2017 MEDIA KIT & VALUE PROPOSITION

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1 2017 MEDIA KIT 1

2 Welcome Entering its 14th year as the number one resource for television creative professionals and decision makers, NewscastStudio continues to be an affordable and effective way to reach new audiences. As one of the television news industry s most visited sites and the only website devoted exclusively to covering the creative services segment, NewscastStudio delivers a highly targeted audience of the people who buy sets, lighting, video display systems, motion graphics, music and other products and services for their television stations and broadcast groups. For over a decade, NewscastStudio has offered highquality content that is regularly updated and places your message within professional, expert information that professionals rely on to make buying decisions. Our audience is extremely loyal and returns often, creating multiple campaign impressions and ensuring top-dollar ROI. NewscastStudio is also affordable, with a unique mix of packages and custom advertising options available. 2

3 Who uses NewscastStudio? NewscastStudio has a wide variety of visitors, but the majority of our users work in the television industry. Users include station managers, general managers, news directors, art directors, creative service directors, anchors, videographers and engineers all people who use creative production tools every day. NewscastStudio also puts your message in front of people who make purchasing decisions 65 percent of our industry users approve or recommend purchases for their station. NewscastStudio s audience also includes television industry students and educators: people who will shape the future of the industry. Our site is regularly visited by employees of nearly every major U.S. television network and local affiliate ownership group, as well as those from key international entities. 35% DO NOT Users who approve or recommend purchases 65% DO 3

4 Who We Reach by Job Title From creative services to decision makers, NewscastStudio has a wide reach among members in the fields of production, design, engineering & operations. Some of their job titles include: President / CEO / COO Creative Services Director CTO CIO SVP/ VP/ Executive Director Director Operations Promotions Director Art Director Animator SVP/ VP/ Director Of Engineering VP Production Operations Producer Director Of Broadcasting Director Of Mobile Operations Facility Manager Audio Engineer Video / Segment Editor Technical Manager Executive Producer Video Director VP Broadcast Engineer Technical Director Senior Producer Executive Producer SVP/ VP/Dir Technology SVP/ VP/Director Operations Director Studio Operations Field Technical Manager Director Information Technology Video Operations Post Production Engineer Director, Electronic Media General Manager VP Media Director, Remote Operations SVP Studio & Remote Operations EVP Digital A/V Production Promo Producer Real Time Graphics specailist Chief Engineer Coordinating Tech Manage VP Mobile Productions Principal Systems Analyst Post-Production Editor Graphic Designer Audio/Music Editor 4

5 Who We Reach by Organization Here s just a sampling of companies and organizations that visit NewscastStudio regularly, taken directly from our server logs: Al Jazeera Fisher Communications LIN Television Corp Sinclair Broadcasting Associated Press Four Points Media Group Local TV LLC Television New Zealand Bloomberg Fox McGraw-Hill TF1 BBC Fox Los Angeles Macneil Lehrer Productions Tribune Company CBC / Radio Canada Fox News Media General Inc. Turner Broadcasting Cantv Servicios Venezuela Fox Sports Meredith Corporation TV2 Nord CBS Corporation Freedom Broadcasting Microsoft Corp Twentieth Century Fox CBS Inc. Gannett Co. MLB Univision Communications CCTV Groupo Globo NBCUniversal WCYB Charter Communications Google Inc. New England Cable News WITI Clear Channel Gray Television New York Times Company WLTX CNBC Griffin News Corporation WLUC CNN Hearst-Argyle Television Inc. Nextstar Nroadcasting WOOD Cox Communications Home Shopping Network NFL WTVX Cox Enterprises Independent Television News WTVF WTXF Philadelphia CTV Jordan United TV Broadcasting NTV Hayat WRD Disney / ABC Journal Broadcast Group RTL 9 News ESPN KTAL Scripps Howard 5

6 Our Audience 2.8 Million Page Views in pages per visit Visitors from over 200 countries and territories Interested in television production and design 2% UAE 74% UNITED STATES 3% CHINA 11 % U.K. 10% OTHER Returning Visitors 13% 1 MONTH+ 13% FIRST VISIT Advertiser Recall 23% DID NOT 73% MORE THAN A YEAR 77% REMEMBERED AN ADVERTISER 6

7 Our Partners and Supporters NewscastStudio s editorial content is supported by advertisers from the leading categories in broadcast production and design. Here are just some our our current and former advertisers: 7

8 Unique Initiatives Along with providing timely content and news for television creative professionals and broadcast decision makers, NewscastStudio also honors the very best work each year, along with looking ahead at what s next. Set of the Year Launched in 2009, the Set of the Year awards honor the very best in scenic design for television news, sports and variety, as well as highlighting those on the cutting edge of digital distribution platforms. Past winners have included local television stations, sports networks and international broadcasters, with our coveted trophy traveling the world to various studios and groups. > To see past winners and for more information: Industry Insights Roundtable NewscastStudio annually convenes a panel of the industry s top creatives to discuss the latest in technology, infastructure, design, branding and presentation. Highlights from this virtual roundtable are shared throughout the year through a series of timely postings that help inform and educate prospective buyers and decision makers. 8

9 2017 Editorial Calendar While NewscastStudio is an internet based publication, for 2017 we will be featuring a focus area each month of content, as outlined in our editorial calendar, along with our normal coverage of news and events. MONTH FOCUS AREA January Video Display Technology February Production Music and News Music March Trends in Set Design April / May 2017 NAB Show in Las Vegas with coverage from the show floor May / June Weather Systems and Technology July Augmented Reality in Broadcast August Sports and Live Event Production September Motion Graphic Design and Playout October Lighting Design November Virtual Reality / Virtual Sets in Broadcast December Emerging Web Technology 9

10 Advertising Packages Overview Along with custom-crafted advertising plans, we offer these standard advertising packages that provide a variety of banner advertising, directory listings and content. Options, such as marketing blasts, can be added to any plan. PACKAGE BENEFIT Sponsorship of Category (includes special banner positions, placements) Category Sponsor Pro Upgraded Basic Ultimate Directory Listing w/ 100 word description, logo, contact info Pro Directory Listing w/ 25 word description, contact info Featured Gallery w/ logo, link to company website, additional galleries link 300x600 Ad on Homepage + Run of Site 728x90 Ad on Homepage 728x90 on Run of Site 728x90 Ad on Website Header, located in Fixed Navigation Bar 600x80 Ad in Newsletter Sponsor Generated Content - One Piece Per Year Pro Company Page w/ 100 word description, contact info, branded header Standard Company Page Editorial Recognition + Editorial Story Opportunities SEO-optimized links Category Sponsorship with Additional Exclusive Placements Free Photoshoots of Television Studio Projects* Directory Listing Only * Does not include travel costs to/from studio location. 10

11 Homepage Advertising Opportunities A A Header Located above the navigation, this banner remains visible even when the user scrolls down the page, making it a highly visible option. 728x90 B B C Divider Sponsored Content Located between the news rotator and the masonry grid, this banner loads above the fold on desktop devices. This area is used to showcase Sponsored Content from advertisers. 728x90 C D Category Entitlement Available on an exclusive basis per news category, our category entitlements provide optimum exposure within a selected category. 360x140 D E E Showcase Upgraded -- This banner gives you plenty of room to showcase your message with large photos and finely tuned copy. 300x600 B F F Divider Located between articles and galleries rotator. 728x90 11

12 2017 MEDIA KIT Category Advertising Opportunities A Header Located above the navigation, this banner remains visible even when the user scrolls down the page, making it a highly visible option. 728x90 E Page Showcase Upgraded -- This banner gives you plenty of room to showcase your message with large photos and finely tuned copy. 300x600 G Category Entitlement Available on an exclusive basis per news category, our category entitlements provide optimum exposure within a selected category. 360x212 Located after the first few stories in a category, this banner breaks up the content to catch a reader s eyes. 728x90 H Divider A E G H 12

13 Standard Gallery Advertising Opportunities Our set design and motion graphics galleries represent the heart of NewscastStudio. To better showcase work, we offer three types of galleries. Our standard, which everyone receives by default; our featured; and our exclusive. In the standard gallery, the credits links to a page that shows more designs by that designer. A E A Header Located above the navigation, this banner remains visible even when the user scrolls down the page, making it a highly visible option. 728x90 H E Page Showcase Upgraded -- This banner gives you plenty of room to showcase your message with large photos and finely tuned copy. 300x600 H Divider Located after the first few stories in a category, this banner breaks up the content to catch readers eyes. 728x90 13

14 Featured Gallery Advertising Opportunities Our featured gallery removes the Divider, adding a section that highlights the set designer with a logo and link to learn more. This link takes the user to the designer s website and thereby provides an SEO benefit A E A Header Located above the navigation, this banner remains visible even when the user scrolls down the page, making it a highly visible option. 728x90 H E Page Showcase Upgraded -- This banner gives you plenty of room to showcase your message with large photos and finely tuned copy. 300x600 H Featured Displays designer logo and SEO-optimized link to the designer s website, along with link to view more projects by the designer. Appears before all other credits, directly after gallery. 14

15 Sponsor-Generated Content NewscastStudio s experienced content development team can provide a full range of content generation services ranging from consulting to full writing and editing. Engaging content that connects with TV creative professionals to educate and inform about the latest products, services and insights in the industry. This content can take a wide variety of formats that match the look and feel of NewscastStudio s editorial content, including: Feature-length articles for an in-depth look at your products or services Question and answer-style interviews with your executives and experts Fast fact summaries and lists giving users succinct information Editorial or industry analysis spotlighting your team In addition to being available on NewscastStudio s site indefinitely, your content can also benefit from distribution via NewscastStudio s extensive network of social media and newsletters. Example of Sponsored Content on homepage news grid and on story page with imagery. 15

16 Directory Advertising Opportunities The directory is the go-to source for those lookng to directly contact suppliers and craftsmen. We offer three types of listings, which are often built into large advertising packages. I Ultimate DIrectory Listing Our Ultimate listing includes 100 words of text (which can include formatting), company logo, website URL, and phone number. I J Pro Directory Listing Includes 25 words of text, website URL, and phone number. J K Free Listing Includes company name and website URL. K 16

17 Advertising Opportunities L L Header Located at the top of the newsletter, this banner is highly visible. M Top A high-profile position located between the first story and content. 600x80 600x80 N Featured Gallery Feature your company s work regularly in our newsletter with a special gallery placement. 300x300 O Content These banners continue throughout the content of the newsletter as space warrants. 600x80 M A large variety of other options exist, including custom marketing blasts and blasts of sponsored content. More information about these are available on the next page. N O 17

18 Custom Blast Opportunities NewscastStudio manages two lists which can be segmented and further targeted to send the perfect campaign. Television Creatives Our primary list, of about 3,500 users, features those involved in creative services, engineering and general production, along with those who make decisions relating to production. General Television Our general television list, of about 7,000 users, features a wide array of roles ranging from C-level management to talent and station staff. This larger list is also segmentable by job area. We regularly send two types of custom campaigns: Sponsored Content Designed to look like NewscastStudio s newsletter and alerts, these blasts follow our style guide and integrate sponsored or advertiser content. Example of sponsored content (above) and fully branded (right). Full Branded This option gives total creative freedom to the advertiser, allowing them to design the as they see fit, using their content, video, links and imagery. 18

19 Event Coverage Opportunities Two of our annual events are also available for sponsorship as a titled placement. Set of the Year Sponsorship of our annual set design competition (detailed on page 8) is available, which includes multiple mentions of company in marketing blasts, a special section of the website, press releases and announcements. Sponsoring company could also elect to hold annual awards at their NAB Show booth. Example titling: NewscastStudio s Set of the Year Presented by Company ABC NAB Show Previously presented by Beat the Traffic, we offer sponsorship of our annual NAB Show coverage, which sees a large traffic increase to the website of people looking for information from the show floor. Sponsorship includes company name and logo in special NAB Show section, on all related to show coverage and on select NAB Show articles. Example titling: NAB Show Central powered by Beat the Traffic 19

20 Expanded Coverage of Music for Broadcast NewscastStudio has always covered news music (music used during TV newscasts) and production music, but during 2016 decided to greatly expand with a series of monthly features. Top Tracks Showcasing a handpicked mix of production music songs based around a theme, Top Tracks has seen great readership and social sharing since its launch. Each month, different cues are featured, such as ones for the election, for promos, for a topical event (like the Olympics) and so on. New Releases With most libraries adding new albums monthly, we also began regularly covering releases. This series highlights new additions from a variety of the top music companies, spotlighting albums and tracks to check out that month. Along with these series, NewscastStudio works with music companies for stories and coverage of unique projects and releases, along with Q&A s and in-depth analysis. As well, we also feature a columnist, Victor Vlam, who talks exclusively about music in broadcast. Our audience is creative, working at all levels of television production and post, utilizing music to help tell their story. 20

21 Copyright NewscastStudio. All rights reserved. NewscastStudio, NewscastInspiration, InspirationFinder and related logos are marks of NewscastStudio. NewscastStudio is a division of HD Media Ventures, LLC. The data in this document is compiled from a variety of sources, including competitor comparisions, internal research, Google Analytics, Google Ad Manager and other sources, but has not been audited or certified. This document contains traffic data and analysis based on historical information but is not a guarantee on future performance or results. 21

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