www.mericnrdiohistory.com 25c Copy - $3.00 Yer - $5.00 for Two Yers (ANA') IAN USTI R I 1'oI. 10, No. 11. TOR ONTO, ON'l'AI:1O door 61h, 1951 OPAL COMMISSION TABLES REPORT Fvors Right of Appel - - Flys Progrms 'HE ROYAL COMMISSION ON NATIONAL DEVELOPMENT in the Arts, Letters nd Sciences climxed is two-yer investigtion by tbling its 200,000 -wod report in the House of Commons lst week. From eft to right the Commissioners re: Arthur Surveyer, B.A.Sc., C.E., D.Engn., LL.D., M ntrel civil engin - er; Most Reverend Georges -Henri Levesque, O.P., D.Sc. Soc., Den of Socil Sciences, Lvl University; It. Hon. Vincent Mssey, P.C., C.H., Chncellor of the University of Toronto; Miss Hild Netby, M.A.,.211.D., Acting Hed of the History Deprtment, University of Ssktchewn; Normn A. M. McKenzie, C.M.G., K.C., LL.D., President of University of British Columbi. f Ottw.-An oth of secrecy imilr to the one excted from he press t budget time ws obined from the few members of he Press Gllery who were en - rusted with dvnce copies of he long-wited 600 -pge report tf the Royl Commission on Nionl Development in the Arts,.etters nd Sciences, which ws bled in the House of Commons 'ridy of lst week. The 50 pges of the lengthy re-,ort which were devoted to rdio.nd television were blunt nd outpoken in their criticism of ll rrogrmming, nd dvocted levng control, s heretofore, in the lnds of the Cndin Brodcstng Corportion, with no mteril hnge in the structure. Four out of five of the members 'f the Commission opposed the guest of the privte brodcsters or regultory body to preside ever both privtely nd publicly.wned brodcsting. The report loes, however, recommend tht pecific provision be mde for p- Jel to federl court on mtters n which the CBC hs the finl lecision, nd where it is felt tht.n injustice might be worked by uch decision on n individul r corportion. The report commented on the CAB's proposl for n independent regultory committee by pointing out tht it would "either divide or destroy, or merely duplicte the present system of ntionl control." "Legisltion to set up seprte regultory body would lter the present ntionl system nd would result in two independent groups of rdio brodcsting sttions, one public nd one privte," the Commission sid. It hd no evidence, the report sid, tht the present CBC Bord hd used its powers hrshly or unjustly. If this seprte regultory body were estblished, the Commission felt tht "the CBC would no longer hve the control over ll cler chnnels considered necessry to insure ntionl coverge. This mtter might be rrnged, but the CBC would still lose the outlets through privte sttions which re eqully necessry for ntionl coverge under existing conditions..." The member who fvored the estblishment of n independent regultory committee ws Dr. Arthur Surveyer, B.A.Sc., C.E., D.Eng., LL.D., Montrel civil engineer. The Commission cme out s fvoring the continunce of listener license fees t the previling rte of $2.50 per rdio home, though Dr. Surveyer went on record with the opinion tht the tx should be levied on ech set, s used to be the cse. On the question of networks, the report recommended the continunce of the present system under which no privte sttion my become prt of the network without the permission of the CBC. It lso dvocted tht privte sttion licenses be isued on five-yer terms, cncellble for cuse nd non -trnsferble, s opposed to the present three-yer term, cncellble with or without cuse. It lso sked tht the CBC refuse to ccept locl dvertising except where no privte sttion is vilble. If Prliment implements the recommendtions contined in the Commission's report, CBC costs will be fixed for five-yer periods. These costs will be pid out of receiver license fees, which, it is felt, should remin t the present rte of $2.50. It should lso continue to derive revenue from the commercil brodcsting field, Till. REPORT IN BRIEF /1//(m+ Rdio Recommendtions of the Mssey Commission Annul rdio receiver license fee of $2.50 to remin unchnged. CBC to continue to control ntionl nd privte brodcsting with n enlrged bord of governors for wider representtion. No privte sttion to operte s prt of network without permission from the CBC, s t present. Privte brodcsters to be grnted the right of ppel to the courts ginst miscrrige of justice through CBC decisions. CBC to refuse locl commercil dvertising except where no privte sttion is vilble. CBC to refuse ll commercil progrms not cceptble in content, nd to consider eliminting some of the less desirble commercils now crried. Estblishment of CB(' French network nd CB(' French-speking sttion for the Mritimes. subject to certin limittions. Deficits, if ny, should be mde up by sttutory grnt. IN The Commission feels tht some of the CBC's network commercils should be eliminted s undesirble. The report stted tht the CBC hs developed into "the gretest single gency for ntionl unity, understnding nd enlightenment," but dds tht "there is room for improvement." It deplored the influence of the Americn progrms which re brodcst in Cnd, nd questioned "whether ny of the declred objects of Cndin rdio cn be reconciled with the more - thn -generous provision of sop opers." The report lso sid tht regionl progrmming nd locl tlent should be developed further. The report is highly criticl of ll progrmming, but especilly tht of the privte sttions. It points out tht the briefs of the 30 -odd privte sttions herd by the Commission were ll predicted on wht it termed "the flse ssumption tht brodcst - (Continued on pge.9) 71011, in our Tenth Yer di Service E Qdi nd ih Citert
Pge Two Cndin Brodcster & Telescreen June 6th, 1951 BROADCAST ADVERTISING is SELLING in PERSON Rdio tlks to people in their own lnguge - in their own homes. Nothing pproches the effectiveness of rdio, except personl solicittion, which is obviously impossible on ny comprble scle. Rdio mkes its clls - individully - every dy - on every prospect for your product - on everyone who cn be prospect. It uses the sme method tht you would use if you dropped in personlly for cll - nd tht method is tlk. It mkes millions of these clls everydy. Rdio multiplies your sles force by millions of receivers tht Cndins depend on every dy for time, wether, news, entertinment nd informtion. Rdio slesmen re welcome visitors in 95% of ll Cndin homes - selling with the dded dvntge nd impct tht comes from esy, long estblished friendship. Only Rdio tlks to people in their own lnguge - in their own homes. Only brodcst dvertising cn be described s - "Selling in Person". The CANADIAN ASSOCIATION of BROADCASTERS T. J. ALLARD Generl Mnger 108 Sprks St. Ottw PAT FREEMAN Director of Sles & Reserch 37 Bloor St. West Toronto
' www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Three (Continued from pge 1) ing in Cnd is n industry. Brodcsting in Cnd, in our view," it continued, "is public service, directed nd controlled in the public interest by body responsible to. Prliment." In criticizing privte sttions for progrmming, it specificlly singled out Report from Prliment Hill s n exmple of good public service progrmming nd worth -while contribution by the privte sttions. (This is the progrm devised by Ken Soble s locl-chml, Hmilton-feture, lter expnded by the CAB. It consists of reports of members of Prliment, recorded by the CAB's Rdio Bureu in Ottw, nd shipped to the sttions in members' own constituencies where they re ired weekly. Sixty-seven privte sttions re now crrying these progrms nd bering ll recording nd other expenses.) is The report dels hrshly with privte sttion progrmming, sy- ing, in prt : "There is no doubt gret vrition in the performnce of the mny privte sttions. The progrms of some re stisfctory, nd, of very few, priseworthy. On the other hnd, fr too mny sttions. regulted in principle by the CBC, offer progrms which must be described s regrettble. "There is no pprent ttempt to fulfil the proper function of the locl sttion s we understnd it; to reflect the life nd Interests of the community; nd :o use nd develop the locl tl - nt vilble," the report sys. "Of the friendly services of the rivte sttions to the public, ve hve bundnt evidence, nd these. services help to justify the continued existence of such stions in our ntionl system. 3ut," it continued, "from the study ve hve mde, we cnnot believe ht there is ny justifiction for -heir undistinguished progrms. "After creful considertion >f the evidence vilble, we re onvinced tht only very rrely 'n limited revenue be dvnced is n extenuting circumstnce or this inexpensive nd unimgntive progrmming." "Privte citizens re permitted o engge their cpitl nd their 'nergies in this service, subject o the regultions of this body CBC)," the report sid elsewhere. "Tht these citizens should be tssured of just nd equl tretnent, tht they should enjoy detute security nd compenstion or the ctul monetry investnents they re permitted to mke, s pprent... but tht they enjoy ny vested right to engge n brodcsting s n industry, 'r tht they hve ny sttus exept s prt of the ntionl brod - 1,241 of this pper's totl circultion of 1,786 re Ntionl Advertisers nd Agencies. csting system, is, to us, indmissble." The report went on to sy: "We believe tht Cndin rdio brodcsting legisltion contempltes nd effectively provides for one ntionl system; tht.the privte sttions hve been licensed only becuse they cn ply useful prt within tht system; nd tht the CBC control of network brodcsting, of the issue nd renewl of licenses, of dvertising nd of other mtters relted to rdio brodcsting, is proper expression of the power of the CBC to exercise control over ll rdio brodcsting policies nd progrms in Cnd." The report recommended the expnsion of the CBC Bord of Governors to mke it lrger nd more representtive. It deplored the fct tht there re no members of the Bord who re outstnding in the field of letters, nd urged tht the CBC proceed with the estblishment of regionl "Listeners' Advisory Councils" to offer criticism nd suggestions concerning progrms. The report recommended the estblishment of second CBC French network, nd lso CBC French -lnguge sttion for the Mritimes. It thoroughly endorsed newspper ownership of rdio sttions. It recognized tendency to monopoly under such conditions but sid there ws no evidence of It recommended less con- buse. trol over Fcsimile brodcsting, when nd if newsppers dopt it. On the Interntionl side, the Commission felt tht the CBC Interntionl services should be continued nd expnded. It lso dvocted tht grnts be mde vilble for people engged in rts nd letters, including brodcsting, film nd press, for work nd study either in Cnd or brod. It suggested tht similr grnts be mde to rtists, musicins nd men of letters from brod, to study in Cnd. offers you COMPLETE COVERAGE nd CONSTANT LISTENERSHIP to sell ENGLISH SPEAKING QUEBEC More rdios re consistently tuned to CKRC thn to ny other Mnitob sttion BBM, 1950 (6-7 TIMES WEEKLY) FINAL FIGURES Dytime - - - 126,300 rdio homes Nightime - - - 97,140 rdio homes CHECK FOR AVAILABILITIES ON CKRC WINNIPEG 630 KILOCYCLES - 5000 WATTS Representtives: All -Cnd Rdio Fcilities; In U.S.A. - Weed & Co.
Pge Four Cndin Brodcster & Telescreen June 6th, 1951 ep 9 5 8eMnd the Scene inrdio s trnscribed by H.N. Stovin "Myself somewht of critic, did spend n interesting hour this night, being riny one, reding reviews nd comments by music critics nd rdio columnists-which re not lwys one nd the sme. Did find generous tributes to CKCW Moncton on its sponsorship of the Moncton Musicl Festivl, which in four yers hs grown from competitive list of 1,500 souls in 1947, to over 4,000 in the festivl held this pst My Though we be well into 1951, rdio sles records of 1950 re still potent nd goodly indiction of wht Cndins relly think of the service given them by their rdio sttions. Cndins spent some $18 million more on rdio receivers in 1950 thn in 1949, buying 788,200 units lst yer s compred with 728,700 in the yer previous. If 59,500 fmilies bcked their pprovl of Cndin brodcsting, with more thn $300.00 ech, there is nothing much miss with wht our sttions offer From CJOR the word of n exclusive news service, with tht Vncouver sttion the only one in Western Cnd to give news direct from the min U.P. night wire- service coming out of Sn Frncisco where the Pcific cble from Kore termintes. Keith Cutler's 10 p.111. brodcst `Story of Tody' mkes rel highlight of ser- vice to West Cost listeners Snford Evns Sttisticl Service of Winnipeg hs prepred report for the Bord of Trde of Yorkton, Ssk. In this re, ccording to BBM figures, CJGX rtes 50% or better. Advertisers will find profitble interest in this $100 million mrket-mde up of cerels, grins, livestock, poultry nd diry products, besides furs nd senec-root. Those wishing to know more detiled figures, or especilly wht senec-root is, my hve sme from ny Stovin representtive." "A STOVIN STATION IS A PROVEN STATION" C B C CBC Ayes All Quests Montrel.-There were no pplictions for licenses for new rdio sttions to be considered by the bord of governors of the Cndin Brodcsting Corportion here lst month, due to n order issued by the Deprtment of Trnsport bnning new sttion construction for the time being. But to ll the miscellneous items on the gend for this meeting, the bord gve its pprovl. An increse in power ws pproved for rdio sttion CKLB, Oshw, from its present 100 wtts on 1240 kcs. to 250 wtts with no chnge in frequency. Another increse ws lso grnted sttion CHUB, Nnimo, by the bord, to operte with 1 kw. on 1570 kcs., from its present 250 wtts. This power ws previously uthorized for use on 1480 kcs. by George Rndll. A public commercil license for the trnsmission of personl messges where other mens of electricl communiction re not vilble ws pproved t this time for sttion CHFA, French lnguge sttion in Edmonton. A request for 250 wtt emergency trnsmitter by sttion CJSO, Sorel, ws pproved. Two trnsfers of licenses were considered by the bord. One, from CKSO Sudbury Limited to CKSO Rdio Limited, with control being held by ny two of the three principl shreholders, G. M. Miller, K.C., W. B. Flunt, Jr., nd J. M. Cooper, ws pproved, s ws chnge from Truro Brodcsting Compny Limited to Colchester Brodcsting Compny Limited, ffecting CKCL, Truro. A license for brodcst pickup equipment for CHLO, St. Thoms, received the bord's pprovl. Cnd's two commercil frequency modultion sttions, CFCA-FM, Kitchener nd CJSH- FM, Hmilton, pplied jointly to the bord for permission to reduce dily hours of opertion from 10 to 6. The ppliction ws pproved t this meeting. Permission ws lso grnted for CFPL- FM, London, to progrm sep- rtely from the A.M. schedule for mximum period of two nd three-qurter hours nightly. Television chnnel number 11 ws recommended for experimentl use by Pye Cnd Limited in receiver ntenn design nd djustments t their fctory in Ajx, ner Toronto. The mximum power llowed by the bord for this purpose is 5 wtts nd the license is issued subject to cncelltion when TV sttion commences opertion in the re. The following shre trnsfers were pproved: trnsfer of 4 common nd 76 preferred shres in Acdi Brodcsting Compny Limited, ffecting CKBW, Bridgewter; trnsfer of 8 common shres in Atlntic Brodcsters Limited, ffecting CJFX, Antigonish; trnsfer of 50 common shres in Grey & Bruce Brodcsting Co. Ltd., ffecting CFOS, Owen Sound; trnsfer of 46 common shres in Northern Brodcsting Corportion Limited, f- fecting CFGP, Grnde Pririe; trnsfer of' 2 common shres in New Brunswick Brodcsting Compny Limited, ffecting CHSJ, Sint John; trnsfer of 297 common shres in Islnd Brodcsting Compny Limited, ffecting CJVI, Victori; nd trnsfer of 400 common shres in Western Communictions Limited, ffect- ing CKRM, Regin. In ll cses control of the compnies is unffected. Ñ TEs Te Yov 9 "FAR FAR AWAY" Records Avilble Jim Byrne Mple Lef (Folly) Chrlie Kunz London (Pop) Ozzie Willims London (Pop) AND OTHERS Write us for free disc. FAVORITE MUSIC CO. 21 SUSSEX AVE. TORONTO 5 MONTREAL llonaoen.st0vln & TORONTO COMPANY WINNIPEG 9teAegrentlive /o Mes live Rdio.9«tbk.i CKY Winnipeg CJOR Vncouver Henor CFPR Prince Rupert CJRL CJBC Toronto CKLN Nelson CFOR OriIli CJGXYorkton CFOS Owen Sound CHAR Moose Jw Pembroke CJNB CKOM CFAR North Btiletord ç j 0 Belleville Ssktoon Flin Flon CFJR CKSF CKVL CJBR CJEM CKCW CHSJ VOCM VANCOUVER Brockville Cornwll Verdun -Montrel Rimouski Edmundston Moncton Sint John Newfoundlnd
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Five (ANAPIAN.,!!.:. i (ASIr R (Authorized s Second Clss Mtter t the Post Office Dept., Ottw) Published by R. G. LEWIS & COMPANY, LTD., 163 %z Church St., Toronto 2, Cnd EMpire 3-5075 Printed by Reg. Willson Printing Compny, 3 Chester Ave., Toronto - GLdstone 4844 Editor: RICHARD G. LEWIS Business Mnger: ARTHUR C. BENSON Art Editor: GREY HARKLEY News Editor: THOMAS C. BRIGGS Reserch Consultnt: G. E. RUTTER Photogrphy: ANTHONY TRIFOLI Montrel Winnipeg Vncouver Correspondents - - - - - - Wlter Dles A. L. Grside Bob Frncis CCAB C Vol. 10, No. 11. 25c Copy - $3.00 Yer - $5.00 for Two Yers June 6th, 1951 Progrmming For The Other Five Percent Esily the most significnt prt or the report of the Mssey Commission, tbled in the House lst Fridy fternoon, ws the fct tht it ccepted the principle of the Brodcsting Act without comment, nd stted fltly tht brodcsting is not n industry but public service. There re those, in the industry nd out of it, who feel tht the CBC's dul role of rbiter nd competitor is undemocrtic. It ws on this premise tht the independent sttions sked the Commission to recommend the estblishment of seprte regultory body, to preside over both the privtely nd publicly owned sttions. When four of its five members opposed this pln, they did so with the nottion tht such move would lter the present ntionl system. This seemed to imply tht the possibility of recommending n mendment to the Act ws not considered, but rther tht delibertions were bsed on the premise tht the Act would stnd in its present form. This might possibly be interpreted s n opening for further efforts to get the Act mended. On this prticulr point, there ws one extenution in the Commission's recommendtion tht provision be mde for ppel by the privte sttions to federl court, when it is felt tht n injustice hs been suffered. While this does not estblish the completely seprte regultory body which the sttions hd hoped would be forthcoming, it is t the sme time step towrds the removl of the complete utocrcy of the CBC, nd, s such, my be counted point in fvor of privte enterprise. Mny of the Commission's hrsh criticisms of some of the privte sttions' progrmming do definitely hold wter, nd left little to the imgintion when it utilized such epithets s "regrettble," "undistinguished," nd "inexpensive nd unimgintive." The fct tht it commended the "Report from Prliment Hill" progrms meets with our pprovl, becuse we too hve frequently expressed our belief tht this is mjor contribution to Cndin citizenship. One should not, however, overlook the point tht public cceptnce of these progrms, in terms of listenership, is extremely low, nd speking for ourselves we believe tht wide udience cceptnce is n bsolute essentil to success in ny expressive endevor. 'And now word bout the socil implictions of the tomic bomb!" It might well be rgued tht ll of the Commission's recommendtions long culturl lines re estimble, provided tht n udience cn be found for wht they feel should be herd. Sttistics prove, however, tht Cndin people re, regrettbly, not generlly educted to n pprecition of the finer kinds of music nd drm. And it is our sincere belief tht the best wy to implement the Mssey Commission's recommendtions would be to set to work in the primry grdes of the schools to plnt the seeds of this love of better things nd Cndin things when minds re supple enough to be molded. It is esy to disprge critic. ccomplishes nothing. But it In the reserch field, it is common prctice to ccept wht shows us up fvorbly, nd to toss the things we don't wnt to her into the wste bsket s inccurte, rther thn exmining them crefully to see if we might not turn them to our dvntge by improving our product. By the sme token, if the rdio industry exmines the report in the sme light s it should exmine survey, it could scrcely fil to come up with the sme observtion s ws mde in the report, nd tht is tht while there is good progrmming ll over the country, there is lso other progrmming which leves gret del of room for improvement. Pursuing this thought still further, it might then proceed to exmine its progrm deprtments; it might ssess the bility of its key men to produce worth while shows; it might consider the question of whether the stndrds it demnds of its progrm directors might not be elevted, even t the risk of hving to demote or displce those who do not mesure up, replcing them with more competent people t better slries; it might even consider its progrm budgets s to their dequcy to do the best possible job, even though n increse in those budgets might entil n increse in the rtes for which they re selling their time; it might even consider dopting policy comprble to tht of newspper or other publiction, which prepres its own informing or entertining fetures without interference from dvertisers, nd still hs dvertisers flocking into its dvertising colun.ns. This lst point will rise the obvious objection tht the dvertisers would never go for it. And the nswer to this is tht if the most unmbitious kind of rdio - hodge-podge of recordings sprinkled with rndom collection of commercil nnouncements-cn do the fntstic job of selling, which is done every dy, how much more effective would progrms be if they were prepred for the sole purpose of ttrcting listeners, both to themselves nd to the commercil nnouncements which went long with them. Summing it ll up, there is enough in the report tht is fvorble to the cuse of privte rdio, to enble the brodcsters to gloss lightly over the slurs if they will. There is the provision for ppels; the fiveyer tenure cf license; the suggestion tht CBC reduce the number of their commercils; there re other points. On the other hnd there is hrsh criticism, which, however unjustified it my seem, my provide brodcsters with sound bsis for the improvement of their lredy high qulity product, if they will look t it constructively. Knowing the brodcsters s we do, we believe they will. One finl point is this: The dy will one dy dwn-it hs to dwn - when the government will be stripped of its monopolistic hold on the business of brodcsting. When tht dy comes, it will be mrked by the fct tht privte rdio, by its progrms nd performnces, hs won over the long -hirs nd intellectuls, s well s the generl public, which it hs lredy won to such mrked degree. And it will hve ccomplished this by plowing bck enough money into its progrms to give the other five per cent wht they wnt to her too.
Pge Four Cndin Brodcster & Telescreen June 6th, 1951 ep 9 S behind thescenè inrdio s trnscribed by H.N. Stovin "Myself somewht of critic, did spend n interesting hour this night, being riny one, reding reviews nd comments by music critics nd rdio columnists-which re not lwys one nd the sme. Did find generous tributes to CKCW Moncton on its sponsorship of the Moncton Musicl Festivl, which in four yers hs grown from competitive list of 1,500 souls in 1947, to over 4,000 in the festivl held this pst My Though we be well into 1951, rdio sles records of 1950 re still potent nd goodly indiction of wht Cndins relly think of the service given them by their rdio sttions. Cndins spent some $18 million more on rdio receivers in 1950 thn in 1949, buying 788,200 units lst yer s compred with 728,700 in the yer previous. If 59,500 fmilies bcked their pprovl of Cndin brodcsting, with more thn $300.00 ech, there is nothing much miss with wht our sttions offer From CJOR the word of n exclusive news service, with tht Vncouver sttion the only one in Western Cnd to give news direct from the min U.P. night wire- service coming out of Sn Frncisco where the Pcific cble from Kore termintes. Keith Cutler's 10 p.m. brodcst `Story of Tody' mkes rel highlight of ser- vice to West Cost listeners E Snford Evns Sttisticl Service of Winnipeg hs prepred report for the Bord of Trde of Yorkton, Ssk. In this re, ccording to BBM figures, CJGX rtes 50% or better. Advertisers will find profitble interest in this $100 million mrket-mde up of cerels, grins, livestock, poultry nd diry products, besides furs nd senec-root. Those wishing to know more detiled figures, or especilly wht senec-root is, my hve sme from ny Stovin representtive." "A STOVIN STATION IS A PROVEN STATION" CBC CBC Ayes All Quests Montrel.-There were no pplictions for licenses for new rdio sttions to be considered by the bord of governors of the Cndin Brodcsting Corportion here lst month, due to n order issued by the Deprtment of Trnsport bnning new sttion construction for the time being. But to ll the miscellneous items on the gend for this meeting, the bord gve its pprovl. An increse in power ws pproved for rdio sttion CKLB, Oshw, from its present 100 wtts on 1240 kcs. to 250 wtts with no chnge in frequency. Another increse ws lso grnted sttion CHUB, Nnimo, by the bord, to operte with 1 kw. on 1570 kcs., from its present 250 wtts. This power ws previously uthorized for use on 1480 kcs. by George Rndll. A public commercil license for the trnsmission of personl messges where other mens of electricl communiction re not vilble ws pproved t this time for sttion CHFA, French lnguge sttion in Edmonton. A request for 250 wtt emergency trnsmitter by sttion CJSO, Sorel, ws pproved. Two trnsfers of licenses were considered by the bord. One, from CKSO Sudbury Limited to CKSO Rdio Limited, with control being held by ny two of the three principl shreholders, G. M. Miller, K.C., W. B. Plunt, Jr., nd J. M. Cooper, ws pproved, s ws chnge from Truro Brodcsting Compny Limited to Colchester Brodcsting Compny Limited, ffecting CKCL, Truro. A license for brodcst pickup equipment for CHLO, St. Thoms, received the bord's pprovl. Cnd's two commercil frequency modultion sttions, CFCA-FM, Kitchener nd CJSH- FM, Hmilton, pplied jointly to the bord for permission to reduce dily hours of opertion from 10 to 6. The ppliction ws pproved t this meeting. Permission ws lso grnted for CFPL- FM, London, to progrm sep- rtely from the A.M. schedule for mximum period of two nd three-qurter hours nightly. Television chnnel number 11 ws recommended for experimentl use by Pye Cnd Limited in receiver ntenn design nd djustments t their fctory in Ajx, ner Toronto. The mximum power llowed by the bord for this purpose is 5 wtts nd the license is issued subject to cncelltion when TV sttion commences opertion in the re. The following shre trnsfers were pproved: trnsfer of 4 common nd 76 preferred shres in Acdi Brodcsting Compny Limited, ffecting CKBW, Bridgewter; trnsfer of 8 common shres in Atlntic Brodcsters Limited, ffecting CJFX, Antigonish; trnsfer of 50 common shres in Grey & Bruce Brodcsting Co. Ltd., ffecting CFOS, Owen Sound; trnsfer of 46 common shres in Northern Brodcsting Corportion Limited, ffecting CFGP, Grnde Pririe; trnsfer of' 2 common shres in New Brunswick Brodcsting Limited, ffecting Compny CHSJ, Sint John; trnsfer of 297 common shres in Islnd Brodcsting Compny Limited, ffecting CJVI, Victori; nd trnsfer of 400 common shres in Western Communictions Limited, ffect- ing CKRM, Regin. In ll cses control of the compnies is unffected. "FAR FAR AWAY" Records Avilble Jim Byrne Mple Lef (Folk) Chrlie Kunz London (Pop) Ozzie Willims London (Pop) AND OTHERS Write us for free disc. FAVORITE MUSIC CO. 21 SUSSEX AVE. TORONTO 5 MONTREAL lloace Ñ. ST0V1N & TORONTO COMPANY WINNIPEG /,e/rxeuentle'e `ex fiese Iee'ne Muli $' teu w CJOR Vncouver CKY Winnipeg CFPR Prince Rupert CJRL Kenor CJBC Toronto CKLN Nelson CFOR Orilli CJGX Yorkton CHAB Moose Jw CFOS Owen Sound CJNB North Bttleford CHOV Pembroke CJBO Belleville CKOM Ssktoon CFAR Flin Fln CFJR CKSF CKVL CJBR CJEM CKCW CHSJ VOCM VANCOUVER Brockville Cornwll Verdun -Montrel Rimouski Edmundston Moncton Sint John Newfoundlnd REPRESENTATIVES OMER RENÁLJD&@. TORONTO MONTREAL 1000 watts 1280 KC IN U.S.A. WEED & CO.
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Five CANADIAN :.,.!: i (ASTER (Authorized s Second Clss Mtter t the Post Office Dept., Ottw) Published by R. G. LEWIS & COMPANY, LTD., 1631/2 Church St., Toronto 2, Cnd EMpire 3-5075 Printed by Reg. Willson Printing Compny, 3 Chester Ave., Toronto - GLdstone 4844 Editor: RICHARD G. LEWIS Business Mnger: ARTHUR C. BENSON Art Editor: GREY HARKLEY News Editor: THOMAS C. BRIGGS R h Consultent: G. E. RUTTER Photogrphy: ANTHONY TRIFOLI Montrel Winnipeg Vncouver Co pendents - - - - Wlter Dles A. L. Grside Bob Frncis Vol. 10, No. 11. 25e Copy - $3.00 Yer - $5.00 for Two Yers.June 6th, 1951 Progrmming For The Other Five Percent Esily the most significnt prt or the report of the Mssey Commission, tbled in the House lst Fridy fternoon, ws the fct tht it ccepted the principle of the Brodcsting Act without comment, nd stted fltly tht brodcsting is not n industry but public service. There re those, in the industry nd out of it, who feel tht the CBC's dul role of rbiter nd competitor is undemocrtic. It ws on this premise tht the independent sttions sked the Commission to recommend the estblishment of seprte regultory body, to preside over both the privtely nd publicly owned sttions. When four of its five members opposed this pln, they did so with the nottion tht such move would lter the present ntionl system. This seemed to imply tht the possibility of recommending n mendment to the Act ws not considered, but rther tht delibertions were bsed on the premise tht the Act would stnd in its present form. This might possibly be interpreted s n opening for further efforts to get the Act mended. On this prticulr point, there ws one extenution in the Commission's recommendtion tht provision be mde for ppel by the privte sttions to federl court, when it is felt tht n injustice hs been suffered. While this does not estblish the completely seprte regultory body which the sttions hd hoped would be forthcoming, it is t the sme time step towrds the removl of the complete utocrcy of the CBC, nd, s such, my be counted point in fvor of privte enterprise. Mny of the Commission's hrsh criticisms of some of the privte sttions' progrmming do definitely hold wter, nd left little to the imgintion when it utilized such epithets s "regrettble," "undistinguished," nd "inexpensive nd unimgintive." The fct tht it commended the "Report from Prliment Hill" progrms meets with our pprovl, becuse we too hve frequently expressed our belief tht this is mjor contribution to Cndin citizenship. One should not, however, overlook the point tht public cceptnce of these progrms, in terms of listenership, is extremely low, nd speking for ourselves we believe tht wide udience cceptnce is n bsolute essentil to success in ny expressive endevor. 'And now word bout the socil implictions of the tomic bomb!" It might well be rgued tht ll of the Commission's recommendtions long culturl lines re estimble, provided tht n udience cn be found for wht they feel should be herd. Sttistics prove, however, tht Cndin people re, regrettbly, not generlly educted to n pprecition of the finer kinds of music nd drm. And it is our sincere belief tht the best wy to implement the Mssey Commission's recommendtions would be to set to work in the primry grdes of the schools to plnt the seeds of this love of better things nd Cndin things when minds re supple enough to be molded. It is esy to disprge critic. ccomplishes nothing. But it In the reserch field, it is common prctice to ccept wht shows us up fvorbly, nd to toss the things we don't wnt to her into the wste bsket s inccurte, rther thn exmining them crefully to see if we might not turn them to our dvntge by improving our product. By the sme token, if the rdio industry exmines the report in the sme light s it should exmine survey, it could scrcely fil to come up with the sme observtion s ws mde in the report, nd tht is tht while there is good progrmming ll over the country, there is lso other progrmming which leves gret del of room for improvement. Pursuing this thought still further, it might then proceed to exmine its progrm deprtments; it might ssess the bility of its key men to produce worth while shows; it might consider the question of whether the stndrds it demnds of its progrm directors might not be elevted, even t the risk of hving to demote or displce those who do not mesure up, replcing them with more competent people t better slries; it might even consider its progrm budgets s to their dequcy to do the best possible job, even though n increse in those budgets might entil n increse in the rtes for which they re selling their time; it might even consider dopting policy comprble to tht of newspper or other publiction, which prepres its own informing or entertining fetures without interference from dvertisers, nd still hs dvertisers flocking into its dvertising columns. This lst point will rise the obvious objection tht the dvertisers would never go for it. And the nswer to this is tht if the most unmbitious kind of rdio - hodge-podge of recordings sprinkled with rndom collection of commercil nnouncements-cn do the fntstic job of selling, which is done every dy, how much more effective would progrms be if they were prepred for the sole purpose of ttrcting listeners, both to themselves nd to the commercil nnouncements which went long with them. Summing it ll up, there is enough in the report tht is fvorble to the cuse of privte rdio, to enble the brodcsters to gloss lightly over the slurs if they will. There is the provision for ppels; the fiveyer tenure of license; the suggestion tht CBC reduce the number of their commercils; there re other points. On the other hnd there is hrsh criticism, which, however unjustified it my seem, my provide brodcsters with sound bsis for the improvement of their lredy high qulity product, if they will look t it constructively. Knowing the brodcsters s we do, we believe they will. is One finl point is this: The dy will one dy dwn-it hs to dwn - when the government will be stripped of its monopolistic hold on the business of brodcsting. When tht dy. comes, it will be mrked by the fct tht privte rdio, by its progrms nd performnces, hs won over the long -hirs nd intellectuls, s well s the generl public, which it hs lredy won to such mrked d gree. And it will hve ccomplished this by plowing bck enough money into its progrms to give the other five per cent wht they wnt to her too.
Pge Six Cndin Brodcster & Telescreen June 6th, 1951 BETTER REPS 4 twif t;:)..)\sut e tee'.27,pi FOR DISCS, TAPE & T.V. The most commercilly successful vriety show of ll time. HOBBY - - LOBBY Build Summer rtings nd keep your udience for the Fll. 52 HALF-HOURS Minimum Sle 26 Episodes Comedy - Trgedy - Fscinting Oddities nd Unusul People Order Your Audition Tody LIMITED 2100 VICTORY BLDG. 80 RICHMOND ST. W. TORONTO. Stovin Promotions Toronto. - Rlph J. Judge, brnch mnger t Montrel, hs been ppointed generl sles mnger of Horce N. Stovin nd Compny, rdio sttion representtives, it is nnounced by Horce N. Stovin, president. Frnk C. Murry, of the Toronto stff, becomes mnger of the Montrel office. Judge will move to Toronto, hedqurters of the compny. Born in Toronto, Rlph Judge entered rdio s performer while employed in mngeril cpcity with lrge food compny. He ws tenor on rdio sttions from Winnipeg to the Pcific Cost, ws on Borden's Cndin Cvlcde, the CBC, nd NBC exchnge progrms. Six yers go he joined the Stovin orgniztion nd ws t the To - Lunches New Rep Firm Toronto. - Andy McDermott, well known in Cndin rdio for more thn decde, resigns s sles mnger of Horce N. Stovin & Compny to become generl mnger of new brodcsting sttion representtive firm, Rdio & Television Sles Incorported, erly in June. Effective June 15 the new firm GU cfoni s.-ce T.niz Ito Studio RALPH JUDGE ronto office until promoted to the Montrel mngership 31/2 yers go. He is former Rotrin nd member of the Toronto Advertising nd Sles Club. Frnk Murry, born nd educted in Irelnd, hd ctive service with the R.A.F. during World Wr II. After the wr, he cme will open offices t 10 Adelide Street Est, in Toronto nd t 1434 St. Ctherine Street West in Montrel. McDermott will be hedqurtered in Toronto. Representtion Will commence on tht dte for sttion CKVL, Verdun - Montrel nd the French Assocites Group network consisting of CKCV, Quebec City; CHLT, Sherbrooke; CHEF, Grnby; CHLN, Three Rivers; CJSO, Sorel nd CKVL. l McDermott entered the rdio representtion field in the lte '30's with Joseph Hershey Mc- Gillvr, t first in Toronto then in New York nd Montrel, fter 14 yers in dily newspper work in severl cities, including term s dvertising mnger of the old Regin Dily Str. In World Wr II he directed the Cndin nd overses ctivities of the RCAF Public Reltions Rdio Division. He is member of the Sles Advisory Committee of the C.A.B., chirmn of the Advisory Corn - FRANK MURRAY Milne to Cnd nd becme time slesmn for CJBQ, Belleville. He ws one of the orgnizers of the Belleville Sles nd Advertising Club nd ws member of the Chmber of Commerce there. He joined the Stovin orgniztion in 1949. He is n ctive member of the Toronto Advertising nd Sles Club. Milne ANDY McDERMOTT mittee on Rdio Brodcsting t Ryerson Institute, nd ne' director of the Toronto Advertising nd Sles Club. MONCTON NEW BRUNSWICK THE AGENCIES WILL TELL YOU - - THE SPONSORS WILL TELL YOU - - CKCR AND Service GIVEN BY CKCR-FM KITCHENER - PROMOTION -WISE - IS TOPS 7Ae Hub of Eñe Mri6imes REPS: STOVIN IN CANADA ; MeGILLVRA IN u.s.a. KNOW YOUR STATION!! ASK "BILL" WRIGHT
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster R Telescreen Pge Seven STATIONS Ester Sels Over The Top Toronto.-The objective of the Ester Sel Cmpign of the Ontrio Society for Crippled Children, in which ll brnches of the rdio industry in this province plyed mjor prt, ws exceeded this yer. Returns to dte, which re still incomplete, top the objective of $375,000 by $5,341.49. "This is the fifth consecutive yer the Society hs gone over the top by exceeding its objective," pointed out finncil chirmn Conn Smythe. "I consider this remrkble record t time when so mny ppels to the public re being mde, with number of them flling short of their objectives," he sid. Among other things, the money will go to support three summer cmps for hndicpped children, cerebrl plsy centre t London nd cerebrl plsy demonstrtion clinics touring the province, ll of which re operted by the Society. CCBA To Meet In Fll Toronto.-The 1951 meeting of the Centrl Cnd Brodcsters' Assocition, which hd been plnned s spring convention, hs been postponed until fll, ccording to president Rlph Snelgrove, of CKBB, Brrie. It will be two-dy meeting nd will probbly tke plce round September 15, bout 10 dys fter the Western Assocition of Brodcsters' meeting. Resons for the postponement re tht it ws nticipted tht the report of the Mssey Commission would hve been tbled by spring nd tht it would hve been possible to discuss it t tht time. Dely in the ppernce of the report hs mde it too lte to discuss the other min topic of summer revenue, nd it hs therefore been decided to postpone the meeting s stted. The gend committee will be heded up by Lymn Potts, ssistnt mnger of CKOC, Hmilton, who is vice-president of the CCBA. Hot Ziggetty! Winnipeg.-No one l rdio sttion CKRC here even dremed tht n informl interview on "meet -the-people" type of progrm would sell $23,000 worth of very unusul mchinery, until the next dy when the interviewee phoned. He ws Mr. Lne, western sles mnger for n Americn compny mking the "Sizzle Snck" hot dog mchine, which instntly nd electriclly cooks nd buns "dog" on put -the - coin -in --slot system. It ll strted when Lne ws met by George Knight, emcee of the "Vox Pop" progrm, in the lobby of the locl Mrlborough Hotel nd he explined to Knight on the ir tht he ws in the west to locte distributors for his compny's newest product. He then described the utomtic frnkfurter vendor. It wsn't long before phone cll cme for Lne from n interested listener in Portge L - Pririe, nd by the following morning the cller hd contrcted for $23,000 worth of the mchines with the Clgry distributor. Luded For Sfety Shows Toronto.-The 1950 Awrd of Merit of the Chicgo Ntionl Sfety Council hs been given to rdio sttion CHUM here, it ws nnounced lte lst month. In ddition, the Council conferred Public Interest Awrds for overll sfety progrmming on three Cndin sttions. They re CHUM nd CJBC in Toronto nd CKOC, Hmilton. The Awrd of Merit ws ccorded CHUM "for exceptionl service to sfety in brodcst." Specificlly, it went to the sttion's progrm, Howrd's Sfety Quiz, sponsored for 51/2 yers by Howrd's School of Sfe Driving. The progrm fetured Inspector Vernon Pge nd Trffic Officer Johnny Fogg of the Toronto City Police. Lst yer the sttion qulified for the Council's Frm Sfety Awrd. The Public Interest Awrds went to the sttions for their generl progrmming in public service which stressed sfety. In letter to the sttions, Nd H. Derborn, president of the Council, sid tht there ws no doubt in the mind of the Council tht the sttions' interest in sfety hd sved mny lives nd prevented ccidents. PENN McLEOD MULTI -CITY RADIO REPORTS now 4vifb/e to ADVERTISERS ADVERTISING AGENCIES 12 BASIC CENTRES COMPLETE PROGRAM SURVEY EVERY HALIFAX MONTREAL OTTAWA -HULL TORONTO HAMILTON WINNIPEG MONTH IN ADDITION: SASKATOON REGINA EDMONTON CALGARY VANCOUVER VICTORIA 43 SUPPLEMENTARY CENTRES SURVEYED BI -MONTHLY, QUARTERLY, SEMI-ANNUALLY AND ANNUALLY WILL BE INCLUDED FROM TIME TO TIME THE TREND IS TO PENN McLEOD MAY 1950-11 STATIONS MAY 1951-86 STATIONS Our continuing Rdio Audience studies will help you keep in closer touch with your rdio dvertising cmpigns. "The Story of Penn McLeod Rdio Reserch" will show you how. Phone or write to: PENN McLEOD AND ASSOCIATES Limited VANCOUVER 1673 WEST FOURTH AVENUE BAyview 3922 MARKETING AND RADIO RESEARCH TORONTO BAY & GERRARD BUILDING PLz 4093
Pge Eight Cndin Brodcster & Telescreen June 6th, 1951 NORTHERN ONTARIO'S Çreieuí ADVERTISING MEDIUM CKSO NORTHERN ONTARIO'S HIGH-POWERED STATION Ask ALL -CANADA IN CANADA WEED & CO. IN U.S.A. BROADCASTING r TO THE INDUSTRY By Wlter E. Elliott 11 Eleventh in series of frnk tlks bout Elliott -Hynes nd the brodcsting industry. Percentge Of Listeners IF A GIVEN progrm receives rting of 10.0 t time when the sets -in -use index is 31.5, the Percentge of Listeners is determined by dividing the sets -in -use index into the progrm rting nd multiplying the result by 100 to give percentge of 31.7. Intl. Avition Bldg. MONTREAL UNiversity 1519 Thus, it cn be presumed tht, within the limits of sttisticl vrition, this progrm is drwing 31.7% of the vilble listening udience t tht time. [ Continuous Rdio Audience ] [ Mesurements Since 1940 ] 515 Brodview Ave. TORONTO GErrrd 1144 AGENCIES By Art Benson CHICAGO AGENCY OPENS HERE Chicgo.-A Cndin office of the Chicgo dvertising gency, Needhm, Louis & Brorby, Inc., will be opened in Toronto lte this summer, it ws nnounced here lst month by gency president Murice H. Needhm. John Willoughby, who hs been director of the gency's public reltions nd publicity deprtment, hs been ppointed mnging director for the Cndin office. He is formerly of London, Ontrio, where he received his eduction, nd hs been with the gency in Chicgo since 1945. During the lst wr he ws mjor with the 4th Cndin Armoured Division. The stedy increse in the vol- ume of dvertising plced for clients in Cndin newsppers, mgzines, nd on rdio sttions, is sid to be the reson behind the move. AGENCY OPENS TORONTO OFFICE Montrel.-Anderson, Smith & Cirns Ltd. dvertising gency hs opened Toronto office in the Bnk of Montrel Building, it ws nnounced by Hrvey H. Smith, hed of the locl opertion here. R. V. Birtwhistle, former copy chief t McKim's Toronto office, will be in chrge. NEW HOME FOR CALDWELL Toronto.-All offices nd deprtments of S. W. Cldwell Ltd., re now locted on the top two floors of Simcoe House, 150 Simcoe Street t Richmond. For the first time, ll opertions of the compny hve been brought under one roof. The compny's telephone numbers re: PL. 8727 nd WA. 6810. STEVENSON & SCOTT Toronto. - McLren's Ltd. (Foods) hs scheduled series of 15 - minute five - - week musicl quiz shows over CKEY, Toronto; CJOB, Winnipeg; CKVL, Verdun nd CKWX, Vncouver. An extensive spot nnouncement cmpign is lso going to 39 sttions cost to cost for the sme sponsor. McLAREN ADVERTISING Toronto.-Peoples Credit Jewellers return Sunnyside Community Sing Song for the seventh seson to CFRB, Toronto; CFRA, Ott w ; CFPL, London nd CHML, Hmilton. The progrm gin fetures Art Hllmn nd his orchestr nd is ired from Sunnyside Bech, Toronto, strting June 10. Imperil Oil Co. Ltd. hs n extensive spot nd flsh nnouncement cmpign going to 66 sttions cost to cost until September 15 dvertising Esso Gsoline. SPITZER & MILLS Toronto. - Colgte-Plmolive Peet Co. Ltd. hs strted the 15 - minute five - -week King's Row (delyed from CBS) over CFRB, Toronto nd CJAD, Montrel, dvertising its vrious products. Sme sponsor hs lso commenced its summer replcement for the Hppy Gng with the hlf-hour five - -week Strike It Rich delyed from CBS. The show goes to the Trns -Cnd network t the usul time (1.15 p.m. EDT), while CFRB, Toronto, tkes it t 4.30 p.m. (EDT). Wrren Hull is the emcee nd the commercils re built round the mny Colgte products. The Toni Division of Gillette Sfety Rzor Compny strts summer series of trnscribed spot nnouncements June 18 over 20 sttions cost to cost dvertising Home Permnents. J. WALTER THOMPSON Toronto. John Lbtt Ltd. hs series of dily one -minute rdio nd television spots going to Detroit sttions s n introductory cmpign to lunch its new Pilsener Beer. 39 film commercils re under wy over WXYZ-TV, WJBK-TV nd WWY-TV until June 15 while 20 trnscribed spots go to sttions WWJ nd WJR. The TV spots re prepred nd produced by S. W. Cldwell Ltd., Toronto. Wm. Wrigley, Jr., Co. Ltd. is piping in Rte Your Mte from CBS to CFRB, Toronto, s July replcement for the Gene Autry Show. The show fetures Joey Adms nd dvertises Double - mint Gum. LOOK! MAY '51 ELLIOTT-HAYNES AVERAGE EVENING RATINGS (6 to 10 Y.M.) CFBC 22.1 In Sttion "B" 17.1 And from Jn. 1st to My 19th. CFBC's "POP THE QUESTION" hs brought in over.. 107,000 entries ech with Proof of Purchse of Sponsor's CFBC -SAINTodJtOHN, N.B. Reps: J. L. Alexnder - Montrel nd Toronto Weed & Compny, in the U.S.A. it 1
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Nine ASSOCIATED BROADCASTING 4Toronto. - The Arthur Murry Studios hs hlf-hour once - - week test cmpign going to CFRB, Toronto, clled Public Performnce with Lrry Mnn hndling the commercils on dncing lessons. City Buick Pontic Ltd. hs strted the five-minute five - - week trnscribed Tumpne Tlking over CKEY, Toronto, feturing the Globe & Mil columnist Frnk Tumpne. Gordon Allen looks fter the commercils. O'Donnell -Mckie Ltd. (Studebker) hs flsh nnouncement series going to CFRB, Toronto, through October, on three - - ;week bsis. D'ARCY ADVERTISING Toronto.-Coc-Col Ltd. strts the Mrio Lnz Show June 10 over the Dominion network plus CFRB, Toronto nd CFCF, Montrel (from CBS), s summer replcement for Chrlie Mc- Crthy. Ry Sintr conducts the 30 -piece orchestr while Del Mott hndles the cut -ins. O'BRIEN ADVERTISING Vncouver.-Rock Gs hs renewed its six - -week spot nnouncement series over CKNW for its second yer dvertising liquified petroleum gs. in ELLIS ADVERTISING Vncouver. - Fletchers Limited (Met Distributors) hs scheduled series of 122 spot nnouncements over CKNW, New Westminster, through July 27. MOVES MONTREAL OFFICE Montrel. - McKim Advertising Ltd. hs moved its locl opertion to 1510 Drummond Street with the sme telephone number of LA. 5192. HUTCHINS ADVERTISING Toronto.-Hutchins Advertising Co. of Cnd Ltd. hs nnounced the ppointment of Wlter Eng - wer s vice-president. Engwer hs been generl mnger of the locl office for the pst five yers. DANCER -FITZGERALD SAMPLE Toronto.-Stokley-Vn Cmp of Cnd Ltd. hs extended its fiveminute five - -week Women In The News over CFRB, Toronto, until November 30 feturing Loy Owens nd dvertising its cnned goods. LIONEL AT HOME AGENCIES, REPS AND SPONSORS gthered t the Royl York My 15 for the nnul feed stged by Lionel the Lobster, ided nd betted by CKCW's Fred Lynds. A similr prty ws stged erlier in Montrel. JOHN McKENNEY BINGHAM Toronto. - The Toronto Motor Cr Ltd. (Mercury, Meteor nd Lincoln) hs returned the 15 -minute once week 19th Hole with Dve Price for the third yer to CJBC, Toronto. HARRY E. FOSTER Toronto. - Colgte-Plmolive Peet Co. Ltd. hs strted the 15 - minute three - -week Reflexions de Femme feturing Jnette Bertrnd over CKAC, Montrel, dvertising Vel nd Colgte Beuty Sop. CKFH McKEE ALBRIGHT New York. - Phildelphi & Reding Col Compny hs scheduled five-minute three - -week erly morning newscst for one yer over CFRB, Toronto, feturing Wlly Crouter. JAMES LOVICK Toronto.-British Americn Oi I Co. Ltd. hs two-week spot nnouncement cmpign going to 50 -odd sttions cost to cost June 18 dvertising 88-/98 Gsoline. Toronto's Newest Sttion hs n opening for n experienced nnouncer- news, commercil nd disc jockey. writing to: PROGRAM DIRECTOR Apply STATION CKFH TORONTO i in HARDY ON UREIC MARKEI 1110 "Mny of you will, this summer, see the old city of Quebec; nd nowhere in North Americ is s much erly history enshrined s here. I would like to show you St. Mlo -Quebec's newest industril development. Here, in buildings formerly used by the Dept. of Munitions nd Supply, covering 26 million feet of floor spce, re now some 35 industries representing n investment of $20 million. It is the most importnt single industril development in the his- tory of Quebec. All this new welth nd purchsing power is in the primry re of CHRCfor fuller detils, sk Jos. Hrdy." For ny Informtion on QUEBEC MARKET No. 2 nd "TRANS -QUEBEC" Rdio Group Telephone, Wire or Write to Jos. A. HARDY & CO. LTD. MONTREAL QUEBEC TORONTO REPRESENTING CHRC CHNC CHLN QUEBEC NEW CARLISLE TROIS RIVIERES 5000 WATTS 5000 WATTB 1000 WATTS CHLT CKTS CKVM CKRS CKBL CKLD SHERBROOKE 1000 I French) WATTS SHERBROOKE 250 (English) VILLE -MARIE Jonquiere -Ken o gm) MATANE THETFORD MINES MONTREAL'S FIRST I N STATION ENTERTAINMENT NATIONAL ADVERTISERS E STABLISHED SALES RESULTS WATTS 1000 WATTS 250 WATTS 1000 WATTS 250 WATTB STRONG PROGRAMMING APPEAL TOP SPONSOR PROMOTION REPS: In Cnd: ALL -CANADA RADIO FACILITIES LTD. - In U.S.: WEED & CO. 5000 WATTS DAY AND NIGHT ABC nd DOMINION NETWORK AFFILIATE
Pge Ten Cndin Brodcster & Telescreen June 6th, 1951 WANTED-AT ONCE! ANNOUNCER -OPERATOR RESEARCH For 250 Wtt Southern Ontrio Sttion For Full Prticulrs Apply Box A-92 Cndin Brodcster & Telescreen 163 l 2 Church St., Toronto WANTED A WRITER (Mle or Femle) The writer we wnt is probbly working in the continuity deprtment of rdio sttion; hs lredy erned reputtion for speed nd verstility; hs probbly sold few items here nd there on free-lnce bsis. We offer chnce to ern more money, lern more bout the writing trde, in Montrel office, estblished seven yers, where working conditions re plesnt. Interested writers should send complete detils in first letter. References will then be sked from those who interest us gretly. You my be sure your ppliction will be treted in the strictest confidence. Box A-91 Cndin Brodcster & Telescreen 163 1/2 Church St. Toronto CFQC erviszc // Sihíoon Mrketing Needs Reserch Toronto. - Executives, when mking decisions on importnt mrketing questions, re right only 58 per cent of the time, A. C. Nielsen, president of the Chicgo reserch firm of A. C. Nielsen Compny, told delegtes t the Thursdy fternoon reserch sessions of the Assocition of Cndin Advertisers Convention held here lst month. The resons for this high percentge of error, the speker sid, were becuse the problems of mrketing exist in the estblishments nd minds of wholeslers, retilers nd consumers nd there is lck of fcts on which to bse decisions. Mrket problems, unlike production problems, do not exist under your own roof where you cn wtch them, nd the lck of fcts stems from the wide geogrphicl dispersion of most compnies' retil field. Even if some forms of reserch re used, he sid, the desired informtion is often unknown to the respondent. Nielsen then pointed out how these problems hve been overcome with reserch techniques developed by his compny. The dvntges of the Nielsen Food - Drug Index, he sid, were-tht it is fctul, nd creful physicl count is relied upon rther thn guesswork nd opinion; it is bi -monthly service, which provides continuous picture of the big wheel in rdio - -... big wheel in trnsporttion: * AIR-Ssktoon is better -serviced by ir trnsporttion thn ny other city in Ssktchewn! * TRAIN -94 rrivls nd deprtures dily. Importnt freight distributing centre! * BUS -6,000 miles in the Ssktoon region serviced dily! YOU CAN -COVER --GROUND- in this busy mrket- Ask RADIO REPS bout CFQC:...,SASKATOON, SASKATCHEWAN -000 ( t5000 WATTS 4,04 7N00047.7 Toronto.-The Bureu of Brodcst Mesurement's Reserch nd Development Committee took dvntge of the visit of prominent U.S. resercher A. C. Nielsen's visit to the ACA Convention here lst month, nd spent n hour conferring with him between sessions. For weeks now this committee hs been conducting n exhustive study of BBM's project number 2, progrm populrity mesurement, known s "rtings." Following this meeting, the committee spent dy t the Nielsen reserch hedqurters in Chicgo. In the course of its studies, the committee will continue to inter- field; nd since mny mnufcturers in two different industries in four countries ll contribute, the cost of the system hs been lowered. The speker believes tht his system provides consumer sles curve, not only for the entire country, but broken down into territories, city -size rnge, store size nd consumer income clss. The Nielsen Index lso revels similr informtion on competing products, he sid. Dt for this reserch tool comes from 6,000 typicl chin nd independent stores in the United Sttes, United Kingdom, Cnd nd Austrli, nd under the terms of contrct with ech store, the Nielsen Compny hs the privilege of tking inventories nd uditing the invoices for ll goods coming into the store, Nielsen reveled. From this informtion it is possible to predict sles to consumers, purchses by retilers, retil stocks, retil stock turnover, retil distribution, A view firms ctive in the field of reserch. Pictured bove t the ACA meeting, left to right, stnding, re: A. C. Nielsen; C. W. Mc- Quillin, rdio director, Cockfield Brown & Co. Ltd.; Pt Freemn, CAB director of sles nd reserch; Dr. A. Shephrd nd Dr. K. S. Bernhrdt, both of the deprtment of psychology of the University of Toronto; J. E. Potts, group dvertising mnger, Lever Brothers Limited; seted in the sme order: H. F. Chevrier, CBC sttisticin; Robin Merry, mrketing director, Lever Brothers Limited; E. Austin Weir, CBC commercil mnger. per cent of stores out of stock, prices, retil gross profit, retil promotion nd totl sles, he sid. The results cn then be used to distribute correctly dvertising nd merchndising effort nd to check the effectiveness of different copy ppels nd types of medi, to detect mrketing weknesses, nd to provide dvnce wrnings of sles declines, the cuses nd remedies, he sid. COMMERCIAL WRITERS' CONTEST Over fifty entries hve come in for the Cndin Brodcster & Telescreen's first commercil writer's contest, which closed My 31. Everything possible will be done to get the judges to do their stuff in time for winners to be nnounced in our issue of July 4. We feel most encourged by the grtifying response to this experiment. DID YOU KNOW? Tht CKCL hs done it gin! On Wednesdy, My 16th, during 21/2 -hour progrm, over $2,000.00 ws rised for youth work in this re. Proving once gin tht CKCL hs the er nd the support of Centrl Nov Scoti. Tht responsive udience is vilble for YOUR sles messge. CKCL COLCHESTER BROADCASTING CO. LTI). J. A. MANNING WM. WRIGHT, Representtive Mnger Toronto nd Montrel
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Eleven I(: Reserch Must Produce Fcts Toronto.-Some of the history nd purpose of the Cndin Advertising Reserch Foundtion ws explined during lst month's probing reserch session of the ACA Convention by H. H. Rimmer nd Mrk Npier, chirmn nd vice-chirmn, respectively, of CARF. Rimmer, who is dvertising mnger of Cndin Generl Electric Co. Limited, told of how this reserch orgniztion helps the whole dvertising industry by controlling methods nd stndrdizing techniques, thus furnishing vlidted reserch of prcticl vlue to dvertisers, their gencies nd medi. Npier, vice-president of J. Wlter Thompson Co. Limited, went on to point out tht this nonprofit orgniztion, finnced jointly by the Assocition of Cndin Advertisers nd the Cndin Assocition of Advertising Agencies, hs s its policy the discourgement of ll reserch which will not produce fcts which the d- vertisers nd gencies cn ct upon. He sid tht since lrge prt of the gencies' income is from the vrious dvertising medi, they re pying indirectly in prt for CARF nd hve very definite interest in it. "The reltive unimportnce of n dvertisement to the public leves the door wide open to improve dvertising through reserch," A. W. Lehmn, mnging director of the Advertising Reserch Foundtion. New York, told the convention delegtes. In his ddress on "Incresing the Effectiveness of Advertising Through Reserch," Lehmn recommended the doption by the dvertising industry of threepoint progrm which would increse the mount of informtion tht cn be mde vilble through reserch; improve the qulity of ll dvertising reserch efforts; nd lern better how to pply, individully, reserch fcts nd figures to the ever-present problem of reching more minds more effectively. "It is medi mngement tht cretes the vehicles for dvertising, nd dvertisers sometimes seem to forget tht," the speker sid. "The chllenge to ll medi," he went on, "is to obtin mximum circultion... so s to be ble to sell the mximum mount of dvertising t the highest possible rte nd still serve the public well." "Some ppers nd mgzines hve twice s mny reders s others with the sme circultion but," Lehmn complined, "no one hs yet found out why." There re wide differences in the reding nd listening hbits of men s compred with women; ntionl generl interest deprtment store d drew redership of only 11 per cent; cr crd in Winnipeg got rting of 58 per cent while nother of the sme size rted only 18 per cent; nd to ll these sttements the speker sked the question "Why?" "We've got to hve more money to go beyond these mere reders - per -copy figures," Lehmn stted, but he dded tht "until we find out how to determine ccurtely the ultimte sles results of given dvertisement, we would be shortsighted indeed if we did not mke full use of the mesuring devices lredy t hnd." C i C S SELLS in WANTED Strtford FIRST CLASS ANNOUNCER with operting experience for long estblished Pririe 5000 wtt sttion. Send vitl sttistics including mritl sttus in first letter, together with photo nd udition disc. Good opportunity for the right mn. Box A-95 (';indin Brodcster & Telescreen, 1631/2 Church St., Toronto IN SUMMER the spotlight is on SPORTS! You rech more Rdio Homes for less money vi CFCN, Clgry - Your best Buy in the Albert Mrket. Here's why: STATION Rdio Homes Cost per 1000 CFCN 97,528 24.6c #2 66,787 42c #3 36,767 52.2c (Figures quoted re 1950 BBM Dytime Averges nd Costs re bsed on 1/4 -hour "C" Time rtes.) CFCN-CALGARY FOR RESULTS!.. nd on shrewd "Just get lod of Elliott -Hynes Survey of totl listening in 100 - mile rdius of Vncouver - I'm TOP DOG." sponsors who buy time t... CKRM REGINA 5000 wtts 980 kc. THE VOICE OF THE PRAIRIES ASK: Rdio Reps. Toronto - Montrel Winnipeg - Vncouver Adm J. Young Jr., Inc. U.S.A.
Pge Twelve Cndin Brodcster & Telescreen June 6th, 1951 MORE POWER TO US! MARKET STILL EXPANDING P.A. AREA POWER OUTLAY TO NEAR $2 MILLION IN 1951 Prince Albert, My 15-The Ssktchewn Power Corportion plns n expnsion progrm costing some $1,750,000 for the Prince Albert district this yer, ccording to J. W. Tomilson, Corportion Generl Mnger. The work, which gets under wy tody, includes the construction of more high-tension lines nd n extr 10,000 kilowtt turbine t the Prince Albert powerhouse. Completely cover the Ssktchewn mrket with your cmpigns by dding the ever-expnding CKBI mrket. Get results now. Get strted this yer. CKBI PRINCE ALBERT, SASKATCHEWAN 5000 WATTS CKOC STAFF APPOINTMENTS The Minister of Ntionl Revenue, Dr. J. J. McCnn, cut the ribbon tht officilly opened the CBC's Rdio Cnd Building in Montrel, Fridy evening, My 18, before more thn thousnd guests. The formlities-speeches by Dr. McCnn, CBC generl mnger Dr. Augustin Frigon nd CBC chirmn Dvidson Dunton -were delivered during 15 -minute cost - to - cost brodcst. Guests trooped through some of the 26 studios, mster control with its mmmoth bord, nd the other components of wht is sid to be, in mny respects, the most efficient brodcsting set-up in the world. Others wtched their fellow guests on one of the mny TV receivers on lon from Mrconi, s the proceedings were televised on closed circuit. The blnce of the evening ws spent in liquid recovery of lst yer's nd the previous yer's receiver license fees. The whole event ws smooth - running, good-ntured ffir. The tmosphere exuded spirit of ccomplishment which could not hve been ttined by the spending of four nd hlf million dollrs lone, without the rdor of Dr. Frigon, who hs bttled personl ill -helth s well s norml difficulties to crystlize his drem into relity with the coopertion of everyone concerned. II My own innte dislike for the system of bureucrtic monopoly under which the CBC functions ws eclipsed by the results of hon- est enterprise nd endevor which were evident everywhere. Somehow this ws not the outcome of top-hevy Crown Corportion tlking the government into lend- ing it lrge chunk of money. I ws, rther, the results of th, individul effort of men nt women who re in rdio becus, they wnt to be in rdio mor. thn they wnt to et or ny thing. This seemed to me fit set ting for the brodcsting of musi nd drm which will tke of more redily ntionl Cndi] ur becuse of the surroundings I couldn't help thinking how won derful it would be if this enter tinment shrine, with others t come in Toronto nd other cen tres, could confine its ctivitie 4o cting s Cnd's culturl m bssdor t home nd, throug: the Interntionl Service, roun the world, without hving to so: its hnds nd dissipte its tim selling brekfst foods nd hed che powders. A young mn who seems likel to succeed-i knew him when h ws still working on his secon million-is 46 -yer -old Red Fos ter, president of Hrry E. Foste Advertising Ltd., the mjor ll line dvertising gency which w founded on rdio, nd now bost "the first building designed t meet the specific needs of Cn din dvertising gency," on Al corn Avenue t Avenue Roe Toronto (with brnches in Mont rel, Winnipeg, Vncouver n Hlifx). Hrry E. Foster Touring the building during th week which ws devoted to th opening ceremonies, I couldn't hel thinking of the dys when I plye the title role in Red's Frek Sho' t the CNE, nd then in the of RON KELLY BOB LEITCH HAMILTON LISTENERS re being roused these mornings by CKOC's BOB LEITCH. Born nd educted in Ontrio, Bob ttended the University of Toronto, nd followed up by grduting from the Ryerson Institute. From there he gined two yers' experience in the field of rdio before joining the stff t CKOC. ANOTHER CKOC APPOINTMENT is tht of RON KELLY to the position of Librrin. Born nd educted in Hmilton, Ron cme to CKOC following grdution from high school over four yers go. Prior to his new ppointment he ws senior control opertor, gining musicl nd progrmming experience tht will serve him well t his new post. our sles Increse y rlietet. the vst Quebe^lt155' in Retil Sles 194 over tise Adve..T, voix àu S 50p0 Wp,Tr epives resentt td g GANpDA Nor d Y Jos. A. U S.A. young, Jr., Ado" Quebeo gewlp0 gc, %nc.
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Thirteen King Edwrd studios before he hd gined recognition, when we used to pound out into the ether, t five bucks throw, our thrice weekly drms for Crown Brnd Corn Syrup, with scripts by Gordon Howrd nd direction nd buse from Gordon Forsyth, who, incidentlly, is still with Red s rdio director. The new Foster Building is s expnsive s it is expensive. It is the epitome of modernity (you'll hve to look tht one up, Red). But more thn nything else, it represents the concrete success tht hs been erned by ntive Torontonin who hs put himself over in relly big wy - by stying home nd sticking to his knitting. is Scds of prizes hve been lined up, nd re still coming in, for the nnul Ontrio Rdio Men's Golf Tournment, which is to be held this yer t.the Summit Golf nd Country Club, locted up Yonge Street just north of Richmond Hill, on Fridy, June 15. Tee -off is between 9.00.m. nd 2.00 p.m. There is buffet supper from 6.30 to 8.00 p.m., followed by the presenttion of prizes from 8.45 p.m. until pproximtely 10.00 p.m. Mike Hight, of Tndy Advertising, does repet performnce s chirmn, ssisted by Pul Mulvihill, rdio rep, s vice-chirmn. The tresurer is CBC's Jim Crwford; the prize committee consists of Jck Turrll, CKEY, chirmn; Bill Stephens of the Stovin office; nd Jck Pritchrd of CHUM. CKFH is presenting "tem" trophy, in ddition to the regulr ones from CBC, CKEY, CFRB nd CHUM. Besides this, there is lrge number of prizes presented by vrious concerns in or connected with the rdio industry. Tickets for the golf gme nd buffet supper come t $6.00 piece nd re obtinble from the following members of the ticket committee: Len Smith (CKFH), Ernie Swn (CKEY), Bill Bker (CFRB), Bob Lee (CHUM), Don Firbirn (CBC), nd Cy Mck (ACRA). Everybody wnts to get into the wrd ct, nd now it's western sttion, CKXL, Clgry, which hs presented one of the boys t Ntionl Brodcst Sles (its reps) with medl. Recipient of this wrd, which RADIO -CANADA BUILDING OPENED THE OFFICIAL OPENING of the ('13(", Rdio-('nd Building took plce in Montrel when Dr. J. J. McCnn, Minister of Ntionl Revenue, cut the tpe. With the Minister in the bove photo re, left to right: Mrs. Elizbeth Frr, CBC Governor; Mgr. Olivier Murult, rector, University of Montrel; Myor Cmillien Houde of Montrel; Mrs. McCnn; A. D. Dunton, Chirmn of the CBC Bord of Governors; F. J. Crwford, CBC Governor; Den Adrien Pouliot, CBC Governor; J. O. Asselin, Chirmn of the Executive Committee of the City of Montrel; Dr. Augustin Frgon, Generl Mnger of the CBC; René Morin, Vice -Chirmn of the CBC Bord of Governors; Mgr. Pul -Emile Léger, Archbishop of Montrel; J. P. Tripp, CBC Governor; Donld Mnson, Assistnt Generl Mnger of the CRC nd Edourd Rinfret, Postmster Generl of Cnd. consists of silver dollr suspended from crown, inscribed with the sttion's cll letters, is Bill Tierney. The following cittion ppers on the bck of the medl, frmed on bckground of blue velvet, nd reds s follows: "In the fce of terrific sles resistnce nd constnt fire by other reps, Willim C. Tierney hs erned this decortion by his distinguished service in the field of sles. The CKXL Silver Medl hs been wrded to him for outstnding success in the following enggements: 'Bttle of By Street," 'Adelide Street Msscre' nd 'Slughter of King Street'." t if CKFH NAMES PD Toronto.-Bob Pugh hs been ppointed progrm director of rdio sttion CKFH here, it ws nnounced lst week by sttion president Foster Hewitt. Pugh begn his rdio creer in 1947 t CKSO, Sudbury, lter moving to CKCW, Moncton, where, for two nd hlf yers, he hndled news, specil events nd progrmming. ell the rich Nigr Peninsul (nd wy beyond since chnge to 620 kcs.) t one low cost REPS: TORONTO: MONTREAL: Pul Mulvihill Rdio Time Soles (Quebec) Ltd. X NÚYiCÍ,5'ffllif, with,xtb,nes 7/cw620 ON YOUR DIAL STATION MANAGERS ONE PRESTO TURNTABLE in new condition, brodcst qulity, surplus equipment, must be sold. Box A-94 Cndin Brodcster & Telescreen 163'/: Church St., Toronto CKBB BARRIE Is now represented by PAUL MULVIHILL 21 King St. E. - WA. 6554 Toronto RADIO TIME SALES (QUE.) LTD. 1231 St. Ctherine W. MA. 4684 Montrel ADAM J. YOUNG, JR.. INC. In the U.S.A. CKX LEADS ll other sttions in WESTERN MANITOBA ccording to BUREAU OF BROADCAST MEASUREMENT - 1950 - Averge Listening 6 to 7 Dys per Week CITY OF BRANDON CKX, BRANDON ( 1,000 wtts) 87.1% of Listeners Sttion #2 (50,000 wtts) 44.1% of Listeners Sttion #3 ( 5,000 wtts) 28.6% of Listeners RETAIL TRADE: $24,246,000.00 PRIMARY COVERAGE AREA 22,000 Rdio Homes RETAIL TRADE: $36,474,000.00 CKX, BRANDON ( 1,000 wtts) '75.0% of Listeners Sttion #2 (50,000 wtts) 55.1% of Listeners Sttion #3 ( 5,000 wtts) 42.0% of Listeners 2or Comp etc Coverge of (Ve sfern RADIO REPS /"nifob uie: CKX OUR REPS: LTD. - Montrel - Toronto - Winnipeg - Vncouver DONALD COOKE, INC. - U.S.A.
Pge Twelve Cndin Brodcster & Telescreen June 6th, 1951 MORE POWER TO US! MARKET STILL EXPANDING P.A. AREA POWER OUTLAY TO NEAR $2 MILLION IN 1951 Prince Albert, My 15-The Ssktchewn Power Corportion plns n expnsion progrm costing some $1,750,000 for the Prince Albert district this yer, ccording to J. W. Tomilson, Corportion Generl Mnger. The work, which gets under wy tody, includes the construction of more high-tension lines nd n extr 10,000 kilowtt turbine t the Prince Albert powerhouse. Completely cover the Ssktchewn mrket with your cmpigns by dding the ever-expnding CKBI mrket. Get results now. Get strted this yer. CKBI PRINCE ALBERT, SASKATCHEWAN 5000 WATTS STAFF CKOC APPOINTMENTS The Minister of Ntionl Revenue, Dr. J. J. McCnn, cut the ribbon tht officilly opened the CBC's Rdio Cnd Building in Montrel, Fridy evening, My 18, before more thn thousnd guests. The formlities-speeches by Dr. McCnn, CBC generl mnger Dr. Augustin Frigon nd CBC chirmn Dvidson Dunton -were delivered during 15 -minute cost - to - cost brodcst. Guests trooped through some of the 26 studios, mster control with its mmmoth bord, nd the other components of wht is sid to be, in mny respects, the most efficient brodcsting set-up in the world. Others wtched their fellow guests on one of the mny TV receivers on lon from Mrconi, s the proceedings were televised on closed circuit. The blnce of the evening ws spent in liquid recovery of lst yer's nd the previous yer's receiver license fees. The whole event ws smooth - running, good-ntured ffir. The tmosphere exuded spirit of ccomplishment which could not hve been ttined by the spending of four nd hlf million dollrs lone, without the rdor of Dr. Frigon, who hs bttled personl ill -helth s well s norml difficulties to crystlize his drem into relity with the coopertion of everyone concerned. My own innte dislike for the system of bureucrtic monopoly under which the CBC functions ws eclipsed by the results of honest enterprise nd endevor which were evident everywhere. Somehow this ws not the outcome of top-hevy Crown Corportion tlking the government into lend- ing it lrge chunk of money. It ws, rther, the results of the individul effort of men nd women who re in rdio becuse they wnt to be in rdio more thn they wnt to et or nything. This seemed to me fit setting for the brodcsting of music nd drm which will tke on more redily ntionl Cndin ur becuse of the surroundings. I couldn't help thinking how wonderful it would be if this entertinment shrine, with others to come in Toronto nd other centres, could confine its ctivities 4o cting s Cnd's culturl mbssdor t home nd, through the Interntionl Service, round the world, without hving to soil its hnds nd dissipte its time selling brekfst foods nd hedche powders. A young mn who seems likely to succeed-i knew him when he ws still working on his second million-is 46 -yer -old Red Foster, president of Hrry E. Foster Advertising Ltd., the mjor ll - line dvertising gency which ws founded on rdio, nd now bosts "the first building designed to meet the specific needs of Cndin dvertising gency," on Alcorn Avenue t Avenue Rod, Toronto (with brnches in Montrel, Winnipeg, Vncouver nd'. Hlifx). Hrry E. Foster Touring the building during the week which ws devoted to the opening ceremonies, I couldn't help, thinking of the dys when I plyed the title role in Red's Frek Show t the CNE, nd then in the old RON KELLY BOB LEITCH HAMILTON LISTENERS re being roused these mornings by CKOC's BOB LEITCH. Born nd educted in Ontrio, Bob ttended the University of Toronto, nd followed up by grduting from the Ryerson Institute. From there he gined two yers' experience in the field of rdio before joining the stff t CKOC. ANOTHER CKOC APPOINTMENT is tht of RON KELLY to the position of Librrin. Born nd educted in Hmilton, Ron cme to CKOC following grdution from high school over four yers go. Prior to his new ppointment he ws senior control opertor, gining musicl nd progrmming experience tht will serve him well t his new post. sles 'your increse leflet. vst Qu $gh1,165,pp0. 1949 et Retil sles ov -tee Nerves,,. neox Quebec voix du -Vieux-,I, 5 WATTS Representtives: lz ApA Co ltd & GAN Hrdy Jos. A. 1).53' Ad m..(out,,. 800 $C 1nt.
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Thirteen King Edwrd studios before he hd gined recognition, when we used to pound out into the ether, t five bucks throw, our thrice weekly drms for Crown Brnd Corn Syrup, with scripts by Gordon Howrd nd direction nd buse from Gordon Forsyth, who, incidentlly, is still with Red s rdio director. The new Foster Building is s expnsive s it is expensive. It is the epitome of modernity (you'll hve to look tht one up, Red). But more thn nything else, it represents the concrete success tht hs been erned by ntive Torontonin who hs put himself over in relly big wy - by stying home nd sticking to his knitting. RADIO -CANADA BUILDING OPENED CKBB BARRIE Is now represented by PAUL MULVIHILL 21 King St. E. - WA. 655 1 Toronto Scds of prizes hve been lined up, nd re still coming in, for the nnul Ontrio Rdio Men's Golf Tournment, which is to be held this yer t the Summit Golf nd Country Club, locted up Yonge Street just north of Richmond Hill, on Fridy, June 15. Tee -off is between 9.00.m. nd 2.00 p.m. There is buffet supper from 6.30 to 8.00 p.m., followed by the presenttion of prizes from 8.45 p.m. until pproximtely 10.00 p.m. Mike Hight, of Tndy Advertising, does repet performnce s chirmn, ssisted by Pul Mulvihill, rdio rep, s vice-chirmn. The tresurer is CBC's Jim Crwford; the prize committee consists of Jck Turrll, CKEY, chirmn; Bill Stephens of the Stovin office; nd Jck Pritchrd of CHUM. CKFH is presenting "tem" trophy, in ddition to the regulr ones from CBC, CKEY, CFRB nd CHUM. Besides this, there is lrge number of prizes presented by vrious concerns in or connected with the rdio industry. Tickets for the golf gme nd buffet supper come t $6.00 piece nd re obtinble from the fol- lowing members of the ticket committee: Len Smith (CKFH), Ernie Swn (CKEY), Bill Bker (CFRB), Bob Lee (CHUM), Don Firbirn (CBC), nd Cy Mck (ACRA). Everybody wnts to get into the wrd ct, nd now it's western sttion, CKXL, Clgry, which hs presented one of the boys t Ntionl Brodcst Sles (its reps) with medl. Recipient of this wrd, which THE OFFICIAL OPENING of the CBC's Rdio -Cnd Building took plce in Montrel when Dr. J. J. McCnn, Minister of Ntionl Revenue, cut the tpe. With the Minister in the bove photo re, left to right: Mrs. Elizbeth Frr, CBC Governor; Mgr. Olivier Murult, rector, University of Montrel; Myor Cmillien Ronde of Montrel; Mrs. McCnn; A. D. Dunton, Chirmn of the CBC Bord of Governors; F. J. Crwford, CBC Governor; Den Adrien Pouliot, CBC Governor; J. O. Asselin, Chirmn of the Executive Committee of the City of Montrel; Dr. Augustin Frgon, Generl Mnger of the CBC; René Morin, Vice -Chirmn of the CBC Bord of Governors; Mgr. Pul -Emile Léger, Archbishop of Montrel; J. P. Tripp, CBC Governor; Donld Mnson, Assistnt Generl Mnger of the CBC nd Edourd Rinfret, Postmster Generl of Cnd. consists of silver dollr suspended from crown, inscribed with the sttion's cll letters, is Bill Tierney. The following cittion ppers on the bck of the medl, frmed on bckground of blue velvet, nd reds s follows: "In the fce of terrific sles resistnce nd constnt fire by other reps, Willim C. Tierney hs erned this decortion by his distinguished service in the field of sles. The CKXL Silver Medl hs been wrded to him for outstnding success in the following enggements: 'Bttle of By Street," 'Adelide Street Msscre' nd 'Slughter of King Street'." CKFH NAMES PD Toronto.-Bob Pugh hs been ppointed progrm director of rdio sttion CKFH here, it ws nnounced lst week by sttion president Foster Hewitt. Pugh begn his rdio creer in 1947 t CKSO, Sudbury, lter moving to CKCW, Moncton, where, for two nd hlf yers, he hndled news, specil events nd progrmming. _ell the rich Nigr Peninsul (nd wy beyond since chnge to 620 kcs.) t one low cost with REPS: TORONTO: MONTREAL: Pul Mulvihill Rdio Time Sles (Quebec) Ltd. (ilte4 etibict,5t`fin C/C 7 X620 s% CATHA2lNE.S ON YOUR DIAL STATION MANAGERS ONE PRESTO TURNTABLE In new condition, brodcst qulity, surplus equipment, must be sold. Box A-94 Cndin Brodcster & Telescreen 163'/: Church St., Toronto RADIO TIME SALES (QUE.) LTD. 1231 St. Ctherine V. MA. 4684 Montrel ADAM J. YOUNG, JR., INC. In the U.S.A. CKX LEADS ll other sttions in WESTERN MANITOBA ccording to BUREAU OF BROADCAST MEASUREMENT - 1950 - Averge Listening 6 to 7 Dys per Week CITY OF BRANDON CKX, BRANDON ( 1,000 wtts) 87.1% of Listeners Sttion #2 (50,000 wtts) 44.1% of Listeners Sttion #3 ( 5,000 wtts) 28.6% of Listeners RETAIL TRADE: $24,246,000.00 PRIMARY COVERAGE 22,000 Rdio Homes CKX, BRANDON Sttion #2 Sttion #3 _tor Complete RADIO REPS AREA RETAIL TRADE: $36,474,000.00 ( 1,000 wtts) 75.0% of Listeners (50,000 wtts) 55.1% of Listeners ( 5,000 wtts) 42.0% of Listeners Coverge of Weitern /f'/nifog ie: CKX OUR REPS: LTD. - Montrel - Toronto -- Winnipeg - Vncouver DONALD COOKE, INC. - U.S.A.
Pge Fourteen Cndin Brodcster & Telescreen June 6th, 1951 TEN BIG REASONS for choosing CFNB 1 2 Highest totl B.B.M. of ll New Brunswick sttions -76,370. Highest B.B.M. of N.B. rdio homes -59,020. Highest rtings of ll Mritime sttions. -Low cost per 1,000 listeners. -Loction ner geogrphic 5 centre of New Bruns- 9-A 10-A wick where bsic griculture nd lumbering is concentrted. High efficiency of 5000 wtts t 550 kc. Lrge stff of trined nd experienced writers. Unquestionble cceptnce nd endorstion by the community. record of successful cmpigns dting bck to 1923. progrm policy cknowledging the rights of the listeners, nd the sttion's responsibility to its dvertisers. For Additionl Detil nd Additionl Resons See THE ALL -CANADA MAN LOOK TO THE EAST! l SIC thief TICS.1 5000 WAIT? WATTS - 550 KCS. PROGRAMS CKCW Music Festivl Completes Fifth Yer Moncton, N.B.-The fifth nnul Moncton Musicl Festivl, sponsored by rdio sttion CKCW here, ws considered by djudictors nd competitors like s the gretest success yet. For five dys lst month, well over 4,000 individuls, mking up 1,200 entries, competed in 237 clsses of vrious phses of music, French nd English speech nd dncing. The competitors, mny of whom cme from s fr wy s Cpe Breton nd Hlifx in Nov Scoti nd Sint John nd Cmpbellton in New Brunswick, vied for 22 scholrships nd prizes, rrnged for by the sttion nd donted by compnies, eductionl institutions nd service clubs in the re. These went to those who, in the opinion of five prominent djudictors, demonstrted mrked ptitude in their field nd showed sincerity of purpose in continuing music studies. Severl new clsses nd other fetures were introduced in the festivl's progrm this yer to mke the event more encompssing. A hlf-hour Hmmond orgn recitl preceded ech evening's session nd for the first yer, orgn clsses were included. French speech, both solo nd chorl, nd contests for originl poems, lso ppered for the first time. The festivl ws rrnged by sles mnger Hubert Button nd publicity director Alf Prkes of the CKCW stff, with ssistnce from interested music techers nd citizens who selected music for the vrious clsses nd helped with other rrngements, while the sttion, s in other yers, underwrote ll expenses. Adjudictors for the music clsses were John J. Wether - seed, president of the Cndin College of Orgnists nd member of the Royl Conservtory of Music in Toronto; Clyton Hre, conductor of the Clgry Symphony Orchestr; nd Howrd Brown, hed of the pinoforte deprtment t Mount Allison University, Sckville. Judging the dncing sessions ws Puline Cunninghm of the New Brunswick Deprtment of Physicl Eduction, while speech clsses were ssessed by Mrion Munro of the fculty of Techers' College, Fredericton, nd Louise Chouzet, lnguge grdute from Lille University, Frnce. They presided over the 35 sessions held during the mornings, fternoons nd evenings throughout the week in four concert hlls. In The Moncton Music Festivl hs grown to its present size nd scope from its beginning in 1947 when 1,500 musiclly -tlented competitors performed before only one djudictor. The event then lsted for four dys. Considered s proof of the vlue of this community effort by CKCW is the success of the St. SUMMER IS ONLY COLOSSAL Your dvertising dollr hs the gretest summer dollr vlue when your sles messge is de- livered by CKLB... the sttion with more potentil holidy cus- tomers in the Gretest Oshw re thn ll other sttions combined. *E -H Report To mke YOUR SUMMER SALES Colossl just sk Jim Alexnder bout the most - listened - to sttion serving fifty million dollr mrket. >.Ay _> 4!I REPS: pssrawa OlV Alexnder in Cnd - McGillvr in U.S.A. Joseph's University Boys' Choir, which first entered the competi-. tion t the urging of the sttion in 1949, nd lst yer becme holder of the Lincoln Trophy, wrded to the best Cndin choir to pper before the English Chin of Music Adjudictors, which comes to this country nnully. HOW THEY STAND The following ppered in the current Elliott -Hynes Reports s the top ntionl progrms, bsed on fifteen key mrkets. The first figure following the nme is the E -H rting; the second is the chnge from the previous month. DAYTIME English M Perkins Pepper Young Right To Hppiness Big Sister Hppy Gng Life Cn Be Beutiful Lur Limited Rod of Life Aunt Lucy Kte Aitken 19.8 18.9 17.8 17.3 16.1 16.0 15.4 15.0 15.0 13.5 +.2 +.7 +1.4 +1.2 +.6 -.4 +.9 French Jeunesse Doree 25.0-3.2 Rue Principle 24.8-2.4 Grnde Soetur 24.1 -.4 Qurt d'heure de detente 22.7-2.1 Tnte Lude 22.6 + 1.0 Mmn Jenne 22.5-1.4 L'Ardent Voyge 20.9-3.2 Quelles Nouvelles 18.1 +.6 Lettre une Cndienne 17.3-2.5 Joyeux Troubdours 17.0-2.2 EVENING English Chrlie McCrthy 35.6 -.6 Lux Rdio Thetre 32.9-3.1 Our Miss Brooks 30.2 -.2 Amos 'n' Andy 28.5-2.4 Twenty Questions 24.7-3.6 My Friend Irm 21.7-2.3 Ford Thetre 21.3 -.8 Aldrich Fmily 21.0-2.1 Gret Gildersleeve 21.0-1.0 Your Host -Gen. Electric 21.0 -.5 Suspense 20.8-1.8 My Fvorite Husbnd 20.1-3.6 Tke A Chnce* 19.8-2.1 Shre The Welth 19.6-1.5 NHL Hockey - 19.3 +.1 'Selective progrm. French Un Homme et son Peche 34.7 +1.4 Metropole 31.2 +1.3 L'Epervier 29.3 +1.6 Ceux qu'on ime 28.9 +2.4 NHL Hockey 28.1 +8.4 Rdio Crbin 27.7-2.3 L Puse qui Refrichit 26.3.2 Prix d'heroisme 26.1 +3.4 Tentez votre Chnce 22.5-3.1 Course u Tresor 21.8-4.8 Le Cure de Villge 21.6-3.1 Mosique Cndienne 21.5 +2.3 Le Journl de Grignon 20.9 +.6 Mine D'Or 20.9 +1.2 Qui suis-je? 19.4 +.2 Arimggseneememsge* CONSUMER RESPONSE 76.2 0 of the mil received by one current feture con- tined "Box Top." IN WINNIPEG AND MANITOBA IT'S "1 he Sttion with the Pull" Represent(' t i es Horce N. Stovin & Co. - Cnd Adm J. Young, Jr., Inc. - U.S.A.
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Fifteen Ohio Awrds Columbus, Ohio. - Three first wrds nd three honorble mentions were crried off by Cndin progrms t the 15th Americn Exhibition of Eductionl Rdio Progrms, held lst month t Ohio Stte University here. Regionl progrms, produced by the Cndin Brodcsting Corportion, ccounted for the first wrds nd one mention while, in the locl progrm ctegory, sttion CKAC, Montrel, took n honorble mention. Another mention lso went to the Ssktchewn Government's Bureu of Publictions which sponsored the series, Frmers Co-opertors. The first wrds going to the CBC were for: The Seven Joys of Mry, religious progrm; Helth Highwys nd Listening Is Fun, both of which were school brodcsts produced in co-opertion with the western provinces. The progrm winning mention for the CBC ws produced by the Interntionl Service nd clled Cndin Primer, the ABC of Cnd. CKAC's winning progrm ws Reports on Rome Holy Yer Ceremonies, documentry which is reported to hve been up ginst stiff competition in the locl progrm field, since the emphsis of the Exhibition 'hs swung wy from network productions. The Institute for Eduction by Rdio -Television, which sponsors the Exhibition, withdrew ntionl network progrms of both U.S. nd Cndin origin from the competition for the first time this yer. However, the Institute suggested tht Cndin progrms should be included in rdio competitions held by other orgniztions on network level, stting tht Cndin progrms "frequently illustrte superb qulity in both content nd production nd provide wholesome competition to Americn networks." Working For Winnipeg Winnipeg.-Rdio sttion CJOB this yer s in others, went to the 33rd nnul Mnitob Music Festivl, held here lst month. Ech evening during this city's gret musicl exhibition, which enjoyed record number of entries this yer, CJOB crried results of the dy's competition. On the night of the finl concert which, ccording to djudictors drew n extremely high clibre of performers, the sttion's recording equipment cptured the winners' performnces nd brodcst highlights of the concert the following evening nd re -brodcst the next Sundy fternoon. u in CJOB ws lso busy this month, for the third consecutive yer, on the Rdio Auction of the Y's Men's Club of Winnipeg. Articles which went under the uctioneer's hmmer rnged from n utomobile nd refrigertor to 48 tins of dog food nd hockey sticks utogrphed by NHL plyers. The money rised during the three -night ffir goes to the mintennce of Cmp Stephens, YMCA -sponsored boys' summer cmp. The sttion donted one nd hlf hours of brodcst time ech evening for the cuse. Menwhile, CJOB's chief, Jck Blick, hs been busy prepring to lecture to the Ssktchewn Civil Defence School nd Vlley Centre, Fort Qu'Appelle, on the subject `Pnic Prevention in Disster." The invittion ws extended to Blick by J. O. Probe, director of the defence orgniztion, who bsed his selection on the work ccomplished by CJOB during the Red River Flood lst spring. AGGRESSIVE MARITIME STATION hs opening for Progrm Director ble to co-ordinte nd produce commercil progrm ides. Announcer with generl experience. Must be self-strter with desire to get hed. Full prticulrs to Box A-93 Cndin Brodcster & Telescreen 1631/2 Church St., Toronto INTRODUCING ANOTHER EXECUTIVE WHO SELLS THE CALGARY MARKET SUCCESSFULLY Plugging blouses on CFAC Mkes Money for Reltor... (Check Clgry's Pul Hnsen Gets Listings nd Mkes Sles Vi Weekly 10 -minute "Design for Living". Personlized Selling in Vehicle nd Messges Builds Public Confidence nd Attrcts Buyers. THE STATION MOST LISTENERS DIAL ELLIOTT-HAYNES AUDIENCE PAUL HA NSEN, ccfor us, CFAC does the work of Usully, fter ech brodcst, we get 5 or 6 clls... nd it sometimes hp- I whole crew of slesmen enbling. us to tlk directly to the people who re pens tht 2 or 3 prties re viewing good prospects for wht we hve to the house t the sme time. After one progrm, sell, nd to use the sme kind we recll tht frmer drove of prsonlized sellpersusion s if we were in 80 miles to see the prticulr house, bought it, pid csh, nd the del ws completed ing fce-to-fce. in hlf n hour. He sid he "As you know, since going on hd been listening for some time, wit- CFAC, we hve virtully eliminted our ing for the prticulr type of house he. confining newspper dvertising. hd in mind. Other customers hve ourselves to smll spce trvelled us Rdio -Adverlong the lines of 'Letfound even frther. "People often phone us, sking to tise your Home'. CFAC, we hve nd hve their homes fetured on the ir. sells houses for us more 4 more cheply thn ny other medium. Some even offer to py for the progrm As regulr thing, we cn trce the itself. This is somewht the reverse sle of one or more houses to ech of the usul it hs to getnd out chse for listings. fo relese of our progrm. "All-in-ll, "The vehicle we re using now, en- we look upon CFAC s titled `Design for Living', does seem most importnt prtner in our sles to ttrct the right kind of listeners. orgniztion." - Pul Hnsen, Mgr. W; r, Every dy, CFAC sells host of items nd services for wide rnge of ctive dvertisers -to the sme people you regrd s YOUR customers nd prospects. Get the detils of how CFAC cn sell for you too. from the sttion itself, All -Cnd Rdio Fcilities Ltd. in Cnd, or Weed nd Compny in the U.S.A. THE STATION MOST ADVERTISERS BUY REPORTS-Dytime & Nighttime-Clgry City & Rurl Are)
Pge Sixteen Cndin Brodcster & Telescreen June 6th, 1951 A WEEKLY BBM of 71,380 (44,340 dily) gives CJBR Rimouski The Lrgest French - Lnguge PROFESSIONAL AND RATES -6 Months 112 issues) 20 words minimum --$24.00 Additionl words, dd 10c per word, ech Issue. 12 Months 124 issues) 20 words minimum-$40.80 Additionl words, dd 81/2c per word, ech Issue. Csul Insertions -15c per word. Min. 20 words. (All pyments re to be in dvnce.) Copy nd/or clssifiction my be chnged ech Issue. Agency commissions cnnot be llowed on these dvertisements. SERVICE PROGRAMS IMMORTAL LOVE SONGS- A smooth 5 -minute show for the ldies. 65 romntic episodes. Cldwell Ltd., Victory Bldg., Toronto. 10) Potentil Coverge in Cnd fter Montrel nd Quebec City 5000 WATTS ON 900 KCS. Supplementry to the French Network CJBR RIM11OCiSKI Ask HORACE STOVIN IN CANADA ADAM YOUNG IN THE U.S.A. ROUND THE CLOCK... SMART ADVERTISERS CHOOSE CKOY - OTTAWA There is no substitute for good music s sure-fire udience -ctcher. And CKOY offers not only good music... but blnced, feture-length musicl progrms, with distinct personlity s mster of ceremonies. Progrms tht not only ctch, but hold the udience with smooth trnsition from one feture to the next. This blnced follow-through gives CKOY round-the-clock udience which mkes it the top-rnking sttion in Cnd's cpitl city. CKOY -OTTAWA Get the fcts from NATIONAL BROADCAST SALES TORONTO: 88 RICHMOND STREET WEST - PL. 3718-9 MONTREAL: MEDICAL ARTS BUILDING - FI. 2439 VANCOUVER: ROY CHAPMAN, 804 HORN5Y STREET - TA. 7721 ACTING For wrm, sympthetic voice type, cll IRIS COOPER - WA. 51117. Also Europen dilects. Fully experienced. (LI RUTH SPRINGFORD - Ford, Wednesdy Nights, Stges, Commercil Spots; 8 yers' experience - Scotch dilects specilty-ly. 6740. I I I JOSEPHINE BARRINGTON - A chrcter ctress nd leding womn of experience in Cndin rdio nd thetre. Avilble for clls - MA. 3904. IL) JANE MALLETT - Herd on most ntionl progrms since rdio begn, is vilble for some spots nd commercils. PR. 5502. IP) LIONEL ROSS - Juvenile -10 yers' Professionl Rdio nd Stge experience. Avilble for Rdio - Stge - Films. 29 Northcliffe Blvd. - LA. 8612. 10) VERLA MORTSON-Commercil-cting. Young, ttrctive, mbitious. Considerble commercil nd CBC experience. WA. 1191 or MI. 7653. IPI ANNOUNCING JACK DAWSON-PR. 5711 or OX. 2607. ILI JAFF FORD-At your service. CFRB-PRincess 5711. IL) EDDIE LUTHER-OX. 4520 or CFRB: PR. 5711. IMI MICHAEL FITZGERALD - Kingsdle 0616. (M) BOOKS BOOKS TELEVISION PROGRAMMING & PRODUCTION is "enlightening, good reding, most concise nd informtive text vilble," sys the New York Times. Richrd Hubbell, the uthor nd vet- RENA MACRAE-Commercil - cting mother -housewife ern of 15 yers in TV nd type, testimonils, etc., sub- llied rts, is one of the stntil experience - Rinso, gretest bsic theorists in etc. Phone MO. 1593. IR) the medum, nd his book will become "bible" for the industry. Price $5.25, BETH ROBINSON - 15 yers post pid if cheque enclosed stge-rdio. Stright leds, with order. Book Dept., boy -girl, 'teen prts spe- Cndin Brodcster & Tele - cilty English, French, screen, 1631/2 Church Street, Scotch dilects. HY. 3063. Toronto 2, Ont. IQ) RADIO & TELEVISION WRIT- ING, bsic text nd ROXANA BOND - x- WA. 1191. cellent guide for both medi, ILI edited by the rdio nd TV uthority Mx Wylie, with over 600 pges of uthorittive informtion by experts in their vrious fields. Price $7.75, post pid if cheque enclosed with order. Book Dept., Cndin Brod- cster & Telescreen, 1631/2 Church St., Toronto 2, Ont. THE BOOK YOU NEED cn be bought without reching for your ht. Just dictte note to Book Dept., Cndin Brodcster & Tele - screen, 1631/2 Church St., Toronto 2, Ont. EDUCATION ACADEMY OF RADIO ARTS - Lorne Greene, Director. Our function: to supply the Rdio Industry with competent, trined personnel. 447 Jrvis, Toronto. IG) R Y ER S ON INSTITUTE OF TECHNOLOGY offers complete courses in ll spects of brodcsting-nnouncing, writing, production, technicl. 50 Gould St., Toronto. IL) ENGINEERING McCURDY RADIO INDUS- TRIES-Brodcst sttion instlltion specilists - cus- tom mnufcturers of Audio Equipment - commercil Repir Service - 74 York St., Toronto-EM. 3-9701. I P1 TRANS - CANADA STEEPLE- JACKS-Pinting nd inspection of Trnsmitter Towers. Fst, dependble work. 530 King St. E. - WA. 0766 - Toronto. IL) PHOTOGRAPHY HANDBOOK OFBROAD- ANTHONY TRIFOLI STUDIOS CASTING, by Wldo Abbot, - Personlized professionl is complete guide book on portrits nd publicity shots. the effective methods of Appointments t rtists' conrdio nd TV brodcsting venience - MI. 9276-574 HELEN for everyone in every phse Church St. 10) of non -technicl brodcsting. This up - to - the - minute reference book covers progrmming, directing, writing commercil continuity nd PROGRAMS business spects of brod csting sttions. Third edition, 494 pges, 61 illustr- METROPOLITAN BROADCAST tions. Price: $6.50, postpid SALES - Rdio Progrmme if cheque enclosed with Specilists - Producers of Brodcster & Telescreen, "Mother Prker's Musicl 1631/2 Church St., Toronto 2. Mysteries" nd "Did I Sy order. Book Dept., Cndin Tht"-EM. 3-0181. I PI RADIO ADVERTISING FOR RETAILERS-A monthly service for the Brodcster, consisting of Commercil Continuity, Copy Strters, Sles Digest, Mngement nd Promotion Tips, Progrm Ides. Written nd produced by experienced rdio writers who pprecite your problems. Free smples on request. Avilble exclusively thru All -Cnd Rdio Fcil- ities Limited, sion, Toronto. Progrm Divi- PRESS CLIPPING ADVERTISING RESEARCH. BUREAU - Press Clipping, Linege Reserch, Checking Service. 310 Spdin - Toronto; 1434 St. Ctherine St. W.-Montrel. IL) RECORD'G SUPPLIES IMMEDIATE RESHARPENING SERVICE-By specil rrngement with Audio Devices Inc. we crry lrge stock of Cppes' reshrp spphire needles. Mil us your used Spphire Needles nd we will, immeditely return to you re - shrps frction shorter thn those supplied to us. This remrkble service hs lredy been tried by leding, brodcst sttions nd hs proven to be highly successful. Net price ech... $2.50 - ALPHA ARACON CO. LTD. - 29 Adelide St. W., Toronto. RESTAURANTS LITTLE BIT OF DENMARK TAVERN - When in Toronto, et in old world tmosphere. Fmous for Dnish Smorgs- borg. Dncing nightly from 9-12. 720 By St., Toronto. IOI SINGING BRUCE WEBB-Verstile bss, singing pops, folk songs,) commercils. Present shows: "Bruce Webb Show," "Dnforth Rdio Folks"-GE. 8360. (U) BRUCE-Interntionl lyric soprno, 15 yers stge, concert, rdio. Populr clss- ics, oper, etc. Audition disc vilble-zone 8449. IUI WHATEVER THE SERVICE yu.. hve to offer Brodcster reders, there is ctegory for it in our Professionl nd. 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. One www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Seventeen NEWS IN BRIEF One good thing bout the Mssey Commission's report - - - it's out. CAITSTIC COMMENT MANANA brodcster ws herd to comment on the Mssey Commission's ple for more serious progrmming - " When do we et?" Mybe we should throw questions of privte TV over to the current crop of "twenties." They my live long enough to see it hppen. CRYSTAL BALLS If ll the federl id recommendtions of the Mssey Commission re looking into the future nd telling our fortunes, it won't be long before the government is counting them. AD OF THE FUTURE Ernest young mn seeks ppointment on privte sttion nnounce stff. Experienced interpreter of Bch nd Donizetti on the tringle; connoisseur of btiks nd chin pinting; exponent of Chucerin prose: willing to study nnouncing. No commercils, plese. LATHER LIBRETTOS An ggressive sop mnufcturer is sid to be conferring with Lucio Agostini regrding musicl bckgrounds for recittifs of Homer's Ilid, which he proposes to use s replcement for his sop opers. THINGS WE WOULD LIKE TO KNOW How long must n rtist be ded to hve his or her work deemed worth while? SCALPING SINCLAIR The question is whether sop opers hve to be cceptble to Mrs. O'Reilly who listens to them becuse she wnts to or the distinguished members of the Royl Commission who herd them becuse they hd to. POST SCRIPT And how does Mrs. O'Reilly feel bout CBC Wednesdy Night? TALENT TRAIL By Tom Briggs The solr system notwithstnding, summer hs rrived, s fr s rdio is concerned, nd with it cme the usul shuffling nd chnges in progrm schedules. But so fr it seems tht the chnges on the networks in this country hve been in nme only, for most of the tlent is still herd in progrms similr in formt to the winter regulrs. In regionl nd locl progrms too, the sitution ppers the sme, so tht ctors nd singers nd musicins in the "estblished" clique needn't look forwrd to long nd enforced summer holidy without py, especilly with summer stock work just round the corner. Indeed, the wrm wether successor to tlent's biggest employer Stge 51, ctully went overbord in csting its recent production "L'Aiglon," nd loded the ply with no less thn 23 voices. Even t tht, some of the performers hd to tke dul roles. And other shows in the Trns -Cnd Thetre series hve been lmost s voluptuous. The thinking of producer Peter Mc- Donld nd the CBC seems to he tht money is no object - the ply's the thing, rther thn conserving for big Fll splsh. It mkes good listening though. "L'Aiglon," Edmund Rostnd's clssic trgedy of Npoleon's Austrin offspring, Frnz, ws well done in ll deprtments. Old stuff like this, just becuse it's considered clssic, doesn't necessrily mellow with ge, nd it must hve required considerble mount of udcity on the prt of both dpter Drew Crossn nd McDonld even to ttempt it. The cst did the rest. Even for veterns such s Frnk Perry, Howrd Milsom, Joy LFleur, Lorne Greene, Eric Christms nd Ruth Springford, who took the leds, the ply must hve been chllenge. But they mde the plot come to life, nd except for few stretches of over -long, soul-serching dilogue, they kept it moving over the one hour course. Fred Tudor, hndling sound effects, lso did msterful job, but fter lst seson's "All Quiet On The Western Front," this ws probbly child's ply. The music crried Lucio Agostini's trde mrk. It is doubtful if nyone cn turn out the sme quntity of music this mn does, nd do it (better. If this is smple of things to come, then Trns -Cnd Thetre, under McDonld, should provide us with some of the yer's best drm, nd we hve been doing very nicely With Ford Thetre nd The Stge. It would be n interesting chnge, though, to her few new voices on this show. There must be some good ones vilble nd the summer period of experimenttion with everything else would seem like good time to give them tril. Dr. Leslie Bell is now conducting mle chorus which sounds even better thn his bevy of lovelies. It is billed s the RCAF Chorus nd is currently to ''3e herd in series of 15 -minute progrms being ired thrice weekly over 21 sttions. The chorus nd n orchestr under the direction of Murice Surdin lso forms the bckground for the fine voclizing of britone Chrles Jordn nd between them they mnge to hndle little bit of everything In the music field to entice new recruits into the RCAF. Needless to sy, it is being pid for by the Deprtment of Ntionl Defence. Producer Esse W. Ljungh is in chrge nd it turns out to be better thn List nother musicl, lthough not wonderful. Lorne Greene does the commentry nd, ll in ll, it is very nice wy to get tlked into the Air Force. WANTED RADIO ANNOUNCER for Edmonton sttion. Top slry. Immedite opening. Send ppliction nd udition to: DEPT. D, J. J. GIBBONS LTD. 34 Dominion Bnk Bldg. Edmonton. Alt. CFCO gin goes over the top with 77,420 Rdio Homes t cost to the dvertiser of 39 cents per thousnd homes. The Lowest Rdio cost in the whole of South Western Ontrio. BBM Study No. 4. CECO - 630 Kcs - Chthm i The Voice of the Estern TJwnships, J u n L -J (FRENCH) r-) 900 Kc 10(10 Wtts - J U C' (ENGLISH) 1240 Kc 250 Wtts SHERBROOKE, QUE. SHERBROOKE, QUE. This highly -industrilized centre, with its textile mills, hevy mchinery workshops, nd rich frms, is profitble, high -income mrket for ny dvertiser. It is completely covered by the 1000 - wtt, French rdio sttion CHLT )lso CKTS, English). If you would like complete dt on its popultion, purchsing power, nd other fcts, it is yours for the sking-nd it is worthwhile story. Representtives JOS. A. HARDY & CO. LTD. - CANADA ADAM J. YOUNG, JR. INC. - U.S. A. CJCH HALIFAX ON The Number One STATION In The Mritimes Number One MARKET 24 HOURS TORONTO: 5000 WATTS REPS: Pul Mulvihill Room 300, 21 King E WA. 6554 MONTREAL: Rdio Time Sles (Quebec) Ltd. 1231 St. Ctherine W. MA. 4684 CJCH HALIFAX
CANADIAN [LFSCR [[N Vol. 4, No. i. TV nd Screen Supplement.lune 6th, 1951 NO PRIVATE TV TILL CBC ROLLS Ottw.-The Royl Commission on Ntionl Development in the Arts, Letters nd Sciences recommended tht complete control of television be retined by the CBC nd suggested tht no privte television sttions should be licensed until the CBC hs ntionl progrms vilble, in its mjor- ity report tbled in the House of Commons lst Fridy. It lso urged tht ll privte sttions which might be licensed in the future be required to serve s outlets for the CBC's ntionl progrms. One of the five Commission members, Dr. Arthur Surveyer, held n opposing view, nd recommended tht the independent regultory bord he pproved for controlling rdio, on which he ws outvoted, lso be given jurisdiction over television. He sid tht this bord could collborte immeditely with the CBC in drwing up "sound television progrm suitble to Cndin conditions." The report went on to recommend tht the CBC continue its plns for telecsting, sying tht cpitl costs of estblishing milmrsimm FOR THESE.ARTISTS CARR, Joe DAVIES, Joy DENNIS, Lddle ELWOOD, Johnny HANDLEY, Joe LOCKERBIE, Beth MATHER, Jck MILSOM, Howrd MORTSON, Verl O'HEARN, Mon RAPKIN, Murice RUTTAN, Meg SCOTT, Sndr SERA, Joseph WOOD, Brry WICKHAM, Ann Dy nd Night Service t Rdio Artists Telephone Exchnge ntionl television service should be provided from public money by Prlimentry grnt. It lso dvised tht prt of the cost of operting CBC sttions be finnced by commercil revenues nd license fee on receiving sets, nd it suggested tht the CBC recommend the mount of such fee. It ws suggested tht the fee should only be collected from those owning sets within rnge of CBC telecsts. Another recommendtion in the report ws for review of the whole television brodcsting system in Cnd by n independent body within three yers fter the strt of regulr telecsting. "Television development," the Commission sid, "should not be precipitte, but should be crefully plnned to void costly experiments which our country cn ill fford. "In the ntionl interest," it continued, "the Bord of Governors should not yield to pressure to dvise the licensing of ny commercil sttion before it is redy with ntionl progrms which ll sttions my crry. "Finlly, we lso urge, tht since this continent is predominntly English-speking, such progrms in the French lnguge be produced s will meet the needs nd interests of French-speking Cndins." In the mtter of progrmming, the Commission felt tht the CBC should "exercise strict control over ll television sttions in Cnd in order to void excessive commercilism nd to encourge Cndin content nd the use of Cndin tlent." Costly Sets Sell Best Toronto. --Cndins hve spent over $26 million on the 56,284 television sets tht were in opertion t the end of April, the Rdio Mnufcturers' Assocition reported here lst week. During Mrch, TV sets sles slipped slightly below this yer's monthly verge of 4,615 to 4,409, representing totl vlue of $2,500,867. The best month so fr this yer for sles ws Mrch, during which 5,955 units moved. The RMA report showed tht over 60 per cent of the sets sold in April (2,722) were console models vlued t over $500 ech, while 1,373 were tble models selling for more thn $400 ech. Some 153 sets sold were tble models listed t under $400 nd 97 were consoles under $500. The deluxe sets ccounted for 64 of the sles nd hd n verge vlue of bout $791. The distribution of the number of sets currently in opertion is: Windsor -24,195 or 43%; Toronto - Hmilton -19,969 or 35%; Nigr Peninsul -9,228 or 17%; nd other res -2,892 or 5%. CBC PLANS MOUNT ROYAL TV Montrel.-Dr. Augustin Frigon, generl mnger of the CBC, mde known here lst month the plns of the projected television trnsmitter to be erected top Mount Royl, which the CBC is submitting to the municipl uthorities here. The trnsmitter building will hve bsement nd one story nd will house the TV trnsmitter, which it is hoped will be in opertion by next spring, nd two FM trnsmitters. The tower, less thn 300 feet high, will hve the ntenn of this city's first TV sttion t the very top, while underneth will be the two FM ntenne nd more room for TV expnsion. At the outset, only the top ntenn will be in opertion, trnsmitting telecsts lterntely in English nd French. Engineers consider Mount Royl to be the only suitble loction. for TV trnsmission fter lmost Film Is TV's Insurnce Toronto.-There will be wedding of television nd movies in the ner future, predicted George Murphy, M -G -M- ctor, Acdemy Awrd winner nd Hollywood's goodwill mbssdor-t-lrge, before luncheon gthering of the ACA during the finl dy of its convention. While this union wouldn't exist in theory, Murphy sid, he thought he could see the dy coming when the television industry would rely so hevily on Hollywood film tht it would be prcticlly tht. To emphsize his point, Murphy quoted his boss, Louis B. Myer, s sying to television interests: "You gentlemen supply the medium nd we will furnish the entertinment." However, the speker pointed out tht this interest in television wouldn't come becuse Hollywood's survivl ws thretened. yer of creful study of ll possible sites. They clim tht the mountin is the only loction which gurntees complete coverge of the city's metropolitn re. The tower's height hs been limited by the Civil Avition uthorities in order to vdid interference with ir trffic. Dr. Frigon lso sid tht, in occupying the mountin s TV site, the CBC hd never sked for, nor ever desired, monopoly on its use. The dvntges of this site pply to ll brodcsters, he sid, pointing out tht if the Civil Avition uthorities hd not limited the height of the tower, it would hve been possible to put ll sttions which my in time serve the Montrel re on the sme mst. As it is, the 300 -foot tower which the CBC is plnning cn ccommodte only its own TV nd FM services. Television won't ruin nything, he sid, nd s for it hurting the movie industry, he climed tht there re presently more people working in Hollywood thn ever before. "At one time rdio ws going to kill newsppers nd thetres," he sid, "but newsppers tody re enjoying the gretest success ever, ccording to circultion." Although there is nturl tendency to think only in terms of live TV, Murphy sid tht progrmming on television didn't hve to be live to be good. He rgued tht "you cnnot put orgn music on TV like in rdio when things go wrong," so film is there- fore the nswer. He referred to one instnce in which the led mn in TV production hd to leve his sick bed to perform. Selling film shows to sponsors is fr esier thn if it is live, he sid, becuse the client cn see exctly wht he is getting. "My Gwd, Wlter A. Dles Rdio - scripts only strted to write our stuff lst week nd lredy our stocks hve gone up ten points."
www.mericnrdiohistory.com June 6th, 1951 Cndin Brodcster & Telescreen Pge Nineteeoo CRIME PROBE TOPS ALL TV Undoubtedly one of the biggest progrm fetures, nd certinly the gretest quiz, which television will ever hve, wound up recently when the Kefuver Crime Investigtion Committee closed its public herings nd went into closed session. The herings turned out to be the gretest exmple, so fr, of television's gret role in hndling ctulities nd the power of tht TV intngible clled "immedicy." According to mny reports just beginning to filter in, millions of viewers just loved every minute of it. At one time or nother ll of the networks got in on the big show, sending telecsts from the mny cities where the herings were held to lmost every sttion in the ntion. And the people flocked to the hotels, the brs, the resturnts, the privte homes, or nywhere set could be found, throughout the dys nd evenings. In Chicgo, it ws reported tht crowd of viewers huddled round rdio shop window in drizzling wether to wtch the TV ctivity, while in New York n extr genertor hd to be switched on in the dytime to meet the incresed electricl lod demnded by the thousnds of receivers which were on. So intense ws interest in the telecst herings tht business in number of cities felt decided pinch, especilly the deprtment stores nd groceries. The movies complined too, but s much over the fct tht they didn't hve lrge -screen television lredy set up, s over the drop in box office. Cb drivers didn't seem to mind the temporry lck of pssengers, which enbled them to hve look t the proceedings too. in Kefuver nd his investigtion, however, hs rised delicte problem for the TV industry to solve. The question is whether or not to go hed nd televise such importnt congressionl nd legisltive events s this nd if so, where will the sponsors come from? And if the sponsors do pper-nd they probbly willwht will hppen to competing commercil progrms which, it cn be expected, will often be left with but hndful of viewers? The legl implictions in requiring witnesses in public investigtion such s this to testify before television cmers, nd in so doing possibly estblishing TV's equlity of rights longside press, rdio nd newsreel, my be thoroughly ired in the United Sttes Supreme Court, s result of this crime probe. Both Morris Kleinmn nd Louis Rothkopf, sid to be notorious Clevelnd underworld rulers, were rrested on chrges of contempt for refusing to give testimony before TV cmers during these public herings, lthough none of the witnesses blked t the presence of rdio, press photogrphers or the movie -mkers. These nd other witnesses climed tht television ws violtion of their constitutionl rights. The groundwork for tril in the Supreme Court hs ben lid, it is sid, nd TV executives re nxious to settle the question with "test cse," thereby estblishing precedent. Industry legl brin, believe tht TV will win. ANTENNA PERMITS Guelph.-Wht is believed to be the first legisltion governing television receivers yet pssed in this country, hs been encted by the City Council here. The by-lw requires tht per - Tit must first be issued before ny television eril is erected nd tht only in specil cses will permission be grnted for n ntenn over 30 feet high. The by-lw lso grnts the right to ny rtepyer or civic uthority to seek n injunction to prohibit the erection of ny TV ntenn. TIME BUYERS - ADVERTISING MANAGERS! u The 'OV Applemn J`t /ct. i ic/ MORE... KELOWNA. B.C. 6 JUNE. 1951 Ar MORE idvertier. to MORE c iitener6. t LESS COST.. thn ny other sttion in the interior of British Columbi. Sincerely, "MCK-OVee." P.S.:-ASK THE ALL -CANADA MAN 7te MARITIME MARKET nd ONE STATION C F C Y Presenting* your story to *Bsed on 50% BBM Are. of the RADIO HOMES of the POPULATION of the RETAIL SALES DAY 134,310 NITE 128,460 CFCY OFFERS THE TOP CIRCULATION OF ANY PRIVATE STATIO N EAST OF MONTREAL 000 WATTS DAY NIGHT 630 KILOCYCLES REPS, IN CANADA --- ALL- CANADA nadio FACILITIES e\' IN trf S A --- WEED e, COMPANY \\
"By Guess or By Gosh Figures of No Interest" Vice -President in chrge of Advertising nd Sles Promotion for Stndrd Brnds Limited, G. C. (Gib) Clrke is widely known in dvertising circles cross Cnd. On rdio in prticulr he speks with uthority. cc G. C. Clrke depends on BBM for ccurte guidnce ODAY'S experienced time buyers rely on BBM-n imprtil body controlled by the buyers-for ccurte guidnce. By guess or by gosh figures re of no interest to our compny when the gency presents recommendtion. We wnt proven fcts to show where our dvertising dollrs will rep the biggest hrvest." o AS EVER, THE NO. 1 BUY o u BBM is YOUR Service The Bureu of Brodcst Mesurement is triprtite orgniztion sponsored jointly by Advertisers, Agencies nd Brodcsters. It provides sttisticlly ccurte informtion on the res in which given proportion of rdio owners ctully listen to rdio sttion. IN CANADA'S NO. 1 MARKET The 1950 BBM figuresshowcfrb'sbbmcoverge s 619,050 dytime nd 653,860 night time-more thn one fifth of the homes in Cnd,concentrted in the mrketwhich c- counts for 40% of the Dominion's retil sles. FR 50,000 wtts e e o 1010 kc. e e o s Representtives: United sttes: Adm J. Young Jr., Incorported Cnd: All -Cnd Rdio Fcilities Limited o o A A