ATSC Structure and Process

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1 ATSC Structure and Process

2 ATSC Mission To create and foster implementation of voluntary Standards and Recommended Practices to advance terrestrial digital television broadcasting, and to facilitate interoperability with other media.

3 About ATSC Standards development organization for digital television Founded in 1983 by CEA, IEEE, NAB, NCTA, and SMPTE Focused on terrestrial digital television broadcasting ATSC is an open, due process organization Approximately 120 member organizations Broadcasters, broadcast equipment vendors, cable and satellite systems, consumer electronics and semiconductor manufacturers, universities

4 ATSC Members

5 2014 ATSC Board of Directors Mark Eyer, Sony Richard Friedel, Fox Kevin Gage, NAB John Godfrey, Samsung Ira Goldstone, Univision Brett Jenkins, LIN Media Wayne Luplow, IEEE Brian Markwalter, CEA Sam Matheny, Capitol Broadcasting Glenn Reitmeier, NBC Universal Andy Scott, NCTA Robert Seidel, CBS David Siegler, Cox Media Group Peter Symes, SMPTE John Taylor, LG Electronics

6 ATSC Staff Mark Richer Jerry Whitaker Lindsay Shelton Gross Daro Bruno President VP Standards Development Director of Communications Office Manager

7 ATSC Members Board of Directors Implementation Teams Technology Group 1 Technology Group 3 ATSC 2.0 Mobile EAS S4 ATSC Mobile S6 Audio/Video Coding S7 Service/Content Protection S8 Transport S9 Transmission S10 Receivers S12 3D-TV S13 Data Broadcast S31 Scenario Planning S32 Physical Layer S33 Management and Protocols S34 Applications and Presentation

8 Technology Group 1 The ATSC Technology and Standards Group, with due regard for existing standards organizations and activities, develops and recommends voluntary, international technical standards for the distribution of television programs to the public using advanced television technology. Technologies considered may be improvements to current systems or entirely new systems that are compatible or incompatible with current systems. All forms of distribution systems may be considered, such as terrestrial broadcasting, cable systems, direct satellite broadcasting, and pre-recorded media. With respect to distribution systems, sound, vision, display, conditional access, and data sub-systems may be considered.

9 Technology Group 1 Chair: Michael Dolan, Industry consultant, sponsored by The Nielsen Company Michael A Dolan is founder and president of Television Broadcast Technology, providing specialized professional encoders, test tools, and technical consulting in the field of digital television and Internet media. He holds a BSEE degree from Virginia Tech '79 and has worked for and founded various leading edge computer graphics and real time systems companies since then, including early foundational work in W3C technology and analog data broadcasting. Mr. Dolan has been involved in digital television engineering for many years, including data broadcast system architecture, digital receiver design and compliance. He also currently chairs the ATSC Technology Group 1 and its Data Broadcasting Specialist Group (TG1/S13), co-chairs the CEA Working Group on Digital Closed Captioning (R4SC3WG1), co-chairs the SMPTE Committee on Television and Broadband (24TB), cochairs the DECE/Ultraviolet Technical Working Group, and is active in MPEG, SCTE and W3C. Mr. Dolan is an SMPTE Fellow and a former SMPTE Governor for the Hollywood Region. He is a recipient of the ATSC Bernard J Lechner award and the CEA Technology Leadership Award. He has written the SMPTE Journal Almanac column for over a decade, is co-author of Data Broadcasting, and holds several patents in computer web technology.

10 TG1 S4: Mobile S6: Codecs S7: Security S8: Transport S12: 3D S13: Data S6-3: Loudness S13-1: Non- Real-Time (NRT) S13-2: Interactive (ISS) Inactive S9: RF S10: Receivers Technology Group Specialist Group Ad-Hoc Group

11 Technology Group 3 The ATSC 3.0 Technology Standards Group (called TG3) will develop voluntary technical Standards and Recommended Practices for the next-generation digital terrestrial television broadcast system. ATSC 3.0 is likely to be incompatible with current broadcast systems and therefore must provide improvements in performance, functionality and efficiency significant enough to warrant implementation of a non-backwards-compatible system. Interoperability with production systems and non-broadcast distribution systems should be considered.

12 Technology Group 3 Chair: Dr. Rich Chernock, Triveni Digital Dr. Chernock is currently Chief Science Officer at Triveni Digital. In that position, he is developing strategic directions for monitoring, content distribution and metadata management for emerging digital television systems and infrastructures. Previously, he was a Research Staff Member at IBM Research, investigating digital broadcast technologies. Dr. Chernock is active in many of the ATSC, SMPTE and SCTE standards committees, particularly in the areas of future DTV, monitoring, metadata, and data broadcast. He is chairman of the ATSC Technology Group on ATSC 3.0 (TG3) and chairs the AHG on service delivery and synchronization for ATSC 3.0.

13 TG3 S31: Requirements & Program Management S32: PHY Layer S33: Management & Protocols S34: Applications and Presentation S31-1: Data Collection & Documentation S32-1: Common Elements S33-1: Service Delivery & Synchronization S34-1: Video S32-2: Modulation & Coding S33-2: Service Announcement & Personalization S34-2: Audio Technology Group Specialist Group Ad-Hoc Group S32-3: Waveform S33-3: Interactive Service & Companion-Screen S34-3: Presentation Logic & Service Frameworks S34-4: Runtime Environment for Applications

14 Definition: Standard An ATSC Standard is a document that states basic specifications or criteria that are necessary for effective implementation and interoperability of Advanced Television Systems.

15 Definition: RP An ATSC Recommended Practice is a document that states specifications or criteria within Advanced Television Systems that are not strictly necessary for effective implementation and interoperability, but that are thought to be advisable and may improve the efficiency of implementation or reduce the probability of implementation errors. An ATSC Recommended Practice may specify preferred methodology for implementation and operation and may recommend a choice from among alternatives.

16 Project Approval, Assignment Board Ad-Hoc Develops Requirements Planning Teams Develop Requirements Board Approves Project Assigns work to a Technology Group Technology Group Assigns Work to Specialist Group Other Interested Parties Develop Requirements New Work Item Proposal

17 Development And Approval Specialist Group Develops Specification "consensus" or vote by "2/3 rule" Working Draft Technology Group Elevates to Proposed Standard 2/3 majority approval, comments are considered Proposed Standard Membership Approval 2/3 majority approval, comments are considered Standard Technology Group Elevates to Candidate Standard for a Set Period reverts back to Working Draft if not elevated to Proposed Standard or the CS period extended Candidate Standard Technology Group Elevates to Proposed Standard 2/3 majority approval, comments are considered

18 TG Voting Eligibility a Technology Group member must: (a) have been a member of the Technology Group for the three month period preceding the vote at a meeting or for the three month period preceding the date the letter ballot is issued in accordance with Article XI, and (b) have been represented by a person or persons with authority to vote for the member at: i) a minimum of two of the three immediately preceding meetings of the Technology Group, or Ii) all of the meetings of the Technology Group held during the one hundred twenty day period preceding the vote. Voting must be conducted by authorized representative of company. Nonemployee representatives of Voting Members must declare that they have authority to vote at the beginning of the meeting. An individual is limited to representing a single Member.

19 You ve Heard it Before This is a meeting of a subgroup of the Advanced Television Systems Committee. By opening this meeting to non-members, the ATSC in no way intends to relinquish its rights to privacy for its business. The ATSC, therefore, insists that public disclosure pertaining to this meeting emanate only from, and be authorized only by, the Chairperson of the Board of Directors or by the President of the ATSC. By remaining in attendance at this meeting, you, on behalf of yourself and your organization, agree to refrain from either directly or indirectly engaging in publicity pertaining to the business transacted at this or any other meeting of the ATSC unless authorized by one of the foregoing persons. For Technology Group Meetings, non-employee representatives of Voting Members must declare that they have authority to vote during the attendance roll call or as soon as possible when they join the meeting. As a participant in this meeting you hereby agree, on behalf of yourself and your organization, to abide by all ATSC rules including its Patent Policy. The Patent Policy is available at Attendees unwilling to agree to these terms must leave the meeting.

20 The Final Word on ATSC Process B/01 Articles of Incorporation B/02 Bylaws B/03 Operational Procedures for Technology Groups and Subcommittees B/04 Patent Policy B/06 Normative Reference Organizations B/07 Dues Policy B/09 Nominating Process for the Board of Directors B/12 Reflector, Members Area of Website and Conference Bridge Access Policy B/35 Certification Mark Policy and Usage Information B/49 Membership Mark Policy

21 Some Perspective on ATSC 3.0 So, how long did it take to create ATSC 1.0? 1987: FCC forms Advisory Committee (ACATS); 23 systems proposed 1991: ACATS evaluates six systems 1992: FCC decides that each existing broadcast station will be paired with a second 6 MHz channel during a transition period 1993: ACATS Special Panel formed; no further consideration of analog systems; FCC/Advisory Committee encouraged merger of best elements of the systems; Grand Alliance formed; proposed system tested 1995: ATSC approves Digital Television (DTV) Standard, A/ : FCC Adopts ATSC DTV Standard 1997: FCC adopts schedule for broadcasters to implement DTV; assigns a DTV channel to all existing broadcasters 1997: A/65 PSIP Standard approved 2000: A/90 Data Broadcast standard approved 12 June 2009: All commercial television broadcasts go digital

22 ATSC 1.0 Suite of Standards A/53 Parts 1-6: ATSC Digital Television Standard A/65: Program and System Information Protocol for Terrestrial Broadcast and Cable A/70 Parts 1-2: Conditional Access System for Terrestrial Broadcast A/71: ATSC Parameterized Services Standard A/90 - A/99: ATSC Data Broadcast Standard suite A/100 Parts 1-8: DTV Application Software Environment A/110: ATSC Standard for Transmitter Synchronization A/153 Parts 1-6: ATSC Mobile DTV Standard

23 ATSC 2.0 Suite of Standards A/103: ATSC Candidate Standard Non-Real-Time Content Delivery A/105: ATSC Candidate Standard Interactive Services Standard A/106: ATSC Candidate Standard ATSC Security and Service Protection Standard A/107: ATSC Candidate Standard ATSC 2.0 Standard A/72 Part 1: Video System Characteristics of AVC in the ATSC Digital Television System A/72 Part 2: AVC Video Transport Subsystem Characteristics

24 3D-TV Suite of Standards A/104 Part 1: Overview and Common Technologies for 3D-TV at PS ballot A/104 Part 2: Hybrid-coded 3D published A/104 Part 3: Candidate Standard: 3DTV Terrestrial Broadcasting, Part 3 Frame Compatible Coding Using Real-Time Delivery at PS ballot A/104 Part 4: Service Compatible Hybrid Delivery 3D using Broadcast or ATSC NRT work in process A/104 Part 5: Service Compatible 3DTV using Main and Mobile Hybrid Delivery currently at CS status A/104 Part 6: Independent Coded 3D using Real-Time Delivery currently at CS status A/72, Part 3: Video and Transport Subsystem Characteristics of MVC for 3D-TV Broadcast in the ATSC Digital Television System PS ballot pending

25 From Evolution to Revolution ATSC 3.0 Next Generation Broadcast Television Fundamental technology shift Flexible and efficient ATSC 3.0 must provide performance improvement and additional functionality significant enough to warrant implementation of a non-backwards compatible system

26 Get Involved! Membership has its privileges

27 More to come ATSC, 27

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