What. we re planning. SKY Perfect JSAT Holdings Inc.

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1 What we re planning SKY Perfect JSAT Holdings Inc. 22

2 SPECIAL FEATURE 1: PRESIDENT INTERVIEW Aiming well above the Mid-term target and accelerating reform for new growth In our medium-term business plan, we set consolidated numerical With targets the growth for fiscal pace year of operating 215 to exceed income appearing to have slowed, how confident 2 billion in operating revenue, 2 billion in operating income, and 4 million in SKY PerfecTV! total are you at this moment about reaching subscribers. At this point, given the current situation, we forecast the reaching targets 3.8 and million what is total your subscribers, basis for believing time, however, so? we expect to vastly ex- including those of our video on demand (VOD) service. At the same ceed our consolidated operating income target and are now looking to attain 25 billion in fiscal year 215. Q1 Overview To Our Shareholders and Investors Financial Section Corporate Data Satellite Basics/Glossary Corporate Social Responsibility Corporate Governance Review of Operations Consolidated Financial Highlights 19 billion yen 25 billion yen Special Feature FY211 FY212 FY213 FY214 (forcast) Revenues Operating Income FY215 (outlook) 23 Annual Report 214

3 Q1 The consolidated forecast for operating income in fiscal year 214 is calling for a 17.1% year-on-year decline to 18. billion. Do you still aim to surpass the initial target by 5. billion to reach 25. billion in fiscal year 215, the final year of the medium-term business plan? We fully believe we can reach the new target. The declines we anticipate in fiscal year 214 mainly represent a fallback from the jump in income in fiscal year 213 from the large government project order. This dynamic will not be in play in fiscal year 215, when we also expect to benefit from the Ministry of Defense project and our cost restructuring. Our revenue and cost structure will also change dramatically during 214 with the ending of the MPEG-2 format standard-definition broadcasts at the end of May 214 that we have been offering since The Multichannel Pay TV Business will no longer be burdened by costs associated with the transition to the H.264 format high-definition services. In addition, we had been maintaining and operating three broadcast centers two for standard-definition service and one for high-definition service. Consolidating these into a single high-definition broadcast center will also reduce operating costs. One area where we will see a decline is in basic subscription fee revenue because of the contract cancellations with the end of standard-definition broadcasts. The Space & Satellite Business will also see a fallback from the fiscal year 213 performance levels following the substantial contribution from the government order for system updates in the past year while the end of standard-definition broadcasts will decrease fee revenue from satellite communications services. We see fiscal year 214 as a year where we will see a concentration of temporary factors that will hold down profits but that will mark a turning point for new growth going forward. The growth will begin quickly in fiscal year 215 when the benefits of our cost structure reform efforts start to appear, our maintenance and operating services for the Ministry of Defense s X-band satellite operations begin fully contributing to revenue, and our satellite depreciation expenses decline. We believe the combination of increasing revenue and reduced costs will place consolidated operating income of 25 billion well within our reach in fiscal year 215. Performance Results and Forecast FY211 FY212 FY213 FY214 FY215 (Results) (Results) (Results) (Forecast) (Target) (Outlook) Revenues (billion yen) Operating Income (billion yen) Total Subscribers (thousands) 3,814 3,829 3,717 3,557 4, 3,8 (VOD added) SKY Perfect JSAT Holdings Inc. 24

4 Overview Q2 Total subscribers to the SKY PerfecTV! service declined by approximately 113, to 3,717, in fiscal year 213. The Company forecasts total subscribers of 3,557, (excluding VOD) at the end of fiscal year 214, including approximately 25, cancellations associated with the termination of the standard-definition service. How does the Company plan to reestablish its subscriber numbers? People are watching content in increasingly diverse settings and cross-media competition is intensifying. In this environment, the Multichannel Pay TV Business plans to generate profit by focusing on fortifying content, enhancing customer services, and fully developing our VOD services. Consolidated Financial Highlights To Our Shareholders and Investors Change Cost structure reform to increase subscription fee revenue The first change is to fortify our content and customer services. With the end of standarddefinition service, we will no longer bear expenses from the shift to HD service contracts. In addition, the funds saved from the cost-efficient advertising and customer acquisition activities will be allocated to our content. The BS SKY PerfecTV! Channel will be reorganized in autumn. The business model will be revamped to better differentiate the service from other platforms, and the service will initially be positioned as a showcase channel to attract subscribers. We will also introduce a Support and Reward Program based on subscription fees (ARPU) and contract length and create a service structure to attract and keep more viewers longer. Data on monthly subscription fees reveals that a large portion of revenue comes from certain customers that pay premium fees while they account for a relatively small portion of total customers. We will put particular focus on this group. At the same time, we launched the SKY PerfecTV! Select 5 in March 214 offering viewers to select five channels for a monthly fee of 1,98 to raise ARPU in the low subscription Subscribers Outlook Results and Forecasts fee zone. The Select 5 is also encouraging competition among broadcasters. VOD Product competitiveness is required to be selected from the (currently) 45 channels, which helps us fortify our MPEG-2 H.264 content and promotions. The number of high subscription fee customers is holding steady and our target of having existing subscribers of basic channel contracts add Select 5 is being realized while over 1% of new subscribers are opting for the Select 5. Beginning in fiscal year 214, we plan to actively allocate funds toward enhancing content and creating new systems for raising customer satisfaction while also developing initiatives to increase subscriptions as well as to raise overall subscription revenue. Review of Operations Special Feature Corporate Governance Corporate Social Responsibility Financial Section Corporate Data Satellite Basics/Glossary 25 Annual Report 214

5 Change 2 Utilizing big data to improve service The second change is to revamp our marketing strategy. We initiated a new customer management system to better interact with customers on an individual basis and actively work to improve our service. The new system replaces the previous method of gathering customer information based on the IC card units with a new system with the ability to consolidate the information of multiple contracts and follow trends on a household basis. We are also revising our online viewing procedures to enable online subscription applications and increasing the number of application procedures than can be completed online, which will enable quick-response to demand to view new channels while further lowering our customer center costs. We also conducted our first survey of viewer trends for the satellite broadcast of our multichannel pay TV service. With the cooperation of some 1, subscribers, we collected minute-by-minute data on which programs were being watched on which channels, when they were watching, and other attributes that we will use to develop attractive products and formulate our channel formats. We will also integrate big data gathered from consumer behavior surveys and social media to develop marketing programs better designed to meet customer needs. Change 3 Developing SKY PerfecTV! On Demand into a core service The third change is to develop the SKY PerfecTV! On Demand into one of our major services. We launched this video on demand (VOD) service in October 211 with the primary aim of adding convenience to existing customers by enabling access multiple devices, including smartphones, computers, and tablets. However, Towards Positioning SKY PerfecTV! On Demand as our Main Service the proliferation of smartphones and tables has led to a growing number of new registrations for VOD-only subscriptions. We are responding to this trend by providing viewers with the ability to watch anywhere and to watch programs they had missed and also by actively developing products and packages specifically for SKY PerfecTV! J.League On Demand On Demand and increasing our links with other platforms, such as PlayStation Vita TV. We plan to continue developing VOD into a core service for attracting new pay TV Linkage with other platforms Availability on multiple devices users. To promote the market penetration of SKY Perfec- TV! On Demand, in April 214 we also began broadcasts on the J.COTT, smart TV service for cable TV stations. At the end of fiscal year 213, SKY PerfecTV! On Demand s 56 channels and 11 content genres had attracted CATV Fiber Internet PC Smart Phone Tablet approximately 274, member registrations including 126, paying users. We plan to increase the number of paying VOD users to 2, in fiscal year 215. SKY Perfect JSAT Holdings Inc. 26

6 Financial Section To Our Shareholders and Investors Review of Operations Special Feature Corporate Governance Corporate Social Responsibility Overview Q3 How will you advance the Company s medium and long term growth strategies in the current environment where public and private demand is calling for the quick realization of next-generation broadcasts and the Cool Japan initiative is gaining momentum? We are focusing our efforts on advancing Ultra HD broadcast technology for the 22 Tokyo Olympics and Paralympics and developing Japanese content channels for overseas markets centered on Asia. The first step is to provide 4K/8K Ultra HD broadcasts, which will be known as Super Hi-Vision in Japan. The Next Generation Television & Broadcasting Promotion Forum (NexTV-F), of which we are a founding member, is establishing a roadmap for the promotion of Ultra HD broadcasts. NexTV-F began test broadcasts of a 4K channel in June 214 via our JCSAT-3A (128 E) satellite on bandwidth that opened up after our standard-definition service ended. Satellites are the logical choice for large-volume data broadcasts such as for Ultra HD, and we plan to increase broadcast periods as sales of 4K receivers are accelerating. We are also strengthening our ties with the NTT Group to continue technology verification for 4K broadcasts using the NTT Flet s Hikari fiber network while also aiming for early introduction of 4K broadcasts on our SKY PerfecTV! Premium Service Hikari. In terms of content, we are developing the all-japanese channel WAKUWAKU JAPAN business for the Asia market. In February 214, we launched the 24-hour channel WAKUWAKU JAPAN s Japanese programming in local languages via satellite platform owned by MNC Group, the leading media company in Indonesia. The interest in Japanese content in Indonesia was vastly apparent from the channel s very first broadcasts. In June, Myanmar s leading media company the Forever Group began terrestrial digital broadcasts of WAKUWAKU JAPAN through its 4TV pay TV service. (Please see Feature 2 on page 31 for further details.) We plan to actively develop the WAKUWAKU JAPAN business and establish a firm revenue structure while continuing to explore ways to link with the Cool Japan strategy and media operations in Southeast Asia. Consolidated Financial Highlights Corporate Data Satellite Basics/Glossary 4K broadcast with four times as many pixels as HD full high vision TV 27 Annual Report 214

7 Q4 What are the conditions in the domestic market for the Space & Satellite Business now that the surge in demand from satellite communications after the 211 the Great East Japan earthquake has settled down? In Japan, satellite systems are being recognized reliable and useful in disaster situations and business continuity planning (BCP). We are fortifying our operations to address growing number of inquiries over the protective measures against potential earthquakes in Japan. The business is also steadily preparing to launch the X-band communications satellites for the Ministry of Defense. Local governments are increasingly using satellite communications in their nuclear disaster prevention efforts. Satellite systems are also being looked to as remote monitoring posts for their ability to remain operational even while terrestrial systems are down. Gas utility companies are also increasingly using satellites to monitor their pipeline as part of their BCP. In January 213, the Ministry of Defense selected a consortium led by SKY Perfect JSAT to maintain and operate two X-band military telecommunications satellites scheduled for launches in December 215 and January 217. The Space & Satellite Business will be responsible for operating two of the three X-band satellites the Self-Defense Forces of the Ministry of Defense use as communication infrastructure interlinking the land, sea and air activities of the nation s Self-Defense Forces. In addition, in October 213, Japan s three major expressway companies (NEXCOs) NEXCO East Japan, NEXCO Central Japan, and NEXCO West Japan asked us to provide the satellites for their planned communications systems upgrade, and we are progressing with the system installation for operations to start in the first half of 215. The business also continues to promote usage and operational services of the Kizuna (WINDS) satellite enabling ultra-high-speed Internet access for the Japan Aerospace Exploration Agency (JAXA) and has begun working with public and private agencies to monitor space debris and ocean conditions. The enactment of the Aerospace Basic Act is expected to increase business opportunities in the space exploration field, and we are widening our scope beyond the broadcasting and communications fields to enter new business domains where we can generate synergies with our existing business operations. Satellite System for BCP Image of Space Debris in Low Orbit Monitoring Center SKY Perfect JSAT Holdings Inc. 28

8 Overview Q5 Consolidated Financial Highlights To Our Shareholders and Investors Review of Operations Special Feature Corporate Governance What global business development is the company engaged in other than the overseas satellite business, such as the BiG TV broadcasting for the LIPPO Group of Indonesia started in September 213? The Space & Satellite Business is aiming to grow into a super regional player with a strong base in Asia and Oceania and is also focusing on developing projects with the Japan consortium. The Asia and Oceania region, which contains over half of the world s population and is expected to have growing number of middle-income households, is already our main coverage area and we are accelerating development to fulfill the business potential. Pre-marketing activities are under way in Asia, Oceania and also Russia in preparation for the planned 215 launch of the JCSAT-14 satellite, which will be the successor to the JCSAT-2A (154 E) satellite. In addition, Japan s satellite communications system for disaster prevention that was used during the Great East Japan earthquake and subsequently improved from what was learned from the experience is drawing increasing attention from countries in earthquakeprone regions. We are currently proposing hardware and software packages incorporating Japan consortium equipment, facilities, and operational expertise for disaster response satellite communications systems to Turkey and Chile. At the same time, our satellite communications services for mobile vehicles continues to grow with the provision of satellite connections for US-based Panasonic Avionics, which provides onboard Wi-Fi service for clients such as for Japan Airlines. In March 214, we partnered with OnAir to provide in-flight Wi-Fi services to All Nippon Airways using the Inmarsat satellite communication service. We are also expanding our satellite communications use for Internet connection services to the oceangoing vessels of Japan s three major commercial shipping operators NYK, Mitsui O.S.K. Lines, and Kawasaki Kisen Kaisha and increased the number of contracted vessels from 95 to 16 in fiscal year 213. We plan to step up our marketing activities to other commercial shippers. SKY Perfect JSAT C and Ku-band Coverage Forecast for Satellite Demands in Asia-Pacific Region MHz 8, 6, Corporate Social Responsibility C-band coverage Ku-band coverage 4, 2, Financial Section Total bandwidth of satellite transponders (MHz) Source: Northern Sky Research Corporate Data Satellite Basics/Glossary 29 Annual Report 214

9 Q6 What is your plan for the shareholder return policy? We plan to invest aggressively, such as launching four satellites, to establish a foundation for future growth while maintaining healthy financial condition and to review our shareholder return policy after achieving the medium-term business plan targets. We are currently entering a stage where we will vastly increase investment to advance our strategies for growth, which includes launching four satellites from fiscal year 215 to the first half of fiscal year 216 and in April 214 entered into an agreement with Space Systems/Loral of the United States for procurement of its new JCSAT-15 and JCSAT-16 satellites. JCSAT-15 will succeed and replace N-SAT-11, being used at 11 east longitude for broadcasting the SKY PerfecTV! service, and JCSAT-16 will function as an inorbit back-up satellite enabling provision of more stable satellite services. In the Multichannel Pay TV Business, investment will focus on fortifying programming content and preparing for 4K broadcasting with the aim of upgrading and expanding our global business. Laying the foundation for new growth strategies in fiscal year 214 The Company has a firm financial foundation with an equity ratio of 64.1% at the end of fiscal year 213. As a corporate group providing broadcasting and communications services in Japan and overseas. We, as being in the public interest, believe is it our responsibility to maintain a healthy financial position and plan to continue fulfilling our commitment to return profit to shareholders upon achieving our medium-term business plan target of 25 billion in operating income in fiscal year 215, the last year of the plan. To realize these, we want to make fiscal year 214 a Year of Transformation in which we advance steadily toward meeting the medium-term business plan operating income target and establish a foundation for new growth strategies. Future Satellite Launch Plans JCSAT-14 (Successor to JCSAT-2A) First half of FY215 (scheduled) (Billion yen) (Billion yen) 5 Capital Expenditures and Free Cash Flow 5 Interest-Bearing Debt and Equity Ratio 1 Superbird-8 (Successor to Superbird-B2) JCSAT-15 (Successor to N-SAT-11) Second half of FY215 (scheduled) First half of FY216 (scheduled) Zero net debt JCSAT-16 (Back-up) First half of FY216 (scheduled) Capital Expenditures Interrest-Bearing Debt Free Cash Flow Equity Ratio SKY Perfect JSAT Holdings Inc. 3

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