Cntact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864 E: margaret@fearnacemedia.cm E: jackie.helliker@nielsen.cm MORE SCREENS, MORE OPTIONS TO VIEW: Q3 2016 AUSTRALIAN MULTI-SCREEN REPORT Thursday, 15 December 2016 The Q3 (July-September) 2016 Australian Multi-Screen Reprt frm Reginal TAM, OzTAM and Nielsen shws Australian hmes have mre screens, channel and platfrm chices than ever befre. These chices deliver greater pprtunities t watch televisin and ther vide, and tgether affect the time cnsumers spend with varius devices: peple cntinue t spread their viewing acrss seemingly infinite ptins within a finite number f available hurs each day. Onging trends include: Traditinal televisin viewing remains dminant. 20.19 millin Australians, r 86 per cent f the ppulatin in peple metered markets, watch at least sme bradcast TV (free-t-air and subscriptin channels) n in-hme sets weekly. Reach remains strng amng all age grups. Please nte differing playback bases in the graphic abve if cmparing Q3 2016 with earlier years. 2016 Reginal TAM, OzTAM, Nielsen. All rights reserved Page 1 f 7
Acrss the ppulatin taking int accunt all screens, all devices and all types f vide, bradcast TV cntent watched n in-hme TV sets cmprises 86.5 per cent f viewing (left-hand side f graphic belw). Lking nly at actual viewers r users in the respective TV and nline universes, TV accunts fr 82.6 per cent f viewing (right-hand side f graphic belw). Nte: Time spent watching TV figures abve are when watched that is, bradcast TV cntent watched live r played back thrugh TV sets at nrmal speed within seven r 28 days at the time viewing actually tk place. 2016 Reginal TAM, OzTAM, Nielsen. All rights reserved Page 2 f 7
The gradual decline in time spent viewing live and playback TV ver the past five years fllws the spreading behaviur that screen, cntent and platfrm chice enable. Even s, all age grups spend mre f their vide viewing time watching bradcast TV n in-hme TV sets than they d n any ther single device. Nte: Watching TV in the hme in the graphic abve is Cnslidated 28 when watched (watching live r playing back TV cntent thrugh the TV set within 28 days at the time viewing actually tk place) acrss the ppulatin. Time spent watching any nline vide n PC/smartphne/tablet is per active viewer r user. 2016 Reginal TAM, OzTAM, Nielsen. All rights reserved Page 3 f 7
The number f cnnected screens in husehlds cntinues t rise while the number f TV sets has fallen slightly. The average Australian hme nw has 4.5 cnnected screens in additin t their TV sets, up frm 3.9 fur years ag. The number f TV sets per hme is fractinally lwer tday hwever, at 1.8. The way Australians use their TV sets is changing, mst nticeably in prime time. Mre screens create different ptins t view, meaning peple spend a little less time with their TV sets. The TV screen can als be used fr many activities in additin t watching TV, therefre the prprtin f time peple spend using their TV sets fr ther purpses is grwing. The rise in ther TV screen use is particularly evident in peak viewing hurs, and it is impacting time spent viewing live and playback TV. 2016 Reginal TAM, OzTAM, Nielsen. All rights reserved Page 4 f 7
Lnger tail viewing is grwing. While the majrity f TV material played back thrugh the TV set happens within the first seven days, 1.7 per cent f all bradcast TV watched n in-hme sets in any furweek perid is time-shifted between eight and 28 days later. In prime time the prprtin f 8-28 day playback is 1.6 per cent. OzTAM s Vide Player Measurement (VPM) service shws apprximately 1 per cent f all bradcast TV viewing takes place n cnnected devices. Tgether, 8-28 day playback n TV sets and VPM cntent played n cnnected devices accunt fr apprximately 2.5 t 3 per cent f all bradcast TV cntent watched. This viewing is n tp f OzTAM and Reginal TAM Cnslidated 7 viewing data. Reginal TAM Chairman and General Manager, Prime Televisin, Tny Hgarth said: "The Australian Multi-Screen Reprt nce again prvides a cmprehensive natinal verview f Australians viewing habits. Analysing televisin viewing based n when watched data has allwed fr this viewing t be accunted fr at the time f day the TV cntent is being cnsumed as ppsed t the time f bradcast. In reginal Australia, lking at when watched viewing, audiences cnsumed an average f 103 hurs and 45 minutes f bradcast televisin each mnth, which is just ver 8 hurs mre than the natinal average." "Tday cnsumers have mre cntrl than ever befre and are withut a dubt leveraging that autnmy. The grwing penetratin f cnnected devices and increasing ppularity f subscriptin-based streaming services, time-shifted and ver-the-tp viewing is fundamentally changing the TV industry. The ability t measure and reprt n all cntent acrss all devices such as expanding the lng tail ut t 28 days prvides the industry with further, critical insights n hw viewers are using technlgy t cntrl their wn viewing experiences," said Craig Jhnsn, Managing Directr, Media, Asia Pacific, Nielsen. OzTAM CEO Dug Peiffer said: The number f cnnected screens in Australian hmes is at an all-time high, and Australians are taking advantage f the pprtunities this creates t watch bradcast cntent and ther vide. While this chice cntributes t the viewing spread we ve bserved fr sme time, all age grups still spend mre f their viewing time n any single device watching bradcast TV n in-hme TV sets. Acrss the ppulatin that equates t mre than 86 per cent f ttal viewing - including all devices, platfrms and vide cntent." ADDITIONAL FINDINGS: Q3 (JULY SEPTEMBER) 2016: Penetratin levels fr varius device types are levelling ff even as the number f screens in hmes cntinues t grw. This is because peple ften upgrade a tablet r mbile phne and retain the lder ne fr secndary use. 60% f hmes have PVRs; 17% have tw r mre (Q3 2015: 57%; 16%). 37% f hmes have internet-capable TVs, whether cnnected r nt (Q3 2015: 31%) 1. 49% f hmes have tablets (49% in Q3 2015). 1 Estimates fr internet cnnectin, tablet husehld penetratin and internet capable TV in hme frm cmbined OzTAM Metr and Reginal TAM quarterly Establishment Surveys (ES). Based n mbile and landline CATI ES. Internet cnnectin and tablet penetratin based n rlling fur-quarter averages t stabilise mnth-t-mnth trends. Estimate fr internet-capable TV in hme refers t the capability t be internet cnnected, whether cnnected r nt. 2016 Reginal TAM, OzTAM, Nielsen. All rights reserved Page 5 f 7
84% f Australians aged 14+ wn a smartphne (80% in Q3 2015) 2. 100% f Australian televisin hmes can access digital terrestrial televisin (DTT) channels. 97% can d s n every husehld TV set. 96% can receive high definitin (HD) DTT bradcasts n all TV sets in the hme. Husehld internet penetratin is stable at 80%. Australians spend 90 hurs and 16 minutes (90:16) per mnth watching bradcast TV n in-hme TV sets 3 : 90.1 per cent (81:21) is watched live-t-air each mnth. 8.2 per cent (7:22) is played back thrugh the TV set within seven days. 1.7 per cent (1:33) is played back thrugh the TV set between eight and 28 days f the riginal bradcast. Active nline Australians spend n average 62:28 per mnth nline 4. O 13.9 millin Australians watch sme vide n the internet each mnth (incl bradcast TV and nn-bradcast cntent): n average 12:46 per viewer per mnth. Such viewing is highest amng 18-24s (20:03 per mnth) 5. Surces: Reginal TAM, OzTAM, Nielsen. The full reprt is available upn request. Abut The Australian Multi-Screen Reprt The Australian Multi-Screen Reprt, released quarterly, is the first and nly natinal research int trends in vide viewing in Australian hmes acrss televisin, cmputers and mbile devices. It cmbines data frm the three best available research surces: the OzTAM and Reginal TAM televisin ratings panels; Nielsen Online Ratings and Nielsen s Australian Cnnected Cnsumers reprt; and OzTAM s Vide Player Measurement (VPM) Reprt. Abut Reginal TAM Reginal TAM Pty Limited is a jint venture cmprising the five free-t-air (FTA) reginal cmmercial netwrks NBN Limited, Prime Televisin Pty Ltd, Seven Queensland, Suthern Crss Austere, and WIN Crpratin Pty Ltd. Cllected and marketed by Nielsen Televisin Audience Measurement, Reginal TAM data is the fficial televisin audience measurement (TAM) f FTA and Subscriptin Televisin viewing in the five east cast aggregated reginal markets, including its 19 cmpnent sub-markets, and the Reginal Western Australian market. Reginal TAM televisin ratings infrmatin is designed t be an independent, reliable and transparent audience measurement system that prvides the currency by which televisin is bught, sld and evaluated. The audience data is used by televisin netwrks, advertisers, media buyers and prgram suppliers t aid them t understand viewer behaviur, and in assessing prgram r netwrk perfrmance. Mre at http://www.reginaltam.cm.au Abut OzTAM OzTAM is Australia s fficial surce f televisin audience measurement (TAM) cvering the five metrplitan markets (Sydney, Melburne, Brisbane, Adelaide and Perth) and natinally fr subscriptin televisin. OzTAM ratings are the accepted metric by which Australian 2 Nielsen Online Ratings Establishment Survey, natinal ppulatin 14+. 3 Cmbined OzTAM Metr and Reginal TAM databases with verlap hmes de-duplicated. Average time spent viewing 2am-2am (0200-2600) within metered markets. Includes free-t-air and subscriptin televisin viewing. Playback is when watched. 4 Time spent nline is per active user. Please see Multi-Screen Reprt ftntes fr mre details abut trend breaks in Nielsen Digital Ratings (Mnthly). 5 Nielsen Online Ratings (NOR) - Hybrid Streaming. 2016 Reginal TAM, OzTAM, Nielsen. All rights reserved Page 6 f 7
televisin is evaluated. The media industry uses OzTAM data t assist in prgram develpment, advertising planning and t gauge the perfrmance f televisin prgrams, netwrks and advertising campaigns. OzTAM s Vide Player Measurement (VPM) reprting service prvides Australia s first fficial figures fr viewing f internet-delivered TV cntent. www.ztam.cm.au Abut Nielsen Nielsen N.V. (NYSE: NLSN) is a glbal perfrmance management cmpany that prvides a cmprehensive understanding f what cnsumers Watch and Buy. Nielsen s Watch segment prvides media and advertising clients with Ttal Audience measurement services acrss all devices where cntent vide, audi and text is cnsumed. The Buy segment ffers cnsumer packaged gds manufacturers and retailers the industry s nly glbal view f retail perfrmance measurement. By integrating infrmatin frm its Watch and Buy segments and ther data surces, Nielsen prvides its clients with bth wrld-class measurement as well as analytics that help imprve perfrmance. Nielsen, an S&P 500 cmpany, has peratins in ver 100 cuntries that cver mre than 90 per cent f the wrld s ppulatin. Fr mre infrmatin, visit www.nielsen.cm 2016 Reginal TAM, OzTAM, Nielsen. All rights reserved Page 7 f 7