L O G O G U I D E L I N E S J A N U A R Y
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1 LOGO GUIDELINES JANUARY 2012
2 INTEGRITY ANNOUNCEMENT NBC SPORTS LOGO THE NBC SPORTS LOGO IS THE OFFICIAL MARK OF NBC S LEGACY OF PREMIERE SPORTS BROADCASTING. THIS MANUAL ESTABLISHES EXACT GUIDELINES FOR PROPER USE OF THE NBC SPORTS LOGO. THE VISUAL INTEGRITY OF THE NBC SPORTS LOGO MUST BE STRICTLY MAINTAINED. ADHERENCE TO THESE GUIDELINES WILL RESULT IN CLEAR, CONSISTENT IDENTIFICATION WITH THE ONGOING LEGACY OF NBC SPORTS.
3 TWO VARIATIONS CLARIFICATION ONE BRAND TWO VARIATIONS IN ORDER TO MAINTAIN THE INTEGRITY OF THE MARK OF NBC SPORTS, TWO VARIATIONS OF THE NBC SPORTS LOGO HAVE BEEN ESTABLISHED. DETERMINING THE CHOICE TO USE EITHER VARIATION IS DEPENDENT ON THE SPACE AVAILABLE FOR AN NBC SPORTS LOGO. WHEN IDENTIFYING THE PROPER VARIATION TO USE, TAKE INTO CONSIDERATION HOW BEST TO DISPLAY THE NBC SPORTS LOGO. LOGO A: VERTICAL LOGO B: HORIZONTAL
4 LOGO A: VERTICAL VECTOR FULL COLOR FULL COLOR ON BLACK (PANTONE, CMYK, RGB) FULL COLOR ON WHITE (PANTONE, CMYK, RGB) VECTOR GREYSCALE GREYSCALE ON BLACK GREYSCALE ON WHITE VECTOR BLACK & WHITE BLACK & WHITE ON BLACK BLACK & WHITE ON WHITE
5 LOGO B: HORIZONTAL VECTOR FULL COLOR FULL COLOR ON BLACK OR DARK BKND (PANTONE, CMYK, RGB) FULL COLOR ON WHITE OR LIGHT BKND (PANTONE, CMYK, RGB) VECTOR GREYSCALE GREYSCALE ON BLACK OR DARK BKND GREYSCALE ON WHITE ONLY VECTOR BLACK & WHITE BLACK & WHITE ON BLACK OR DARK BKND BLACK & WHITE ON WHITE ONLY
6 COLOR SPECIFICATIONS ELEMENT PANTONE PRINT (CMYK) VIDEO (RGB) PMS 130 PMS 172 PMS 200 PMS 265 PMS 299 PMS 368 COOL GREY 11C PROCESS BLACK PROCESS BLACK PROCESS BLACK PMS 130 C0 M30 Y100 K0 C0 M70 Y100 K0 C20 M100 Y70 K0 C70 M70 Y0 K0 C100 M30 Y0 K0 C80 M0 Y100 K0 C0 M2 Y0 K68 C0 M0 Y0 K100 C0 M0 Y0 K100 C0 M0 Y0 K100 C0 M30 Y100 K0 R240 G180 B40 R225 G100 B40 R180 G40 B70 R90 G90 B150 R0 G140 B195 R0 G168 B R0 G0 B0 R0 G0 B0 R240 G180 B40
7 INCORRECT: DO NOT S DO NOT remove peacock frame from logo. Whenever full color peacock is present, the frame must be maintained. DO NOT use a POSITIVE VERSION on a dark color background. NBC SPORTS must clearly be read. DO NOT use a REVERSE VERSION on a light color background. NBC SPORTS must clearly be read.!"# DO NOT change the typeface of the logotype DO NOT combine greyscale with full color versions DO NOT alter the colors of any graphic element DO NOT convert a FULL COLOR peacock into greyscale or halftone DO NOT alter the established sizing and spacing of any of the graphic elements DO NOT add any graphic elements to the logo or reverse the peacock NEW DO NOT remove any graphic element from the logo DO NOT make any portion of the logo semi-transparent DO NOT obstruct any portion of the logo with another graphic element or logo.com DO NOT rotate the logo DO NOT skew the logo DO NOT use portions of the logo to create another logo or design
8 CORRECT: PRACTICAL USE EXAMPLES POSITIVE VERSION OVER LIGHT BACKGROUNDS (OR TONES SIMILAR TO PANTONE YELLOW) REVERSE VERSION OVER DARK BACKGROUNDS (OR TONES THAT PANTONE YELLOW CAN BE READ)
9 NBC SPORTS NETWORK LOGO GUIDELINES NETWORK ANNOUNCEMENT NBC SPORTS NETWORK LOGO THE NBC SPORTS NETWORK LOGO IS THE OFFICIAL MARK FOR THE CABLE NETWORK FORMERLY KNOWN AS VERSUS. THIS MANUAL ESTABLISHES EXACT GUIDELINES FOR PROPER USE OF THE NBC SPORTS NETWORK LOGO. THE VISUAL INTEGRITY OF THE NBC SPORTS NETWORK LOGO MUST BE STRICTLY MAINTAINED. ADHERENCE TO THESE GUIDELINES WILL RESULT IN CLEAR, CONSISTENT IDENTIFICATION WITH THE BRAND IDENTITY.
10 NBC SPORTS NETWORK LOGO GUIDELINES LOGO A: VERTICAL VECTOR FULL COLOR FULL COLOR ON BLACK (PANTONE, CMYK, RGB) FULL COLOR ON WHITE (PANTONE, CMYK, RGB) VECTOR GREYSCALE GREYSCALE ON BLACK GREYSCALE ON WHITE VECTOR BLACK & WHITE BLACK & WHITE ON BLACK BLACK & WHITE ON WHITE
11 NBC SPORTS NETWORK LOGO GUIDELINES LOGO B: HORIZONTAL VECTOR FULL COLOR FULL COLOR ON BLACK OR DARK BKND (PANTONE, CMYK, RGB) FULL COLOR ON WHITE OR LIGHT BKND (PANTONE, CMYK, RGB) VECTOR GREYSCALE GREYSCALE ON BLACK OR DARK BKND GREYSCALE ON WHITE ONLY VECTOR BLACK & WHITE BLACK & WHITE ON BLACK OR DARK BKND BLACK & WHITE ON WHITE ONLY
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