Let me introduce my self. Charlie aziz, 46 finance by education advertising by profession Black & white photo enthusiast Home baristas Founder & CEO
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1 Morning Guys!
2 Let me introduce my self. Charlie aziz, 46 finance by education advertising by profession Black & white photo enthusiast Home baristas Founder & CEO CIRCA ideaworks Chairman P3I Jakarta Indonesian advertising board
3 Part #1
4 Creativity Content &trend
5 Creativity: The act of turning new and imaginative idea into reality
6 Creativity is a state of mind, Not a department or function
7 Creativity build overtime, continuously as survival system
8 What is your creative output this week?
9 MEDIA PENETRATION Internet is now on 3 rd position among all media with 44% reach or equivalent with 24.2 million people Total Population in 11 cities = 54.8 million people 3% TV Static Outdoor 96% 7% Internet Radio 53% Newspaper Internet penetration 5yrs ago = 26% (2012) 44% 37% Tabloid & Magz Source: Nielsen Media Consumer View W2 2017
10 MEDIA PROPORTION BY GENERATION Cinema & Internet are mostly consumed by younger generation Silent Generation (65+ years) Baby Boomers (50-64 years) Generation X (35-49 years) Millenials (20-34 years) Generation Z (10-19 years) Totals Tere TV Radio NPP Tab Magz Internet Cinema Pay TV Source: Nielsen Media Consumer View W2 2017
11 MEDIA PROPORTION BY SOCIO-ECONOMIC CLASS Paid media is more consumed by higher class SEC Upper SEC Upper 2 SEC Middle Totals Tere TV Radio Internet Magz NPP Tab Cinema Pay TV SEC Middle 2 SEC Lower
12 THANKS TO MOBILITY, SMARTPHONES ARE USED OFTEN ALL DAY 100% 90% 80% Online Activity by devices 70% Desktop/PC 60% 50% Laptop Notebook 40% Smartphone 30% Smart TV 20% Tablet/Computer 10% Other internet capable device 0% Early morning Before 9am Morning 9am - before 12pm Lunch time 12pm - before 2pm Early Afternoon 2pm - before 4pm Late Afternoon 4pm - before 6pm Early Evening 6pm - before 8pm Mid Evening 8pm - before 10pm Late Evening 10pm onwards Source: Nielsen Cross Platform report 2017
13 THERE ARE NOW TWO PRIME TIME PEAKS Soc-Med is high throughout the day, Online Video prime-time is similar to Traditional TV 50% 40% Activities vs day part Traditional TV Internet TV 30% Online video other than TV 20% 10% Access News Online (web or apps) Social Media 0% Early morning Before 9am Morning 9am - before 12pm Lunch time 12pm - before 2pm Early Afternoon 2pm - before 4pm Late Afternoon 4pm - before 6pm Early Evening 6pm - before 8pm Mid Evening 8pm - before 10pm Late Evening 10pm onwards Shopping via internet Source: Nielsen Cross Platform report 2017
14 DUAL SCREEN: TV AND INTERNET Dual screening is a DAILY activity of all age groups % Watch TV and use internet at the same time years years years years 50+ years 93% 95% 93% 97% 96% 96% 92% 94% 88% 89% 24% 26% 11% 18% 28% 18% 22% 7% 7% 6% 18% 18% 31% 27% 29% 14% 11% 18% 25% 26% 29% 9% 17% 26% 21% 32% 32% 33% 50% 42% 47% 47% 46% 48% 30% 29% 29% 27% 14% 7% Daily Almost every day Several times per week Once per week or less Source: Nielsen Cross Platform report 2015 & 2017
15 VIDEO CONTENT IS CONSUMED DAILY TV and video content are accessed through many platforms, and daily access is increasing Through many platforms of Frequency of watching from internet accessing TV/movie, which ones do you use? % 33% 77% years % 12% 15% 51% 44% 28% years years years % 25% 23% 56% 53% 57% 33% 31% 36% 11% 13% 6% Broadcast TV & Cable TV Time-shifted TV TV or movie streamed on sites like YouTube, Vimeo etc Online TV Portal Internet Subscription of TV (eg. Iflix, Netflix, Hooq Etc) 50+years % 34% Daily About every other day A few times each week Once a week or less 22% 15% Source: Nielsen Cross Platform report 2017; Live Internet Stats 2016
16 WHICH SITES/APPS DO THEY WATCH ONLINE VIDEOS? YouTube is still the most accessed online video platform 98% 29% 27% 25% 24% 22% 20% 20% 18% 15% 14% YouTube Detik CNN Indonesia Liputan6 Kompas Vidio.com MetrotvNews LK21.tv Okezone Tribunnews Kapanlagi Source: Nielsen Cross Platform report 2017 Total
17 Indonesia is the world s capital of social media
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28 Content is a story to tell
29 If you were a brand, what would be your story?
30 Part #2
31 Hybrid human 2017
32 PedE untuk bersaing?
33 Siap bersaing dengan orang singapore, malaysia, thailand, Philippines?
34 Jadi kelebihan kamu apa?
35 Jadi saya mesti gimana?
36 Hybrid human: + digital brain + heart of warrior + advanced skills
37 Hybrid Human: Logic & Magic
38 Attitude + Skill + knowledge
39 Why should I hire you?
40 Meet these young potential in Busan south Korea Kamu juga bisa. Think big, act now
41 Challenge yourself is BG competition in citra pariwara. Knows your future partner as well as your competitor
42 Recharge yourself at seminar on Citra Pariwara. December 6, 2017 Joko anwar/najwa shihab/kitabisa.com/tuku/w hite hacker/teza sumendra/last day production
43 Any questions? CAZ
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