Media Recap Media Summary / Reflects Plans for TULSA Auto Show, April , 2015
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1 Media Recap 2014 Media Summary / Reflects Plans for 2015 TULSA Auto Show, April , 2015
2 Television Radio Cable Household 99% Reach with 5.9 Frequency Men % Reach with 8.4 Frequency. Household 99% Reach with 5.9 Frequency Purchased spots = 99 Purchased spots = 651 Purchased spots = 426 Bonus spots = Total spots with 47% return on investment Bonus spots = Total spots with 45% return on investment Includes web content Bonus spots = Total spots with 32% return on investment 2
3 KJRH (NBC) News Interview/Segments: April 11, :05a.m. 20 second segment April 11, :14a.m. 20 second segment April 13, 2014 Sunday Morning News 2:09 segment and interview with Peter Hodges Online kjrh.com: Posts of Tulsa Auto Show pictures and information On-Air Ticket Giveaways: Watch-To-Win to give away 20 pairs of tickets on-air 2News Midday for the week of March 31st. One 4-pack a day for 5 days. KJRH Storm Chaser display inside Expo Square. On-Air Bonus Spots: 5 bonus spots of Tulsa Auto Show Commercial 3
4 KOKI (FOX) Good Day Green Country: April 3rd-11th, 2014 Live and InStudio GDGC segments to air on Fox23 and Cox Cable Segment posted to GDGC website Online koki.com: Two pencil push downs one week prior to the event Summary Total April 10 th and April 11th Impressions Delivered: 11,012 Clicks Delivered: 28 CTR: 0.25% On-Air Ticket Giveaways and Text to Win Hosting: On air ticket giveaways on GDGC Text to win contest hosting On-Air Bonus Spots: 16 bonus spots of Tulsa Auto Show Commercial 4
5 KOTV (CBS) News Interview/Segments: 6:56a.m. Intro (20 second segment) 6:59a.m. Intro to the Simulator (20 second segment) 6:59a.m. LeeAnn live at show (20 second segment) 7:29a.m. LeeAnn live at show (20 second segment) 7:40a.m. Interview with Peter (20 second segment) News Anchors appearance on Saturday of the Show: Full screen promotional spot was created for producers to use on-air. April 9, a, 6a, 7a, 12noon April 10, a, 7a April 11, a, 6a, 7a, 8a* KQCW Facebook Post: Social media posts were made on News on 6 Facebook page, which currently has 126,00+ likes on 4/8 and 4/9. On-Air Bonus Spots: 6 bonus spots of Tulsa Auto Show Commercial 5
6 KTUL (ABC) Good Day Good Day Tulsa segments: Good Day Tulsa Live Shot / Expo Square (4/11/14) 8-Day Planner Forecast in each newscast for one week per month: 8 Day Planner (On-air, every news cast 4/7/14 thru 4/13/14) 8 Day Planner (On-line, KTUL.com 4/7/14 thru 4/13/14) Shine (M-F, 4:30-5a) 2x/day First News (M-F, 5-6a) 6x/day Good Morning Oklahoma (M-F, 6-7a) 6x/day Good Morning America (M-F, 7-9a) 12x/day Good Morning America (Sa-Su, 7-8a) 2x/day Good Day Tulsa (M-F, 9-10a) 3x/day 4p News (M-F, 4-4:30p) 1x/day 5p News (M-F & Su, 5-5:30p) 1x/day 6p News (M-Sa, 6-6:30p) 1x/day Late News (M-Su, 10-10:35p) 1x/day Total number of logo IDs per week: 173x Estimated on-air impressions (A25-54) per week: 1,462,600 Several :08 second billboards Various :08 sec News Billboards 4/7/14 4/13/14 Various News cast mentions thru-out day on 4/11/14 4/13/14 On-Air Bonus Spots: 60 bonus spots combination :08 and :30 6
7 Cox Media 200 Bonus spots to air of the Tulsa Auto Show Commercial 100 spots FS1 & FSOK 50 spots Comedy 50 spots Spike Character Spots for the appearances Dora Explorer character bonus spots (200) Diego character bonus spots (200) Prize giveaways for scavenger hunt Tool Sets 7
8 Cox Radio Group KJSR 50 promos promoting the contest giveaway on our website Morning show giveaways 20 live mentions 26 6a-12a bonus spots Listing on the events page and contest page of KJSR website KRAV 50 promos promoting the contest giveaway on our website Morning show giveaways 20 live mentions 8 6a-12a bonus spots Listing on the events guide and contest page on KRAV website KRMG 50 promos promoting the contest giveaway on our website Morning show giveaways 20 live mentions 14 6a-12a bonus spots Listing on the events guide and contest page of our website Interview on the KRMG Wheels program News coverage on Friday 4/11 and Sat 4/12 from the KRMG news team KWEN 50 promos promoting the contest giveaway on our website Morning show giveaways 20 live mentions Live remote on 4/12 20 remote promos promoting live remote 26 6a-12a bonus spots 8
9 Clear Channel Radio Group KMOD 180 giveaway promos broadcast promotional liners March 31 April 11, 2014 streaming promotional liners at iheartradio 24 6a-12a bonus spots 2 week event calendar listing with link at kmod.com KTGX 180 giveaway promos broadcast promotional liners March 31 April 11, 2014 streaming promotional liners at iheartradio 16 6a-12a bonus spots 2 week event calendar listing with link at 1061thetwister.com Total Traffic Network (TTN) 8 :15 bonus Sponsorships 9
10 To help protect your privacy, PowerPoint has blocked automatic download of this picture. To help protect your privacy, PowerPoint has blocked automatic download of this picture. To help protect your privacy, PowerPoint has blocked automatic download of this picture. Journal Broadcast Group Interview: Produced a interview type spot to air on streaming 4/8-4/13 airing on KVOO, KFAQ, KHTT, KBEZ 160 announcements aired Online : Posted reminders on stations Facebook pages 4/11 Inclusion in the What s up section 4/7-4/13 Inclusion in the Win Stuff section 4/7-4/13 Inclusion in the event calendars On-Air Ticket Giveaways: Ticket giveaways on all stations 3/31 4/11 Multiple on air mentions with DJs promoting the show On-Air Bonus Spots: 71 recorded promo s 4/7-4/31 10
11 Stephens Media Group On-Air Bonus Spots: KMYZ 26 bonus commercials KYAL 20 bonus commercials 11
12 1 2 Tulsa World - Tulsa Auto Show Ad Schedule Product & Pub Date Spadea Wednesday, April 9 Spadea Sunday, March 23 available 150,000 impressions + 150,000 impressions Friday, March 21 - Sunday, April 13 Home Page Expandable Sunday, April 6 Home Page Expandable Thursday, April blasts April 8 & 10 Full Page Wrapper (1 full page) 11-Apr 3 Front page strip ads on front of sports April 9, 10 & 11. Strip ad in classified 23-Mar Story in Drive Section Saturday, March 29 Half page story on pg2 of Drive Saturday, April 5 Coverage on front of classified April 9 & 10
13 Thank You Betsy Fry, Trade Show Booth Sales 2015 TULSA AUTO SHOW Frypan Pardners LLC PO Box 87, Spencer, OK mobile anytime 13
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