Franklin Regional School District LOGO & BRAND IDENTITY GUIDELINES
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1 Franklin Regional School District LOGO & BRAND IDENTITY GUIDELINES Revised June 2017
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3 1 Franklin Regional School District Logo Specifics
4 Franklin Regional School District Logo & Branding Identity Guidelines Logo Clear Space Grey area indicates logo safe zone. Other graphics and visual elements can be placed up to the adjoining red area boundary. Logo Construction The F and R are staggered with the R top left corner aligned with the middle bar of the F. The F and R are NOT attached or joined together. An 1/8 inch of space exists between the two letters. The letter fill color is Vegas Gold or PMS Each letter is outlined in PMS 655. Background is white or transparent.
5 2 Franklin Regional School District Typeface Details
6 Franklin Regional School District Logo & Branding Identity Guidelines Typeface Family The only two font styles used for the FR logo are Gotham Book and Gotham Medium. Gotham Bold is not part of the logo, but can be used in other forms to enhance District typeface in brochures, letters, website, etc. The Gotham family of fonts has 40 types of San Serif/Gothic fonts available in medium, light, narrow, bold, and book. This font is widely used for corporate logos and signage around the world. It was developed in 2000 for digital use. This is the primary font used for the logo typeface. It was digitally enhanced by the logo designer to create a look that is unique to Franklin Regional. When to Use: It can also be used when a strong emphasis needs placed on brochures and general correspondence. This is the secondary font used for the logo typeface. It was digitally enhanced by the logo designer to create a look that is unique to Franklin Regional. When to Use: It can also be used for text in brochures and general correspondence. This font was NOT used for the logo typeface. When to Use: It can also be used when the designer wishes to keep with the logo typeface theme and wishes to place a strong emphasis on wording in advertisements, publications, and the website.
7 3 Franklin Regional School District Color Specifications
8 Franklin Regional School District Logo & Branding Identity Guidelines Color Values PMS: 4545 Screen: R229 G219 B186 Website: HEX/HTML D5CB9F Process: C5 M6 Y30 K4 Color Values PMS: 655 Screen: R12 G28 B71 Website: HEX/HTML Process: C5100 M80 Y12 K463
9 4 Franklin Regional School District Logo Styles (Lock Ups)
10 Franklin Regional School District Logo & Branding Identity Guidelines Primary Full Tone Color This is the primary logo for use. This is the main, go-to logo with sizes ranging from 100% to 25%. Primary Full Tone Color This is the flat color version that can be used when the design requires a cleaner aesthetic. Full Tone Grey scale This is the flat color version can be used for higher quality, b/w print reproduction where a finer half-tone screen is used or needed. Social Media This is the social media version of the logo with no background.
11 6 Franklin Regional School District Logo Best Practices
12 Franklin Regional School District Logo & Branding Identity Guidelines Do Not Alter the Logo Do not change or alter the FR logo in any way. This is the official branding of the District and is the official logo that has been accepted and approved. Acceptable Unacceptable Do Not Colorize the Logo The logo is presented in the official FR colors. Do not add to or use any other colors in the logo. Acceptable Unacceptable Logo Screening The logo may be screened at 50% or 25% as long as it does not alter the original design of the logo. Acceptable Unacceptable Do Not Resize the Logo The logo has been designed using proper design ratios. Do not alter the logo s size or shape. Acceptable Unacceptable Written Consent for Use The logo may not be used or duplicated in any way by those not working for the District unless given written consent from the Office of the Superintendent. If your organization wishes to use the logo in a publication, for an item for sale, or other use, please contact the Communications Department for the District.
13 7 Franklin Regional School District Business Cards & Letterhead
14 Franklin Regional School District Logo & Branding Identity Guidelines Business Cards This is the officially accepted business card for all District employees who need such a tool. This is the acceptable layout. The font is Gotham Book and Gotham Medium and the PMS Colors of 4545 and 655 are required. Bondi Printing holds the template for the card. Contact your manager for permission, if you need to order business cards. Letterhead This is the official letterhead for the entire District. What is shown is the required design and layout of the letterhead. No other designs should be used. Letterhead is NOT personalized for individual employees or departments. The font is Gotham Book and Gotham Medium and the PMS Colors of 4545 and 655 are required. Bondi Printing holds the template for the letterhead. An electronic version of the letterhead is on the P drive for employee download and use.
15 8 Franklin Regional School District Panther/FR Athletic Logos
16 Primary Full Tone Color This is a Panther Mascot/FR logo for use. This is the main, go-to logo with sizes ranging from 100% to 25%. Primary Full Tone Color This is the flat color version that can be used when the design requires a cleaner aesthetic. Full Tone Grey scale This is the flat color version can be used for higher qualit, b/w print reproduction where a finer half-tone screen is used or needed. Social Media This is the social media version of the logo with no background.
17 Primary Full Tone Color This is a Panther Slash Paw/ FR logo for use. This is the main, go-to logo with sizes ranging from 100% to 25%. Primary Full Tone Color This is the flat color version that can be used when the design requires a cleaner aesthetic. Full Tone Grey scale This is the flat color version can be used for higher quality, b/w print reproduction where a finer half-tone screen is used or needed. Social Media This is the social media version of the logo with no background.
18 Primary Full Tone Color This is a Whole Panther/FR logo for use. This is the main, go-to logo with sizes ranging from 100% to 25%. Primary Full Tone Color This is the flat color version that can be used when the design requires a cleaner aesthetic. Full Tone Grey scale This is the flat color version can be used for higher quality, b/w print reproduction where a finer half-tone screen is used or needed. Social Media This is the social media version of the logo with no background.
19 Primary Full Tone Color This is a Pantherhead logo for use. This is the main, go-to logo with sizes ranging from 100% to 25%. Primary Full Tone Color This is the flat color version that can be used when the design requires a cleaner aesthetic. Full Tone Grey scale This is the flat color version can be used for higher quality, b/w print reproduction where a finer half-tone screen is used or needed. Social Media This is the social media version of the logo with no background.
20 Primary Full Tone Color This is a Paw logo for use. This is the main, go-to logo with sizes ranging from 100% to 25%. Primary Full Tone Color This is the flat color version that can be used when the design requires a cleaner aesthetic. Full Tone Grey scale This is the flat color version can be used for higher quality, b/w print reproduction where a finer half-tone screen is used or needed. Social Media This is the social media version of the logo with no background.
21 Primary Full Tone Color This is a Whole Panther logo for use. This is the main, go-to logo with sizes ranging from 100% to 25%. Primary Full Tone Color This is the flat color version that can be used when the design requires a cleaner aesthetic. Full Tone Grey scale This is the flat color version can be used for higher quality, b/w print reproduction where a finer half-tone screen is used or needed. Social Media This is the social media version of the logo with no background.
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BRAND STANDARDS GUIDE
BRAND STANDARDS GUIDE This document is designed to provide a guide for presentation and use of the CTO logo. The details outlined are generally applicable to stationery, presentations, signage, marketing