THE REMARKABLE PRACTICE ACADEMY JANUARY MARKETING MAP

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1 JANUARY MARKETING MAP ; "Let's start a MOVEMENT in 2014!" 15/20 by 2015 Get in front of 15% of the population in a 20 miles radius by 2015 Invite to Launch Party Direct Mailer to Inactive List JAN WEEK 1: PREPARATION & PROMOTION Establish out talk Screenings Corp Wellness Leads Special Reports Free Reports on Headaches, Back/ Neck Pain, Allergies Landing page Survey JAN WEEK 2: PROMO CONTINUED SEND OUT MESSAGING / TALK TRACK FOR EVENT REACTIVATION GOOGLE ADVERTISING 2 WEEK VIDEO TESTIMONIAL JAN WEEK 3: JANUARY MARKETING PLAN & PARTY PREPARATIONS Gift Certificate Continue Campaign Patient Orientation Brilliant OR Foundations REACTIVATION MONITOR ANALYTICS/ ADJUST GOOGLE ADS CONTINUE VIDEO TESTIMONIAL 3.3 WEEKLY WORKSHOPS JAN WEEK 4: FINAL PREPARATION FINALIZE PREPARATIONS FOR PARTY Screenings External Talks Generating Referrals Teleseminars FOR FEBRUARY 5.1 PARTY AT THE OFFICE 5.2 VIDEO WITH JON BUTCHER JAN WEEK 5: PARTY "I Need Your Help..." Be a great PT, refer, screenings, talks.." 5.3 TALK TRACK - ENERGIZE PATIENT BASE 5.4 CAPTURE TESTIMONIALS REVISION A LAST UPDATED: 1/27/14

2 FEBRUARY MARKETING MAP Patient Appreciation Day Share the Love -Omelette Bar Establish out talk Screenings Corp Wellness Leads FEB WEEK 1: PLANNING, PREP AND PROMO FOR VALENTINE'S DAY PAD Enter to win a Raffle, Gift Certificate When someone refers 2 ppl they get 2 invitations to a March dinner workshop FEB WEEK 2: PAD PLANNING & PROMOS CREATE LIST OF S PLAN FOR VALENTINE'S DAY PAD FINALIZE VALENTINE'S DAY PAD REFERRAL VALENTINE'S DAY PAD OMELETTE BAR FEB WEEK 3: NEW YEAR, NEW YOU TELESEMINAR PLANNING Patient Appreciation Day Share the Love -Omelette Bar, s Redistribution VALENTINE'S DAY PAD PREPARE FOR NEW YEAR, NEW YOU TELESEMINAR FEB WEEK 4: NEW YEAR, NEW YOU TELESEMINAR Dinner Workshops FINALIZE PREPARATIONS FOR TELESEMINAR HOLD NEW YEAR, NEW YOU TELESEMINAR 4.6 FOR MARCH REVISION A LAST UPDATED: 12/27/13

3 MARCH MARKETING MAP Establish out talk Screenings Corp Wellness Leads MAR WEEK 1: PLANNING, PREP AND PROMO FOR DINNER TALK / WORKSHOP Direct Mail Invitations Create Marketing for other Biz to promote Dinner Talk / Workshop Create Branded PPT Presentation MAR WEEK 2: DINNER TALK PREP S PLAN FOR DINNER TALK/ WORKSHOP DINNER TALK/ WORKSHOP CREATE DINNER TALK/ WORKSHOP PRESENTATION MAR WEEK 3: PLANNING FOR APRIL'S LADIES NIGHT OUT Track Marketing What is working What is not Total Registrations All Hands On Deck Call TRACK DINNER TALK / WORKSHOP REGS PLANNING CALL FOR APRIL'S LADIES NIGHT OUT MAR WEEK 4: DINNER TALK / WORKSHOP Spring Into Health PADs FINALIZE PREPARATIONS FOR DINNER TALK/ WORKSHOP HOLD DINNER TALK/ WORKSHOP HOLD SPINAL FOR APRIL REVISION A LAST UPDATED: 1/27/14 Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICEã 2014 All Rights Reserved

4 APRIL MARKETING MAP Patient Appreciation Day Smoothie Bar Spring Into Health Theme APRIL WEEK 1: PLANNING, PREP AND PROMO FOR SMOOTHIE BAR PAD APRIL WEEK 2: PAD PLANNING & PROMOS S PLAN FOR SPRING INTO HEALTH PAD SPRING INTO HEALTH PAD PREP FOR SMOOTHIE BAR APRIL WEEK 3: CONTINUE PROMOS FOR SPRING INTO HEALTH PAD EXTERNAL DINNER TALK TO PROMOTE PAD MARKETING PROMOS / EVENT APRIL WEEK 4: FINALIZE PREPS SPRING INTO HEALTH PAD APRIL WEEK 5: Ladies Night Out FINALIZE PREPARATIONS FOR SMOOTHIE BAR PAD 5.1 FOR MAY SPRING INTO HEALTH PAD SMOOTHIE BAR

5 MAY MARKETING MAP Plan for Mother's Day themed Ladies Night Out MAY WEEK 1: PLANNING, PREP AND PROMO FOR MOTHER'S DAY THEMED LADIES NIGHT OUT (LNO) MAY WEEK 2: LNO PLANNING & PROMOS S PLAN FOR LADIES NIGHT OUT LADIES NIGHT OUT PREP FOR LADIES NIGHT OUT MAY WEEK 3: CONTINUE PROMOS FOR MOTHER'S DAY THEMED LADIES NIGHT OUT EXTERNAL DINNER TALK TO PROMOTE LNO MARKETING PROMOS / EVENT MAY WEEK 4: FINALIZE PREPARATIONS AND MOTHER'S DAY THEMED LADIES NIGHT OUT Father's Day Themed Guys Night Out FINALIZE PREPARATIONS FOR LADIES NIGHT 5.1 FOR JUNE MOTHER'S DAY THEMED LADIES NIGHT OUT Created by Strategic Momentum Solutions for THE REMARKABLE PRACTICEã 2014 All Rights Reserved

6 JUNE MARKETING MAP Plan for Father's Day themed Guys Night Out JUNE WEEK 1: PLANNING, PREP AND PROMO FOR FATHER'S DAY THEMED GUYS NIGHT OUT (GNO) JUNE WEEK 2: GNO PLANNING & PROMOS S PLAN FOR GUYS NIGHT OUT GUYS NIGHT OUT PREP FOR GUYS NIGHT OUT JUNE WEEK 3: CONTINUE PROMOS FOR FATHER'S DAY THEMED GUYS NIGHT OUT EXTERNAL DINNER TALK TO PROMOTE GNO MARKETING PROMOS / EVENT JUNE WEEK 4: FINALIZE PREPARATIONS AND FATHER'S DAY THEMED GUYS NIGHT OUT 100 Day Challenge FINALIZE PREPARATIONS FOR GUYS NIGHT 4.6 FOR JULY FATHER'S DAY THEMED GUYS NIGHT OUT

7 JULY MARKETING MAP Plan for 100 Day Challenge JULY WEEK 1: PLANNING, PREP AND PROMO FOR 100 DAY JULY WEEK 2: 100 DAY PLANNING & PROMOS S PLAN FOR 100 DAY 100 DAY PREP FOR 100 DAY JULY WEEK 3: CONTINUE PROMOS FOR 100 DAY EXTERNAL DINNER TALK TO PROMOTE 100 DAY PROMOS / JULY WEEK 4 / 5: FINALIZE PREPARATIONS AND 100 DAY Summer Fun Theme Hawaiian Days FINAL PREP FOR OFFICIAL 100 DAY FOR AUGUST 5.1 OFFICIAL OF 100 DAY

8 AUGUST MARKETING MAP Plan for Hawaiian Days AUGUST WEEK 1: PLANNING, PREP AND PROMO FOR SUMMER FUN: HAWAIIAN DAYS AUGUST WEEK 2: HAWAIIAN DAYS PLANNING & PROMOS S PLAN FOR SUMMER FUN HAWAIIAN DAYS PREP FOR HAWAIIAN DAYS AUGUST WEEK 3: CONTINUE PROMOS FOR HAWAIIAN DAYS EXTERNAL DINNER TALK TO PROMOTE HAWAIIAN DAY PROMOS / HAWAIIAN DAYS AUGUST WEEK 4: FINALIZE PREPARATIONS AND HAWAIIAN DAYS DD Palmer - Chiro Birthday Sept 18 Back to School FINAL PREP FOR OFFICIAL HAWAIIAN DAYS FOR SEPTEMBER 4.6 OFFICIAL OF HAWAIIAN DAYS

9 SEPTEMBER MARKETING MAP DD Palmer's First adjustment - Sept 18th Back to School Event SEPT WEEK 1: PLANNING, PREP AND PROMO FOR CHIRO BIRTHDAY / BACK TO SCHOOL EVENTS SEPT WEEK 2: CHIRO BDAY & BACK TO SCHOOL PLANNING & PROMOS S PLAN FOR CHIRO BDAY / BACK TO SCHOOL CHIRO BDAY & BACK TO SCHOOL PREP FOR CHIRO BDAY & BACK TO SCHOOL EVENTS SEPTEMBER WEEK 3: CONTINUE PROMOS FOR BACK TO SCHOOL EVENT SEPT 18TH - HOLD CHIRO BDAY EVENT PROMOS / BACK TO SCHOOL SEPTEMBER WEEK 4 & 5 : BACK TO SCHOOL EVENT Inside-Out Philosophy BACK TO SCHOOL EVENT 5.1 FOR OCTOBER

10 OCTOBER MARKETING MAP OCT WEEK 1: PLANNING, PREP AND PROMO FOR INSIDE OUT / PHILOSOPHY PROMO OCT WEEK 2: INSIDE OUT / PHILOSOPHY PLANNING & PROMOS S PLAN FOR INSIDE OUT/ PHILOSOPHY EVENT INSIDE OUT / PHILOSOPHY PREP FOR INSIDE OUT / PHILOSOPHY EVENT OCTOBER WEEK 3: CONTINUE PROMOS FOR INSIDE OUT / PHILOSOPHY EVENT EXTERNAL TALK TO PROMOTE PHILOSOPHY EVENT PROMOS / INSIDE OUT / PHILOSOPHY OCTOBER WEEK 4: INSIDE OUT / PHILOSOPHY EVENT Thanksgiving / Gratitude INSIDE OUT / PHILOSOPHY EVENT FOR NOVEMBER

11 NOVEMBER MARKETING MAP NOV WEEK 1: PLANNING, PREP AND PROMO FOR THANKSGIVING / GRATITUDE EVENT NOV WEEK 2: THANKSGIVING / GRATITUDE EVENT PLANNING & PROMOS S PLAN FOR THANKSGIVING / GRATITUDE INSIDE THANKSGIVING/ GRATITUDE PREP FOR THANKSGIVING / GRATITUDE EVENT NOVEMBER WEEK 3: CONTINUE PROMOS FOR THANKSGIVING / GRATITUDE EVENT EXTERNAL TALK TO PROMOTE GRATITUDE EVENT PROMOS / GRATITUDE EVENT NOVEMBER WEEK 4: THANKSGIVING / GRATITUDE EVENT Christmas / Gift Giving THANKSGIVING / GRATITUDE EVENT 4.6 FOR DECEMBER

12 DECEMBER MARKETING MAP DECEMBER WEEK 1: PLANNING, PREP AND PROMO FOR CHRISTMAS / GIFT GIVING EVENT DEC WEEK 2: CHRISTMAS / GIFT GIVING EVENT PLANNING & PROMOS S PREP FOR CHRISTMAS / GIFT GIVING EVENT CHRISTMAS / GIFT GIVING PREP FOR CHRISTMAS / GIFT GIVING EVENT DECEMBER WEEK 3: CONTINUE PROMOS FOR CHRISTMAS / GIFT GIVING EVENT EXTERNAL TALK TO PROMOTE GIFT GIVING EVENT PROMOS / GIFT GIVING EVENT DECEMBER WEEK 4 & 5: CHRISTMAS / GIFT GIVING EVENT New Year, New You CHRISTMAS / GIFT GIVING EVENT 5.1 FOR JANUARY