Effective Mobile Movies. February 22, 2017 Michele Walfred Communications Specialist University of Delaware

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2 Effective Mobile Movies February 22, 2017 Michele Walfred Communications Specialist University of Delaware

Where video will be shown platform Copyright Live example editing

3 Overview Focus on ios devices recording and editing in this format Fundamentals of good recording Content of video Length of video Where video will be shown platform Copyright Live example editing basics best video editing apps mobile

4 Plenty of apps available Apple (ios) imovie (app & desktop) FilmoraGo Pinacle Studio Pro Quick Android Adobe Premiere Clip PowerDirector Movie Pro (For filming, not editing)

5 imovie App Limited Music sources are limited Titles & captions are limited No Rotation Desktop Full Service imovie comes with several long jingles imovie has wide selection Rotate a movie

6 Vocabulary Cutaway: Video shifts or cuts to a still photograph, over music or narration. Photo can be panned, zoom in or out or stay still. Default time 4 seconds Horizontal works best Portraits must be panned and given more time (6 seconds) Ken Burns Effect B roll: Background video footage. Very effective. Appears 2 10 seconds Watch news cast Effective in combination with a longer interview Inset: Picture in picture Transition: Similar to PowerPoint

7 Filming Horizontal! Tripod, monopod, selfie stick Consider a script. Large Font Pay attention to the background Pay attention outside to wind shear Ask subject to work in any questions into the answer (interviews) Ask subject to pause in between paragraphs Ask subject for passive face when finished Look for branding opportunities

8 Rule of thirds Let your subject know how you will block the shot Source: video basics first

9 Equipment Mobile phone or tablet A good grip! Monopod Selfie stick Tripod Adjustable tripod grip for smartphone/tablet

10 Boost your brand with bumpers! Bumpers are wraps begin and end each video Use your logo, taglines, ways to contact Typically 4 second duration Longer if you have contact information Create bumpers ahead of time in PowerPoint Be Consistent

11 2017 Mid Atlantic Women in Ag Conference February 22, 2017 Michele Walfred Communications Specialist University of Delaware

12 2017 Mid-Atlantic Women in Ag Conference February 9, 2017 Dover Downs Hotel & Conference Center Dover, Delaware

14 Video Length First 10 seconds are most important Hook One to three minutes for a commercial or promotion Two to four minutes for a how to or tutorial Break up longer topics Facebook: No limit Statistics YouTube: No limit Get a Gmail account! Statistics Twitter: Two minutes, 20 seconds Instagram: One minute

17 Music Optional Often used with bumpers Must use royalty free, or public domain jingles (limited on ipad/iphone) Desktop imovie >Sound Effects > Jingles Careful with copyright Buying a song on itunes and using it in any uploaded video is a violation of terms

18 Recording Sound: Native built in microphone Pick a quiet room Turn off landlines Turn off notifications Outside: Consider auxiliary microphone Ampridge lapel mic >> Movie Pro Rode mic w/ dead cat $59

19 Recording Sound Outside: Beware of wind shear Often used with bumpers Must use royalty free, or public domain jingles (limited on ipad/iphone) Desktop imovie >Sound Effects > Jingles Careful with copyright Buying a song on itunes and using it in any uploaded video is a violation of terms

20 Question: What kind of video do you want? Determine the length of your video Determine the target audience Is anyone being video tapped? Will there be a voice over narration? Only photos and b roll? Consider music. Does humor have a place

Still images Average length to appear is 4 seconds Horizontal or landscape orientation works best Portrait or vertical photos must be panned best to add 2 seconds Ken Burns

21 Still images Average length to appear is 4 seconds Horizontal or landscape orientation works best Portrait or vertical photos must be panned best to add 2 seconds Ken Burns Effect is optional Pixabay.com is a great source of public domain photos Minors must have photo releases Get permission on voice recorder Adults verbal permission or photo releases

23 Optimize for Social Media Upload to YouTube if video is to play on a website or blog Tag with keywords Short description Snappy title. How might end user search? Title with terms they use! Facebook Upload same video to Facebook Do not link to YouTube on Facebook Twitter If video is longer than two minutes, 20 seconds, share YouTube Link Under 2:20 upload directly into Twitter

24 For more information: guides/imovie for ipad/ tips for gettingstarted with imovie for ios.html Search YouTube for tutorials app

25 Ready to edit? Create an album for your event Place all video and stills from that event into album Save you time searching Determine your audience & platform Several variations of the same footage

26 An assignment Women in Ag Conference was held in 2017 Create a commercial for next year for Facebook AND Twitter

27 Step 1 Create an album on my device

Online Video will Account for 80% of all Online Traffic by % of people watch videos online daily Facebook Generates an Average of 8 Billion

Clayton Krueger Online Video will Account for 80% of all Online Traffic by 2019 55% of people watch videos online daily Facebook Generates an Average of 8 Billion Video Views Daily FB video posts have