Only Major Professional Sports Team Within 140 Miles

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Nigel Carr
5 years ago
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2 Why Jacksonville? Only Game In Town Only Major Professional Sports Team Within 140 Miles Fan Base and Media Reach Extend to Orlando, Daytona, Tallahassee and South Georgia Nearly 100 Sprint Stores in Jaguars Footprint New Owner + New Head Coach = New Energy Community All In in Support of New Era Avid Fan Base Jaguars Fans = 68% of Population Significant Population Growth 50% Growth From Companies Moving to Jax Median Age of 33 Military #1 Employer in Jax Growth Opportunity for Sprint 12% Market Share Among Jaguars Fans Jaguars can help Sprint mitigate churn and increase top end subscriber growth

3 Objective Increase Sprint s market share and customer retention in North Florida by offering Sprint subscribers exclusive Jaguars content, unique experiences and compelling incentives, while underscoring Sprint s commitment to the Jacksonville community. Potential Sprint Business Building Concepts Exclusive Content for Sprint Customers Sprint Branded Content of Popular Jaguars Features Stadium Signage and Product Display Sign Up and Retention Incentives Store Appearances by Players and Cheerleaders Behind the Scenes Experiences Community Outreach Program

4 Exclusive Content

SprintZone Exclusive Content NEW TEXT MESSAGE: NEW JAGUARS VIDEO NOW AVAILABLE! CLICK HERE TO WATCH A weekly behind-the-scenes video with jaguars.com Senior Writer John Oehser.

5 SprintZone Exclusive Content NEW TEXT MESSAGE: NEW JAGUARS VIDEO NOW AVAILABLE! CLICK HERE TO WATCH A weekly behind-the-scenes video with jaguars.com Senior Writer John Oehser. A notification could be sent exclusively to Sprint subscribers via text would allow the user to watch the video directly on their phone. Subscribers could submit questions for the video.

6 Sprint Sounds of the Game Exclusive Content NEW TEXT MESSAGE: NEW JAGUARS VIDEO NOW AVAILABLE! CLICK HERE TO WATCH After each home game, Sprint subscribers would receive a link to watch Sprint Sounds of the Game, an exclusive video showcasing all of the entertainment from that week s game including Jaxson de Ville s stunts, Kiss Cam, Oblivious Cam, Flex Cam and more.

7 Behind-the-Scenes of the ROAR Exclusive Content NEW TEXT MESSAGE: NEW JAGUARS VIDEO NOW AVAILABLE! CLICK HERE TO WATCH Sprint subscribers could receive exclusive access to behind-the-scenes footage of the ROAR, the Jacksonville Jaguars Cheerleaders.

Fan Downloads of Great Moments in Jaguars History Exclusive Content Sprint customers could be offered free exclusive downloads including Jaguars ringtones and

8 Fan Downloads of Great Moments in Jaguars History Exclusive Content Sprint customers could be offered free exclusive downloads including Jaguars ringtones and official wallpapers. Ringtones include audio from great calls in Jaguars history. Wallpapers could include great photos in Jaguars history among other exclusive designs.

9 Branded Content

10 Sprint Speed Report Branded Content Immediately following the game, Jaguars talent recaps the Jaguars performance. This timely video could be branded with a Sprint graphic in the intro, on lower thirds, and the program s name mentioned by one of the personalities.

Sprint Shorts with Scobee Branded Content A weekly feature of fan-favorite kicker Josh Scobee (Jaguars all-time leading scorer) providing a glimpse of the lighter side of

11 Sprint Shorts with Scobee Branded Content A weekly feature of fan-favorite kicker Josh Scobee (Jaguars all-time leading scorer) providing a glimpse of the lighter side of football. Scobee interviews players and asks entertaining questions each week. The microphone flag could be branded with Sprint along with the page that shows the videos.

com would have Sprint branding integrated into the image behind

12 Sprint Media Gallery Branded Content The video player and media gallery on jaguars.com would have Sprint branding integrated into the image behind the media player. This would be visible on all videos that are viewed on the website, including radio shows.

13 Jaguars Connect Branded Content Jaguars Connect serves as a portal to communicate with fans through social media. With 278,000 fans on Facebook and growing, Jaguars Connect - Powered by Sprint - would allow Jaguars fans to stay connected to all things Jaguars. Sprint s logo could appear in upper right area on all jaguars.com pages and all Jaguars Connect collateral.

Sprint Snapshots on Facebook Branded Content A

14 Sprint Snapshots on Facebook Branded Content A weekly photo gallery posted to Facebook that includes photos provided by Jaguars fans of themselves at games, tailgate parties, Jaguars events and more. The first photo could be branded to ensure the gallery s primary photo will show the Sprint logo.

15 Jaguars App Branded Content Sprint would have the opportunity to develop the official Jaguars app, available for smartphones and tablets. The Jaguars app provides fans with simple access to the team roster, news, photos, videos, and much more.

16 Signage & Product Display

installing old fashioned phone booths which could include Sprint branding located

17 Sound Proof Phone Booth With the NFL awarding the Jaguars a home game in London each year in , the Jaguars will underscore their position as London s team by installing old fashioned phone booths which could include Sprint branding located throughout the stadium. The booths will offer fans a quiet place to make phone calls during the game.

18 Videoboard Advertising & Promotions Sprint could receive a Tri-Vision panel which rotates with two other partners every five minutes during all Jaguars home games, Florida vs. Georgia game, Gator Bowl and Monster Truck Jam. Sprint would receive approximately one hour of exposure during each event. Sprint will also receive promotional messages during each game.

19 Videoboard Advertising & Promotions (cont d) Sprint could receive promotional messages on the jumbotron during Jaguars home games. An example would be Unlimited MoJo, a nickname for the Jaguars Pro Bowl Running Back, Maurice Jones-Drew.

20 Videoboard Advertising & Promotions (cont d) The campaign would be continued through various messages. Unlimited Jags referring to Sprint s unlimited data campaign and tying it in with the Jaguars team. This works well as Sprint subscribers would be receiving more content than the average fan.

21 Videoboard Advertising & Promotions (cont d) Lastly, Switch to Sprint would be the final message informing fans that if they switch to Sprint, not only will they get great wireless service and extra Jaguars content, but they will be joining the team of two brands with unlimited potential.

Sprint Suite Row, Sprint Suite & Product Integration Sprint could be

If Sprint desired, ZTE Optik tablets could be located in all suites

Sprint providing necessary Wi-Fi or cellular coverage).

22 Sprint Suite Row, Sprint Suite & Product Integration Sprint could be the title sponsor of Spring Suite Row (three floors with 90 suites). If Sprint desired, ZTE Optik tablets could be located in all suites to stream live stats, video, and game-related content (subject to Sprint providing necessary Wi-Fi or cellular coverage). Sprint could also receive a luxury suite for Sprint Nextel B2B entertaining purposes.

23 Tunnel Tarps A prominent Sprint logo could be displayed on tunnel tarps on both ends of the field including tunnels used by both the Jaguars and the opposing team. These areas are visible throughout various media coverage such as live television and photos.

24 Concourse Signage Sprint logo and branding integrated into signage spread throughout concourses in EverBank Field, including any signage related to Jaguars Connect and other Sprintsponsored materials.

This is an area where fans experience food, fun, football, and other sponsored

25 Expo Booth at Fan Entertainment Zone Sprint display area in the Fan Entertainment Zone located on the south side of EverBank Field. This is an area where fans experience food, fun, football, and other sponsored areas three hours prior to kickoff. The location accommodates a large display booth and promotional vehicle.

26 Incentives

27 Sign-up & Retention When customers sign up for new Sprint service or renew their service agreement, they could receive Jag Dollars for use towards tickets, merchandise, concessions, etc. Sprint and Jaguars would mutually agree on the amount per customer.

28 Store Appearances

Store Appearances Jaguars players, Jaxson

29 Store Appearances Jaguars players, Jaxson de Ville, and Jaguars cheerleaders could make appearances at local Sprint stores for photo opportunities and autograph signings. Sprint subscribers would receive an exclusive text message with the event s details.

30 Experiences

text 77777 to be entered into drawings to

including pregame sideline passes, coaches

31 Behind-the-Scenes Experiences Sprint customers could have the opportunity to text to be entered into drawings to participate in unforgettable experiences including pregame sideline passes, coaches chalk talks, dinner in the Jaguars locker room, etc.

32 Community

Community Outreach Sprint Cell Phones for Safety would be a community program for people to donate their used cell phones to be repurposed for women at the Hubbard House - a

33 Community Outreach Sprint Cell Phones for Safety would be a community program for people to donate their used cell phones to be repurposed for women at the Hubbard House - a Jacksonville charity that works to ensure safety for victims and their children by providing 911 emergency service. Sprint customers who donate a phone would receive 10 Jag Dollars.

PCI SSC 2018 Asia-Pacific Community Meeting Sponsorship Opportunities

1 PCI SSC 2018 Asia-Pacific Community Meeting Sponsorship Opportunities Gold Sponsorship $16,000 USD; 1,762,448 JPY Networking Lunch Sponsor (Limited to one company) Three complimentary registrations Half