Visual Style Guide April 2016
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1 Visual Style Guide April 2016
2 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples 10 Page 2
3 Introduction to the Logo The visual identity is the outward expression of My Training Hub. It uniquely and distinctively sets it apart from other organizations. The logo is the primary element of that identity. However, other components play an important role in establishing the My Training Hub visual style. The artwork, combined with BlackJack and Avenir Heavy, is the official My Training Hub logo. Proper use of the logo and how it is combined with other graphic elements is described on the following pages. Page 3
4 Safe Area and Size A safe area around the logo will ensure visibility and impact. As illustrated, the minimum safe area measures 1/4 width of logo. x 1/4 x 1/4 x x = width of logo 1/4 x = safe area Use the safe area between the logo and other graphic elements such as type, images and other logos to ensure it retains a strong presence wherever it appears. Where possible, allow even more space around the logo. 1/4 x 1/4 x The minimum acceptable dimension is 100 pixels wide at 72 pixels per inch. Minimum = 100 pixels wide at 72 pixels per inch Page 4
5 Incorrect Usage Incorrect use of the My Training Hub logo can compromise its integrity and effectiveness. To ensure accurate and consistent reproduction of the logo, always use the approved digital artwork. Never alter, add to or recreate the logo. 1. Do not reconfigure or change the size and placement of the logo. 2. Do not stretch or squeeze the logo to distort proportions. 3. Do not crop the logo or remove the logo text. 4. Do not change the logo colors. 5. Do not place the logo on a black background or one that would clash with the colors of the logo. Instead, use the white text version. 6. Do not place the logo on a neon background or one that would clash with the colors of the logo. 7. Do not place the logo on a busy photograph or background. 8. Do not recreate elements of the logo. Page 5
6 Color Palette Pantone 294 C C100 M86 Y29 K22 R0 G46 B109 HEX 002E6C Pantone 285 C C91 M63 Y3 K0 R24 G100 B171 HEX 1864AB Pantone 3265 C C77 M7 Y41 K0 R0 G173 B166 HEX 00ADA6 The primary My Training Hub color palette consists of dark blue, blue and teal. Secondary accents consist of lighter blue, yellow and gray. The My Training Hub colors are equivalent to the Pantone numbers listed here. For four-color process printing, use the Cyan-Magenta- Yellow-Black CMYK values. For on-screen applications such as video or broadcasts, use the Red-Green- Blue RGB values. For web applications, refer to the hexadecimal HEX values associated with each color. Pantone 306 C C72 M9 Y3 K1 R0 G174 B221 HEX 00AEDD Pantone 123 C C0 M26 Y97 K1 R254 G192 B26 HEX FEC01A Pantone Cool Gray 1 C C13 M9 Y7 K0 R219 G221 B225 HEX DBDDE1 Page 6
7 Typography The My Training Hub brand uses two primary typefaces. They are Avenir and Myriad Pro. When Avenir is not available, Gotham should be used. When Myriad is not available, Arial should be used. When developing web-related products, the primary fonts that should be used are Avenir and Myriad Pro. These fonts should be used for headers, subheaders and content. Avenir Light Avenir Book Avenir Medium Avenir Oblique Avenir Black Myriad Pro Regular Myriad Pro Italic Myriad Pro Semibold Myriad Pro Semibold Myriad Pro Bold Myriad Pro Bold Page 7
8 Tone and Style of Photography A significant feature of My Training Hub is the use of course imagery pulled from individual trainings combined with authentic military imagery. To engage users, the images should supplement the training content and should compliment the learning experience. Specific word associations may include: educational, user friendly, customized, convenient, selfpaced, patriotic, welcoming, friendly, clean, simple, trusted and innovative. Page 8
9 Print Examples Page 9
10 Screen Examples Page 10
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