logo 10 BrainPOP ESL logo 15 4 LEGAL GUIDELINES 42 Graphics 43 Text 48 BrainPOP
More informationPrimary Logo cune.edu/logo
Primary Logo The Concordia symbol shows the cross, which identifies our central purpose, and the Weller tower spires clustered in groups of four identifying the symbol with Concordia University, Nebraska
More informationCERTIFICATION MARK STANDARDS GUIDE
CERTIFICATION MARK STANDARDS GUIDE TABLE OF CONTENTS I. Certification Mark...3-4 A. Colors... 4 B. Clear Space... 4 C. Minimum Size... 4 II. Certification Signature...5 1. Horizontal...5 2. With URL...5
More informationLeveraging and Protecting the NATE Brand
Identity Guidelines Leveraging and Protecting the NATE Brand As the nation s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians, North
More informationI D E N T I T Y G U I D E L I N E S
I D E N T I T Y G U I D E L I N E S THE CORPORATE MARK Logo Components The Digium family of logos are the cornerstone of the identity program. Together with the following key design elements, the logo
More informationENGINEERING VISUAL IDENTITY
AUGUST 16, 2013 ENGINEERING VISUAL IDENTITY Mark Courtney, Visual Identity Manager, 212.998.6820, mark.courtney@nyu.edu LOGOS There are two forms of the logo. Both include the institutional mark (torch
More informationIDENTITY GUIDELINES BUILDING THE SKYWARD BRAND
IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND TABLE OF CONTENTS INTRODUCTION...02 SKYWARD TRADEMARK...03 LOGO. PRINT...04 Size, Spacing & Positioning LOGO. SCREEN...05 Web & Video COLOUR...06 TYPOGRAPHY...07
More informationCorporate Identity & Branding Program
2009 Corporate Identity & Branding Program Contents Corporate Identity 3 Brand Families Overview 4 The Design Stories 5 The Cobra Brand 6 Color Palette 8 Typography 9 3 Corporate Identity Cold Cut Systems
More informationVisual Identification Manual
Visual Identification Manual Basic Design October 1, 2014 Publicity Group, General Affairs Department, Daikin Industries, Ltd. 1 Global Rules Applying to the Basic Design Elements The four basic design
More informationThe Center For Educator, Recruitment, Retention and Advancement. Graphic Standards Manual
The Center For Educator, Recruitment, Retention and Advancement Graphic Standards Manual 2016 Main Logotype The logotype is the central element in CERRA s visual communications system. Through consistent
More informationv CORPORATE GUIDELINES
1. CORPORATE GUIDELINES Primary colours for print Colours to be used across print platforms globally. Pantone Orange 172 SPOT PREFERRED PRINT OPTION CMYK Orange 4 COLOUR SECONDARY PRINT OPTION C0/M6/Y100/K0
More informationUNICEF CLUBS BRAND BOOK
UNICEF CLUBS BRAND BOOK 2016 17 updated July 1, 2016 Contents How to Use This Book.... 3 Logo Usage Guidelines.... 4 Typography Our Fonts.... 10 Color USF Color Palette.... 11 2 UNICEF CLUBS Brand Book
More informationThank you for your continued support, and as always your feedback is welcome.
Subject: New Tait Logo Dear Sir/Madam, To visually demonstrate the importance of the relationship between Tait Communications and your business, we have created a new Tait logo for you to use. The term
More informationDPS Logo. Version 1.0
DPS Logo standards Version 1.0 2 Denver public schools Logo standards Version 1.0 The Denver Public Schools Logo is a reflection of who we are and the benefits we deliver. These logo standards are your
More informationUnited Way Waterloo Region Communities Brand Identity Guidelines September 2018
United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Centraide Master Brandmark The United Way Centraide master brandmark is made of three distinct elements: logo
More informationBrand identity guidelines
Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum
More informationRESNET. Professional Logos Guide
RESNET Professional Logos Guide Trusted Experts in Home Energy Efficiency The National Association of State Energy Officials and Mortgage Bankers Association of America founded the Residential Energy Services
More informationSTYLE GUIDE CITY OF ORLANDO
STYLE GUIDE CITY OF ORLANDO LOGO LOGO SYMBOLISM The city of Orlando s icon contains visual elements that represent our community. By implementing the new logo, we are creating a visual connection with
More informationCorporate Identity and Branding Standards Manual.
Corporate Identity and Branding Standards Manual www.shift4.com WELCOME Shift4 provides merchant-centric software and services in the electronic payments industry. Secure connections are made from the
More informationNational Association of Professional Surplus Lines Offices
National Association of Professional Surplus Lines Offices, Ltd. 200 NE 54th St., Ste. 200 Kansas City, MO 64118 816.741.3910 F 816.741.5409 www.napslo.org Brand Identity Standards National Association
More informationVisual Identity Standards
1 Visual Identity Standards 4.0 Dinos Information and inquiries: University Relations brand@ucalgary.ca Visual Identity Standards 2 4.0 Dinos 4.01 Introduction 4.01 Introduction 4.02 Why Dinos? 4.03 Identity
More informationCanadian Aquatic Invasive Species Network
Canadian Aquatic Invasive Species Network Graphic Standards Manual Effective January 2007 This Graphic Standards Manual covers the graphic identity guidelines for the Canadian Aquatic Invasive Species
More informationBRAND GUIDELINES. DavidMason.com or CHICAGO SAINT LOUIS CENTER CITY NORRISTOWN
BRAND GUIDELINES DavidMason.com or Info@DavidMason.com SAINT LOUIS CHICAGO CENTER CITY NORRISTOWN 800 South Vandeventer Ave. St. Louis, Missouri 63110 Phone: 314.534.1030 Fax: 314.534.1053 464 North Milwaukee
More informationShort Version / Brand Guidelines Coleg Cymraeg Cenedlaethol
Short Version / 2014 Coleg Cymraeg Cenedlaethol The Aim of the Guidelines 01/ Contents The aim of these guidelines is to offer practical assistance in relation to the acknowledgement of support from the
More informationCentennial Year Brand Standards Guide
Centennial Year Brand Standards Guide FOR USAGE NOV. 21, 2016 - NOV. 21, 2017 welcome The identity of Federation CJA is much more than just a logo. It defines how those around us view both the federation
More information